KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Return on Invested Capital (2020 - 2025)

AppLovin (APP) has disclosed Return on Invested Capital for 6 consecutive years, with 1.01% as the latest value for Q4 2025.

  • On a quarterly basis, Return on Invested Capital rose 34.0% to 1.01% in Q4 2025 year-over-year; TTM through Dec 2025 was 1.01%, a 34.0% increase, with the full-year FY2025 number at 0.71%, up 29.0% from a year prior.
  • Return on Invested Capital was 1.01% for Q4 2025 at AppLovin, down from 2.34% in the prior quarter.
  • In the past five years, Return on Invested Capital ranged from a high of 2.79% in Q2 2025 to a low of 0.03% in Q2 2021.
  • A 5-year average of 0.6% and a median of 0.2% in 2023 define the central range for Return on Invested Capital.
  • Peak YoY movement for Return on Invested Capital: crashed -53bps in 2022, then surged 145bps in 2025.
  • AppLovin's Return on Invested Capital stood at 0.03% in 2021, then plummeted by -142bps to 0.01% in 2022, then soared by 1727bps to 0.21% in 2023, then soared by 218bps to 0.66% in 2024, then soared by 52bps to 1.01% in 2025.
  • Per Business Quant, the three most recent readings for APP's Return on Invested Capital are 1.01% (Q4 2025), 2.34% (Q3 2025), and 2.79% (Q2 2025).