TAAG vs AFRM vs FCFS Stock Comparison

Awareness, Affirm Holdings and FirstCash Holdings Prices as of Nov 4, 2026 Peers: Industry group
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TAAG Awareness Group, Inc.
$0.01 0.0% 1M -50.0% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win
AFRM Affirm Holdings, Inc.
$69.66 -7.0% 1M -2.6% 1Y
Market cap
$23.27B
P/E
11.6x
Revenue (TTM)
$4.59B
Div. yield
–
Consumer Lending Financial Services
4 wins
FCFS FirstCash Holdings, Inc.
$187.55 -11.9% 1M +15.6% 1Y
Market cap
$7.99B
P/E
19.7x
Revenue (TTM)
$4.29B
Div. yield
–
Consumer Lending Financial Services
6 wins

Head to Head

11 decided of 12

FirstCash Holdings leads on 6 of the 12 questions below (FirstCash Holdings 6, Affirm Holdings 4, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionTAAGAFRMFCFSLeader
Larger companyMarket capitalisation $584.09K $23.27B $7.99B AFRM
Cheaper on earningsLower P/E, profitable companies only 1.0x 11.6x 19.7x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 37.3x 16.4x FCFS
Faster revenue growthRevenue growth, trailing twelve months -65.3% +32.7% +22.9% AFRM
More profitableNet margin, trailing twelve months 10.7% 43.9% 9.5% AFRM
Better return on capitalReturn on invested capital — 6.2% 8.7% FCFS
Less leveragedLower net debt / EBITDA — 0.9x 3.3x AFRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -50.0% -2.6% +15.6% FCFS
Better 5-year returnAnnualised price return, 5 years -46.1%/yr -15.8%/yr +16.8%/yr FCFS
Less volatileAnnualised volatility, 1 year 319.2% 60.1% 36.8% FCFS
Higher overall scoreMean of the five percentile scores vs peers 53/100 54/100 58/100 FCFS

Percentile Scorecard

TAAGAFRMFCFS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisTAAGAFRMFCFS
Valuation 77 #39 of 168 32 #115 of 168 44 #94 of 168
Growth 49 #83 of 163 97 #6 of 163 75 #42 of 163
Profitability 70 #47 of 154 64 #56 of 154 75 #39 of 154
Financial Health 14 #139 of 161 66 #56 of 161 67 #54 of 161
Shareholder Returns – 13 #118 of 136 27 #99 of 136
Overall 53 54 58
  • TAAG ranked among 173 companies in Lending and Credit
  • AFRM ranked among 173 companies in Lending and Credit
  • FCFS ranked among 173 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodTAAGAFRMFCFSSPY
1 month 0.0%-7.0%-11.9% -5.9%
3 months 0.0%-9.0%-8.8% -4.6%
6 months -50.0%+3.4%-16.6% +0.2%
Year to date -50.0%-6.4%+17.7% +7.5%
1 year -50.0%-2.6%+15.6% +8.2%
3 years -95.0%+220.9%+70.7% +68.3%
3 years, per year -63.2%+47.5%+19.5% +19.0%
5 years -95.5%-57.6%+116.9% +56.5%
5 years, per year -46.1%-15.8%+16.8% +9.4%
10 years -98.0%—+312.7% +251.5%
10 years, per year -32.4%—+15.2% +13.4%

Risk

MeasureTAAGAFRMFCFSSPY
Volatility, 1Y 319.2%60.1%36.8% 13.6%
Downside volatility, 1Y 930.7%59.1%40.9% 14.2%
Beta vs S&P 500, 1Y 2.162.490.75 1.00
Return / volatility, 1Y -0.16-0.040.42 0.60
Max drawdown, 5Y -99.2%-94.5%-30.3% -25.4%
From 52-week high -80.0%-18.8%-20.7% -5.9%
52-week high $0.05$85.78$236.43 $779.14
52-week low $0.01$42.53$148.05 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleTAAGAFRMFCFS
P/E now vs peer median 1.0xmedian 11.9x 11.8xmedian 11.9x 19.9xmedian 11.9x
P/S now vs peer median 0.1xmedian 2.7x 5.1xmedian 2.7x 1.9xmedian 2.7x
EV/EBITDA now vs peer median —median 12.1x 27.3xmedian 12.1x 15.0xmedian 12.1x
P/FCF now vs peer median 0.0xmedian 5.4x 28.9xmedian 5.4x 15.5xmedian 5.4x
P/B now vs peer median -0.7xmedian 0.7x 4.1xmedian 0.7x 3.5xmedian 0.7x
PEG now vs peer median —median 0.34 0.20median 0.34 0.87median 0.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsTAAGAFRMFCFS
Revenue $5.41M $4.59B $4.29B
Gross profit $2.73M – $2.15B
Operating income $1.51M $540.37M $553.59M
Net income $1.32M $2.01B $406.49M
Free cash flow $17.35M $816.99M $518.18M
EPS (diluted) $0.01 $5.72 $9.38
Cash & equivalents $217.29K $2.07B $203.16M
Total debt – $2.90B $2.45B
Shares (diluted) 59.61M 351.78M 43.34M
Enterprise value $289.71K $16.32B $7.36B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricTAAGAFRMFCFS
P/E 1.0x 11.8x 19.9x
P/FCF 0.0x 28.9x 15.5x
P/Operating cash flow -2.7x 22.2x 11.8x
P/S 0.1x 5.1x 1.9x
P/B -0.7x 4.1x 3.5x
P/Tangible book -0.7x 4.1x 3.9x
EV/EBITDA – 27.3x 15.0x
EV/EBIT 0.2x 45.2x 18.6x
EV/Revenue 0.1x 5.3x 2.4x
EV/FCF 0.0x 29.9x 19.9x
EV/Operating cash flow -1.7x 23.0x 15.2x
PEG (3Y EPS CAGR) – 0.20 0.87

Growth

14 metrics
MetricTAAGAFRMFCFS
Revenue growth (1Y) -65.3% 32.7% 22.9%
Revenue CAGR (3Y) – 38.6% 12.0%
Gross profit growth (1Y) -66.7% – 23.3%
Gross profit CAGR (3Y) – – 14.4%
Operating income growth (1Y) -77.9% 395.7% 33.6%
Operating income CAGR (3Y) 80.7% 35.4% 22.3%
Net income growth (1Y) -81.0% 763.7% 31.2%
Net income CAGR (3Y) 89.3% 61.6% 20.9%
EPS growth (1Y) -91.5% 755.1% 34.7%
EPS CAGR (3Y) – 57.7% 22.8%
Operating cash flow growth (1Y) 69.3% 9.5% 17.6%
Operating cash flow CAGR (3Y) -64.9% 160.9% 13.8%
Free cash flow growth (1Y) 2,159% 6.2% 14.7%
Free cash flow CAGR (3Y) 613.9% 143.6% 8.8%

Profitability

14 metrics
MetricTAAGAFRMFCFS
Gross margin 50.5% – 50.2%
EBITDA margin – 19.5% 16.0%
Operating margin 27.9% 11.8% 12.9%
Pretax margin 24.2% 13.4% 12.9%
Net margin 10.7% 43.9% 9.5%
FCF margin 320.6% 17.8% 12.1%
Operating cash flow margin -4.0% 23.2% 15.8%
Return on equity – 35.8% 17.7%
Return on assets 4.2% 12.5% 7.4%
Return on invested capital – 6.2% 8.7%
Return on capital employed 8.0% – 10.9%
Asset turnover 0.2x 0.3x 0.8x
Cash conversion (OCF / net income) -0.2x 0.5x 1.7x
Stock comp / revenue – 6.0% 0.5%

Financial Health

11 metrics
MetricTAAGAFRMFCFS
Debt / assets – 17.6% 44.0%
Debt / equity – 0.5x 1.1x
Net debt / EBITDA – 0.9x 3.3x
Debt / FCF – 3.6x 4.7x
Liabilities / assets 102.6% 65.1% 59.1%
Equity / assets -2.6% 34.9% 40.9%
Interest coverage – 1.1x 3.9x
Current ratio 0.3x – 4.8x
Quick ratio 0.3x – 0.5x
Cash ratio 0.0x – 0.5x
Altman Z-score -0.03 – 3.40

Shareholder Returns

7 metrics
MetricTAAGAFRMFCFS
Dividend yield – – 0.9%
Net buyback yield – -0.3% 3.4%
Shareholder yield 0.0% -0.3% 4.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusTAAGAFRMFCFS
Forward P/E – 37.3xFY2027 16.4xFY2026
EPS, next fiscal year – $1.87FY2027 $11.43FY2026
EPS growth, next FY – -66.2%FY2027 +30.5%FY2026
EPS growth, the year after – +44.9% +8.7%
Revenue, next fiscal year – $5.23BFY2027 $4.25BFY2026
Revenue growth, next FY – +22.7%FY2027 +16.2%FY2026
Revenue growth, the year after – +24.2% +2.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersTAAGAFRMFCFS
Held by institutions – 77.1% 97.2%
Institutions holding – 660 502
Change in shares held, QoQ – +8.1% +2.9%
Institutions buying – 403 255
Institutions selling – 173 166
Buyers to sellers – 2.33 1.54

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

TAAGAFRMFCFS
TAAG 1.00 -0.06 0.03
AFRM -0.06 1.00 0.12
FCFS 0.03 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, TAAG, AFRM and FCFS?

Affirm Holdings (AFRM) is the largest by market capitalisation: Awareness (TAAG) $584.09K, Affirm Holdings (AFRM) $23.27B, FirstCash Holdings (FCFS) $7.99B.

Which stock is cheaper, TAAG, AFRM and FCFS?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Awareness (TAAG) 1.0x, Affirm Holdings (AFRM) 11.6x, FirstCash Holdings (FCFS) 19.7x). On next year's consensus earnings, FirstCash Holdings (FCFS) is cheapest (Affirm Holdings (AFRM) 37.3x, FirstCash Holdings (FCFS) 16.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Awareness (TAAG) -65.3%, Affirm Holdings (AFRM) +32.7%, FirstCash Holdings (FCFS) +22.9%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Awareness (TAAG) 10.7%, Affirm Holdings (AFRM) 43.9%, FirstCash Holdings (FCFS) 9.5%). On return on invested capital, FirstCash Holdings (FCFS) leads (Affirm Holdings (AFRM) 6.2%, FirstCash Holdings (FCFS) 8.7%).

Which stock has performed better?

Over the past year FirstCash Holdings (FCFS) returned the most: Awareness (TAAG) -50.0%, Affirm Holdings (AFRM) -2.6%, FirstCash Holdings (FCFS) +15.6%. Over five years, FirstCash Holdings (FCFS) compounded fastest (Awareness (TAAG) -46.1%/yr, Affirm Holdings (AFRM) -15.8%/yr, FirstCash Holdings (FCFS) +16.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, FirstCash Holdings (FCFS) has been the steadiest (Awareness (TAAG) 319.2%, Affirm Holdings (AFRM) 60.1%, FirstCash Holdings (FCFS) 36.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, TAAG, AFRM and FCFS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, FirstCash Holdings (FCFS) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.