Baozun (BZUN) EBITDA (2014 - 2026)

Baozun (BZUN) recorded quarterly EBITDA of -$2.0 million in Q1 2026, down 107.88% quarter-over-quarter from $25.1 million in Q4 2025, and up 81.93% on a YoY basis from -$1.1 million in Q1 2025.

Baozun (BZUN) EBITDA (2014 - 2026) Analysis & Trends

Baozun's EBITDA history runs 13 years deep, the most recent figure standing at -$2.0 million for Q1 2026.

  • In Q1 2026, EBITDA rose 81.93% year-over-year to -$2.0 million; the TTM figure through Mar 2026 stood at $9.8 million (up 148.22% YoY), while the FY2025 annual figure was $7.9 million, up 149.5% from the prior year.
  • EBITDA was -$2.0 million for Q1 2026 at Baozun, down from $25.1 million in the prior quarter.
  • In the past five years, EBITDA ranged from a high of $25.1 million in Q4 2025 to a low of -$42.9 million in Q4 2022.
  • Historically, EBITDA has averaged -$7.0 million across 5 years, with a median of -$7.4 million in 2024.
  • The sharpest annual moves came in 2022 and 2024: EBITDA slumped 1806.66% in 2022, then surged 356.02% in 2024.
  • A 5-year view of EBITDA shows it stood at -$42.9 million in 2022, then soared by 91.67% to -$3.6 million in 2023, then soared by 356.02% to $9.2 million in 2024, then surged by 173.98% to $25.1 million in 2025, then slumped by 107.88% to -$2.0 million in 2026.
  • The last three EBITDA figures came in at -$2.0 million (Q1 2026), $25.1 million (Q4 2025), and -$12.1 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBITDA (Qtr)
1 Amazon Com 2,551.03 Bn 2,407.94 Bn 171.21 Bn 23.85 Bn
2 Mercadolibre 82.72 Bn 77.07 Bn 3.86 Bn 611.00 Mn
3 DoorDash 72.09 Bn 67.22 Bn 2.04 Bn 194.00 Mn
4 PDD Holdings 62.92 Bn 38.25 Bn 12.81 Bn 3.96 Bn
5 Ebay 48.30 Bn 44.44 Bn 2.29 Bn 611.00 Mn
6 Coupang 34.44 Bn 34.35 Bn 2.30 Bn -242.00 Mn
7 Zkh 14.36 Bn 14.36 Bn 285.30 Mn -5.83 Mn
8 Wayfair 10.72 Bn 9.65 Bn 880.00 Mn -11.00 Mn
9 Maplebear 10.27 Bn 9.58 Bn 738.00 Mn 182.00 Mn
10 Baozun 68.96 Mn -98.13 Mn 243.45 Mn -1.98 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 -1.98 Mn
Dec 31, 2025 25.10 Mn
Sep 30, 2025 -12.07 Mn
Jun 30, 2025 -1.30 Mn
Mar 31, 2025 -10.95 Mn
Dec 31, 2024 9.16 Mn
Sep 30, 2024 -15.85 Mn
Jun 30, 2024 -2.58 Mn
Mar 31, 2024 -7.43 Mn
Dec 31, 2023 -3.58 Mn
Sep 30, 2023 -16.58 Mn
Jun 30, 2023 3.79 Mn
Mar 31, 2023 -12.66 Mn
Dec 31, 2022 -42.94 Mn
Sep 30, 2022 -10.32 Mn
Jun 30, 2022 1.35 Mn
Mar 31, 2022 -20.75 Mn
Dec 31, 2021 -2.87 Mn
Sep 30, 2021 -45.92 Mn
Jun 30, 2021 7.57 Mn