Bread Financial Holdings (BFH) Goodwill (2009 - 2025)

Bread Financial Holdings (BFH) posted quarterly Goodwill of $634.0 million for Q4 2025, little changed year-over-year from $634.0 million in Q4 2024, and little changed on a QoQ basis from $634.0 million in Q4 2024.

Bread Financial Holdings (BFH) Goodwill (2009 - 2025) Analysis & Trends

Bread Financial Holdings (BFH) has reported Goodwill for 17 consecutive years, with $634.0 million the latest figure, recorded in Q4 2025.

  • In Q4 2025, Goodwill changed 0.0% year-over-year to $634.0 million; the TTM figure through Dec 2025 stood at $634.0 million (changed 0.0% YoY), while the FY2025 annual figure was $634.0 million, changed 0.0% from the prior year.
  • Goodwill came in at $634.0 million for Q4 2025 at Bread Financial Holdings, roughly flat from $634.0 million in the prior quarter.
  • The five-year high for Goodwill was $1.4 billion in Q2 2021, with the low at $634.0 million in Q4 2021.
  • Average Goodwill over 5 years is $902.9 million, with a median of $634.0 million recorded in 2021.
  • The largest YoY upside for Goodwill was 45.42% in 2021 against a maximum downside of 0.0% in 2021.
  • Year by year, Goodwill stood at $634.0 million in 2021, then changed by 0.0% to $634.0 million in 2022, then changed by 0.0% to $634.0 million in 2023, then changed by 0.0% to $634.0 million in 2024, then changed by 0.0% to $634.0 million in 2025.
  • According to Business Quant data, Goodwill over the past three periods registered $634.0 million, $634.0 million, and $634.0 million for Q4 2025, Q4 2024, and Q4 2023 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Visa 587.74 Bn 575.34 Bn -
2 Mastercard 465.55 Bn 455.34 Bn -
3 American Express 238.39 Bn 184.35 Bn 17.43 Bn
4 PayPal Holdings 40.24 Bn 30.89 Bn 7.84 Bn
5 Affirm Holdings 28.27 Bn 26.55 Bn 261.64 Mn
6 SoFi Technologies 23.54 Bn 20.13 Bn 929.25 Mn
7 Ally Financial 14.34 Bn 13.89 Bn 1.98 Bn
8 Credit Acceptance 7.51 Bn 7.49 Bn 562.70 Mn
9 FinVolution 6.22 Bn 4.97 Bn 311.24 Mn
10 Bread Financial Holdings 4.51 Bn 875.83 Mn 983.00 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 634.00 Mn
Dec 31, 2024 634.00 Mn
Dec 31, 2023 634.00 Mn
Dec 31, 2022 634.00 Mn
Dec 31, 2021 634.00 Mn
Sep 30, 2021 1.34 Bn
Jun 30, 2021 1.36 Bn
Mar 31, 2021 1.35 Bn
Dec 31, 2020 634.00 Mn
Sep 30, 2020 969.40 Mn
Jun 30, 2020 944.30 Mn
Mar 31, 2020 929.10 Mn
Dec 31, 2019 954.90 Mn
Sep 30, 2019 937.30 Mn
Jun 30, 2019 960.30 Mn
Mar 31, 2019 950.00 Mn
Dec 31, 2018 954.80 Mn
Sep 30, 2018 3.86 Bn
Jun 30, 2018 3.86 Bn
Mar 31, 2018 3.89 Bn