TAAG vs SYF vs BFH Stock Comparison

Awareness, Synchrony Financial and Bread Financial Holdings Prices as of Oct 26, 2026 Peers: Industry group
TAAG Awareness Group, Inc.
$0.01 0.0% 1M 0.0% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win
SYF Synchrony Financial
$74.99 +2.8% 1M +0.0% 1Y
Market cap
$23.32B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
1.65%
Consumer Lending Financial Services
8 wins

Head to Head

12 decided of 12

Synchrony Financial leads on 8 of the 12 questions below (Synchrony Financial 8, Bread Financial Holdings 3, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionTAAGSYFBFHLeader
Larger companyMarket capitalisation $584.09K $23.32B $3.97B SYF
Cheaper on earningsLower P/E, profitable companies only 1.0x 7.4x 7.2x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 7.6x 8.4x SYF
Faster revenue growthRevenue growth, trailing twelve months -65.3% +2.6% +3.9% BFH
More profitableNet margin, trailing twelve months 10.7% 16.8% 14.3% SYF
Better return on capitalReturn on invested capital — 25.7% 20.2% SYF
Less leveragedLower net debt / EBITDA — -0.9x -0.8x SYF
Higher dividend yieldTrailing dividend yield 0.00% 1.65% 0.90% SYF
Better 1-year returnPrice return, last 12 months 0.0% +0.0% +54.8% BFH
Better 5-year returnAnnualised price return, 5 years -43.3%/yr +9.9%/yr +8.3%/yr SYF
Less volatileAnnualised volatility, 1 year 346.3% 31.6% 39.8% SYF
Higher overall scoreMean of the five percentile scores vs peers 54/100 80/100 81/100 BFH

Percentile Scorecard

TAAGSYFBFH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisTAAGSYFBFH
Valuation 80 #34 of 169 95 #10 of 169 96 #7 of 169
Growth 47 #85 of 160 50 #80 of 160 67 #53 of 160
Profitability 73 #41 of 149 90 #16 of 149 85 #23 of 149
Financial Health 14 #136 of 158 78 #36 of 158 73 #43 of 158
Shareholder Returns – 86 #20 of 136 85 #21 of 136
Overall 54 80 81
  • TAAG ranked among 174 companies in Lending and Credit
  • SYF ranked among 174 companies in Lending and Credit
  • BFH ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodTAAGSYFBFHSPY
1 month 0.0%+2.8%-0.3% -0.2%
3 months 0.0%-2.8%-4.8% +3.9%
6 months 0.0%-1.7%+18.9% +8.2%
Year to date -50.0%-10.1%+38.6% +12.9%
1 year 0.0%+0.0%+54.8% +12.3%
3 years -95.0%+167.0%+283.3% +87.4%
3 years, per year -63.2%+38.8%+56.5% +23.3%
5 years -94.1%+60.0%+48.8% +67.9%
5 years, per year -43.3%+9.9%+8.3% +10.9%
10 years -98.0%+159.1%-36.5% +261.1%
10 years, per year -32.4%+10.0%-4.4% +13.7%

Risk

MeasureTAAGSYFBFHSPY
Volatility, 1Y 346.3%31.6%39.8% 12.7%
Downside volatility, 1Y 899.8%36.1%45.6% 12.7%
Beta vs S&P 500, 1Y 2.761.181.18 1.00
Return / volatility, 1Y 0.000.001.38 0.97
Max drawdown, 5Y -99.2%-46.7%-70.4% -25.4%
From 52-week high -80.0%-15.2%-9.5% -1.2%
52-week high $0.05$88.47$113.40 $779.14
52-week low $0.01$63.78$59.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleTAAGSYFBFH
P/E now vs peer median 1.0xmedian 11.1x 7.4xmedian 11.1x 7.2xmedian 11.1x
P/S now vs peer median 0.1xmedian 2.6x 1.2xmedian 2.6x 1.0xmedian 2.6x
EV/EBITDA now vs peer median —median 13.5x 1.8xmedian 13.5x 1.7xmedian 13.5x
P/FCF now vs peer median 0.0xmedian 7.0x 2.4xmedian 7.0x 1.8xmedian 7.0x
P/B now vs peer median -0.7xmedian 0.7x 1.4xmedian 0.7x 1.2xmedian 0.7x
PEG now vs peer median —median 0.32 0.34median 0.32 0.63median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsTAAGSYFBFH
Revenue $5.41M $19.31B $3.96B
Gross profit $2.73M – –
Operating income $1.51M – –
Net income $1.32M $3.33B $569.00M
Free cash flow $17.35M $9.56B $2.19B
EPS (diluted) $0.01 $10.06 $13.88
Cash & equivalents $217.29K $15.90B $3.68B
Total debt – $8.11B $2.45B
Shares (diluted) 59.61M 322.40M 40.70M
Enterprise value $289.71K -$44.30B -$10.72B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricTAAGSYFBFH
P/E 1.0x 7.4x 7.2x
P/FCF 0.0x 2.4x 1.8x
P/Operating cash flow -2.7x 2.4x 1.8x
P/S 0.1x 1.2x 1.0x
P/B -0.7x 1.4x 1.2x
P/Tangible book -0.7x 1.4x 1.2x
EV/EBITDA – 1.8x 1.7x
EV/EBIT 0.2x 1.9x 1.8x
EV/Revenue 0.1x 0.8x 0.7x
EV/FCF 0.0x 1.6x 1.2x
EV/Operating cash flow -1.7x 1.6x 1.2x
PEG (3Y EPS CAGR) – 0.34 0.63

Growth

14 metrics
MetricTAAGSYFBFH
Revenue growth (1Y) -65.3% 2.6% 3.9%
Revenue CAGR (3Y) – 4.6% -2.4%
Gross profit growth (1Y) -66.7% – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) -77.9% – –
Operating income CAGR (3Y) 80.7% – –
Net income growth (1Y) -81.0% -6.8% 99.0%
Net income CAGR (3Y) 89.3% 12.0% 4.2%
EPS growth (1Y) -91.5% 6.5% 129.1%
EPS CAGR (3Y) – 21.7% 11.6%
Operating cash flow growth (1Y) 69.3% -2.0% 18.3%
Operating cash flow CAGR (3Y) -64.9% 5.6% 5.9%
Free cash flow growth (1Y) 2,159% -2.0% 18.3%
Free cash flow CAGR (3Y) 613.9% 5.6% 6.4%

Profitability

14 metrics
MetricTAAGSYFBFH
Gross margin 50.5% – –
EBITDA margin – 45.8% 39.7%
Operating margin 27.9% – –
Pretax margin 24.2% 22.6% 17.3%
Net margin 10.7% 16.8% 14.3%
FCF margin 320.6% 49.5% 55.4%
Operating cash flow margin -4.0% 49.5% 55.4%
Return on equity – 19.9% 17.0%
Return on assets 4.2% 2.7% 2.5%
Return on invested capital – 25.7% 20.2%
Return on capital employed 8.0% – –
Asset turnover 0.2x 0.2x 0.2x
Cash conversion (OCF / net income) -0.2x 2.9x 3.9x
Stock comp / revenue – – 1.5%

Financial Health

11 metrics
MetricTAAGSYFBFH
Debt / assets – 6.6% 10.9%
Debt / equity – 0.5x 0.7x
Net debt / EBITDA – -0.9x -0.8x
Debt / FCF – 0.8x 1.1x
Liabilities / assets 102.6% 86.5% 85.0%
Equity / assets -2.6% 13.5% 15.0%
Interest coverage – 2.1x 1.9x
Current ratio 0.3x – –
Quick ratio 0.3x – –
Cash ratio 0.0x – –
Altman Z-score -0.03 – –

Shareholder Returns

7 metrics
MetricTAAGSYFBFH
Dividend yield – 1.7% 0.9%
Net buyback yield – 16.5% 14.1%
Shareholder yield 0.0% 18.1% 15.0%
Payout ratio (earnings) – 12.6% 7.9%
Payout ratio (FCF) – 4.4% 2.1%
Dividend growth (1Y) – 0.5% 4.7%
Dividend CAGR (3Y) – 1.1% 1.5%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusTAAGSYFBFH
Forward P/E – 7.6xFY2026 8.4xFY2026
EPS, next fiscal year – $9.82FY2026 $12.23FY2026
EPS growth, next FY – +5.8%FY2026 +0.6%FY2026
EPS growth, the year after – +10.3% +7.8%
Revenue, next fiscal year – $15.69BFY2026 $3.93BFY2026
Revenue growth, next FY – +4.7%FY2026 +2.2%FY2026
Revenue growth, the year after – +7.5% +11.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersTAAGSYFBFH
Held by institutions – 100.0% 98.3%
Institutions holding – 1,002 421
Change in shares held, QoQ – -0.8% -14.5%
Institutions buying – 526 205
Institutions selling – 345 155
Buyers to sellers – 1.52 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

TAAGSYFBFH
TAAG 1.00 -0.12 0.00
SYF -0.12 1.00 0.74
BFH 0.00 0.74 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, TAAG, SYF and BFH?

Synchrony Financial (SYF) is the largest by market capitalisation: Awareness (TAAG) $584.09K, Synchrony Financial (SYF) $23.32B, Bread Financial Holdings (BFH) $3.97B.

Which stock is cheaper, TAAG, SYF and BFH?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Awareness (TAAG) 1.0x, Synchrony Financial (SYF) 7.4x, Bread Financial Holdings (BFH) 7.2x). On next year's consensus earnings, Synchrony Financial (SYF) is cheapest (Synchrony Financial (SYF) 7.6x, Bread Financial Holdings (BFH) 8.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Bread Financial Holdings (BFH) grew revenue fastest over the trailing twelve months: Awareness (TAAG) -65.3%, Synchrony Financial (SYF) +2.6%, Bread Financial Holdings (BFH) +3.9%.

Which company is more profitable?

Synchrony Financial (SYF) has the highest net margin (Awareness (TAAG) 10.7%, Synchrony Financial (SYF) 16.8%, Bread Financial Holdings (BFH) 14.3%). On return on invested capital, Synchrony Financial (SYF) leads (Synchrony Financial (SYF) 25.7%, Bread Financial Holdings (BFH) 20.2%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Awareness (TAAG) 0.0%, Synchrony Financial (SYF) +0.0%, Bread Financial Holdings (BFH) +54.8%. Over five years, Synchrony Financial (SYF) compounded fastest (Awareness (TAAG) -43.3%/yr, Synchrony Financial (SYF) +9.9%/yr, Bread Financial Holdings (BFH) +8.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Synchrony Financial (SYF) has the highest dividend yield: Awareness (TAAG) 0.00%, Synchrony Financial (SYF) 1.65%, Bread Financial Holdings (BFH) 0.90%. Awareness (TAAG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (Awareness (TAAG) 346.3%, Synchrony Financial (SYF) 31.6%, Bread Financial Holdings (BFH) 39.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, TAAG, SYF and BFH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.