VFC vs COLM vs FIGS Stock Comparison

V F, Columbia Sportswear and Figs Prices as of Oct 27, 2026 Peers: Industry group
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VFC V F Corp
$17.06 +20.6% 1M +2.7% 1Y
Market cap
$6.49B
P/E
23.7x
Revenue (TTM)
$9.51B
Div. yield
0.02%
Apparel Consumer Discretionary
1 win
COLM Columbia Sportswear Co
$61.17 +6.2% 1M +11.4% 1Y
Market cap
$3.09B
P/E
15.0x
Revenue (TTM)
$3.41B
Div. yield
–
Apparel Consumer Discretionary
4 wins
FIGS FIGS, Inc.
$20.48 +52.5% 1M +151.3% 1Y
Market cap
$3.39B
P/E
54.8x
Revenue (TTM)
$710.08M
Div. yield
–
Apparel Consumer Discretionary
4 wins

Head to Head

9 decided of 12

Columbia Sportswear leads on 4 of the 12 questions below (Columbia Sportswear 4, Figs 4, V F 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionVFCCOLMFIGSLeader
Larger companyMarket capitalisation $6.49B $3.09B $3.39B VFC
Cheaper on earningsLower P/E, profitable companies only 23.7x 15.0x 54.8x COLM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.5x 14.5x 56.9x COLM
Faster revenue growthRevenue growth, trailing twelve months +0.2% -0.1% +24.7% FIGS
More profitableNet margin, trailing twelve months 2.9% 6.0% 8.7% FIGS
Better return on capitalReturn on invested capital 8.3% — — –
Less leveragedLower net debt / EBITDA 3.3x — — –
Higher dividend yieldTrailing dividend yield 0.02% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +2.7% +11.4% +151.3% FIGS
Better 5-year returnAnnualised price return, 5 years -25.2%/yr -9.8%/yr -9.2%/yr FIGS
Less volatileAnnualised volatility, 1 year 48.8% 36.0% 70.3% COLM
Higher overall scoreMean of the five percentile scores vs peers 49/100 69/100 65/100 COLM

Percentile Scorecard

VFCCOLMFIGS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisVFCCOLMFIGS
Valuation 52 #22 of 45 80 #10 of 45 11 #40 of 45
Growth 74 #12 of 43 31 #30 of 43 100 #1 of 43
Profitability 58 #18 of 41 70 #13 of 41 80 #9 of 41
Financial Health 26 #39 of 52 78 #12 of 52 96 #3 of 52
Shareholder Returns 36 #22 of 34 85 #6 of 34 39 #21 of 34
Overall 49 69 65
  • VFC ranked among 52 companies in Apparel and Luxury
  • COLM ranked among 52 companies in Apparel and Luxury
  • FIGS ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodVFCCOLMFIGSSPY
1 month +20.6%+6.2%+52.5% -0.2%
3 months -6.5%-5.1%+98.3% +3.9%
6 months -8.8%+0.1%+36.4% +8.2%
Year to date -5.6%+11.0%+80.3% +12.9%
1 year +2.7%+11.4%+151.3% +12.3%
3 years +0.9%-14.3%+259.3% +87.4%
3 years, per year +0.3%-5.0%+53.2% +23.3%
5 years -76.6%-40.2%-38.2% +67.9%
5 years, per year -25.2%-9.8%-9.2% +10.9%
10 years -68.6%+8.9%— +261.1%
10 years, per year -10.9%+0.9%— +13.7%

Risk

MeasureVFCCOLMFIGSSPY
Volatility, 1Y 48.8%36.0%70.3% 12.7%
Downside volatility, 1Y 50.9%31.0%65.6% 12.7%
Beta vs S&P 500, 1Y 1.670.630.74 1.00
Return / volatility, 1Y 0.060.322.15 0.97
Max drawdown, 5Y -87.5%-54.0%-91.5% -25.4%
From 52-week high -20.8%-9.8%-1.7% -1.2%
52-week high $21.55$67.79$20.83 $779.14
52-week low $12.62$49.63$7.38 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleVFCCOLMFIGS
P/E now vs peer median 24.4xmedian 16.4x 15.2xmedian 16.4x 55.1xmedian 16.4x
P/S now vs peer median 0.7xmedian 0.7x 0.9xmedian 0.7x 4.5xmedian 0.7x
EV/EBITDA now vs peer median 11.2xmedian 9.9x 8.0xmedian 9.9x 37.1xmedian 9.9x
P/FCF now vs peer median 10.7xmedian 12.0x 9.7xmedian 12.0x 33.2xmedian 12.0x
P/B now vs peer median 3.8xmedian 2.2x 2.0xmedian 2.2x 7.3xmedian 2.2x
PEG now vs peer median 0.75median 0.64 -2.89median 0.64 0.90median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsVFCCOLMFIGS
Revenue $9.51B $3.41B $710.08M
Gross profit $5.23B $1.78B $489.29M
Operating income $580.11M $257.00M $68.19M
Net income $274.18M $206.03M $61.92M
Free cash flow $628.20M $321.30M $97.22M
EPS (diluted) $0.70 $4.02 $0.32
Cash & equivalents $670.06M $532.31M $108.54M
Total debt $3.51B – –
Shares (diluted) 392.11M 51.26M 195.14M
Enterprise value $3.11B $906.45M $2.28B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricVFCCOLMFIGS
P/E 24.4x 15.2x 55.1x
P/FCF 10.7x 9.7x 33.2x
P/Operating cash flow 8.9x 8.2x 29.9x
P/S 0.7x 0.9x 4.5x
P/B 3.8x 2.0x 7.3x
P/Tangible book 22.2x 2.0x 7.3x
EV/EBITDA 11.2x 8.0x 37.1x
EV/EBIT 16.5x 9.8x 43.0x
EV/Revenue 1.0x 0.7x 4.1x
EV/FCF 15.2x 7.8x 30.1x
EV/Operating cash flow 12.7x 6.5x 27.1x
PEG (3Y EPS CAGR) 0.75 -2.89 0.90

Growth

14 metrics
MetricVFCCOLMFIGS
Revenue growth (1Y) 0.2% -0.1% 24.7%
Revenue CAGR (3Y) -4.5% -1.5% 10.1%
Gross profit growth (1Y) 2.0% 3.2% 27.8%
Gross profit CAGR (3Y) -2.7% 0.3% 9.6%
Operating income growth (1Y) 70.5% -5.8% 583.6%
Operating income CAGR (3Y) -14.4% -10.9% 41.0%
Net income growth (1Y) 680.4% -8.3% 762.2%
Net income CAGR (3Y) 32.8% -11.0% 64.4%
EPS growth (1Y) 677.3% -2.1% 664.0%
EPS CAGR (3Y) 32.3% -5.3% 61.1%
Operating cash flow growth (1Y) 115.2% 20.0% 116.9%
Operating cash flow CAGR (3Y) 96.9% 58.0% 82.7%
Free cash flow growth (1Y) 141.9% 24.9% 143.8%
Free cash flow CAGR (3Y) 60.4% 92.8% 98.2%

Profitability

14 metrics
MetricVFCCOLMFIGS
Gross margin 55.0% 52.2% 68.9%
EBITDA margin 9.0% 9.2% 11.1%
Operating margin 6.1% 7.5% 9.6%
Pretax margin 3.8% 8.1% 10.8%
Net margin 2.9% 6.0% 8.7%
FCF margin 6.6% 9.4% 13.7%
Operating cash flow margin 7.9% 11.2% 15.2%
Return on equity 15.2% 12.9% 14.2%
Return on assets 2.9% 7.7% 10.8%
Return on invested capital 8.3% – –
Return on capital employed 9.0% 13.3% 14.2%
Asset turnover 1.0x 1.3x 1.2x
Cash conversion (OCF / net income) 2.8x 1.9x 1.7x
Stock comp / revenue 0.8% 0.8% 3.4%

Financial Health

11 metrics
MetricVFCCOLMFIGS
Debt / assets 37.1% – –
Debt / equity 2.0x – –
Net debt / EBITDA 3.3x – –
Debt / FCF 5.6x – –
Liabilities / assets 81.4% 42.8% 24.1%
Equity / assets 18.6% 57.2% 75.9%
Interest coverage 3.8x – –
Current ratio 1.4x 2.5x 5.0x
Quick ratio 0.6x 1.2x 3.7x
Cash ratio 0.2x 0.8x 3.2x
Altman Z-score 1.74 4.40 16.46

Shareholder Returns

7 metrics
MetricVFCCOLMFIGS
Dividend yield 2.1% 2.0% –
Net buyback yield – 6.9% 0.9%
Shareholder yield 2.1% 8.9% 0.9%
Payout ratio (earnings) 51.4% – –
Payout ratio (FCF) 22.4% – –
Dividend growth (1Y) 0.5% – –
Dividend CAGR (3Y) -39.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusVFCCOLMFIGS
Forward P/E 15.5xFY2026 14.5xFY2026 56.9xFY2026
EPS, next fiscal year $1.10FY2026 $4.21FY2026 $0.36FY2026
EPS growth, next FY +31.0%FY2026 +14.1%FY2026 +89.5%FY2026
EPS growth, the year after +14.5% -3.8% 0.0%
Revenue, next fiscal year $9.78BFY2026 $3.31BFY2026 $728.69MFY2026
Revenue growth, next FY +1.8%FY2026 -2.8%FY2026 +15.5%FY2026
Revenue growth, the year after -4.2% +14.8% +18.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersVFCCOLMFIGS
Held by institutions 91.8% 51.1% 99.1%
Institutions holding 553 323 242
Change in shares held, QoQ +3.6% +1.8% +3.1%
Institutions buying 267 161 139
Institutions selling 182 111 69
Buyers to sellers 1.47 1.45 2.01

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

VFCCOLMFIGS
VFC 1.00 0.56 0.24
COLM 0.56 1.00 0.21
FIGS 0.24 0.21 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, VFC, COLM and FIGS?

V F (VFC) is the largest by market capitalisation: V F (VFC) $6.49B, Columbia Sportswear (COLM) $3.09B, Figs (FIGS) $3.39B.

Which stock is cheaper, VFC, COLM and FIGS?

Columbia Sportswear (COLM) trades on the lowest price-to-earnings ratio (V F (VFC) 23.7x, Columbia Sportswear (COLM) 15.0x, Figs (FIGS) 54.8x). On next year's consensus earnings, Columbia Sportswear (COLM) is cheapest (V F (VFC) 15.5x, Columbia Sportswear (COLM) 14.5x, Figs (FIGS) 56.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Figs (FIGS) grew revenue fastest over the trailing twelve months: V F (VFC) +0.2%, Columbia Sportswear (COLM) -0.1%, Figs (FIGS) +24.7%.

Which company is more profitable?

Figs (FIGS) has the highest net margin (V F (VFC) 2.9%, Columbia Sportswear (COLM) 6.0%, Figs (FIGS) 8.7%).

Which stock has performed better?

Over the past year Figs (FIGS) returned the most: V F (VFC) +2.7%, Columbia Sportswear (COLM) +11.4%, Figs (FIGS) +151.3%. Over five years, Figs (FIGS) compounded fastest (V F (VFC) -25.2%/yr, Columbia Sportswear (COLM) -9.8%/yr, Figs (FIGS) -9.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: V F (VFC) 0.02%, Columbia Sportswear (COLM) 0.00%, Figs (FIGS) 0.00%. Columbia Sportswear (COLM) and Figs (FIGS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Columbia Sportswear (COLM) has been the steadiest (V F (VFC) 48.8%, Columbia Sportswear (COLM) 36.0%, Figs (FIGS) 70.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, VFC, COLM and FIGS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Columbia Sportswear (COLM) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.