Bread Financial Holdings (BFH) Goodwill (2009 - 2025)

Bread Financial Holdings (BFH) posted quarterly Goodwill of $634.0 million for Q4 2025, little changed year-over-year from $634.0 million in Q4 2024, and little changed quarter-over-quarter from $634.0 million in Q4 2024.

Bread Financial Holdings (BFH) Goodwill (2009 - 2025) Analysis & Trends

Bread Financial Holdings' Goodwill history runs 17 years deep, the most recent figure standing at $634.0 million for Q4 2025.

  • In Q4 2025, Goodwill changed 0.0% year-over-year to $634.0 million; the TTM figure through Dec 2025 stood at $634.0 million (changed 0.0% YoY), while the FY2025 annual figure was $634.0 million, changed 0.0% from the prior year.
  • Goodwill for Q4 2025 stood at $634.0 million, roughly flat from $634.0 million in the prior quarter.
  • The five-year high for Goodwill was $1.4 billion in Q2 2021, with the low at $634.0 million in Q4 2021.
  • The 5-year median for Goodwill is $634.0 million (2021), against an average of $902.9 million.
  • Peak annual rise in Goodwill reached 45.42% in 2021, while the deepest fall reached 0.0% in 2021.
  • Bread Financial Holdings' Goodwill stood at $634.0 million in 2021, then changed by 0.0% to $634.0 million in 2022, then changed by 0.0% to $634.0 million in 2023, then changed by 0.0% to $634.0 million in 2024, then changed by 0.0% to $634.0 million in 2025.
  • Business Quant data shows BFH's Goodwill at $634.0 million in Q4 2025, $634.0 million in Q4 2024, and $634.0 million in Q4 2023.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Visa 618.21 Bn 605.85 Bn -
2 Mastercard 506.53 Bn 493.04 Bn -
3 American Express 232.32 Bn 183.00 Bn 17.99 Bn
4 Capital One Financial 136.19 Bn 81.48 Bn -
5 PayPal Holdings 52.34 Bn 41.08 Bn -
6 Eason Technology 35.89 Bn 35.89 Bn -
7 Synchrony Financial 26.09 Bn 9.90 Bn -
8 Affirm Holdings 25.93 Bn 24.20 Bn -
9 SoFi Technologies 23.04 Bn 22.68 Bn -41.62 Mn
10 Bread Financial Holdings 4.40 Bn 716.01 Mn 957.00 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 634.00 Mn
Dec 31, 2024 634.00 Mn
Dec 31, 2023 634.00 Mn
Dec 31, 2022 634.00 Mn
Dec 31, 2021 634.00 Mn
Sep 30, 2021 1.34 Bn
Jun 30, 2021 1.36 Bn
Mar 31, 2021 1.35 Bn
Dec 31, 2020 634.00 Mn
Sep 30, 2020 969.40 Mn
Jun 30, 2020 944.30 Mn
Mar 31, 2020 929.10 Mn
Dec 31, 2019 2.30 Mn
Sep 30, 2019 937.30 Mn
Jun 30, 2019 960.30 Mn
Mar 31, 2019 950.00 Mn
Dec 31, 2018 954.80 Mn
Sep 30, 2018 3.86 Bn
Jun 30, 2018 3.86 Bn
Mar 31, 2018 3.89 Bn