Citigroup (C) Marketing and Advertising (2009 - 2026)
Citigroup (C) reported Marketing and Advertising of $234 million for Q3 2026, down 10.0% from $260 million a year earlier and down 17.3% from the prior quarter.
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Analysis
Citigroup (C) Marketing and Advertising (2009 - 2026) Analysis & Trends
Over the twelve months ended Sep 30, 2026, Citigroup's Marketing and Advertising came in at $1.1 billion, down 0.6% year-over-year; for FY2025, it was $1.1 billion, down 1.4% from FY2024.
- Marketing and Advertising has declined for three consecutive years, with a five-year compound annual growth rate of -2.1% (FY2020 to FY2025).
- By year, Marketing and Advertising came in at $1.11 billion in FY2024 (-20.1%), $1.39 billion in FY2023 (-10.5%), $1.56 billion in FY2022 (+4.4%) and $1.49 billion in FY2021 (+22.4%).
- The Q3 2026 figure ranks as the lowest quarterly Marketing and Advertising since Q1 2024.
- Year over year, Marketing and Advertising gained in two of the last seven quarters, with an average decline of 3.2%.
- The high point for year-over-year Marketing and Advertising in five years was Q4 2021 (growth of 35.8%); the low point was Q1 2024 (a decline of 31.1%).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Citigroup | 205.25 Bn | -2,192.43 Bn | 23.76 Bn | 234.00 Mn |
| 2 | Bhp | 201.96 Bn | 156.98 Bn | - | - |
| 3 | Bank Of Nova Scotia | 114.44 Bn | -316.95 Bn | - | 144.16 Mn |
| 4 | Vylor | 48.40 Bn | 46.20 Bn | 313.00 Mn | - |
| 5 | Nokia | 46.28 Bn | 46.28 Bn | 2.58 Bn | - |
| 6 | Haleon | 41.09 Bn | 34.80 Bn | - | - |
| 7 | Gold Fields | 32.02 Bn | 28.94 Bn | - | - |
| 8 | Smith & Nephew | 27.46 Bn | 24.86 Bn | - | - |
| 9 | Sprott Physical Gold Trust | 13.93 Bn | 13.78 Bn | - | - |
| 10 | Magnum Ice Cream | 12.19 Bn | 10.88 Bn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 234.00 Mn |
| Jun 30, 2026 | 283.00 Mn |
| Mar 31, 2026 | 233.00 Mn |
| Dec 31, 2025 | 318.00 Mn |
| Sep 30, 2025 | 260.00 Mn |
| Jun 30, 2025 | 269.00 Mn |
| Mar 31, 2025 | 250.00 Mn |
| Dec 31, 2024 | 323.00 Mn |
| Sep 30, 2024 | 282.00 Mn |
| Jun 30, 2024 | 280.00 Mn |
| Mar 31, 2024 | 228.00 Mn |
| Dec 31, 2023 | 377.00 Mn |
| Sep 30, 2023 | 324.00 Mn |
| Jun 30, 2023 | 361.00 Mn |
| Mar 31, 2023 | 331.00 Mn |
| Dec 31, 2022 | 424.00 Mn |
| Sep 30, 2022 | 407.00 Mn |
| Jun 30, 2022 | 414.00 Mn |
| Mar 31, 2022 | 311.00 Mn |
| Dec 31, 2021 | 478.00 Mn |
API Access
Citigroup Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=C&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "C", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=C&period=max&api_key=YOUR_API_KEY");
const data = await res.json();