Grills was Traeger’s largest product and service line in fiscal 2025, bringing in $298.03M of $559.52M (53%).
| Product and Service | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Grills | $355.44M | $299.35M | $324.70M | $298.03M | |||
| Consumables | $131.34M | $114.90M | $119.30M | $127.47M | |||
| Accessories | $169.12M | $191.64M | $160.07M | $134.02M | |||
| Total | $655.90M | $605.88M | $604.07M | $559.52M |
Traeger brought in $559.52M from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 7.4% from $604.07M in fiscal 2024. Grills was the largest at $298.03M (53.3%), ahead of Accessories at $134.02M (24.0%) and Consumables at $127.47M (22.8%).
Compared with fiscal 2024, Consumables grew fastest, up 6.9% to $127.47M, while Accessories fell the most, down 16.3% to $134.02M. From fiscal 2022 to 2025, combined revenue from these lines fell from $655.90M to $559.52M, a compound annual decline of 5.2%. Grills' share of the total fell from 54.2% to 53.3%.
Retail was Traeger’s largest revenue line in fiscal 2025, bringing in $468.45M of $559.52M (84%).
| Contract with Customer, Sales Channel | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Retail | $502.88M | $451.76M | $482.81M | $468.45M | |||
| Direct To Consumer | $153.02M | $154.12M | $121.26M | $91.07M | |||
| Total | $655.90M | $605.88M | $604.07M | $559.52M |
Traeger brought in $559.52M from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 7.4% from $604.07M in fiscal 2024. Retail was the largest at $468.45M (83.7%), ahead of Direct To Consumer at $91.07M (16.3%).
Compared with fiscal 2024, Retail fell 3.0% to $468.45M and Direct To Consumer fell 24.9% to $91.07M. From fiscal 2022 to 2025, combined revenue from these revenue lines fell from $655.90M to $559.52M, a compound annual decline of 5.2%. Retail's share of the total rose from 76.7% to 83.7%.
North America was Traeger’s largest region in fiscal 2025, bringing in $514.69M of $559.52M (92%).
| Geography | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| North America | $598.84M | $536.50M | $542.38M | $514.69M | |||
| Rest Of World | $57.06M | $69.39M | $61.69M | $44.83M | |||
| Total | $655.90M | $605.88M | $604.07M | $559.52M |
Traeger brought in $559.52M from its two regions in fiscal 2025, the year ended December 31, 2025. That was down 7.4% from $604.07M in fiscal 2024. North America was the largest at $514.69M (92.0%), ahead of Rest Of World at $44.83M (8.0%).
Compared with fiscal 2024, North America fell 5.1% to $514.69M and Rest Of World fell 27.3% to $44.83M. From fiscal 2022 to 2025, combined revenue from these regions fell from $655.90M to $559.52M, a compound annual decline of 5.2%. North America's share of the total rose from 91.3% to 92.0%.
Traeger (COOK) reports its revenue by product and service, by contract with customer, sales channel and by geography. In fiscal 2025, Grills was its largest product and service line, bringing in $298.03M (53.3% of the total), followed by Accessories at $134.02M (24.0%).
Grills was Traeger's largest product and service line in fiscal 2025, bringing in $298.03M, or 53.3% of the $559.52M total across its three product and service lines.
Retail was Traeger's largest revenue line in fiscal 2025, bringing in $468.45M, or 83.7% of the $559.52M total across its two revenue lines.
North America was Traeger's largest region in fiscal 2025, bringing in $514.69M, or 92.0% of the $559.52M total across its two regions.
Among Traeger's product and service lines that make up at least 2% of revenue, Consumables grew fastest in fiscal 2025, up 6.9% from $119.30M to $127.47M.
Every figure comes from Traeger's annual financial filings, as reported. Each line keeps the name Traeger gives it, and years follow its fiscal calendar.
Traeger's revenue by product and service goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.