KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Return on Sales (2020 - 2025)

AppLovin (APP) has disclosed Return on Sales for 6 consecutive years, with 0.11% as the latest value for Q4 2025.

  • Quarterly Return on Sales rose 10.0% to 0.11% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 0.11% through Dec 2025, up 4.0% year-over-year, with the annual reading at 0.02% for FY2025, 2.0% down from the prior year.
  • Return on Sales for Q4 2025 was 0.11% at AppLovin, down from 0.12% in the prior quarter.
  • The five-year high for Return on Sales was 0.39% in Q1 2025, with the low at 0.56% in Q4 2023.
  • Average Return on Sales over 5 years is 0.02%, with a median of 0.02% recorded in 2021.
  • The sharpest move saw Return on Sales plummeted -45bps in 2023, then skyrocketed 56bps in 2024.
  • Over 5 years, Return on Sales stood at 0.04% in 2021, then tumbled by -386bps to 0.11% in 2022, then plummeted by -395bps to 0.56% in 2023, then soared by 101bps to 0.0% in 2024, then skyrocketed by 3375bps to 0.11% in 2025.
  • According to Business Quant data, Return on Sales over the past three periods came in at 0.11%, 0.12%, and 0.04% for Q4 2025, Q3 2025, and Q2 2025 respectively.