TRU vs MORN vs EFX Stock Comparison

TransUnion, Morningstar and Equifax Prices as of Oct 28, 2026 Peers: Industry group
TRU TransUnion
$74.32 +12.3% 1M -10.4% 1Y
Market cap
$14.17B
P/E
17.8x
Revenue (TTM)
$5.04B
Div. yield
0.68%
Credit Bureaus Financial Services
3 wins
MORN Morningstar, Inc.
$214.86 +12.2% 1M -1.5% 1Y
Market cap
$7.97B
P/E
18.0x
Revenue (TTM)
$2.62B
Div. yield
0.93%
Financial Data and Analytics Financial Services
7 wins
EFX Equifax Inc
$176.00 +20.7% 1M -21.5% 1Y
Market cap
$20.61B
P/E
27.8x
Revenue (TTM)
$6.59B
Div. yield
1.24%
Credit Bureaus Financial Services
2 wins

Head to Head

12 decided of 12

Morningstar leads on 7 of the 12 questions below (Morningstar 7, TransUnion 3, Equifax 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionTRUMORNEFXLeader
Larger companyMarket capitalisation $14.17B $7.97B $20.61B EFX
Cheaper on earningsLower P/E, profitable companies only 17.8x 18.0x 27.8x TRU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.4x 17.0x 21.8x TRU
Faster revenue growthRevenue growth, trailing twelve months +13.4% +9.4% +10.9% TRU
More profitableNet margin, trailing twelve months 15.8% 17.0% 11.3% MORN
Better return on capitalReturn on invested capital 7.7% 17.8% 9.3% MORN
Less leveragedLower net debt / EBITDA 2.9x 1.4x 2.5x MORN
Higher dividend yieldTrailing dividend yield 0.68% 0.93% 1.24% EFX
Better 1-year returnPrice return, last 12 months -10.4% -1.5% -21.5% MORN
Better 5-year returnAnnualised price return, 5 years -8.4%/yr -7.5%/yr -8.7%/yr MORN
Less volatileAnnualised volatility, 1 year 43.1% 41.6% 41.8% MORN
Higher overall scoreMean of the five percentile scores vs peers 66/100 67/100 57/100 MORN

Percentile Scorecard

TRUMORNEFX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisTRUMORNEFX
Valuation 46 #513 of 941 45 #517 of 941 34 #626 of 941
Growth 91 #56 of 636 83 #110 of 636 55 #287 of 636
Profitability 67 #202 of 612 84 #101 of 612 72 #174 of 612
Financial Health 57 #299 of 693 48 #360 of 693 49 #356 of 693
Shareholder Returns 69 #219 of 706 76 #169 of 706 76 #172 of 706
Overall 66 67 57
  • TRU ranked among 1,003 companies in Financial Services
  • MORN ranked among 1,003 companies in Financial Services
  • EFX ranked among 1,003 companies in Financial Services

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodTRUMORNEFXSPY
1 month +12.3%+12.2%+20.7% +0.9%
3 months -11.3%+8.2%-5.9% +5.9%
6 months +5.5%+14.5%+2.0% +8.5%
Year to date -13.3%-1.1%-18.9% +13.3%
1 year -10.4%-1.5%-21.5% +12.4%
3 years +70.5%-11.1%+8.2% +88.1%
3 years, per year +19.5%-3.8%+2.7% +23.5%
5 years -35.5%-32.2%-36.6% +68.2%
5 years, per year -8.4%-7.5%-8.7% +11.0%
10 years +139.8%+207.3%+44.3% +263.4%
10 years, per year +9.1%+11.9%+3.7% +13.8%

Risk

MeasureTRUMORNEFXSPY
Volatility, 1Y 43.1%41.6%41.8% 12.7%
Downside volatility, 1Y 43.5%43.5%43.8% 12.7%
Beta vs S&P 500, 1Y 0.850.040.55 1.00
Return / volatility, 1Y -0.24-0.04-0.51 0.98
Max drawdown, 5Y -63.7%-60.5%-55.3% -25.4%
From 52-week high -15.5%-4.6%-22.5% -0.9%
52-week high $87.97$225.29$226.96 $779.14
52-week low $61.15$141.84$137.26 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleTRUMORNEFX
P/E now vs peer median 17.8xmedian 12.9x 18.0xmedian 12.9x 27.8xmedian 12.9x
P/S now vs peer median 2.8xmedian 3.2x 3.0xmedian 3.2x 3.1xmedian 3.2x
EV/EBITDA now vs peer median 11.7xmedian 7.5x 10.8xmedian 7.5x 12.8xmedian 7.5x
P/FCF now vs peer median 15.6xmedian 10.8x 16.2xmedian 10.8x 18.7xmedian 10.8x
P/B now vs peer median 2.8xmedian 1.2x 7.8xmedian 1.2x 4.6xmedian 1.2x
PEG now vs peer median 0.20median 0.87 0.20median 0.87 1.94median 0.87

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsTRUMORNEFX
Revenue $5.04B $2.62B $6.59B
Gross profit – $1.65B $3.64B
Operating income $973.60M $643.50M $1.24B
Net income $812.20M $445.50M $748.20M
Free cash flow $910.10M $492.80M $1.10B
EPS (diluted) $4.14 $11.79 $6.29
Cash & equivalents $883.10M $496.70M $192.90M
Total debt $5.46B $1.68B $5.21B
Shares (diluted) 192.60M 37.80M 118.10M
Enterprise value $11.02B $5.86B $20.00B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricTRUMORNEFX
P/E 17.8x 18.0x 27.8x
P/FCF 15.6x 16.2x 18.7x
P/Operating cash flow 11.7x 12.4x 12.8x
P/S 2.8x 3.0x 3.1x
P/B 2.8x 7.8x 4.6x
P/Tangible book 9.0x 16.8x 6.2x
EV/EBITDA 11.7x 10.8x 12.8x
EV/EBIT 19.3x 14.2x 20.6x
EV/Revenue 3.7x 3.5x 3.9x
EV/FCF 20.6x 18.5x 23.2x
EV/Operating cash flow 15.5x 14.2x 15.9x
PEG (3Y EPS CAGR) 0.20 0.20 1.94

Growth

14 metrics
MetricTRUMORNEFX
Revenue growth (1Y) 13.4% 9.4% 10.9%
Revenue CAGR (3Y) 10.1% 9.9% 8.7%
Gross profit growth (1Y) – 13.3% 8.8%
Gross profit CAGR (3Y) – 13.1% 8.6%
Operating income growth (1Y) 18.0% 20.2% 13.0%
Operating income CAGR (3Y) 66.5% 55.3% 12.8%
Net income growth (1Y) 86.3% 18.5% 13.1%
Net income CAGR (3Y) 93.7% 84.5% 12.4%
EPS growth (1Y) 94.3% 32.6% 18.5%
EPS CAGR (3Y) 89.7% 92.5% 14.4%
Operating cash flow growth (1Y) 31.0% 19.1% 9.7%
Operating cash flow CAGR (3Y) 21.5% 31.5% 12.9%
Free cash flow growth (1Y) 58.1% 25.0% 10.5%
Free cash flow CAGR (3Y) 36.9% 46.4% 29.5%

Profitability

14 metrics
MetricTRUMORNEFX
Gross margin – 63.1% 55.2%
EBITDA margin 31.7% 32.4% 30.3%
Operating margin 19.3% 24.5% 18.8%
Pretax margin 19.5% 22.6% 15.5%
Net margin 15.8% 17.0% 11.3%
FCF margin 18.1% 18.8% 16.7%
Operating cash flow margin 24.0% 24.5% 24.5%
Return on equity 16.2% 43.5% 16.8%
Return on assets 6.7% 11.3% 6.3%
Return on invested capital 7.7% 17.8% 9.3%
Return on capital employed 8.8% 21.9% 11.8%
Asset turnover 0.4x 0.7x 0.6x
Cash conversion (OCF / net income) 1.5x 1.4x 2.2x
Stock comp / revenue 3.0% 2.5% 1.4%

Financial Health

11 metrics
MetricTRUMORNEFX
Debt / assets 45.1% 42.5% 43.6%
Debt / equity 1.1x 1.6x 1.2x
Net debt / EBITDA 2.9x 1.4x 2.5x
Debt / FCF 6.0x 3.4x 4.7x
Liabilities / assets 58.6% 74.0% 62.4%
Equity / assets 41.4% 26.0% 37.6%
Interest coverage 3.8x – 5.4x
Current ratio 2.0x 1.0x 1.1x
Quick ratio 1.8x 0.9x 0.9x
Cash ratio 0.8x 0.5x 0.1x
Altman Z-score 2.38 3.73 3.37

Shareholder Returns

7 metrics
MetricTRUMORNEFX
Dividend yield 0.7% 0.9% 1.2%
Net buyback yield 2.6% 11.2% 5.4%
Shareholder yield 3.3% 12.2% 6.7%
Payout ratio (earnings) 11.9% – 34.8%
Payout ratio (FCF) 10.6% – 23.6%
Dividend growth (1Y) 8.2% – 18.1%
Dividend CAGR (3Y) 5.7% – 10.8%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusTRUMORNEFX
Forward P/E 14.4xFY2026 17.0xFY2026 21.8xFY2026
EPS, next fiscal year $5.16FY2026 $12.66FY2026 $8.08FY2026
EPS growth, next FY +20.0%FY2026 +28.4%FY2026 +5.6%FY2026
EPS growth, the year after +8.5% +7.8% +16.8%
Revenue, next fiscal year $4.91BFY2026 $2.50BFY2026 $6.45BFY2026
Revenue growth, next FY +7.2%FY2026 +1.9%FY2026 +6.2%FY2026
Revenue growth, the year after +17.1% +19.2% +7.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersTRUMORNEFX
Held by institutions 100.0% 64.1% 100.0%
Institutions holding 524 419 837
Change in shares held, QoQ +0.0% +2.1% -0.6%
Institutions buying 242 199 372
Institutions selling 211 169 349
Buyers to sellers 1.15 1.18 1.07

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

TRUMORNEFX
TRU 1.00 0.55 0.87
MORN 0.55 1.00 0.54
EFX 0.87 0.54 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, TRU, MORN and EFX?

Equifax (EFX) is the largest by market capitalisation: TransUnion (TRU) $14.17B, Morningstar (MORN) $7.97B, Equifax (EFX) $20.61B.

Which stock is cheaper, TRU, MORN and EFX?

TransUnion (TRU) trades on the lowest price-to-earnings ratio (TransUnion (TRU) 17.8x, Morningstar (MORN) 18.0x, Equifax (EFX) 27.8x). On next year's consensus earnings, TransUnion (TRU) is cheapest (TransUnion (TRU) 14.4x, Morningstar (MORN) 17.0x, Equifax (EFX) 21.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

TransUnion (TRU) grew revenue fastest over the trailing twelve months: TransUnion (TRU) +13.4%, Morningstar (MORN) +9.4%, Equifax (EFX) +10.9%.

Which company is more profitable?

Morningstar (MORN) has the highest net margin (TransUnion (TRU) 15.8%, Morningstar (MORN) 17.0%, Equifax (EFX) 11.3%). On return on invested capital, Morningstar (MORN) leads (TransUnion (TRU) 7.7%, Morningstar (MORN) 17.8%, Equifax (EFX) 9.3%).

Which stock has performed better?

Over the past year Morningstar (MORN) returned the most: TransUnion (TRU) -10.4%, Morningstar (MORN) -1.5%, Equifax (EFX) -21.5%. Over five years, Morningstar (MORN) compounded fastest (TransUnion (TRU) -8.4%/yr, Morningstar (MORN) -7.5%/yr, Equifax (EFX) -8.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Equifax (EFX) has the highest dividend yield: TransUnion (TRU) 0.68%, Morningstar (MORN) 0.93%, Equifax (EFX) 1.24%.

Which stock is riskier?

By one-year price volatility, Morningstar (MORN) has been the steadiest (TransUnion (TRU) 43.1%, Morningstar (MORN) 41.6%, Equifax (EFX) 41.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, TRU, MORN and EFX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Morningstar (MORN) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.