Baozun (BZUN) Operating Expenses (2014 - 2026)

Baozun (BZUN) posted quarterly Operating Expenses of -$345.1 million for Q1 2026, down 16.78% year-over-year from -$414.8 million in Q1 2025, and up 19.46% quarter-over-quarter from -$428.5 million in Q4 2025.

Baozun (BZUN) Operating Expenses (2014 - 2026) Analysis & Trends

Baozun's Operating Expenses history runs 13 years deep, the most recent figure standing at -$345.1 million for Q1 2026.

  • In Q1 2026, Operating Expenses fell 16.78% year-over-year to -$345.1 million; the TTM figure through Mar 2026 stood at -$1.4 billion (down 7.56% YoY), while the FY2025 annual figure was $1.4 billion, up 8.23% from the prior year.
  • Operating Expenses for Q1 2026 stood at -$345.1 million, up from -$428.5 million in the prior quarter.
  • The five-year high for Operating Expenses was -$248.5 million in Q3 2022, with the low at -$428.5 million in Q4 2025.
  • The 5-year median for Operating Expenses is -$320.3 million (2022), against an average of -$327.2 million.
  • The sharpest annual moves came in 2022 and 2026: Operating Expenses gained 29.18% in 2022, then retreated 16.78% in 2026.
  • Baozun's Operating Expenses stood at -$352.2 million in 2022, then decreased by 10.94% to -$390.7 million in 2023, then fell by 2.43% to -$400.2 million in 2024, then decreased by 7.07% to -$428.5 million in 2025, then rose by 19.46% to -$345.1 million in 2026.
  • Business Quant data shows BZUN's Operating Expenses at -$345.1 million in Q1 2026, -$428.5 million in Q4 2025, and -$306.5 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Opex (Qtr)
1 Amazon Com 2,931.64 Bn 2,808.66 Bn 198.88 Bn 330.81 Bn
2 PDD Holdings 506.17 Bn 446.63 Bn 9.83 Bn -5.87 Bn
3 Mercadolibre 98.29 Bn 83.09 Bn 4.16 Bn 3.48 Bn
4 DoorDash 92.11 Bn 86.76 Bn 2.35 Bn 4.30 Bn
5 JD.com 87.50 Bn 58.32 Bn 7.66 Bn -1.51 Bn
6 Sea 78.22 Bn 69.70 Bn 3.15 Bn -2.55 Bn
7 Ebay 47.18 Bn 43.87 Bn 2.30 Bn 1.63 Bn
8 Coupang 29.74 Bn 23.63 Bn 2.49 Bn 9.41 Bn
9 Zkh 16.36 Bn 16.36 Bn 51.11 Mn -23.28 Mn
10 Baozun 507.26 Mn 89.06 Mn 243.45 Mn -345.14 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 -345.14 Mn
Dec 31, 2025 -428.52 Mn
Sep 30, 2025 -306.48 Mn
Jun 30, 2025 -357.65 Mn
Mar 31, 2025 -295.54 Mn
Dec 31, 2024 -400.21 Mn
Sep 30, 2024 -309.44 Mn
Jun 30, 2024 -331.60 Mn
Mar 31, 2024 -281.78 Mn
Dec 31, 2023 -390.71 Mn
Sep 30, 2023 -268.55 Mn
Jun 30, 2023 -324.99 Mn
Mar 31, 2023 -280.80 Mn
Dec 31, 2022 -352.19 Mn
Sep 30, 2022 -248.47 Mn
Jun 30, 2022 -320.30 Mn
Mar 31, 2022 -319.49 Mn
Dec 31, 2021 -497.27 Mn
Sep 30, 2021 -318.98 Mn
Jun 30, 2021 -340.35 Mn