Bank Of Nova Scotia (BNS) Marketing and Advertising (2009 - 2026)
Bank Of Nova Scotia (BNS) recorded Marketing and Advertising of $144.16 million in fiscal Q3 2026 (quarter ended Jul 31, 2026), up 17.2% from $123 million a year earlier and up 10.4% from the prior quarter.
Bank Of Nova Scotia (BNS) Marketing and Advertising (2009 - 2026) Analysis & Trends
On a TTM basis, Bank Of Nova Scotia's Marketing and Advertising came in at $543.57 million as of Jul 31, 2026, up 16.2% year-over-year; for FY2025 (ended Oct 31, 2025), it came in at $479.98 million, up 6.4% from FY2024.
- Annual Marketing and Advertising has increased for three straight fiscal years, with a five-year compound annual growth rate of 7.7% (FY2020 to FY2025).
- Across earlier fiscal years, Marketing and Advertising came in at $451.25 million in FY2024 (+5.6%), $427.2 million in FY2023 (+14.5%), $373.17 million in FY2022 (-7.6%) and $404 million in FY2021 (+22.0%).
- The fiscal Q3 2026 figure is the highest quarterly Marketing and Advertising since fiscal Q4 2017.
- On a year-over-year basis, Marketing and Advertising has increased for six consecutive quarters, with growth averaging 10.7% over the last eight quarters.
- Peak year-over-year performance for Marketing and Advertising in the last five years was growth of 73.5% in fiscal Q4 2021, against a decline of 16.3% in fiscal Q4 2022 at the low end.
- Per Business Quant, the preceding three fiscal quarters came in at $130.58 million (Q2 2026), $133.31 million (Q1 2026) and $135.53 million (Q4 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Citigroup | 205.25 Bn | -2,192.43 Bn | 23.76 Bn | 234.00 Mn |
| 2 | Bhp | 201.96 Bn | 156.98 Bn | - | - |
| 3 | Bank Of Nova Scotia | 114.44 Bn | -316.95 Bn | - | 144.16 Mn |
| 4 | Vylor | 48.40 Bn | 46.20 Bn | 313.00 Mn | - |
| 5 | Nokia | 46.28 Bn | 46.28 Bn | 2.58 Bn | - |
| 6 | Haleon | 41.09 Bn | 34.80 Bn | - | - |
| 7 | Gold Fields | 32.02 Bn | 28.94 Bn | - | - |
| 8 | Smith & Nephew | 27.46 Bn | 24.86 Bn | - | - |
| 9 | Sprott Physical Gold Trust | 13.93 Bn | 13.78 Bn | - | - |
| 10 | Magnum Ice Cream | 12.19 Bn | 10.88 Bn | - | - |
Historic Data
| Date | Value |
|---|---|
| Jul 31, 2026 | 144.16 Mn |
| Apr 30, 2026 | 130.58 Mn |
| Jan 31, 2026 | 133.31 Mn |
| Oct 31, 2025 | 135.53 Mn |
| Jul 31, 2025 | 123.00 Mn |
| Apr 30, 2025 | 111.73 Mn |
| Jan 31, 2025 | 109.89 Mn |
| Oct 31, 2024 | 123.02 Mn |
| Jul 31, 2024 | 106.63 Mn |
| Apr 30, 2024 | 109.15 Mn |
| Jan 31, 2024 | 112.44 Mn |
| Oct 31, 2023 | 117.26 Mn |
| Jul 31, 2023 | 106.39 Mn |
| Apr 30, 2023 | 102.73 Mn |
| Jan 31, 2023 | 100.83 Mn |
| Oct 31, 2022 | 105.41 Mn |
| Jul 31, 2022 | 95.64 Mn |
| Apr 30, 2022 | 85.27 Mn |
| Jan 31, 2022 | 86.12 Mn |
| Oct 31, 2021 | 100.23 Mn |
Bank Of Nova Scotia Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=BNS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "BNS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=BNS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();