Charlie's Holdings (CHUC) Return on Capital Employed [ROCE] (2012 - 2026)
Charlie's Holdings (CHUC) reported Return on Capital Employed [ROCE] of -40.63% for Q2 2026, up 328.44 percentage points from -369.07% a year earlier and up 20.21 percentage points from the prior quarter.
Charlie's Holdings (CHUC) Return on Capital Employed [ROCE] (2012 - 2026) Analysis & Trends
For FY2025, Charlie's Holdings posted Return on Capital Employed [ROCE] of -1738.96%.
- Return on Capital Employed [ROCE] has a four-year change of -1762.97 percentage points (FY2021 to FY2025).
- By year, Return on Capital Employed [ROCE] came in at -132.61% in FY2023 (-79.07 pp), -53.54% in FY2022 (-77.55 pp) and 24.02% in FY2021.
- The Q2 2026 figure ranks as the highest quarterly Return on Capital Employed [ROCE] since Q4 2022.
- Per Business Quant data, the three quarters before Q2 2026 came in at -60.83% (Q1 2026), -66.89% (Q4 2025) and -194.28% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 311.51 Bn | 291.15 Bn | 7.66 Bn | 38.19% |
| 2 | British American Tobacco p.l.c | 129.24 Bn | 105.61 Bn | - | - |
| 3 | Altria | 124.94 Bn | 111.10 Bn | 3.82 Bn | 41.87% |
| 4 | Trulieve Cannabis | 2.09 Bn | 705.03 Mn | 162.29 Mn | -11.88% |
| 5 | RLX Technology | 2.07 Bn | -1.69 Bn | 52.74 Mn | 3.58% |
| 6 | Curaleaf Holdings | 2.07 Bn | 1.67 Bn | 169.91 Mn | 0.77% |
| 7 | Green Thumb Industries | 1.38 Bn | 228.69 Mn | 137.87 Mn | 4.47% |
| 8 | Turning Point Brands | 1.28 Bn | 383.66 Mn | 93.70 Mn | 10.34% |
| 9 | Cronos | 1.23 Bn | -2.04 Bn | 28.45 Mn | -0.22% |
| 10 | Charlie's Holdings | 35.63 Mn | 31.99 Mn | 1.12 Mn | -40.63% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -40.63% |
| Mar 31, 2026 | -60.83% |
| Dec 31, 2025 | -66.89% |
| Sep 30, 2025 | -194.28% |
| Jun 30, 2025 | -369.07% |
| Dec 31, 2023 | -152.86% |
| Sep 30, 2023 | -1,430.63% |
| Jun 30, 2023 | -151.60% |
| Mar 31, 2023 | -111.10% |
| Dec 31, 2022 | -19.93% |
| Sep 30, 2022 | 36.21% |
| Jun 30, 2022 | 54.46% |
| Mar 31, 2022 | 26.23% |
| Dec 31, 2021 | 21.60% |
| Sep 30, 2021 | -34.98% |
| Dec 31, 2019 | -352.05% |
| Sep 30, 2019 | -27.64% |
| Dec 31, 2018 | 279.31% |
| Sep 30, 2017 | -309.29% |
| Jun 30, 2017 | -185.69% |
Charlie's Holdings Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=CHUC&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "CHUC", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=CHUC&period=max&api_key=YOUR_API_KEY");
const data = await res.json();