TAAG vs AFRM vs CACC Stock Comparison

Awareness, Affirm Holdings and Credit Acceptance Prices as of Oct 28, 2026 Peers: Industry group
TAAG Awareness Group, Inc.
$0.01 0.0% 1M -66.7% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win
AFRM Affirm Holdings, Inc.
$74.84 +8.0% 1M +3.0% 1Y
Market cap
$24.55B
P/E
12.7x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
4 wins
CACC Credit Acceptance Corp
$575.78 +7.2% 1M +25.4% 1Y
Market cap
$4.87B
P/E
14.5x
Revenue (TTM)
$2.34B
Div. yield
–
Consumer Lending Financial Services
6 wins

Head to Head

11 decided of 12

Credit Acceptance leads on 6 of the 12 questions below (Credit Acceptance 6, Affirm Holdings 4, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionTAAGAFRMCACCLeader
Larger companyMarket capitalisation $584.09K $24.55B $4.87B AFRM
Cheaper on earningsLower P/E, profitable companies only 1.0x 12.7x 14.5x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 40.0x 12.6x CACC
Faster revenue growthRevenue growth, trailing twelve months -65.3% +32.2% +1.7% AFRM
More profitableNet margin, trailing twelve months 10.7% 45.3% 14.4% AFRM
Better return on capitalReturn on invested capital — 5.6% 8.5% CACC
Less leveragedLower net debt / EBITDA — 2.3x 7.6x AFRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -66.7% +3.0% +25.4% CACC
Better 5-year returnAnnualised price return, 5 years -42.6%/yr -14.4%/yr -0.8%/yr CACC
Less volatileAnnualised volatility, 1 year 327.0% 59.6% 37.2% CACC
Higher overall scoreMean of the five percentile scores vs peers 53/100 53/100 57/100 CACC

Percentile Scorecard

TAAGAFRMCACC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisTAAGAFRMCACC
Valuation 79 #36 of 169 32 #116 of 169 50 #85 of 169
Growth 48 #84 of 159 99 #3 of 159 39 #98 of 159
Profitability 72 #41 of 146 66 #51 of 146 88 #19 of 146
Financial Health 14 #132 of 153 58 #65 of 153 24 #116 of 153
Shareholder Returns – 13 #117 of 135 84 #23 of 135
Overall 53 53 57
  • TAAG ranked among 174 companies in Lending and Credit
  • AFRM ranked among 174 companies in Lending and Credit
  • CACC ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodTAAGAFRMCACCSPY
1 month 0.0%+8.0%+7.2% +0.7%
3 months 0.0%+2.2%+3.6% +3.7%
6 months 0.0%+16.4%+14.0% +7.1%
Year to date -50.0%+0.6%+29.8% +12.8%
1 year -66.7%+3.0%+25.4% +11.9%
3 years -95.0%+337.7%+45.0% +85.2%
3 years, per year -63.2%+63.6%+13.2% +22.8%
5 years -93.8%-53.9%-3.7% +67.6%
5 years, per year -42.6%-14.4%-0.8% +10.9%
10 years -98.0%—+214.5% +262.0%
10 years, per year -32.4%—+12.1% +13.7%

Risk

MeasureTAAGAFRMCACCSPY
Volatility, 1Y 327.0%59.6%37.2% 12.7%
Downside volatility, 1Y 899.8%58.5%38.6% 12.6%
Beta vs S&P 500, 1Y 2.602.601.25 1.00
Return / volatility, 1Y -0.200.050.68 0.94
Max drawdown, 5Y -99.2%-94.7%-45.7% -25.4%
From 52-week high -80.0%-12.8%-12.4% -1.2%
52-week high $0.05$85.78$657.20 $779.14
52-week low $0.01$42.53$411.04 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleTAAGAFRMCACC
P/E now vs peer median 1.0xmedian 11.7x 13.0xmedian 11.7x 17.8xmedian 11.7x
P/S now vs peer median 0.1xmedian 2.7x 5.9xmedian 2.7x 2.5xmedian 2.7x
EV/EBITDA now vs peer median —median 13.1x 36.0xmedian 13.1x 14.2xmedian 13.1x
P/FCF now vs peer median 0.0xmedian 6.5x 25.4xmedian 6.5x 4.6xmedian 6.5x
P/B now vs peer median -0.7xmedian 0.7x 4.6xmedian 0.7x 4.2xmedian 0.7x
PEG now vs peer median —median 0.33 0.24median 0.33 1.84median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsTAAGAFRMCACC
Revenue $5.41M $4.26B $2.34B
Gross profit $2.73M – $2.27B
Operating income $1.51M $416.98M $863.90M
Net income $1.32M $1.93B $337.10M
Free cash flow $17.35M $992.63M $1.26B
EPS (diluted) $0.01 $5.53 $32.36
Cash & equivalents $217.29K $1.63B $1.30M
Total debt – $10.58B $6.72B
Shares (diluted) 59.61M 348.85M 10.42M
Enterprise value $289.71K $18.24B $4.82B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricTAAGAFRMCACC
P/E 1.0x 13.0x 17.8x
P/FCF 0.0x 25.4x 4.6x
P/Operating cash flow -2.7x 20.5x 4.6x
P/S 0.1x 5.9x 2.5x
P/B -0.7x 4.6x 4.2x
P/Tangible book -0.7x 4.6x 4.2x
EV/EBITDA – 36.0x 14.2x
EV/EBIT 0.2x 64.6x 14.5x
EV/Revenue 0.1x 6.3x 5.4x
EV/FCF 0.0x 27.1x 10.0x
EV/Operating cash flow -1.7x 21.9x 10.0x
PEG (3Y EPS CAGR) – 0.24 1.84

Growth

14 metrics
MetricTAAGAFRMCACC
Revenue growth (1Y) -65.3% 32.2% 1.7%
Revenue CAGR (3Y) – 39.0% 7.8%
Gross profit growth (1Y) -66.7% – 1.9%
Gross profit CAGR (3Y) – – 8.0%
Operating income growth (1Y) -77.9% 577.8% -18.6%
Operating income CAGR (3Y) 80.7% 32.9% 9.9%
Net income growth (1Y) -81.0% 3,598% -25.7%
Net income CAGR (3Y) 89.3% 58.2% 1.8%
EPS growth (1Y) -91.5% 3,515% -18.2%
EPS CAGR (3Y) – 54.1% 9.7%
Operating cash flow growth (1Y) 69.3% 55.1% 15.5%
Operating cash flow CAGR (3Y) -64.9% 365.8% 2.3%
Free cash flow growth (1Y) 2,159% 65.0% 15.3%
Free cash flow CAGR (3Y) 613.9% 123.3% 2.2%

Profitability

14 metrics
MetricTAAGAFRMCACC
Gross margin 50.5% – 97.1%
EBITDA margin – 17.6% 37.9%
Operating margin 27.9% 9.8% 36.9%
Pretax margin 24.2% 11.6% 18.2%
Net margin 10.7% 45.3% 14.4%
FCF margin 320.6% 23.3% 53.6%
Operating cash flow margin -4.0% 28.9% 53.8%
Return on equity – 41.6% 22.6%
Return on assets 4.2% 13.3% 3.9%
Return on invested capital – 5.6% 8.5%
Return on capital employed 8.0% – –
Asset turnover 0.2x 0.3x 0.3x
Cash conversion (OCF / net income) -0.2x 0.6x 3.7x
Stock comp / revenue – 7.2% 1.9%

Financial Health

11 metrics
MetricTAAGAFRMCACC
Debt / assets – 21.1% 75.7%
Debt / equity – 0.6x 4.8x
Net debt / EBITDA – 2.3x 7.6x
Debt / FCF – 3.4x 5.4x
Liabilities / assets 102.6% 65.3% 84.4%
Equity / assets -2.6% 34.7% 15.6%
Interest coverage – 0.9x 2.0x
Current ratio 0.3x – –
Quick ratio 0.3x – –
Cash ratio 0.0x – –
Altman Z-score -0.03 – –

Shareholder Returns

7 metrics
MetricTAAGAFRMCACC
Dividend yield – – –
Net buyback yield – -0.6% 9.7%
Shareholder yield 0.0% -0.6% 9.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusTAAGAFRMCACC
Forward P/E – 40.0xFY2027 12.6xFY2026
EPS, next fiscal year – $1.87FY2027 $45.85FY2026
EPS growth, next FY – -66.2%FY2027 +16.0%FY2026
EPS growth, the year after – +44.4% +20.9%
Revenue, next fiscal year – $5.23BFY2027 $2.32BFY2026
Revenue growth, next FY – +22.7%FY2027 -0.1%FY2026
Revenue growth, the year after – +24.0% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersTAAGAFRMCACC
Held by institutions – 77.1% 72.5%
Institutions holding – 659 299
Change in shares held, QoQ – +8.1% +11.5%
Institutions buying – 402 174
Institutions selling – 173 88
Buyers to sellers – 2.32 1.98

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

TAAGAFRMCACC
TAAG 1.00 -0.06 0.05
AFRM -0.06 1.00 0.35
CACC 0.05 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, TAAG, AFRM and CACC?

Affirm Holdings (AFRM) is the largest by market capitalisation: Awareness (TAAG) $584.09K, Affirm Holdings (AFRM) $24.55B, Credit Acceptance (CACC) $4.87B.

Which stock is cheaper, TAAG, AFRM and CACC?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Awareness (TAAG) 1.0x, Affirm Holdings (AFRM) 12.7x, Credit Acceptance (CACC) 14.5x). On next year's consensus earnings, Credit Acceptance (CACC) is cheapest (Affirm Holdings (AFRM) 40.0x, Credit Acceptance (CACC) 12.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Awareness (TAAG) -65.3%, Affirm Holdings (AFRM) +32.2%, Credit Acceptance (CACC) +1.7%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Awareness (TAAG) 10.7%, Affirm Holdings (AFRM) 45.3%, Credit Acceptance (CACC) 14.4%). On return on invested capital, Credit Acceptance (CACC) leads (Affirm Holdings (AFRM) 5.6%, Credit Acceptance (CACC) 8.5%).

Which stock has performed better?

Over the past year Credit Acceptance (CACC) returned the most: Awareness (TAAG) -66.7%, Affirm Holdings (AFRM) +3.0%, Credit Acceptance (CACC) +25.4%. Over five years, Credit Acceptance (CACC) compounded fastest (Awareness (TAAG) -42.6%/yr, Affirm Holdings (AFRM) -14.4%/yr, Credit Acceptance (CACC) -0.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Credit Acceptance (CACC) has been the steadiest (Awareness (TAAG) 327.0%, Affirm Holdings (AFRM) 59.6%, Credit Acceptance (CACC) 37.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, TAAG, AFRM and CACC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Credit Acceptance (CACC) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.