TAAG vs FCFS Stock Comparison

Awareness and FirstCash Holdings Prices as of Oct 28, 2026 Peers: Industry group
TAAG Awareness Group, Inc.
$0.01 0.0% 1M -66.7% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
2 wins
FCFS FirstCash Holdings, Inc.
$187.82 -11.7% 1M +26.8% 1Y
Market cap
$8.06B
P/E
19.9x
Revenue (TTM)
$4.29B
Div. yield
0.89%
Consumer Lending Financial Services
6 wins

Head to Head

8 decided of 12

FirstCash Holdings leads on 6 of the 12 questions below (FirstCash Holdings 6, Awareness 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionTAAGFCFSLeader
Larger companyMarket capitalisation $584.09K $8.06B FCFS
Cheaper on earningsLower P/E, profitable companies only 1.0x 19.9x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 16.4x –
Faster revenue growthRevenue growth, trailing twelve months -65.3% +22.9% FCFS
More profitableNet margin, trailing twelve months 10.7% 9.5% TAAG
Better return on capitalReturn on invested capital — 8.7% –
Less leveragedLower net debt / EBITDA — 3.3x –
Higher dividend yieldTrailing dividend yield 0.00% 0.89% –
Better 1-year returnPrice return, last 12 months -66.7% +26.8% FCFS
Better 5-year returnAnnualised price return, 5 years -42.6%/yr +16.3%/yr FCFS
Less volatileAnnualised volatility, 1 year 327.0% 36.6% FCFS
Higher overall scoreMean of the five percentile scores vs peers 53/100 58/100 FCFS

Percentile Scorecard

TAAGFCFS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisTAAGFCFS
Valuation 79 #36 of 169 46 #92 of 169
Growth 48 #84 of 159 78 #36 of 159
Profitability 72 #41 of 146 76 #36 of 146
Financial Health 14 #132 of 153 64 #56 of 153
Shareholder Returns – 29 #96 of 135
Overall 53 58
  • TAAG ranked among 174 companies in Lending and Credit
  • FCFS ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodTAAGFCFSSPY
1 month 0.0%-11.7% +0.7%
3 months 0.0%-7.0% +3.7%
6 months 0.0%-13.9% +7.1%
Year to date -50.0%+17.8% +12.8%
1 year -66.7%+26.8% +11.9%
3 years -95.0%+72.4% +85.2%
3 years, per year -63.2%+19.9% +22.8%
5 years -93.8%+112.3% +67.6%
5 years, per year -42.6%+16.3% +10.9%
10 years -98.0%+298.8% +262.0%
10 years, per year -32.4%+14.8% +13.7%

Risk

MeasureTAAGFCFSSPY
Volatility, 1Y 327.0%36.6% 12.7%
Downside volatility, 1Y 899.8%40.8% 12.6%
Beta vs S&P 500, 1Y 2.600.71 1.00
Return / volatility, 1Y -0.200.73 0.94
Max drawdown, 5Y -99.2%-31.6% -25.4%
From 52-week high -80.0%-20.6% -1.2%
52-week high $0.05$236.43 $779.14
52-week low $0.01$148.05 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleTAAGFCFS
P/E now vs peer median 1.0xmedian 11.7x 19.9xmedian 11.7x
P/S now vs peer median 0.1xmedian 2.7x 1.9xmedian 2.7x
EV/EBITDA now vs peer median —median 13.1x 15.0xmedian 13.1x
P/FCF now vs peer median 0.0xmedian 6.5x 15.5xmedian 6.5x
P/B now vs peer median -0.7xmedian 0.7x 3.5xmedian 0.7x
PEG now vs peer median —median 0.33 0.87median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsTAAGFCFS
Revenue $5.41M $4.29B
Gross profit $2.73M $2.15B
Operating income $1.51M $553.59M
Net income $1.32M $406.49M
Free cash flow $17.35M $518.18M
EPS (diluted) $0.01 $9.38
Cash & equivalents $217.29K $203.16M
Total debt – $2.45B
Shares (diluted) 59.61M 43.34M
Enterprise value $289.71K $7.42B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricTAAGFCFS
P/E 1.0x 19.9x
P/FCF 0.0x 15.5x
P/Operating cash flow -2.7x 11.9x
P/S 0.1x 1.9x
P/B -0.7x 3.5x
P/Tangible book -0.7x 3.9x
EV/EBITDA – 15.0x
EV/EBIT 0.2x 18.6x
EV/Revenue 0.1x 2.4x
EV/FCF 0.0x 19.9x
EV/Operating cash flow -1.7x 15.2x
PEG (3Y EPS CAGR) – 0.87

Growth

14 metrics
MetricTAAGFCFS
Revenue growth (1Y) -65.3% 22.9%
Revenue CAGR (3Y) – 12.0%
Gross profit growth (1Y) -66.7% 23.3%
Gross profit CAGR (3Y) – 14.4%
Operating income growth (1Y) -77.9% 33.6%
Operating income CAGR (3Y) 80.7% 22.3%
Net income growth (1Y) -81.0% 31.2%
Net income CAGR (3Y) 89.3% 20.9%
EPS growth (1Y) -91.5% 34.7%
EPS CAGR (3Y) – 22.8%
Operating cash flow growth (1Y) 69.3% 17.6%
Operating cash flow CAGR (3Y) -64.9% 13.8%
Free cash flow growth (1Y) 2,159% 14.7%
Free cash flow CAGR (3Y) 613.9% 8.8%

Profitability

14 metrics
MetricTAAGFCFS
Gross margin 50.5% 50.2%
EBITDA margin – 16.0%
Operating margin 27.9% 12.9%
Pretax margin 24.2% 12.9%
Net margin 10.7% 9.5%
FCF margin 320.6% 12.1%
Operating cash flow margin -4.0% 15.8%
Return on equity – 17.7%
Return on assets 4.2% 7.4%
Return on invested capital – 8.7%
Return on capital employed 8.0% 10.9%
Asset turnover 0.2x 0.8x
Cash conversion (OCF / net income) -0.2x 1.7x
Stock comp / revenue – 0.5%

Financial Health

11 metrics
MetricTAAGFCFS
Debt / assets – 44.0%
Debt / equity – 1.1x
Net debt / EBITDA – 3.3x
Debt / FCF – 4.7x
Liabilities / assets 102.6% 59.1%
Equity / assets -2.6% 40.9%
Interest coverage – 3.9x
Current ratio 0.3x 4.8x
Quick ratio 0.3x 0.5x
Cash ratio 0.0x 0.5x
Altman Z-score -0.03 3.41

Shareholder Returns

7 metrics
MetricTAAGFCFS
Dividend yield – 0.9%
Net buyback yield – 3.4%
Shareholder yield 0.0% 4.3%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusTAAGFCFS
Forward P/E – 16.4xFY2026
EPS, next fiscal year – $11.43FY2026
EPS growth, next FY – +30.5%FY2026
EPS growth, the year after – +8.7%
Revenue, next fiscal year – $4.25BFY2026
Revenue growth, next FY – +16.2%FY2026
Revenue growth, the year after – +2.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersTAAGFCFS
Held by institutions – 97.2%
Institutions holding – 501
Change in shares held, QoQ – +2.9%
Institutions buying – 254
Institutions selling – 166
Buyers to sellers – 1.53

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

TAAGFCFS
TAAG 1.00 0.03
FCFS 0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, TAAG and FCFS?

FirstCash Holdings (FCFS) is the largest by market capitalisation: Awareness (TAAG) $584.09K, FirstCash Holdings (FCFS) $8.06B.

Which stock is cheaper, TAAG and FCFS?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Awareness (TAAG) 1.0x, FirstCash Holdings (FCFS) 19.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

FirstCash Holdings (FCFS) grew revenue fastest over the trailing twelve months: Awareness (TAAG) -65.3%, FirstCash Holdings (FCFS) +22.9%.

Which company is more profitable?

Awareness (TAAG) has the highest net margin (Awareness (TAAG) 10.7%, FirstCash Holdings (FCFS) 9.5%).

Which stock has performed better?

Over the past year FirstCash Holdings (FCFS) returned the most: Awareness (TAAG) -66.7%, FirstCash Holdings (FCFS) +26.8%. Over five years, FirstCash Holdings (FCFS) compounded fastest (Awareness (TAAG) -42.6%/yr, FirstCash Holdings (FCFS) +16.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Awareness (TAAG) 0.00%, FirstCash Holdings (FCFS) 0.89%. Awareness (TAAG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, FirstCash Holdings (FCFS) has been the steadiest (Awareness (TAAG) 327.0%, FirstCash Holdings (FCFS) 36.6%). Volatility measures how widely the price swings, not the risk of the business.

Do TAAG and FCFS move together?

Their daily returns over the past year have a correlation of 0.03, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, TAAG and FCFS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, FirstCash Holdings (FCFS) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.