Holland Advisory Services, Inc. reported 29 positions worth $17.84M for the quarter ended Sep 30, 2026, down 1.5% on the prior quarter. It opened 0 new positions, added to 7, trimmed 18 and exited 1. Its largest holding is Apple Inc. at 12% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| CAT Caterpillar Inc | +289 | +33.4% | $234.32K | 5.24% |
| PG PROCTER & GAMBLE Co | +20 | +0.5% | $2.91K | 3.06% |
| AMGN Amgen Inc | +6 | +0.4% | $2.53K | 3.21% |
| DIS Walt Disney Co | +23 | +0.9% | $2.41K | 1.48% |
| MRK Merck & Co., Inc. | +12 | +0.5% | $1.74K | 1.93% |
| PNW Pinnacle West Capital Corp | +9 | +0.3% | $837.36 | 1.56% |
| PM Philip Morris International Inc. | +3 | +0.0% | $572.44 | 7.18% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| AAPL Apple Inc. | -1,095 | -14.6% | $364.68K | 12% |
| NVDA Nvidia Corp | -1,551 | -47.7% | $354.30K | 2.18% |
| DELL Dell Technologies Inc. | -407 | -14.9% | $218.92K | 7.01% |
| AMZN Amazon Com Inc | -876 | -100.0% | $208.79K | Exited |
| JPM Jpmorgan Chase & Co | -240 | -6.6% | $79.41K | 6.35% |
| MSFT Microsoft Corp | -109 | -3.3% | $55.90K | 9.18% |
| MCD Mcdonalds Corp | -160 | -6.3% | $36.94K | 3.06% |
| V Visa Inc. | -96 | -10.6% | $34.50K | 1.63% |
| CSCO Cisco Systems, Inc. | -297 | -7.3% | $31.97K | 2.27% |
| JNJ Johnson & Johnson | -76 | -3.1% | $20.12K | 3.49% |
No new positions this quarter.
| Holding | Shares Sold | Trade Value | Prior Weight |
|---|---|---|---|
| AMZN Amazon Com Inc | -876 | $208.79K | 1.15% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | AAPL Apple Inc. | Technology | 6,429 | $2.14M | 12% | -1,095 | -14.6% | Reduced | 0% |
| 2 | MSFT Microsoft Corp | Technology | 3,193 | $1.64M | 9.18% | -109 | -3.3% | Reduced | 0% |
| 3 | PM Philip Morris International Inc. | Consumer Staples | 6,714 | $1.28M | 7.18% | +3 | +0.0% | Added | 0% |
| 4 | DELL Dell Technologies Inc. | Technology | 2,324 | $1.25M | 7.01% | -407 | -14.9% | Reduced | 0% |
| 5 | JPM Jpmorgan Chase & Co | Financial Services | 3,423 | $1.13M | 6.35% | -240 | -6.6% | Reduced | 0% |
| 6 | CAT Caterpillar Inc | Industrials | 1,154 | $935.67K | 5.24% | +289 | +33.4% | Added | 0% |
| 7 | XOM ExxonMobil Holdings Corp | Energy | 4,908 | $798.78K | 4.48% | -37 | -0.7% | Reduced | 0% |
| 8 | WMT Walmart Inc. | Consumer Staples | 6,765 | $702.99K | 3.94% | -101 | -1.5% | Reduced | 0% |
| 9 | JNJ Johnson & Johnson | Healthcare | 2,354 | $623.27K | 3.49% | -76 | -3.1% | Reduced | 0% |
| 10 | AMGN Amgen Inc | Healthcare | 1,360 | $573.07K | 3.21% | +6 | +0.4% | Added | 0% |
| 11 | PG PROCTER & GAMBLE Co | Consumer Staples | 3,762 | $546.61K | 3.06% | +20 | +0.5% | Added | 0% |
| 12 | MCD Mcdonalds Corp | Consumer Discretionary | 2,363 | $545.60K | 3.06% | -160 | -6.3% | Reduced | 0% |
| 13 | CVX Chevron Corp | Energy | 2,627 | $536.55K | 3.01% | -62 | -2.3% | Reduced | 0% |
| 14 | MO Altria Group, Inc. | Consumer Staples | 7,710 | $519.22K | 2.91% | 0 | 0.0% | Unchanged | 0% |
| 15 | MDLZ Mondelez International, Inc. | Consumer Staples | 7,589 | $438.77K | 2.46% | -134 | -1.7% | Reduced | 0% |
Tip. Select a row to see that position’s full history at Holland Advisory Services.
As of its Q3 2026 13F filing, Holland Advisory Services, Inc.’s five largest positions were Apple Inc. (AAPL) at 12.0%, Microsoft Corp (MSFT) at 9.2%, Philip Morris International Inc. (PM) at 7.2%, Dell Technologies Inc. (DELL) at 7.0%, Jpmorgan Chase & Co (JPM) at 6.3% of the reported portfolio.
Holland Advisory Services, Inc. reported a 13F portfolio worth $17.84M across 29 positions for Q3 2026. That is down 1.5% from the previous quarter.
Its largest purchases by value were Caterpillar Inc ($234.32K), PROCTER & GAMBLE Co ($2.91K), Amgen Inc ($2.53K). It opened 0 new positions.
Its largest sales by value were Apple Inc. ($364.68K), Nvidia Corp ($354.30K), Dell Technologies Inc. ($218.92K). It exited 1 positions entirely.
From the Form 13F-HR reports Holland Advisory Services, Inc. files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.