Baozun (BZUN) Operating Expenses (2014 - 2026)
Baozun (BZUN) recorded quarterly Operating Expenses of -$345.1 million in Q1 2026, up 19.46% quarter-over-quarter from -$428.5 million in Q4 2025, and down 16.78% on a YoY basis from -$414.8 million in Q1 2025.
Baozun (BZUN) Operating Expenses (2014 - 2026) Analysis & Trends
Baozun's Operating Expenses history runs 13 years deep, the most recent figure standing at -$345.1 million for Q1 2026.
- In Q1 2026, Operating Expenses fell 16.78% year-over-year to -$345.1 million; the TTM figure through Mar 2026 stood at -$1.4 billion (down 7.56% YoY), while the FY2025 annual figure was $1.4 billion, up 8.23% from the prior year.
- Operating Expenses was -$345.1 million for Q1 2026 at Baozun, up from -$428.5 million in the prior quarter.
- In the past five years, Operating Expenses ranged from a high of -$248.5 million in Q3 2022 to a low of -$428.5 million in Q4 2025.
- Historically, Operating Expenses has averaged -$327.2 million across 5 years, with a median of -$320.3 million in 2022.
- The sharpest annual moves came in 2022 and 2026: Operating Expenses advanced 29.18% in 2022, then decreased 16.78% in 2026.
- A 5-year view of Operating Expenses shows it stood at -$352.2 million in 2022, then slipped by 10.94% to -$390.7 million in 2023, then retreated by 2.43% to -$400.2 million in 2024, then slipped by 7.07% to -$428.5 million in 2025, then gained by 19.46% to -$345.1 million in 2026.
- The last three Operating Expenses figures came in at -$345.1 million (Q1 2026), -$428.5 million (Q4 2025), and -$306.5 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Opex (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn | 157.67 Bn |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn | 3.25 Bn |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn | 3.89 Bn |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn | -5.87 Bn |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn | 1.68 Bn |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn | 8.75 Bn |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn | -23.28 Mn |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn | 891.00 Mn |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn | 556.00 Mn |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn | -345.14 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | -345.14 Mn |
| Dec 31, 2025 | -428.52 Mn |
| Sep 30, 2025 | -306.48 Mn |
| Jun 30, 2025 | -357.65 Mn |
| Mar 31, 2025 | -295.54 Mn |
| Dec 31, 2024 | -400.21 Mn |
| Sep 30, 2024 | -309.44 Mn |
| Jun 30, 2024 | -331.60 Mn |
| Mar 31, 2024 | -281.78 Mn |
| Dec 31, 2023 | -390.71 Mn |
| Sep 30, 2023 | -268.55 Mn |
| Jun 30, 2023 | -324.99 Mn |
| Mar 31, 2023 | -280.80 Mn |
| Dec 31, 2022 | -352.19 Mn |
| Sep 30, 2022 | -248.47 Mn |
| Jun 30, 2022 | -320.30 Mn |
| Mar 31, 2022 | -319.49 Mn |
| Dec 31, 2021 | -497.27 Mn |
| Sep 30, 2021 | -318.98 Mn |
| Jun 30, 2021 | -340.35 Mn |