Baozun (BZUN) EBITDA (2014 - 2026)
Baozun (BZUN) recorded quarterly EBITDA of -$2.0 million in Q1 2026, down 107.88% quarter-over-quarter from $25.1 million in Q4 2025, and up 81.93% on a YoY basis from -$1.1 million in Q1 2025.
Baozun (BZUN) EBITDA (2014 - 2026) Analysis & Trends
Baozun's EBITDA history runs 13 years deep, the most recent figure standing at -$2.0 million for Q1 2026.
- In Q1 2026, EBITDA rose 81.93% year-over-year to -$2.0 million; the TTM figure through Mar 2026 stood at $9.8 million (up 148.22% YoY), while the FY2025 annual figure was $7.9 million, up 149.5% from the prior year.
- EBITDA was -$2.0 million for Q1 2026 at Baozun, down from $25.1 million in the prior quarter.
- In the past five years, EBITDA ranged from a high of $25.1 million in Q4 2025 to a low of -$42.9 million in Q4 2022.
- Historically, EBITDA has averaged -$7.0 million across 5 years, with a median of -$7.4 million in 2024.
- The sharpest annual moves came in 2022 and 2024: EBITDA slumped 1806.66% in 2022, then surged 356.02% in 2024.
- A 5-year view of EBITDA shows it stood at -$42.9 million in 2022, then soared by 91.67% to -$3.6 million in 2023, then soared by 356.02% to $9.2 million in 2024, then surged by 173.98% to $25.1 million in 2025, then slumped by 107.88% to -$2.0 million in 2026.
- The last three EBITDA figures came in at -$2.0 million (Q1 2026), $25.1 million (Q4 2025), and -$12.1 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn | 23.85 Bn |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn | 611.00 Mn |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn | 194.00 Mn |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn | 3.96 Bn |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn | 611.00 Mn |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn | -242.00 Mn |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn | -5.83 Mn |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn | -11.00 Mn |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn | 182.00 Mn |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn | -1.98 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | -1.98 Mn |
| Dec 31, 2025 | 25.10 Mn |
| Sep 30, 2025 | -12.07 Mn |
| Jun 30, 2025 | -1.30 Mn |
| Mar 31, 2025 | -10.95 Mn |
| Dec 31, 2024 | 9.16 Mn |
| Sep 30, 2024 | -15.85 Mn |
| Jun 30, 2024 | -2.58 Mn |
| Mar 31, 2024 | -7.43 Mn |
| Dec 31, 2023 | -3.58 Mn |
| Sep 30, 2023 | -16.58 Mn |
| Jun 30, 2023 | 3.79 Mn |
| Mar 31, 2023 | -12.66 Mn |
| Dec 31, 2022 | -42.94 Mn |
| Sep 30, 2022 | -10.32 Mn |
| Jun 30, 2022 | 1.35 Mn |
| Mar 31, 2022 | -20.75 Mn |
| Dec 31, 2021 | -2.87 Mn |
| Sep 30, 2021 | -45.92 Mn |
| Jun 30, 2021 | 7.57 Mn |