ZG vs RMSG vs APPF Stock Comparison

Zillow, Real Messenger and Appfolio Prices as of Oct 27, 2026 Peers: Industry group
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ZG Zillow Group, Inc.
$33.18 +13.2% 1M -55.2% 1Y
Market cap
$7.46B
P/E
137.5x
Revenue (TTM)
$2.81B
Div. yield
–
Real Estate Software Technology
2 wins
RMSG Real Messenger Corp
$0.22 -24.1% 1M -91.1% 1Y
Market cap
$1.96M
P/E
–
Revenue (TTM)
—
Div. yield
–
Residential Brokerage Real Estate
APPF Appfolio Inc
$201.45 -1.4% 1M -17.9% 1Y
Market cap
$7.14B
P/E
42.0x
Revenue (TTM)
$1.09B
Div. yield
–
Real Estate Software Technology
7 wins

Head to Head

9 decided of 12

Appfolio leads on 7 of the 12 questions below (Appfolio 7, Zillow 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionZGRMSGAPPFLeader
Larger companyMarket capitalisation $7.46B $1.96M $7.14B ZG
Cheaper on earningsLower P/E, profitable companies only 137.5x -0.5x 42.0x APPF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.2x — 30.2x ZG
Faster revenue growthRevenue growth, trailing twelve months +17.7% — +20.0% APPF
More profitableNet margin, trailing twelve months 2.0% — 15.6% APPF
Better return on capitalReturn on invested capital 0.2% — — –
Less leveragedLower net debt / EBITDA -0.7x — — –
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -55.2% -91.1% -17.9% APPF
Better 5-year returnAnnualised price return, 5 years -19.9%/yr -53.3%/yr +8.7%/yr APPF
Less volatileAnnualised volatility, 1 year 51.7% 257.4% 45.2% APPF
Higher overall scoreMean of the five percentile scores vs peers 69/100 — 76/100 APPF

Percentile Scorecard

ZGRMSGAPPF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisZGRMSGAPPF
Valuation 57 #39 of 89 0 #18 of 18 47 #48 of 89
Growth 65 #29 of 81 – 91 #8 of 81
Profitability 55 #35 of 76 – 92 #7 of 76
Financial Health 74 #25 of 94 69 #6 of 17 91 #9 of 94
Shareholder Returns 96 #3 of 51 – 60 #21 of 51
Overall 69 – 76
  • ZG ranked among 98 companies in Vertical Software
  • RMSG ranked among 19 companies in Real Estate Services
  • APPF ranked among 98 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodZGRMSGAPPFSPY
1 month +13.2%-24.1%-1.4% -0.2%
3 months -1.9%-42.1%+13.0% +3.9%
6 months -26.1%-84.8%+19.4% +8.2%
Year to date -51.4%-83.7%-13.4% +12.9%
1 year -55.2%-91.1%-17.9% +12.3%
3 years -12.1%-98.1%+7.2% +87.4%
3 years, per year -4.2%-73.2%+2.3% +23.3%
5 years -67.0%-97.8%+51.4% +67.9%
5 years, per year -19.9%-53.3%+8.7% +10.9%
10 years +4.6%—+960.3% +261.1%
10 years, per year +0.5%—+26.6% +13.7%

Risk

MeasureZGRMSGAPPFSPY
Volatility, 1Y 51.7%257.4%45.2% 12.7%
Downside volatility, 1Y 55.3%188.7%43.8% 12.7%
Beta vs S&P 500, 1Y 1.181.070.44 1.00
Return / volatility, 1Y -1.07-0.35-0.40 0.97
Max drawdown, 5Y -74.4%-99.4%-55.4% -25.4%
From 52-week high -55.2%-92.6%-23.2% -1.2%
52-week high $74.14$2.99$262.26 $779.14
52-week low $27.70$0.22$143.34 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleZGRMSGAPPF
P/E now vs peer median 137.5xmedian 40.1x -0.5xmedian 21.2x 42.0xmedian 40.1x
P/S now vs peer median 2.7xmedian 2.5x 66.5xmedian 0.7x 6.6xmedian 2.5x
EV/EBITDA now vs peer median 24.3xmedian 18.5x —median 9.8x 28.7xmedian 18.5x
P/FCF now vs peer median 28.9xmedian 20.1x -0.5xmedian 12.3x 25.3xmedian 20.1x
P/B now vs peer median 1.7xmedian 1.8x 4.0xmedian 1.8x 12.3xmedian 1.8x
PEG now vs peer median 4.27median 1.73 —median 0.52 0.54median 1.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsZGRMSGAPPF
Revenue $2.81B – $1.09B
Gross profit $2.05B – $693.53M
Operating income $12.00M – $204.71M
Net income $55.00M – $169.86M
Free cash flow $258.00M – $282.10M
R&D $611.00M – $199.70M
EPS (diluted) $0.24 – $4.77
Cash & equivalents $572.00M $321.97K $258.54M
Total debt $1.44B – –
Shares (diluted) 227.90M 8.91M 35.58M
Enterprise value $3.31B -$7.58M $6.21B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricZGRMSGAPPF
P/E 137.5x -0.5x 42.0x
P/FCF 28.9x -0.5x 25.3x
P/Operating cash flow 19.2x – 25.2x
P/S 2.7x 66.5x 6.6x
P/B 1.7x 4.0x 12.3x
P/Tangible book 1.8x 4.0x 12.9x
EV/EBITDA 24.3x – 28.7x
EV/EBIT 603.7x – 33.4x
EV/Revenue 2.6x – 6.3x
EV/FCF 28.1x – 24.2x
EV/Operating cash flow 18.7x – 24.1x
PEG (3Y EPS CAGR) 4.27 – 0.54

Growth

14 metrics
MetricZGRMSGAPPF
Revenue growth (1Y) 17.7% – 20.0%
Revenue CAGR (3Y) 14.1% – 23.8%
Gross profit growth (1Y) 13.2% – 20.6%
Gross profit CAGR (3Y) 10.5% – 26.1%
Operating income growth (1Y) 109.0% – 54.7%
Operating income CAGR (3Y) 27.0% – 85.0%
Net income growth (1Y) 188.7% – -16.6%
Net income CAGR (3Y) 32.0% – 77.5%
EPS growth (1Y) 198.0% – -15.0%
EPS CAGR (3Y) 32.2% – 78.5%
Operating cash flow growth (1Y) -19.8% – 32.7%
Operating cash flow CAGR (3Y) -4.3% – 100.5%
Free cash flow growth (1Y) -25.0% – 33.3%
Free cash flow CAGR (3Y) -7.0% – 114.3%

Profitability

14 metrics
MetricZGRMSGAPPF
Gross margin 72.9% – 63.8%
EBITDA margin 10.6% – 21.9%
Operating margin 0.4% – 18.8%
Pretax margin 2.1% – 19.6%
Net margin 2.0% – 15.6%
FCF margin 9.2% – 25.9%
Operating cash flow margin 13.8% – 26.1%
Return on equity 1.3% – 30.6%
Return on assets 1.0% – 24.9%
Return on invested capital 0.2% – –
Return on capital employed 0.3% – 35.3%
Asset turnover 0.5x – 1.6x
Cash conversion (OCF / net income) 7.1x – 1.7x
Stock comp / revenue 12.9% – 6.8%

Financial Health

11 metrics
MetricZGRMSGAPPF
Debt / assets 8.8% – –
Debt / equity 0.1x – –
Net debt / EBITDA -0.7x – –
Debt / FCF 1.8x – –
Liabilities / assets 18.8% 51.1% 18.6%
Equity / assets 81.2% 48.9% 81.4%
Interest coverage 0.7x – –
Current ratio 1.9x 1.8x 4.0x
Quick ratio 0.9x 0.7x 3.5x
Cash ratio 0.8x 0.7x 3.0x
Altman Z-score 4.74 – 36.24

Shareholder Returns

7 metrics
MetricZGRMSGAPPF
Dividend yield – – –
Net buyback yield 12.6% – 1.8%
Shareholder yield 12.6% – 1.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusZGRMSGAPPF
Forward P/E 14.2xFY2026 – 30.2xFY2026
EPS, next fiscal year $2.34FY2026 – $6.68FY2026
EPS growth, next FY +42.7%FY2026 – +26.3%FY2026
EPS growth, the year after +26.9% – +17.4%
Revenue, next fiscal year $3.04BFY2026 – $1.19BFY2026
Revenue growth, next FY +17.8%FY2026 – +25.2%FY2026
Revenue growth, the year after +11.5% – +18.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersZGRMSGAPPF
Held by institutions 18.3% – 65.3%
Institutions holding 263 – 391
Change in shares held, QoQ +0.1% – +9.3%
Institutions buying 124 – 225
Institutions selling 98 – 130
Buyers to sellers 1.27 – 1.73

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ZGRMSGAPPF
ZG 1.00 0.07 0.51
RMSG 0.07 1.00 0.09
APPF 0.51 0.09 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ZG, RMSG and APPF?

Zillow (ZG) is the largest by market capitalisation: Zillow (ZG) $7.46B, Real Messenger (RMSG) $1.96M, Appfolio (APPF) $7.14B.

Which stock is cheaper, ZG, RMSG and APPF?

Appfolio (APPF) trades on the lowest price-to-earnings ratio (Zillow (ZG) 137.5x, Real Messenger (RMSG) -0.5x, Appfolio (APPF) 42.0x). On next year's consensus earnings, Zillow (ZG) is cheapest (Zillow (ZG) 14.2x, Appfolio (APPF) 30.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Appfolio (APPF) grew revenue fastest over the trailing twelve months: Zillow (ZG) +17.7%, Appfolio (APPF) +20.0%.

Which company is more profitable?

Appfolio (APPF) has the highest net margin (Zillow (ZG) 2.0%, Appfolio (APPF) 15.6%).

Which stock has performed better?

Over the past year Appfolio (APPF) returned the most: Zillow (ZG) -55.2%, Real Messenger (RMSG) -91.1%, Appfolio (APPF) -17.9%. Over five years, Appfolio (APPF) compounded fastest (Zillow (ZG) -19.9%/yr, Real Messenger (RMSG) -53.3%/yr, Appfolio (APPF) +8.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Appfolio (APPF) has been the steadiest (Zillow (ZG) 51.7%, Real Messenger (RMSG) 257.4%, Appfolio (APPF) 45.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ZG, RMSG and APPF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Appfolio (APPF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.