Growth Metrics

Apple (AAPL) Return on Sales (2016 - 2025)

Apple (AAPL) has disclosed Return on Sales for 17 consecutive years, with 0.29% as the latest value for Q4 2025.

  • For the quarter ending Q4 2025, Return on Sales changed 0.0% year-over-year to 0.29%, compared with a TTM value of 0.27% through Dec 2025, up 3.0%, and an annual FY2025 reading of 0.27%, up 3.0% over the prior year.
  • Return on Sales was 0.29% for Q4 2025 at Apple, up from 0.27% in the prior quarter.
  • Across five years, Return on Sales topped out at 0.29% in Q4 2025 and bottomed at 0.16% in Q3 2024.
  • Average Return on Sales over 5 years is 0.25%, with a median of 0.26% recorded in 2022.
  • The sharpest move saw Return on Sales fell -10bps in 2024, then grew 11bps in 2025.
  • Year by year, Return on Sales stood at 0.28% in 2021, then fell by -8bps to 0.26% in 2022, then increased by 11bps to 0.28% in 2023, then grew by 3bps to 0.29% in 2024, then grew by 0bps to 0.29% in 2025.
  • Business Quant data shows Return on Sales for AAPL at 0.29% in Q4 2025, 0.27% in Q3 2025, and 0.25% in Q2 2025.