AppLovin (APP) EBIT Margin (2020 - 2026)
AppLovin's EBIT Margin was 77.68% in Q2 2026, up 1.60 percentage points from 76.08% a year earlier but down 0.48 percentage points from the prior quarter.
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Analysis
AppLovin (APP) EBIT Margin (2020 - 2026) Analysis & Trends
On a trailing twelve-month basis, AppLovin's EBIT Margin was 77.44% through Jun 30, 2026, up 7.83 percentage points year-over-year; for FY2025, it came in at 75.75%, up 16.48 percentage points from FY2024.
- EBIT Margin has now increased for three consecutive years, with a five-year change of +80.03 percentage points (FY2020 to FY2025).
- In earlier years, EBIT Margin was 59.27% in FY2024 (+17.33 pp), 41.94% in FY2023 (+43.64 pp), -1.70% in FY2022 (-7.07 pp) and 5.37% in FY2021 (+9.65 pp).
- Quarterly EBIT Margin has moved between -20.46% (Q1 2022) and 78.15% (Q1 2026) over five years.
- Compared with a year earlier, EBIT Margin has increased for six straight quarters, with an average year-over-year change of +19.85 percentage points over the last seven quarters.
- The best year-over-year quarter for EBIT Margin over five years was Q3 2024 (a gain of 42.42 percentage points); the worst was Q1 2022 (a drop of 22.36 percentage points).
- Per Business Quant data, APP's EBIT Margin in the three quarters before Q2 2026 was 78.15% (Q1 2026), 76.92% (Q4 2025) and 76.80% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,071.44 Bn | 3,828.96 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,777.07 Bn | 1,479.59 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 272.74 Bn | 232.94 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 242.17 Bn | 55.95 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 225.98 Bn | 203.16 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 137.80 Bn | 109.60 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 121.57 Bn | 54.62 Bn | - | 34.00% |
| 8 | PDD Holdings | 110.14 Bn | -133.64 Bn | 9.45 Bn | 24.62% |
| 9 | Spotify Technology | 107.49 Bn | 64.99 Bn | 1.86 Bn | 13.71% |
| 10 | AppLovin | 90.01 Bn | 80.05 Bn | 1.70 Bn | 77.68% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 77.68% |
| Mar 31, 2026 | 78.15% |
| Dec 31, 2025 | 76.92% |
| Sep 30, 2025 | 76.80% |
| Jun 30, 2025 | 76.08% |
| Mar 31, 2025 | 72.48% |
| Dec 31, 2024 | 62.87% |
| Sep 30, 2024 | 63.97% |
| Jun 30, 2024 | 54.07% |
| Mar 31, 2024 | 32.09% |
| Sep 30, 2023 | 21.56% |
| Jun 30, 2023 | 17.51% |
| Mar 31, 2023 | 8.53% |
| Dec 31, 2022 | -3.19% |
| Sep 30, 2022 | 6.91% |
| Jun 30, 2022 | 6.87% |
| Mar 31, 2022 | -20.46% |
| Dec 31, 2021 | 7.38% |
| Sep 30, 2021 | 6.20% |
| Jun 30, 2021 | 5.23% |
API Access
AppLovin EBIT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit-margin&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit-margin", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebit-margin&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();