Baozun (BZUN) Return on Capital Employed (2015 - 2026)
Baozun (BZUN) recorded quarterly Return on Capital Employed of 2.41% in Q1 2026, up 138.64% quarter-over-quarter from 1.01% in Q4 2025, and up 465.0% on a YoY basis from 0.43% in Q1 2025.
Baozun (BZUN) Return on Capital Employed (2015 - 2026) Analysis & Trends
Baozun's Return on Capital Employed history runs 12 years deep, the most recent figure standing at 2.41% for Q1 2026.
- In Q1 2026, Return on Capital Employed rose 465.0% year-over-year to 2.41%; the TTM figure through Mar 2026 stood at 2.41% (up 465.0% YoY), while the FY2025 annual figure was 0.9%, up 261.0% from the prior year.
- Return on Capital Employed was 2.41% for Q1 2026 at Baozun, up from 1.01% in the prior quarter.
- In the past five years, Return on Capital Employed ranged from a high of 2.41% in Q1 2026 to a low of 3.22% in Q4 2023.
- Historically, Return on Capital Employed has averaged 0.86% across 5 years, with a median of 1.06% in 2022.
- The sharpest annual moves came in 2022 and 2026: Return on Capital Employed slumped 953 bps in 2022, then soared 465 bps in 2026.
- A 5-year view of Return on Capital Employed shows it stood at 0.51% in 2022, then sank by 735 bps to 3.22% in 2023, then grew by 2 bps to 3.16% in 2024, then surged by 132 bps to 1.01% in 2025, then soared by 139 bps to 2.41% in 2026.
- The last three Return on Capital Employed figures came in at 2.41% (Q1 2026), 1.01% (Q4 2025), and 0.0% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn | 12.12% |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn | 23.76% |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn | 5.26% |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn | 0.03% |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn | 18.13% |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn | 0.97% |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn | 246,132.27% |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn | 11.64% |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn | 20.87% |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn | 2.41% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.41% |
| Dec 31, 2025 | 1.01% |
| Sep 30, 2025 | 0.00% |
| Mar 31, 2025 | -2.24% |
| Mar 31, 2024 | -3.16% |
| Dec 31, 2023 | -3.22% |
| Mar 31, 2023 | 0.52% |
| Dec 31, 2022 | 0.51% |
| Sep 30, 2022 | -1.25% |
| Jun 30, 2022 | -3.03% |
| Mar 31, 2022 | -1.06% |
| Dec 31, 2021 | 0.43% |
| Sep 30, 2021 | 7.88% |
| Jun 30, 2021 | 6.51% |
| Mar 31, 2021 | 6.61% |
| Dec 31, 2020 | 7.07% |
| Sep 30, 2020 | 7.03% |
| Jun 30, 2020 | 9.24% |
| Mar 31, 2020 | 6.89% |
| Dec 31, 2019 | 8.99% |