Willis Investment Counsel reported 113 positions worth $1.94B for the quarter ended Sep 30, 2026, down 4.7% on the prior quarter. It opened 6 new positions, added to 54, trimmed 36 and exited 4. Its largest holding is Cisco Systems, Inc. at 4% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| XOM ExxonMobil Holdings Corp | +255.0K | – | $41.50M | 2.14% |
| INTU Intuit Inc. | +28.3K | +175.1% | $7.81M | 0.631% |
| FTNT Fortinet, Inc. | +18.3K | +7.9% | $3.27M | 2.29% |
| ZBRA Zebra Technologies Corp | +8,366 | +48.7% | $3.12M | 0.491% |
| ADBE Adobe Inc. | +11.1K | +10.7% | $2.67M | 1.42% |
| KEYS Keysight Technologies, Inc. | +6,461 | +6.8% | $2.35M | 1.9% |
| GWW W.W. Grainger, Inc. | +1,725 | +8.6% | $2.15M | 1.4% |
| IBP Installed Building Products, Inc. | +9,245 | – | $1.77M | 0.091% |
| BMI Badger Meter Inc | +14.1K | +76.6% | $1.74M | 0.207% |
| PAYX Paychex Inc | +16.4K | +3.5% | $1.62M | 2.46% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| VLO Valero Energy Corp | -55.3K | -53.0% | $21.43M | 0.978% |
| BHP BHP Group Ltd | -243.3K | -73.5% | $20.64M | 0.384% |
| CAT Caterpillar Inc | -24.2K | -44.3% | $19.59M | 1.27% |
| CSCO Cisco Systems, Inc. | -153.5K | -17.4% | $16.53M | 4.05% |
| JNJ Johnson & Johnson | -48.7K | -15.7% | $12.90M | 3.55% |
| CLX Clorox Co | -143.8K | -62.7% | $11.65M | 0.357% |
| DE Deere & Co | -16.9K | -49.4% | $11.35M | 0.598% |
| MRK Merck & Co., Inc. | -74.7K | -23.9% | $10.85M | 1.78% |
| TXN Texas Instruments Inc | -32.7K | -13.8% | $9.15M | 2.95% |
| DGX Quest Diagnostics Inc | -34.3K | -22.6% | $7.99M | 1.41% |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| XOM ExxonMobil Holdings Corp | +255.0K | $41.50M | 2.14% |
| IBP Installed Building Products, Inc. | +9,245 | $1.77M | 0.091% |
| UCB United Community Banks Inc | +12.0K | $398.67K | 0.021% |
| FCBM First Carolina Financial Services, Inc. | +26.5K | $334.70K | 0.017% |
| MCK Mckesson Corp | +263 | $224.43K | 0.012% |
| MUR Murphy Oil Corp | +5,405 | $200.09K | 0.01% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | CSCO Cisco Systems, Inc. | Technology | 730.7K | $78.64M | 4.05% | -153.5K | -17.4% | Reduced | 0.02% |
| 2 | JNJ Johnson & Johnson | Healthcare | 260.8K | $69.03M | 3.55% | -48.7K | -15.7% | Reduced | 0.01% |
| 3 | MSFT Microsoft Corp | Technology | 124.2K | $63.71M | 3.28% | +3,072 | +2.5% | Added | 0% |
| 4 | TXN Texas Instruments Inc | Technology | 204.3K | $57.23M | 2.95% | -32.7K | -13.8% | Reduced | 0.02% |
| 5 | PAYX Paychex Inc | Technology | 484.1K | $47.69M | 2.46% | +16.4K | +3.5% | Added | 0.14% |
| 6 | CB Chubb Ltd | Financial Services | 146.4K | $47.63M | 2.45% | -16.4K | -10.1% | Reduced | 0.04% |
| 7 | ACN Accenture plc | Industrials | 257.3K | $47.19M | 2.43% | -8,648 | -3.3% | Reduced | 0.04% |
| 8 | PFE Pfizer Inc | Healthcare | 1.59M | $45.25M | 2.33% | -231.9K | -12.8% | Reduced | 0.03% |
| 9 | FTNT Fortinet, Inc. | Technology | 249.2K | $44.54M | 2.29% | +18.3K | +7.9% | Added | 0.03% |
| 10 | XOM ExxonMobil Holdings Corp | Energy | 255.0K | $41.50M | 2.14% | +255.0K | – | New | 0.01% |
| 11 | LMT Lockheed Martin Corp | Industrials | 80.9K | $41.22M | 2.12% | -15.3K | -15.9% | Reduced | 0.04% |
| 12 | KEYS Keysight Technologies, Inc. | Technology | 101.5K | $36.96M | 1.9% | +6,461 | +6.8% | Added | 0.06% |
| 13 | MDT Medtronic plc | Healthcare | 423.9K | $36.57M | 1.88% | +9,320 | +2.2% | Added | 0.03% |
| 14 | ADP Automatic Data Processing Inc | Technology | 136.8K | $35.29M | 1.82% | -11.3K | -7.6% | Reduced | 0.03% |
| 15 | MRK Merck & Co., Inc. | Healthcare | 238.1K | $34.59M | 1.78% | -74.7K | -23.9% | Reduced | 0.01% |
Tip. Select a row to see that position’s full history at Willis Investment Counsel.
As of its Q3 2026 13F filing, Willis Investment Counsel’s five largest positions were Cisco Systems, Inc. (CSCO) at 4.0%, Johnson & Johnson (JNJ) at 3.6%, Microsoft Corp (MSFT) at 3.3%, Texas Instruments Inc (TXN) at 2.9%, Paychex Inc (PAYX) at 2.5% of the reported portfolio.
Willis Investment Counsel reported a 13F portfolio worth $1.94B across 113 positions for Q3 2026. That is down 4.7% from the previous quarter.
Its largest purchases by value were ExxonMobil Holdings Corp ($41.50M), Intuit Inc. ($7.81M), Fortinet, Inc. ($3.27M). It opened 6 new positions.
Its largest sales by value were Valero Energy Corp ($21.43M), BHP Group Ltd ($20.64M), Caterpillar Inc ($19.59M). It exited 4 positions entirely.
From the Form 13F-HR reports Willis Investment Counsel files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.