TAAG vs OMF vs AFRM Stock Comparison

Awareness, OneMain Holdings and Affirm Holdings Prices as of Oct 26, 2026 Peers: Industry group
TAAG Awareness Group, Inc.
$0.01 0.0% 1M 0.0% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
2 wins
OMF OneMain Holdings, Inc.
$56.89 -0.9% 1M -2.3% 1Y
Market cap
$6.55B
P/E
8.4x
Revenue (TTM)
$5.08B
Div. yield
7.38%
Consumer Lending Financial Services
5 wins
AFRM Affirm Holdings, Inc.
$72.68 +1.6% 1M -4.9% 1Y
Market cap
$24.51B
P/E
12.6x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
4 wins

Head to Head

11 decided of 12

OneMain Holdings leads on 5 of the 12 questions below (OneMain Holdings 5, Affirm Holdings 4, Awareness 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionTAAGOMFAFRMLeader
Larger companyMarket capitalisation $584.09K $6.55B $24.51B AFRM
Cheaper on earningsLower P/E, profitable companies only 1.0x 8.4x 12.6x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 8.9x 38.9x OMF
Faster revenue growthRevenue growth, trailing twelve months -65.3% +7.8% +32.2% AFRM
More profitableNet margin, trailing twelve months 10.7% 15.4% 45.3% AFRM
Better return on capitalReturn on invested capital — 8.7% 5.6% OMF
Less leveragedLower net debt / EBITDA — 6.9x 2.3x AFRM
Higher dividend yieldTrailing dividend yield 0.00% 7.38% — –
Better 1-year returnPrice return, last 12 months 0.0% -2.3% -4.9% TAAG
Better 5-year returnAnnualised price return, 5 years -43.3%/yr +1.5%/yr -14.8%/yr OMF
Less volatileAnnualised volatility, 1 year 346.3% 29.3% 59.8% OMF
Higher overall scoreMean of the five percentile scores vs peers 54/100 57/100 54/100 OMF

Percentile Scorecard

TAAGOMFAFRM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisTAAGOMFAFRM
Valuation 80 #34 of 169 70 #52 of 169 31 #117 of 169
Growth 47 #85 of 160 54 #74 of 160 99 #3 of 160
Profitability 73 #41 of 149 96 #7 of 149 64 #54 of 149
Financial Health 14 #136 of 158 16 #133 of 158 61 #62 of 158
Shareholder Returns – 49 #70 of 136 13 #118 of 136
Overall 54 57 54
  • TAAG ranked among 174 companies in Lending and Credit
  • OMF ranked among 174 companies in Lending and Credit
  • AFRM ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodTAAGOMFAFRMSPY
1 month 0.0%-0.9%+1.6% -0.2%
3 months 0.0%-8.6%+0.4% +3.9%
6 months 0.0%-3.0%+15.1% +8.2%
Year to date -50.0%-15.8%-2.4% +12.9%
1 year 0.0%-2.3%-4.9% +12.3%
3 years -95.0%+60.1%+329.3% +87.4%
3 years, per year -63.2%+17.0%+62.6% +23.3%
5 years -94.1%+8.0%-55.1% +67.9%
5 years, per year -43.3%+1.5%-14.8% +10.9%
10 years -98.0%+96.6%— +261.1%
10 years, per year -32.4%+7.0%— +13.7%

Risk

MeasureTAAGOMFAFRMSPY
Volatility, 1Y 346.3%29.3%59.8% 12.7%
Downside volatility, 1Y 899.8%30.5%58.3% 12.7%
Beta vs S&P 500, 1Y 2.761.032.61 1.00
Return / volatility, 1Y 0.00-0.08-0.08 0.97
Max drawdown, 5Y -99.2%-46.9%-94.7% -25.4%
From 52-week high -80.0%-20.3%-15.3% -1.2%
52-week high $0.05$71.37$85.78 $779.14
52-week low $0.01$49.26$42.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleTAAGOMFAFRM
P/E now vs peer median 1.0xmedian 11.1x 8.4xmedian 11.1x 12.6xmedian 11.1x
P/S now vs peer median 0.1xmedian 2.6x 1.3xmedian 2.6x 5.8xmedian 2.6x
EV/EBITDA now vs peer median —median 13.5x 8.9xmedian 13.5x 35.0xmedian 13.5x
P/FCF now vs peer median 0.0xmedian 7.0x 2.0xmedian 7.0x 24.7xmedian 7.0x
P/B now vs peer median -0.7xmedian 0.7x 1.9xmedian 0.7x 4.5xmedian 0.7x
PEG now vs peer median —median 0.32 1.03median 0.32 0.23median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsTAAGOMFAFRM
Revenue $5.41M $5.08B $4.26B
Gross profit $2.73M $4.89B –
Operating income $1.51M $2.92B $416.98M
Net income $1.32M $781.00M $1.93B
Free cash flow $17.35M $3.23B $992.63M
EPS (diluted) $0.01 $6.75 $5.53
Cash & equivalents $217.29K $567.00M $1.63B
Total debt – $22.77B $10.58B
Shares (diluted) 59.61M 115.76M 348.85M
Enterprise value $289.71K $3.57B $18.20B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricTAAGOMFAFRM
P/E 1.0x 8.4x 12.6x
P/FCF 0.0x 2.0x 24.7x
P/Operating cash flow -2.7x 2.0x 19.9x
P/S 0.1x 1.3x 5.8x
P/B -0.7x 1.9x 4.5x
P/Tangible book -0.7x 2.1x 4.5x
EV/EBITDA – 8.9x 35.0x
EV/EBIT 0.2x 9.9x 62.9x
EV/Revenue 0.1x 5.7x 6.2x
EV/FCF 0.0x 8.9x 26.4x
EV/Operating cash flow -1.7x 8.9x 21.3x
PEG (3Y EPS CAGR) – 1.03 0.23

Growth

14 metrics
MetricTAAGOMFAFRM
Revenue growth (1Y) -65.3% 7.8% 32.2%
Revenue CAGR (3Y) – 6.4% 39.0%
Gross profit growth (1Y) -66.7% 8.2% –
Gross profit CAGR (3Y) – 6.5% –
Operating income growth (1Y) -77.9% 9.5% 577.8%
Operating income CAGR (3Y) 80.7% 7.1% 32.9%
Net income growth (1Y) -81.0% 17.8% 3,598%
Net income CAGR (3Y) 89.3% 6.7% 58.2%
EPS growth (1Y) -91.5% 21.5% 3,515%
EPS CAGR (3Y) – 8.2% 54.1%
Operating cash flow growth (1Y) 69.3% 12.7% 55.1%
Operating cash flow CAGR (3Y) -64.9% 9.6% 365.8%
Free cash flow growth (1Y) 2,159% 12.7% 65.0%
Free cash flow CAGR (3Y) 613.9% 9.6% 123.3%

Profitability

14 metrics
MetricTAAGOMFAFRM
Gross margin 50.5% 96.2% –
EBITDA margin – 63.2% 17.6%
Operating margin 27.9% 57.4% 9.8%
Pretax margin 24.2% 19.8% 11.6%
Net margin 10.7% 15.4% 45.3%
FCF margin 320.6% 63.6% 23.3%
Operating cash flow margin -4.0% 63.6% 28.9%
Return on equity – 23.1% 41.6%
Return on assets 4.2% 2.9% 13.3%
Return on invested capital – 8.7% 5.6%
Return on capital employed 8.0% – –
Asset turnover 0.2x 0.2x 0.3x
Cash conversion (OCF / net income) -0.2x 4.1x 0.6x
Stock comp / revenue – 0.7% 7.2%

Financial Health

11 metrics
MetricTAAGOMFAFRM
Debt / assets – 83.0% 21.1%
Debt / equity – 6.7x 0.6x
Net debt / EBITDA – 6.9x 2.3x
Debt / FCF – 7.0x 3.4x
Liabilities / assets 102.6% 87.7% 65.3%
Equity / assets -2.6% 12.3% 34.7%
Interest coverage – – 0.9x
Current ratio 0.3x – –
Quick ratio 0.3x – –
Cash ratio 0.0x – –
Altman Z-score -0.03 – –

Shareholder Returns

7 metrics
MetricTAAGOMFAFRM
Dividend yield – 7.4% –
Net buyback yield – 3.6% -0.6%
Shareholder yield 0.0% 11.0% -0.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusTAAGOMFAFRM
Forward P/E – 8.9xFY2026 38.9xFY2027
EPS, next fiscal year – $6.37FY2026 $1.87FY2027
EPS growth, next FY – -4.4%FY2026 -66.2%FY2027
EPS growth, the year after – +38.3% +44.4%
Revenue, next fiscal year – $5.39BFY2026 $5.23BFY2027
Revenue growth, next FY – +10.0%FY2026 +22.7%FY2027
Revenue growth, the year after – +12.0% +24.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersTAAGOMFAFRM
Held by institutions – 93.8% 77.1%
Institutions holding – 520 658
Change in shares held, QoQ – +4.6% +8.1%
Institutions buying – 285 401
Institutions selling – 172 173
Buyers to sellers – 1.66 2.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

TAAGOMFAFRM
TAAG 1.00 0.01 -0.04
OMF 0.01 1.00 0.50
AFRM -0.04 0.50 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, TAAG, OMF and AFRM?

Affirm Holdings (AFRM) is the largest by market capitalisation: Awareness (TAAG) $584.09K, OneMain Holdings (OMF) $6.55B, Affirm Holdings (AFRM) $24.51B.

Which stock is cheaper, TAAG, OMF and AFRM?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Awareness (TAAG) 1.0x, OneMain Holdings (OMF) 8.4x, Affirm Holdings (AFRM) 12.6x). On next year's consensus earnings, OneMain Holdings (OMF) is cheapest (OneMain Holdings (OMF) 8.9x, Affirm Holdings (AFRM) 38.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Awareness (TAAG) -65.3%, OneMain Holdings (OMF) +7.8%, Affirm Holdings (AFRM) +32.2%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Awareness (TAAG) 10.7%, OneMain Holdings (OMF) 15.4%, Affirm Holdings (AFRM) 45.3%). On return on invested capital, OneMain Holdings (OMF) leads (OneMain Holdings (OMF) 8.7%, Affirm Holdings (AFRM) 5.6%).

Which stock has performed better?

Over the past year Awareness (TAAG) returned the most: Awareness (TAAG) 0.0%, OneMain Holdings (OMF) -2.3%, Affirm Holdings (AFRM) -4.9%. Over five years, OneMain Holdings (OMF) compounded fastest (Awareness (TAAG) -43.3%/yr, OneMain Holdings (OMF) +1.5%/yr, Affirm Holdings (AFRM) -14.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Awareness (TAAG) 0.00%, OneMain Holdings (OMF) 7.38%. Awareness (TAAG) and Affirm Holdings (AFRM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, OneMain Holdings (OMF) has been the steadiest (Awareness (TAAG) 346.3%, OneMain Holdings (OMF) 29.3%, Affirm Holdings (AFRM) 59.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, TAAG, OMF and AFRM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, OneMain Holdings (OMF) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.