WPP vs QUAD vs HAFG Stock Comparison

Wpp, Quad and Holistic Asset Finance Prices as of Oct 26, 2026 Peers: Industry group
WPP WPP plc
$26.31 +1.2% 1M +10.0% 1Y
Market cap
$5.60B
P/E
–
Revenue (TTM)
—
Div. yield
–
Advertising Agencies Communication Services
1 win
QUAD Quad/Graphics, Inc.
$9.35 -1.0% 1M +55.1% 1Y
Market cap
$453.60M
P/E
14.5x
Revenue (TTM)
$2.38B
Div. yield
–
Advertising Agencies Communication Services
6 wins

Head to Head

8 decided of 12

Quad leads on 6 of the 12 questions below (Quad 6, Wpp 1, Holistic Asset Finance 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionWPPQUADHAFGLeader
Larger companyMarket capitalisation $5.60B $453.60M $29.69M WPP
Cheaper on earningsLower P/E, profitable companies only — 14.5x -248.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.8x 7.4x — QUAD
Faster revenue growthRevenue growth, trailing twelve months — -8.0% +604.3% HAFG
More profitableNet margin, trailing twelve months — 1.3% -3.5% QUAD
Better return on capitalReturn on invested capital — 14.0% — –
Less leveragedLower net debt / EBITDA — 2.3x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% — –
Better 1-year returnPrice return, last 12 months +10.0% +55.1% -41.2% QUAD
Better 5-year returnAnnualised price return, 5 years -16.9%/yr +18.3%/yr -17.6%/yr QUAD
Less volatileAnnualised volatility, 1 year 55.8% 42.9% 65.5% QUAD
Higher overall scoreMean of the five percentile scores vs peers — 62/100 40/100 QUAD

Percentile Scorecard

WPPQUADHAFG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisWPPQUADHAFG
Valuation – 91 #6 of 54 17 #45 of 54
Growth – 64 #17 of 45 100 #1 of 45
Profitability – 71 #13 of 43 38 #27 of 43
Financial Health 26 #46 of 62 38 #39 of 62 3 #60 of 62
Shareholder Returns 40 #16 of 26 48 #14 of 26 –
Overall – 62 40
  • WPP ranked among 62 companies in Advertising and Media
  • QUAD ranked among 62 companies in Advertising and Media
  • HAFG ranked among 62 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodWPPQUADHAFGSPY
1 month +1.2%-1.0%0.0% -0.8%
3 months +34.5%+9.9%+14.3% +3.5%
6 months +51.6%+21.1%-4.8% +7.0%
Year to date +17.1%+49.1%-27.3% +12.2%
1 year +10.0%+55.1%-41.2% +13.0%
3 years -37.5%+97.7%-59.2% +86.3%
3 years, per year -14.5%+25.5%-25.8% +23.1%
5 years -60.3%+132.0%-61.9% +68.6%
5 years, per year -16.9%+18.3%-17.6% +11.0%
10 years -74.5%-61.1%+135.3% +258.0%
10 years, per year -12.8%-9.0%+8.9% +13.6%

Risk

MeasureWPPQUADHAFGSPY
Volatility, 1Y 55.8%42.9%65.5% 12.7%
Downside volatility, 1Y 54.6%46.4%331.4% 12.7%
Beta vs S&P 500, 1Y 1.120.430.14 1.00
Return / volatility, 1Y 0.181.28-0.63 1.02
Max drawdown, 5Y -81.8%-69.4%-94.7% -25.4%
From 52-week high -4.5%-13.8%-41.2% -1.8%
52-week high $27.56$10.85$0.68 $779.14
52-week low $15.11$5.18$0.24 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleWPPQUADHAFG
P/E now vs peer median —median 18.4x 14.4xmedian 18.4x -248.8xmedian 18.4x
P/S now vs peer median —median 0.6x 0.2xmedian 0.6x 8.8xmedian 0.6x
EV/EBITDA now vs peer median —median 11.0x 5.4xmedian 11.0x —median 11.0x
P/FCF now vs peer median —median 9.1x 10.4xmedian 9.1x 1,237xmedian 9.1x
P/B now vs peer median 1.5xmedian 1.6x 4.2xmedian 1.6x -80.8xmedian 1.6x
PEG now vs peer median —median 0.44 0.30median 0.44 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsWPPQUADHAFG
Revenue – $2.38B $3.39M
Gross profit – $514.40M $251.27K
Operating income – $96.30M -$44.46K
Net income – $31.20M -$119.33K
Free cash flow – $50.40M $24.00K
EPS (diluted) – $0.62 $0.00
Cash & equivalents $3.13B $7.40M $47.85K
Total debt $26.45B $400.00M –
Shares (diluted) 215.20M 50.00M 74.23M
Enterprise value -$6.44B $369.70M $29.60M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricWPPQUADHAFG
P/E – 14.4x -248.8x
P/FCF – 10.4x 1,237x
P/Operating cash flow – 5.4x 1,237x
P/S – 0.2x 8.8x
P/B 1.5x 4.2x -80.8x
P/Tangible book 2.1x 4.7x -80.8x
EV/EBITDA – 5.4x –
EV/EBIT – 9.5x -666.7x
EV/Revenue – 0.4x 8.7x
EV/FCF – 18.2x 1,235x
EV/Operating cash flow – 9.5x 1,235x
PEG (3Y EPS CAGR) – 0.30 –

Growth

14 metrics
MetricWPPQUADHAFG
Revenue growth (1Y) – -8.0% 604.3%
Revenue CAGR (3Y) – -9.3% –
Gross profit growth (1Y) – -8.0% 138.4%
Gross profit CAGR (3Y) – -5.8% –
Operating income growth (1Y) – 100.2% 77.7%
Operating income CAGR (3Y) – 31.4% –
Net income growth (1Y) – 318.2% 42.7%
Net income CAGR (3Y) – 47.6% –
EPS growth (1Y) – 307.7% 45.2%
EPS CAGR (3Y) – 47.3% –
Operating cash flow growth (1Y) – -19.2% 258.4%
Operating cash flow CAGR (3Y) – -18.5% –
Free cash flow growth (1Y) – -29.6% 258.4%
Free cash flow CAGR (3Y) – -22.0% –

Profitability

14 metrics
MetricWPPQUADHAFG
Gross margin – 21.6% 7.4%
EBITDA margin – 7.2% –
Operating margin – 4.1% -1.3%
Pretax margin – 1.7% -2.4%
Net margin – 1.3% -3.5%
FCF margin – 2.1% 0.7%
Operating cash flow margin – 4.1% 0.7%
Return on equity – 24.8% –
Return on assets – 2.6% -3.5%
Return on invested capital – 14.0% –
Return on capital employed – 15.0% –
Asset turnover – 2.0x 2.7x
Cash conversion (OCF / net income) – 3.1x -0.2x
Stock comp / revenue – 0.3% –

Financial Health

11 metrics
MetricWPPQUADHAFG
Debt / assets 22.7% 33.4% –
Debt / equity 1.9x 3.2x –
Net debt / EBITDA – 2.3x –
Debt / FCF – 7.9x –
Liabilities / assets 88.2% 89.6% 123.1%
Equity / assets 11.8% 10.4% -23.1%
Interest coverage – 2.2x –
Current ratio 0.9x 0.9x 0.8x
Quick ratio 0.7x 0.5x 0.2x
Cash ratio 0.2x 0.0x 0.0x
Altman Z-score – 1.74 -51.81

Shareholder Returns

7 metrics
MetricWPPQUADHAFG
Dividend yield 3.8% 4.0% –
Net buyback yield – 0.7% –
Shareholder yield 3.8% 4.7% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusWPPQUADHAFG
Forward P/E 7.8xFY2026 7.4xFY2026 –
EPS, next fiscal year $3.38FY2026 $1.27FY2026 –
EPS growth, next FY -20.8%FY2026 +25.7%FY2026 –
EPS growth, the year after +5.3% +13.4% –
Revenue, next fiscal year $12.28BFY2026 $2.24BFY2026 –
Revenue growth, next FY -10.7%FY2026 -7.3%FY2026 –
Revenue growth, the year after +9.7% -3.6% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersWPPQUADHAFG
Held by institutions 11.5% 41.0% –
Institutions holding 141 146 –
Change in shares held, QoQ -0.4% +2.1% –
Institutions buying 81 83 –
Institutions selling 35 40 –
Buyers to sellers 2.31 2.08 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

WPPQUADHAFG
WPP 1.00 0.06 0.07
QUAD 0.06 1.00 -0.10
HAFG 0.07 -0.10 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, WPP, QUAD and HAFG?

Wpp (WPP) is the largest by market capitalisation: Wpp (WPP) $5.60B, Quad (QUAD) $453.60M, Holistic Asset Finance (HAFG) $29.69M.

Which company is growing faster?

Holistic Asset Finance (HAFG) grew revenue fastest over the trailing twelve months: Quad (QUAD) -8.0%, Holistic Asset Finance (HAFG) +604.3%.

Which company is more profitable?

Quad (QUAD) has the highest net margin (Quad (QUAD) 1.3%, Holistic Asset Finance (HAFG) -3.5%).

Which stock has performed better?

Over the past year Quad (QUAD) returned the most: Wpp (WPP) +10.0%, Quad (QUAD) +55.1%, Holistic Asset Finance (HAFG) -41.2%. Over five years, Quad (QUAD) compounded fastest (Wpp (WPP) -16.9%/yr, Quad (QUAD) +18.3%/yr, Holistic Asset Finance (HAFG) -17.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Quad (QUAD) has been the steadiest (Wpp (WPP) 55.8%, Quad (QUAD) 42.9%, Holistic Asset Finance (HAFG) 65.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, WPP, QUAD and HAFG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Quad (QUAD) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.