Baozun (BZUN) Operating Expenses (2014 - 2026)

Baozun (BZUN) recorded quarterly Operating Expenses of -$345.1 million in Q1 2026, up 19.46% quarter-over-quarter from -$428.5 million in Q4 2025, and down 16.78% on a YoY basis from -$414.8 million in Q1 2025.

Baozun (BZUN) Operating Expenses (2014 - 2026) Analysis & Trends

Baozun's Operating Expenses history runs 13 years deep, the most recent figure standing at -$345.1 million for Q1 2026.

  • In Q1 2026, Operating Expenses fell 16.78% year-over-year to -$345.1 million; the TTM figure through Mar 2026 stood at -$1.4 billion (down 7.56% YoY), while the FY2025 annual figure was $1.4 billion, up 8.23% from the prior year.
  • Operating Expenses was -$345.1 million for Q1 2026 at Baozun, up from -$428.5 million in the prior quarter.
  • In the past five years, Operating Expenses ranged from a high of -$248.5 million in Q3 2022 to a low of -$428.5 million in Q4 2025.
  • Historically, Operating Expenses has averaged -$327.2 million across 5 years, with a median of -$320.3 million in 2022.
  • The sharpest annual moves came in 2022 and 2026: Operating Expenses advanced 29.18% in 2022, then decreased 16.78% in 2026.
  • A 5-year view of Operating Expenses shows it stood at -$352.2 million in 2022, then slipped by 10.94% to -$390.7 million in 2023, then retreated by 2.43% to -$400.2 million in 2024, then slipped by 7.07% to -$428.5 million in 2025, then gained by 19.46% to -$345.1 million in 2026.
  • The last three Operating Expenses figures came in at -$345.1 million (Q1 2026), -$428.5 million (Q4 2025), and -$306.5 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Opex (Qtr)
1 Amazon Com 2,551.03 Bn 2,407.94 Bn 171.21 Bn 157.67 Bn
2 Mercadolibre 82.72 Bn 77.07 Bn 3.86 Bn 3.25 Bn
3 DoorDash 72.09 Bn 67.22 Bn 2.04 Bn 3.89 Bn
4 PDD Holdings 62.92 Bn 38.25 Bn 12.81 Bn -5.87 Bn
5 Ebay 48.30 Bn 44.44 Bn 2.29 Bn 1.68 Bn
6 Coupang 34.44 Bn 34.35 Bn 2.30 Bn 8.75 Bn
7 Zkh 14.36 Bn 14.36 Bn 285.30 Mn -23.28 Mn
8 Wayfair 10.72 Bn 9.65 Bn 880.00 Mn 891.00 Mn
9 Maplebear 10.27 Bn 9.58 Bn 738.00 Mn 556.00 Mn
10 Baozun 68.96 Mn -98.13 Mn 243.45 Mn -345.14 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 -345.14 Mn
Dec 31, 2025 -428.52 Mn
Sep 30, 2025 -306.48 Mn
Jun 30, 2025 -357.65 Mn
Mar 31, 2025 -295.54 Mn
Dec 31, 2024 -400.21 Mn
Sep 30, 2024 -309.44 Mn
Jun 30, 2024 -331.60 Mn
Mar 31, 2024 -281.78 Mn
Dec 31, 2023 -390.71 Mn
Sep 30, 2023 -268.55 Mn
Jun 30, 2023 -324.99 Mn
Mar 31, 2023 -280.80 Mn
Dec 31, 2022 -352.19 Mn
Sep 30, 2022 -248.47 Mn
Jun 30, 2022 -320.30 Mn
Mar 31, 2022 -319.49 Mn
Dec 31, 2021 -497.27 Mn
Sep 30, 2021 -318.98 Mn
Jun 30, 2021 -340.35 Mn