SYF vs SMFG vs BFH Stock Comparison

Synchrony Financial, Sumitomo Mitsui Financial and Bread Financial Holdings Prices as of Oct 29, 2026 Peers: Industry group
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SYF Synchrony Financial
$76.96 +7.3% 1M +5.1% 1Y
Market cap
$24.01B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
5 wins

Head to Head

12 decided of 12

Synchrony Financial leads on 5 of the 12 questions below (Synchrony Financial 5, Sumitomo Mitsui Financial 4, Bread Financial Holdings 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSYFSMFGBFHLeader
Larger companyMarket capitalisation $24.01B $92.78B $3.93B SMFG
Cheaper on earningsLower P/E, profitable companies only 7.4x -2.1x 7.5x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.8x 14.8x 8.6x SYF
Faster revenue growthRevenue growth, trailing twelve months +2.6% +34.8% +5.5% SMFG
More profitableNet margin, trailing twelve months 16.8% -42.5% 13.2% SYF
Better return on capitalReturn on invested capital 25.7% -0.9% 19.7% SYF
Less leveragedLower net debt / EBITDA -0.9x — -1.0x BFH
Higher dividend yieldTrailing dividend yield 0.02% 0.00% 0.01% SYF
Better 1-year returnPrice return, last 12 months +5.1% +52.7% +69.8% BFH
Better 5-year returnAnnualised price return, 5 years +10.6%/yr +30.7%/yr +9.2%/yr SMFG
Less volatileAnnualised volatility, 1 year 31.6% 29.1% 39.5% SMFG
Higher overall scoreMean of the five percentile scores vs peers 80/100 23/100 80/100 BFH

Percentile Scorecard

SYFSMFGBFH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSYFSMFGBFH
Valuation 94 #11 of 169 44 #201 of 361 96 #8 of 169
Growth 52 #77 of 159 38 #95 of 153 55 #72 of 159
Profitability 91 #14 of 146 18 #105 of 128 86 #21 of 146
Financial Health 78 #35 of 153 5 #133 of 140 74 #40 of 153
Shareholder Returns 85 #21 of 135 11 #297 of 335 89 #16 of 135
Overall 80 23 80
  • SYF ranked among 174 companies in Lending and Credit
  • SMFG ranked among 368 companies in Banking
  • BFH ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSYFSMFGBFHSPY
1 month +7.3%-5.2%+5.5% +0.7%
3 months -0.3%-4.3%-4.5% +3.7%
6 months +1.0%+16.2%+24.6% +7.1%
Year to date -7.8%+27.6%+42.7% +12.8%
1 year +5.1%+52.7%+69.8% +11.9%
3 years +171.7%+152.9%+289.3% +85.2%
3 years, per year +39.6%+36.3%+57.4% +22.8%
5 years +65.7%+280.6%+55.3% +67.6%
5 years, per year +10.6%+30.7%+9.2% +10.9%
10 years +164.5%+261.6%-35.0% +262.0%
10 years, per year +10.2%+13.7%-4.2% +13.7%

Risk

MeasureSYFSMFGBFHSPY
Volatility, 1Y 31.6%29.1%39.5% 12.7%
Downside volatility, 1Y 36.3%28.1%45.5% 12.6%
Beta vs S&P 500, 1Y 1.181.101.18 1.00
Return / volatility, 1Y 0.161.811.77 0.94
Max drawdown, 5Y -46.7%-30.0%-70.4% -25.4%
From 52-week high -13.0%-10.5%-6.8% -1.2%
52-week high $88.47$27.55$113.40 $779.14
52-week low $63.78$16.14$59.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSYFSMFGBFH
P/E now vs peer median 7.6xmedian 11.7x -2.1xmedian 12.2x 7.7xmedian 11.7x
P/S now vs peer median 1.2xmedian 2.7x 0.9xmedian 3.4x 1.0xmedian 2.7x
EV/EBITDA now vs peer median 1.8xmedian 13.1x —median 5.3x 1.5xmedian 13.1x
P/FCF now vs peer median 2.5xmedian 6.5x —median 10.8x 1.8xmedian 6.5x
P/B now vs peer median 1.4xmedian 0.7x 1.3xmedian 1.2x 1.2xmedian 0.7x
PEG now vs peer median 0.35median 0.33 0.08median 1.34 1.02median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSYFSMFGBFH
Revenue $19.31B $103.68B $4.00B
Gross profit – $67.73B –
Operating income – -$30.78B –
Net income $3.33B $11.49B $537.00M
Free cash flow $9.56B – $2.19B
EPS (diluted) $10.06 $-11.47 $13.41
Cash & equivalents $15.90B – $3.96B
Total debt $8.11B $397.48B $2.32B
Shares (diluted) 322.40M 3.84B 39.30M
Enterprise value -$43.61B -$1.26T -$10.95B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSYFSMFGBFH
P/E 7.6x -2.1x 7.7x
P/FCF 2.5x – 1.8x
P/Operating cash flow 2.5x – 1.8x
P/S 1.2x 0.9x 1.0x
P/B 1.4x 1.3x 1.2x
P/Tangible book 1.5x 1.3x 1.2x
EV/EBITDA 1.8x – 1.5x
EV/EBIT 2.0x -37.0x 1.6x
EV/Revenue 0.8x 0.8x 0.6x
EV/FCF 1.7x – 1.1x
EV/Operating cash flow 1.7x – 1.1x
PEG (3Y EPS CAGR) 0.35 0.08 1.02

Growth

14 metrics
MetricSYFSMFGBFH
Revenue growth (1Y) 2.6% 34.8% 5.5%
Revenue CAGR (3Y) 4.6% 14.6% -2.4%
Gross profit growth (1Y) – 12.6% –
Gross profit CAGR (3Y) – 5.3% –
Operating income growth (1Y) – -32.3% –
Operating income CAGR (3Y) – -75.2% –
Net income growth (1Y) -6.8% 823.3% 13.8%
Net income CAGR (3Y) 12.0% 4.6% -0.2%
EPS growth (1Y) 6.5% 15.9% 34.9%
EPS CAGR (3Y) 21.7% -25.7% 7.6%
Operating cash flow growth (1Y) -2.0% – 9.3%
Operating cash flow CAGR (3Y) 5.6% – 5.4%
Free cash flow growth (1Y) -2.0% – 9.3%
Free cash flow CAGR (3Y) 5.6% – 5.7%

Profitability

14 metrics
MetricSYFSMFGBFH
Gross margin – 65.3% –
EBITDA margin 45.8% – 39.3%
Operating margin – -29.7% –
Pretax margin 22.6% 14.5% 17.4%
Net margin 16.8% -42.5% 13.2%
FCF margin 49.5% – 54.7%
Operating cash flow margin 49.5% – 54.7%
Return on equity 19.9% 13.3% 15.8%
Return on assets 2.7% 0.6% 2.3%
Return on invested capital 25.7% -0.9% 19.7%
Return on capital employed – – –
Asset turnover 0.2x 0.1x 0.2x
Cash conversion (OCF / net income) 2.9x – 4.1x
Stock comp / revenue – – 1.5%

Financial Health

11 metrics
MetricSYFSMFGBFH
Debt / assets 6.6% 5.0% 10.0%
Debt / equity 0.5x 1.4x 0.7x
Net debt / EBITDA -0.9x – -1.0x
Debt / FCF 0.8x – 1.1x
Liabilities / assets 86.5% 96.4% 85.2%
Equity / assets 13.5% 3.6% 14.8%
Interest coverage 2.1x -0.1x 1.9x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricSYFSMFGBFH
Dividend yield 1.6% 1.2% 0.9%
Net buyback yield 16.0% – 13.1%
Shareholder yield 17.7% 1.2% 13.9%
Payout ratio (earnings) 12.6% – 9.3%
Payout ratio (FCF) 4.4% – 2.3%
Dividend growth (1Y) 0.5% – 19.0%
Dividend CAGR (3Y) 1.1% – 4.4%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSYFSMFGBFH
Forward P/E 7.8xFY2026 14.8xFY2026 8.6xFY2026
EPS, next fiscal year $9.82FY2026 $1.67FY2026 $12.23FY2026
EPS growth, next FY +5.8%FY2026 +28.5%FY2026 +0.6%FY2026
EPS growth, the year after +10.3% +2.4% +7.8%
Revenue, next fiscal year $15.69BFY2026 $34.01BFY2026 $3.93BFY2026
Revenue growth, next FY +4.7%FY2026 -50.1%FY2026 +2.2%FY2026
Revenue growth, the year after +7.5% +14.2% +11.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSYFSMFGBFH
Held by institutions 100.0% 3.5% 98.3%
Institutions holding 1,003 460 422
Change in shares held, QoQ -0.8% +7.9% -14.5%
Institutions buying 527 291 205
Institutions selling 345 92 156
Buyers to sellers 1.53 3.16 1.31

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SYFSMFGBFH
SYF 1.00 0.24 0.74
SMFG 0.24 1.00 0.23
BFH 0.74 0.23 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SYF, SMFG and BFH?

Sumitomo Mitsui Financial (SMFG) is the largest by market capitalisation: Synchrony Financial (SYF) $24.01B, Sumitomo Mitsui Financial (SMFG) $92.78B, Bread Financial Holdings (BFH) $3.93B.

Which stock is cheaper, SYF, SMFG and BFH?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Synchrony Financial (SYF) 7.4x, Sumitomo Mitsui Financial (SMFG) -2.1x, Bread Financial Holdings (BFH) 7.5x). On next year's consensus earnings, Synchrony Financial (SYF) is cheapest (Synchrony Financial (SYF) 7.8x, Sumitomo Mitsui Financial (SMFG) 14.8x, Bread Financial Holdings (BFH) 8.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sumitomo Mitsui Financial (SMFG) grew revenue fastest over the trailing twelve months: Synchrony Financial (SYF) +2.6%, Sumitomo Mitsui Financial (SMFG) +34.8%, Bread Financial Holdings (BFH) +5.5%.

Which company is more profitable?

Synchrony Financial (SYF) has the highest net margin (Synchrony Financial (SYF) 16.8%, Sumitomo Mitsui Financial (SMFG) -42.5%, Bread Financial Holdings (BFH) 13.2%). On return on invested capital, Synchrony Financial (SYF) leads (Synchrony Financial (SYF) 25.7%, Sumitomo Mitsui Financial (SMFG) -0.9%, Bread Financial Holdings (BFH) 19.7%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Synchrony Financial (SYF) +5.1%, Sumitomo Mitsui Financial (SMFG) +52.7%, Bread Financial Holdings (BFH) +69.8%. Over five years, Sumitomo Mitsui Financial (SMFG) compounded fastest (Synchrony Financial (SYF) +10.6%/yr, Sumitomo Mitsui Financial (SMFG) +30.7%/yr, Bread Financial Holdings (BFH) +9.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Synchrony Financial (SYF) has the highest dividend yield: Synchrony Financial (SYF) 0.02%, Sumitomo Mitsui Financial (SMFG) 0.00%, Bread Financial Holdings (BFH) 0.01%. Sumitomo Mitsui Financial (SMFG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sumitomo Mitsui Financial (SMFG) has been the steadiest (Synchrony Financial (SYF) 31.6%, Sumitomo Mitsui Financial (SMFG) 29.1%, Bread Financial Holdings (BFH) 39.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SYF, SMFG and BFH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.