Baozun (BZUN) Return on Capital Employed (2015 - 2026)

Baozun (BZUN) recorded quarterly Return on Capital Employed of 2.41% in Q1 2026, up 138.64% quarter-over-quarter from 1.01% in Q4 2025, and up 465.0% on a YoY basis from 0.43% in Q1 2025.

Baozun (BZUN) Return on Capital Employed (2015 - 2026) Analysis & Trends

Baozun's Return on Capital Employed history runs 12 years deep, the most recent figure standing at 2.41% for Q1 2026.

  • In Q1 2026, Return on Capital Employed rose 465.0% year-over-year to 2.41%; the TTM figure through Mar 2026 stood at 2.41% (up 465.0% YoY), while the FY2025 annual figure was 0.9%, up 261.0% from the prior year.
  • Return on Capital Employed was 2.41% for Q1 2026 at Baozun, up from 1.01% in the prior quarter.
  • In the past five years, Return on Capital Employed ranged from a high of 2.41% in Q1 2026 to a low of 3.22% in Q4 2023.
  • Historically, Return on Capital Employed has averaged 0.86% across 5 years, with a median of 1.06% in 2022.
  • The sharpest annual moves came in 2022 and 2026: Return on Capital Employed slumped 953 bps in 2022, then soared 465 bps in 2026.
  • A 5-year view of Return on Capital Employed shows it stood at 0.51% in 2022, then sank by 735 bps to 3.22% in 2023, then grew by 2 bps to 3.16% in 2024, then surged by 132 bps to 1.01% in 2025, then soared by 139 bps to 2.41% in 2026.
  • The last three Return on Capital Employed figures came in at 2.41% (Q1 2026), 1.01% (Q4 2025), and 0.0% (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) ROCE (Qtr)
1 Amazon Com 2,551.03 Bn 2,407.94 Bn 171.21 Bn 12.12%
2 Mercadolibre 82.72 Bn 77.07 Bn 3.86 Bn 23.76%
3 DoorDash 72.09 Bn 67.22 Bn 2.04 Bn 5.26%
4 PDD Holdings 62.92 Bn 38.25 Bn 12.81 Bn 0.03%
5 Ebay 48.30 Bn 44.44 Bn 2.29 Bn 18.13%
6 Coupang 34.44 Bn 34.35 Bn 2.30 Bn 0.97%
7 Zkh 14.36 Bn 14.36 Bn 285.30 Mn 246,132.27%
8 Wayfair 10.72 Bn 9.65 Bn 880.00 Mn 11.64%
9 Maplebear 10.27 Bn 9.58 Bn 738.00 Mn 20.87%
10 Baozun 68.96 Mn -98.13 Mn 243.45 Mn 2.41%

Historic Data

Download Data
DateValue
Mar 31, 2026 2.41%
Dec 31, 2025 1.01%
Sep 30, 2025 0.00%
Mar 31, 2025 -2.24%
Mar 31, 2024 -3.16%
Dec 31, 2023 -3.22%
Mar 31, 2023 0.52%
Dec 31, 2022 0.51%
Sep 30, 2022 -1.25%
Jun 30, 2022 -3.03%
Mar 31, 2022 -1.06%
Dec 31, 2021 0.43%
Sep 30, 2021 7.88%
Jun 30, 2021 6.51%
Mar 31, 2021 6.61%
Dec 31, 2020 7.07%
Sep 30, 2020 7.03%
Jun 30, 2020 9.24%
Mar 31, 2020 6.89%
Dec 31, 2019 8.99%