KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Return on Sales (2020 - 2025)

AppLovin (APP) has disclosed Return on Sales for 6 consecutive years, with 0.83% as the latest value for Q4 2025.

  • On a quarterly basis, Return on Sales rose 85.0% to 0.83% in Q4 2025 year-over-year; TTM through Dec 2025 was 0.47%, a 20.0% increase, with the full-year FY2025 number at 0.63%, up 63.0% from a year prior.
  • Return on Sales was 0.83% for Q4 2025 at AppLovin, up from 0.37% in the prior quarter.
  • In the past five years, Return on Sales ranged from a high of 0.83% in Q4 2025 to a low of 0.56% in Q4 2023.
  • A 5-year average of 0.12% and a median of 0.03% in 2021 define the central range for Return on Sales.
  • Peak YoY movement for Return on Sales: crashed -45bps in 2023, then surged 85bps in 2025.
  • AppLovin's Return on Sales stood at 0.04% in 2021, then plummeted by -386bps to 0.11% in 2022, then crashed by -395bps to 0.56% in 2023, then soared by 95bps to 0.03% in 2024, then surged by 3106bps to 0.83% in 2025.
  • Per Business Quant, the three most recent readings for APP's Return on Sales are 0.83% (Q4 2025), 0.37% (Q3 2025), and 0.73% (Q2 2025).