Baozun Inc. (BZUN) EBITDA Margin (2014 - 2026)

Baozun (BZUN) posted quarterly EBITDA Margin of 0.57% for Q1 2026, up 328.0% year-over-year from 0.13% in Q1 2025, and down 110.36% on a QoQ basis from 5.53% in Q4 2025.

Baozun Inc. (BZUN) EBITDA Margin (2014 - 2026) Analysis & Trends

Baozun (BZUN) has reported EBITDA Margin for 13 consecutive years, with 0.57% the latest figure, recorded in Q1 2026.

  • In Q1 2026, EBITDA Margin rose 328.0% year-over-year to 0.57%; the TTM figure through Mar 2026 stood at 0.67% (up 221.0% YoY), while the FY2025 annual figure was 0.55%, up 179.0% from the prior year.
  • EBITDA Margin came in at 0.57% for Q1 2026 at Baozun, down from 5.53% in the prior quarter.
  • The five-year high for EBITDA Margin was 5.53% in Q4 2025, with the low at 11.6% in Q4 2022.
  • Average EBITDA Margin over 5 years is 2.52%, with a median of 2.71% recorded in 2024.
  • The largest YoY upside for EBITDA Margin was 1137 bps in 2022 against a maximum downside of 1102 bps in 2022.
  • Year by year, EBITDA Margin stood at 11.6% in 2022, then surged by 92 bps to 0.91% in 2023, then soared by 344 bps to 2.23% in 2024, then surged by 148 bps to 5.53% in 2025, then plunged by 110 bps to 0.57% in 2026.
  • According to Business Quant data, EBITDA Margin over the past three periods registered 0.57%, 5.53%, and 3.99% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

Historic Data

Download Data
DateValue
Mar 31, 2026 -0.57%
Dec 31, 2025 5.53%
Sep 30, 2025 -3.99%
Jun 30, 2025 -0.36%
Mar 31, 2025 -3.86%
Dec 31, 2024 2.23%
Sep 30, 2024 -5.41%
Jun 30, 2024 -0.79%
Mar 31, 2024 -2.71%
Dec 31, 2023 -0.91%
Sep 30, 2023 -6.63%
Jun 30, 2023 1.19%
Mar 31, 2023 -4.61%
Dec 31, 2022 -11.60%
Sep 30, 2022 -4.21%
Jun 30, 2022 0.42%
Mar 31, 2022 -6.63%
Dec 31, 2021 -0.58%
Sep 30, 2021 -15.58%
Jun 30, 2021 2.12%