Baozun (BZUN) EBITDA Margin (2014 - 2026)

Baozun's EBITDA Margin history runs 13 years deep, the most recent figure standing at 0.57% for Q1 2026.

• In Q1 2026, EBITDA Margin rose 328.0% year-over-year to 0.57%; the TTM figure through Mar 2026 stood at 0.67% (up 221.0% YoY), while the FY2025 annual figure was 0.55%, up 179.0% from the prior year.
• EBITDA Margin was 0.57% for Q1 2026 at Baozun, down from 5.53% in the prior quarter.
• In the past five years, EBITDA Margin ranged from a high of 5.53% in Q4 2025 to a low of 11.6% in Q4 2022.
• Historically, EBITDA Margin has averaged 2.52% across 5 years, with a median of 2.71% in 2024.
• Biggest YoY gain for EBITDA Margin was 1137 bps in 2022; the steepest drop was 1102 bps in 2022.
• A 5-year view of EBITDA Margin shows it stood at 11.6% in 2022, then surged by 92 bps to 0.91% in 2023, then soared by 344 bps to 2.23% in 2024, then surged by 148 bps to 5.53% in 2025, then tumbled by 110 bps to 0.57% in 2026.
• The last three EBITDA Margin figures came in at 0.57% (Q1 2026), 5.53% (Q4 2025), and 3.99% (Q3 2025), per Business Quant data.