Baozun Inc. (BZUN) EBITDA Margin (2014 - 2026)
Baozun (BZUN) posted quarterly EBITDA Margin of 0.57% for Q1 2026, up 328.0% year-over-year from 0.13% in Q1 2025, and down 110.36% on a QoQ basis from 5.53% in Q4 2025.
Baozun Inc. (BZUN) EBITDA Margin (2014 - 2026) Analysis & Trends
Baozun (BZUN) has reported EBITDA Margin for 13 consecutive years, with 0.57% the latest figure, recorded in Q1 2026.
- In Q1 2026, EBITDA Margin rose 328.0% year-over-year to 0.57%; the TTM figure through Mar 2026 stood at 0.67% (up 221.0% YoY), while the FY2025 annual figure was 0.55%, up 179.0% from the prior year.
- EBITDA Margin came in at 0.57% for Q1 2026 at Baozun, down from 5.53% in the prior quarter.
- The five-year high for EBITDA Margin was 5.53% in Q4 2025, with the low at 11.6% in Q4 2022.
- Average EBITDA Margin over 5 years is 2.52%, with a median of 2.71% recorded in 2024.
- The largest YoY upside for EBITDA Margin was 1137 bps in 2022 against a maximum downside of 1102 bps in 2022.
- Year by year, EBITDA Margin stood at 11.6% in 2022, then surged by 92 bps to 0.91% in 2023, then soared by 344 bps to 2.23% in 2024, then surged by 148 bps to 5.53% in 2025, then plunged by 110 bps to 0.57% in 2026.
- According to Business Quant data, EBITDA Margin over the past three periods registered 0.57%, 5.53%, and 3.99% for Q1 2026, Q4 2025, and Q3 2025 respectively.
Peer Comparison
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | -0.57% |
| Dec 31, 2025 | 5.53% |
| Sep 30, 2025 | -3.99% |
| Jun 30, 2025 | -0.36% |
| Mar 31, 2025 | -3.86% |
| Dec 31, 2024 | 2.23% |
| Sep 30, 2024 | -5.41% |
| Jun 30, 2024 | -0.79% |
| Mar 31, 2024 | -2.71% |
| Dec 31, 2023 | -0.91% |
| Sep 30, 2023 | -6.63% |
| Jun 30, 2023 | 1.19% |
| Mar 31, 2023 | -4.61% |
| Dec 31, 2022 | -11.60% |
| Sep 30, 2022 | -4.21% |
| Jun 30, 2022 | 0.42% |
| Mar 31, 2022 | -6.63% |
| Dec 31, 2021 | -0.58% |
| Sep 30, 2021 | -15.58% |
| Jun 30, 2021 | 2.12% |