Bread Financial Holdings (BFH) Goodwill (2009 - 2025)
Bread Financial Holdings' quarterly Goodwill came in at $634.0 million in Q4 2025, little changed year-on-year from $634.0 million in Q4 2024, and little changed quarter-over-quarter from $634.0 million in Q4 2024.
Bread Financial Holdings (BFH) Goodwill (2009 - 2025) Analysis & Trends
Bread Financial Holdings has reported Goodwill for 17 years, with the latest figure at $634.0 million in Q4 2025.
- For the quarter ending Q4 2025, Goodwill changed 0.0% year-over-year to $634.0 million; the trailing twelve-month figure through Dec 2025 stood at $634.0 million (changed 0.0% YoY), and the FY2025 full-year result was $634.0 million, changed 0.0% from the prior year.
- Goodwill for Q4 2025 stood at $634.0 million, roughly flat from $634.0 million in the prior quarter.
- The five-year high for Goodwill was $1.4 billion in Q2 2021, with the low at $634.0 million in Q4 2021.
- Average Goodwill over 5 years is $902.9 million, with a median of $634.0 million recorded in 2021.
- Peak annual rise in Goodwill reached 45.42% in 2021, while the deepest fall reached 0.0% in 2021.
- Tracing BFH's Goodwill over 5 years: stood at $634.0 million in 2021, then changed by 0.0% to $634.0 million in 2022, then changed by 0.0% to $634.0 million in 2023, then changed by 0.0% to $634.0 million in 2024, then changed by 0.0% to $634.0 million in 2025.
- The last three Goodwill figures came in at $634.0 million (Q4 2025), $634.0 million (Q4 2024), and $634.0 million (Q4 2023), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Visa | 539.53 Bn | 527.13 Bn | - |
| 2 | Mastercard | 441.81 Bn | 431.60 Bn | - |
| 3 | American Express | 215.01 Bn | 160.96 Bn | 17.43 Bn |
| 4 | Capital One Financial | 114.99 Bn | 38.50 Bn | - |
| 5 | PayPal Holdings | 41.29 Bn | 31.95 Bn | 7.84 Bn |
| 6 | Affirm Holdings | 24.62 Bn | 22.89 Bn | 261.64 Mn |
| 7 | Synchrony Financial | 24.22 Bn | 3.66 Bn | - |
| 8 | SoFi Technologies | 23.71 Bn | 20.31 Bn | 929.25 Mn |
| 9 | Ally Financial | 13.13 Bn | 12.69 Bn | 1.98 Bn |
| 10 | Bread Financial Holdings | 3.83 Bn | 191.67 Mn | 983.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 634.00 Mn |
| Dec 31, 2024 | 634.00 Mn |
| Dec 31, 2023 | 634.00 Mn |
| Dec 31, 2022 | 634.00 Mn |
| Dec 31, 2021 | 634.00 Mn |
| Sep 30, 2021 | 1.34 Bn |
| Jun 30, 2021 | 1.36 Bn |
| Mar 31, 2021 | 1.35 Bn |
| Dec 31, 2020 | 634.00 Mn |
| Sep 30, 2020 | 969.40 Mn |
| Jun 30, 2020 | 944.30 Mn |
| Mar 31, 2020 | 929.10 Mn |
| Dec 31, 2019 | 954.90 Mn |
| Sep 30, 2019 | 937.30 Mn |
| Jun 30, 2019 | 960.30 Mn |
| Mar 31, 2019 | 950.00 Mn |
| Dec 31, 2018 | 954.80 Mn |
| Sep 30, 2018 | 3.86 Bn |
| Jun 30, 2018 | 3.86 Bn |
| Mar 31, 2018 | 3.89 Bn |