TAAG vs AFRM vs BFH Stock Comparison

Awareness, Affirm Holdings and Bread Financial Holdings Prices as of Oct 28, 2026 Peers: Industry group
TAAG Awareness Group, Inc.
$0.01 0.0% 1M -66.7% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win
AFRM Affirm Holdings, Inc.
$74.84 +8.0% 1M +3.0% 1Y
Market cap
$24.31B
P/E
12.6x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
3 wins

Head to Head

11 decided of 12

Bread Financial Holdings leads on 7 of the 12 questions below (Bread Financial Holdings 7, Affirm Holdings 3, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionTAAGAFRMBFHLeader
Larger companyMarket capitalisation $584.09K $24.31B $3.93B AFRM
Cheaper on earningsLower P/E, profitable companies only 1.0x 12.6x 7.5x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 40.0x 8.6x BFH
Faster revenue growthRevenue growth, trailing twelve months -65.3% +32.2% +5.5% AFRM
More profitableNet margin, trailing twelve months 10.7% 45.3% 13.2% AFRM
Better return on capitalReturn on invested capital — 5.6% 19.7% BFH
Less leveragedLower net debt / EBITDA — 2.3x -1.0x BFH
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.01% –
Better 1-year returnPrice return, last 12 months -66.7% +3.0% +69.8% BFH
Better 5-year returnAnnualised price return, 5 years -42.6%/yr -14.4%/yr +9.2%/yr BFH
Less volatileAnnualised volatility, 1 year 327.0% 59.6% 39.5% BFH
Higher overall scoreMean of the five percentile scores vs peers 53/100 53/100 80/100 BFH

Percentile Scorecard

TAAGAFRMBFH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisTAAGAFRMBFH
Valuation 79 #36 of 169 32 #116 of 169 96 #8 of 169
Growth 48 #84 of 159 99 #3 of 159 55 #72 of 159
Profitability 72 #41 of 146 66 #51 of 146 86 #21 of 146
Financial Health 14 #132 of 153 58 #65 of 153 74 #40 of 153
Shareholder Returns – 13 #117 of 135 89 #16 of 135
Overall 53 53 80
  • TAAG ranked among 174 companies in Lending and Credit
  • AFRM ranked among 174 companies in Lending and Credit
  • BFH ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodTAAGAFRMBFHSPY
1 month 0.0%+8.0%+5.5% +0.7%
3 months 0.0%+2.2%-4.5% +3.7%
6 months 0.0%+16.4%+24.6% +7.1%
Year to date -50.0%+0.6%+42.7% +12.8%
1 year -66.7%+3.0%+69.8% +11.9%
3 years -95.0%+337.7%+289.3% +85.2%
3 years, per year -63.2%+63.6%+57.4% +22.8%
5 years -93.8%-53.9%+55.3% +67.6%
5 years, per year -42.6%-14.4%+9.2% +10.9%
10 years -98.0%—-35.0% +262.0%
10 years, per year -32.4%—-4.2% +13.7%

Risk

MeasureTAAGAFRMBFHSPY
Volatility, 1Y 327.0%59.6%39.5% 12.7%
Downside volatility, 1Y 899.8%58.5%45.5% 12.6%
Beta vs S&P 500, 1Y 2.602.601.18 1.00
Return / volatility, 1Y -0.200.051.77 0.94
Max drawdown, 5Y -99.2%-94.7%-70.4% -25.4%
From 52-week high -80.0%-12.8%-6.8% -1.2%
52-week high $0.05$85.78$113.40 $779.14
52-week low $0.01$42.53$59.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleTAAGAFRMBFH
P/E now vs peer median 1.0xmedian 11.7x 13.0xmedian 11.7x 7.7xmedian 11.7x
P/S now vs peer median 0.1xmedian 2.7x 5.9xmedian 2.7x 1.0xmedian 2.7x
EV/EBITDA now vs peer median —median 13.1x 36.0xmedian 13.1x 1.5xmedian 13.1x
P/FCF now vs peer median 0.0xmedian 6.5x 25.4xmedian 6.5x 1.8xmedian 6.5x
P/B now vs peer median -0.7xmedian 0.7x 4.6xmedian 0.7x 1.2xmedian 0.7x
PEG now vs peer median —median 0.33 0.24median 0.33 1.02median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsTAAGAFRMBFH
Revenue $5.41M $4.26B $4.00B
Gross profit $2.73M – –
Operating income $1.51M $416.98M –
Net income $1.32M $1.93B $537.00M
Free cash flow $17.35M $992.63M $2.19B
EPS (diluted) $0.01 $5.53 $13.41
Cash & equivalents $217.29K $1.63B $3.96B
Total debt – $10.58B $2.32B
Shares (diluted) 59.61M 348.85M 39.30M
Enterprise value $289.71K $18.00B -$10.96B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricTAAGAFRMBFH
P/E 1.0x 13.0x 7.7x
P/FCF 0.0x 25.4x 1.8x
P/Operating cash flow -2.7x 20.5x 1.8x
P/S 0.1x 5.9x 1.0x
P/B -0.7x 4.6x 1.2x
P/Tangible book -0.7x 4.6x 1.2x
EV/EBITDA – 36.0x 1.5x
EV/EBIT 0.2x 64.6x 1.6x
EV/Revenue 0.1x 6.3x 0.6x
EV/FCF 0.0x 27.1x 1.1x
EV/Operating cash flow -1.7x 21.9x 1.1x
PEG (3Y EPS CAGR) – 0.24 1.02

Growth

14 metrics
MetricTAAGAFRMBFH
Revenue growth (1Y) -65.3% 32.2% 5.5%
Revenue CAGR (3Y) – 39.0% -2.4%
Gross profit growth (1Y) -66.7% – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) -77.9% 577.8% –
Operating income CAGR (3Y) 80.7% 32.9% –
Net income growth (1Y) -81.0% 3,598% 13.8%
Net income CAGR (3Y) 89.3% 58.2% -0.2%
EPS growth (1Y) -91.5% 3,515% 34.9%
EPS CAGR (3Y) – 54.1% 7.6%
Operating cash flow growth (1Y) 69.3% 55.1% 9.3%
Operating cash flow CAGR (3Y) -64.9% 365.8% 5.4%
Free cash flow growth (1Y) 2,159% 65.0% 9.3%
Free cash flow CAGR (3Y) 613.9% 123.3% 5.7%

Profitability

14 metrics
MetricTAAGAFRMBFH
Gross margin 50.5% – –
EBITDA margin – 17.6% 39.3%
Operating margin 27.9% 9.8% –
Pretax margin 24.2% 11.6% 17.4%
Net margin 10.7% 45.3% 13.2%
FCF margin 320.6% 23.3% 54.7%
Operating cash flow margin -4.0% 28.9% 54.7%
Return on equity – 41.6% 15.8%
Return on assets 4.2% 13.3% 2.3%
Return on invested capital – 5.6% 19.7%
Return on capital employed 8.0% – –
Asset turnover 0.2x 0.3x 0.2x
Cash conversion (OCF / net income) -0.2x 0.6x 4.1x
Stock comp / revenue – 7.2% 1.5%

Financial Health

11 metrics
MetricTAAGAFRMBFH
Debt / assets – 21.1% 10.0%
Debt / equity – 0.6x 0.7x
Net debt / EBITDA – 2.3x -1.0x
Debt / FCF – 3.4x 1.1x
Liabilities / assets 102.6% 65.3% 85.2%
Equity / assets -2.6% 34.7% 14.8%
Interest coverage – 0.9x 1.9x
Current ratio 0.3x – –
Quick ratio 0.3x – –
Cash ratio 0.0x – –
Altman Z-score -0.03 – –

Shareholder Returns

7 metrics
MetricTAAGAFRMBFH
Dividend yield – – 0.9%
Net buyback yield – -0.6% 13.1%
Shareholder yield 0.0% -0.6% 13.9%
Payout ratio (earnings) – – 9.3%
Payout ratio (FCF) – – 2.3%
Dividend growth (1Y) – – 19.0%
Dividend CAGR (3Y) – – 4.4%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusTAAGAFRMBFH
Forward P/E – 40.0xFY2027 8.6xFY2026
EPS, next fiscal year – $1.87FY2027 $12.23FY2026
EPS growth, next FY – -66.2%FY2027 +0.6%FY2026
EPS growth, the year after – +44.4% +7.8%
Revenue, next fiscal year – $5.23BFY2027 $3.93BFY2026
Revenue growth, next FY – +22.7%FY2027 +2.2%FY2026
Revenue growth, the year after – +24.0% +11.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersTAAGAFRMBFH
Held by institutions – 77.1% 98.3%
Institutions holding – 659 422
Change in shares held, QoQ – +8.1% -14.5%
Institutions buying – 402 205
Institutions selling – 173 156
Buyers to sellers – 2.32 1.31

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

TAAGAFRMBFH
TAAG 1.00 -0.06 -0.02
AFRM -0.06 1.00 0.45
BFH -0.02 0.45 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, TAAG, AFRM and BFH?

Affirm Holdings (AFRM) is the largest by market capitalisation: Awareness (TAAG) $584.09K, Affirm Holdings (AFRM) $24.31B, Bread Financial Holdings (BFH) $3.93B.

Which stock is cheaper, TAAG, AFRM and BFH?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Awareness (TAAG) 1.0x, Affirm Holdings (AFRM) 12.6x, Bread Financial Holdings (BFH) 7.5x). On next year's consensus earnings, Bread Financial Holdings (BFH) is cheapest (Affirm Holdings (AFRM) 40.0x, Bread Financial Holdings (BFH) 8.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Awareness (TAAG) -65.3%, Affirm Holdings (AFRM) +32.2%, Bread Financial Holdings (BFH) +5.5%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Awareness (TAAG) 10.7%, Affirm Holdings (AFRM) 45.3%, Bread Financial Holdings (BFH) 13.2%). On return on invested capital, Bread Financial Holdings (BFH) leads (Affirm Holdings (AFRM) 5.6%, Bread Financial Holdings (BFH) 19.7%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Awareness (TAAG) -66.7%, Affirm Holdings (AFRM) +3.0%, Bread Financial Holdings (BFH) +69.8%. Over five years, Bread Financial Holdings (BFH) compounded fastest (Awareness (TAAG) -42.6%/yr, Affirm Holdings (AFRM) -14.4%/yr, Bread Financial Holdings (BFH) +9.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Awareness (TAAG) 0.00%, Affirm Holdings (AFRM) 0.00%, Bread Financial Holdings (BFH) 0.01%. Awareness (TAAG) and Affirm Holdings (AFRM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Bread Financial Holdings (BFH) has been the steadiest (Awareness (TAAG) 327.0%, Affirm Holdings (AFRM) 59.6%, Bread Financial Holdings (BFH) 39.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, TAAG, AFRM and BFH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bread Financial Holdings (BFH) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.