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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Booking Holdings (BKNG) Return on Sales (2016 - 2025)

Booking Holdings (BKNG) has disclosed Return on Sales for 17 consecutive years, with 5.73% as the latest value for Q4 2025.

  • For the quarter ending Q4 2025, Return on Sales fell 596.0% year-over-year to 5.73%, compared with a TTM value of 0.27% through Dec 2025, up 1.0%, and an annual FY2025 reading of 3.34%, down 361.0% over the prior year.
  • Return on Sales was 5.73% for Q4 2025 at Booking Holdings, down from 0.31% in the prior quarter.
  • Across five years, Return on Sales topped out at 0.34% in Q3 2023 and bottomed at 5.73% in Q4 2025.
  • Average Return on Sales over 5 years is 0.14%, with a median of 0.19% recorded in 2022.
  • The sharpest move saw Return on Sales skyrocketed 34bps in 2021, then plummeted -596bps in 2025.
  • Year by year, Return on Sales stood at 0.21% in 2021, then skyrocketed by 47bps to 0.31% in 2022, then plummeted by -85bps to 0.05% in 2023, then soared by 381bps to 0.22% in 2024, then crashed by -2668bps to 5.73% in 2025.
  • Business Quant data shows Return on Sales for BKNG at 5.73% in Q4 2025, 0.31% in Q3 2025, and 0.13% in Q2 2025.