KPIs & Operating Metrics(New)
Balance Sheet
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios
Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

Booking Holdings (BKNG) Return on Sales (2016 - 2025)

Booking Holdings' Return on Sales history spans 17 years, with the latest figure at 0.22% for Q4 2025.

  • For Q4 2025, Return on Sales rose 3.0% year-over-year to 0.22%; the TTM value through Dec 2025 reached 0.2%, down 5.0%, while the annual FY2025 figure was 0.2%, 5.0% down from the prior year.
  • Return on Sales reached 0.22% in Q4 2025 per BKNG's latest filing, down from 0.31% in the prior quarter.
  • In the past five years, Return on Sales ranged from a high of 0.34% in Q3 2023 to a low of 0.26% in Q1 2022.
  • Average Return on Sales over 5 years is 0.16%, with a median of 0.2% recorded in 2024.
  • The largest YoY upside for Return on Sales was 34bps in 2021 against a maximum downside of -27bps in 2021.
  • A 5-year view of Return on Sales shows it stood at 0.21% in 2021, then skyrocketed by 47bps to 0.31% in 2022, then plummeted by -85bps to 0.05% in 2023, then surged by 321bps to 0.2% in 2024, then increased by 15bps to 0.22% in 2025.
  • Per Business Quant, the three most recent readings for BKNG's Return on Sales are 0.22% (Q4 2025), 0.31% (Q3 2025), and 0.13% (Q2 2025).