SYF vs AFRM vs WF Stock Comparison

Synchrony Financial, Affirm Holdings and Woori Financial Prices as of Oct 28, 2026 Peers: Industry group
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SYF Synchrony Financial
$75.39 +5.4% 1M +0.9% 1Y
Market cap
$23.45B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
1.64%
Consumer Lending Financial Services
3 wins
AFRM Affirm Holdings, Inc.
$73.32 +9.1% 1M -3.4% 1Y
Market cap
$24.72B
P/E
12.7x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
2 wins
WF Woori Financial Group Inc.
$66.50 -15.8% 1M +20.4% 1Y
Market cap
$16.27B
P/E
7.2x
Revenue (TTM)
$1.77B
Div. yield
4.33%
Money Center Banks Financial Services
7 wins

Head to Head

12 decided of 12

Woori Financial leads on 7 of the 12 questions below (Woori Financial 7, Synchrony Financial 3, Affirm Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSYFAFRMWFLeader
Larger companyMarket capitalisation $23.45B $24.72B $16.27B AFRM
Cheaper on earningsLower P/E, profitable companies only 7.4x 12.7x 7.2x WF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.7x 39.2x 6.8x WF
Faster revenue growthRevenue growth, trailing twelve months +2.6% +32.2% -82.4% AFRM
More profitableNet margin, trailing twelve months 16.8% 45.3% 128.3% WF
Better return on capitalReturn on invested capital 25.7% 5.6% 2.5% SYF
Less leveragedLower net debt / EBITDA -0.9x 2.3x -1.3x WF
Higher dividend yieldTrailing dividend yield 1.64% — 4.33% WF
Better 1-year returnPrice return, last 12 months +0.9% -3.4% +20.4% WF
Better 5-year returnAnnualised price return, 5 years +10.2%/yr -14.7%/yr +14.7%/yr WF
Less volatileAnnualised volatility, 1 year 31.6% 59.8% 36.1% SYF
Higher overall scoreMean of the five percentile scores vs peers 79/100 53/100 54/100 SYF

Percentile Scorecard

SYFAFRMWF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSYFAFRMWF
Valuation 95 #9 of 169 31 #117 of 169 88 #46 of 361
Growth 49 #83 of 162 99 #3 of 162 14 #149 of 172
Profitability 90 #16 of 149 64 #54 of 149 72 #43 of 149
Financial Health 77 #37 of 158 59 #65 of 158 8 #145 of 158
Shareholder Returns 85 #21 of 136 12 #120 of 136 90 #34 of 338
Overall 79 53 54
  • SYF ranked among 174 companies in Lending and Credit
  • AFRM ranked among 174 companies in Lending and Credit
  • WF ranked among 368 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSYFAFRMWFSPY
1 month +5.4%+9.1%-15.8% +0.9%
3 months +0.6%+4.6%+1.8% +5.9%
6 months +0.4%+15.5%-2.3% +8.5%
Year to date -9.6%-1.5%+13.1% +13.3%
1 year +0.9%-3.4%+20.4% +12.4%
3 years +168.4%+333.1%+153.7% +88.1%
3 years, per year +39.0%+63.1%+36.4% +23.5%
5 years +62.3%-54.9%+98.0% +68.2%
5 years, per year +10.2%-14.7%+14.7% +11.0%
10 years +159.1%—+102.5% +263.4%
10 years, per year +10.0%—+7.3% +13.8%

Risk

MeasureSYFAFRMWFSPY
Volatility, 1Y 31.6%59.8%36.1% 12.7%
Downside volatility, 1Y 36.3%58.6%35.1% 12.7%
Beta vs S&P 500, 1Y 1.182.611.21 1.00
Return / volatility, 1Y 0.03-0.060.56 0.98
Max drawdown, 5Y -46.7%-94.7%-43.5% -25.4%
From 52-week high -14.8%-14.5%-21.3% -0.9%
52-week high $88.47$85.78$84.47 $779.14
52-week low $63.78$42.53$53.04 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSYFAFRMWF
P/E now vs peer median 7.4xmedian 11.4x 12.7xmedian 11.4x 7.2xmedian 12.1x
P/S now vs peer median 1.2xmedian 2.7x 5.8xmedian 2.7x 9.2xmedian 3.4x
EV/EBITDA now vs peer median 1.8xmedian 11.3x 35.3xmedian 11.3x 3.3xmedian 5.1x
P/FCF now vs peer median 2.5xmedian 6.9x 24.9xmedian 6.9x 2.7xmedian 10.8x
P/B now vs peer median 1.4xmedian 0.7x 4.5xmedian 0.7x 0.6xmedian 1.2x
PEG now vs peer median 0.34median 0.34 0.24median 0.34 61.28median 1.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSYFAFRMWF
Revenue $19.31B $4.26B $1.77B
Operating income – $416.98M $2.69B
Net income $3.33B $1.93B $2.07B
Free cash flow $9.56B $992.63M $5.99B
EPS (diluted) $10.06 $5.53 $8.16
Cash & equivalents $15.90B $1.63B $24.81B
Total debt $8.11B $10.58B $276.55B
Shares (diluted) 322.40M 348.85M 278.06M
Enterprise value -$44.18B $18.41B -$296.94B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSYFAFRMWF
P/E 7.4x 12.7x 7.2x
P/FCF 2.5x 24.9x 2.7x
P/Operating cash flow 2.5x 20.1x 2.6x
P/S 1.2x 5.8x 9.2x
P/B 1.4x 4.5x 0.6x
P/Tangible book 1.4x 4.5x 0.6x
EV/EBITDA 1.8x 35.3x 3.3x
EV/EBIT 1.9x 63.4x 4.4x
EV/Revenue 0.8x 6.2x 6.7x
EV/FCF 1.6x 26.6x 2.0x
EV/Operating cash flow 1.6x 21.5x 1.9x
PEG (3Y EPS CAGR) 0.34 0.24 61.28

Growth

14 metrics
MetricSYFAFRMWF
Revenue growth (1Y) 2.6% 32.2% -82.4%
Revenue CAGR (3Y) 4.6% 39.0% -43.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – 577.8% -3.5%
Operating income CAGR (3Y) – 32.9% -5.4%
Net income growth (1Y) -6.8% 3,598% -13.3%
Net income CAGR (3Y) 12.0% 58.2% -8.7%
EPS growth (1Y) 6.5% 3,515% 8.0%
EPS CAGR (3Y) 21.7% 54.1% 0.1%
Operating cash flow growth (1Y) -2.0% 55.1% 188.6%
Operating cash flow CAGR (3Y) 5.6% 365.8% -23.6%
Free cash flow growth (1Y) -2.0% 65.0% 185.4%
Free cash flow CAGR (3Y) 5.6% 123.3% -24.7%

Profitability

14 metrics
MetricSYFAFRMWF
Gross margin – – –
EBITDA margin 45.8% 17.6% 201.2%
Operating margin – 9.8% 152.3%
Pretax margin 22.6% 11.6% 168.4%
Net margin 16.8% 45.3% 128.3%
FCF margin 49.5% 23.3% 338.7%
Operating cash flow margin 49.5% 28.9% 351.5%
Return on equity 19.9% 41.6% 9.3%
Return on assets 2.7% 13.3% 0.6%
Return on invested capital 25.7% 5.6% 2.5%
Return on capital employed – – –
Asset turnover 0.2x 0.3x 0.0x
Cash conversion (OCF / net income) 2.9x 0.6x 3.0x
Stock comp / revenue – 7.2% –

Financial Health

11 metrics
MetricSYFAFRMWF
Debt / assets 6.6% 21.1% 18.1%
Debt / equity 0.5x 0.6x 2.8x
Net debt / EBITDA -0.9x 2.3x -1.3x
Debt / FCF 0.8x 3.4x 12.4x
Liabilities / assets 86.5% 65.3% 93.6%
Equity / assets 13.5% 34.7% 6.4%
Interest coverage 2.1x 0.9x 0.3x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricSYFAFRMWF
Dividend yield 1.6% – 4.3%
Net buyback yield 16.4% -0.6% –
Shareholder yield 18.0% -0.6% 4.3%
Payout ratio (earnings) 12.6% – –
Payout ratio (FCF) 4.4% – –
Dividend growth (1Y) 0.5% – –
Dividend CAGR (3Y) 1.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSYFAFRMWF
Forward P/E 7.7xFY2026 39.2xFY2027 6.8xFY2026
EPS, next fiscal year $9.82FY2026 $1.87FY2027 $9.72FY2026
EPS growth, next FY +5.8%FY2026 -66.2%FY2027 +13.0%FY2026
EPS growth, the year after +10.3% +44.4% +0.9%
Revenue, next fiscal year $15.69BFY2026 $5.23BFY2027 $8.16BFY2026
Revenue growth, next FY +4.7%FY2026 +22.7%FY2027 +10.5%FY2026
Revenue growth, the year after +7.5% +24.0% +4.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSYFAFRMWF
Held by institutions 100.0% 77.1% 4.5%
Institutions holding 1,002 658 200
Change in shares held, QoQ -0.8% +8.1% +29.0%
Institutions buying 526 401 146
Institutions selling 345 173 28
Buyers to sellers 1.52 2.32 5.21

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SYFAFRMWF
SYF 1.00 0.50 0.32
AFRM 0.50 1.00 0.18
WF 0.32 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SYF, AFRM and WF?

Affirm Holdings (AFRM) is the largest by market capitalisation: Synchrony Financial (SYF) $23.45B, Affirm Holdings (AFRM) $24.72B, Woori Financial (WF) $16.27B.

Which stock is cheaper, SYF, AFRM and WF?

Woori Financial (WF) trades on the lowest price-to-earnings ratio (Synchrony Financial (SYF) 7.4x, Affirm Holdings (AFRM) 12.7x, Woori Financial (WF) 7.2x). On next year's consensus earnings, Woori Financial (WF) is cheapest (Synchrony Financial (SYF) 7.7x, Affirm Holdings (AFRM) 39.2x, Woori Financial (WF) 6.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Synchrony Financial (SYF) +2.6%, Affirm Holdings (AFRM) +32.2%, Woori Financial (WF) -82.4%.

Which company is more profitable?

Woori Financial (WF) has the highest net margin (Synchrony Financial (SYF) 16.8%, Affirm Holdings (AFRM) 45.3%, Woori Financial (WF) 128.3%). On return on invested capital, Synchrony Financial (SYF) leads (Synchrony Financial (SYF) 25.7%, Affirm Holdings (AFRM) 5.6%, Woori Financial (WF) 2.5%).

Which stock has performed better?

Over the past year Woori Financial (WF) returned the most: Synchrony Financial (SYF) +0.9%, Affirm Holdings (AFRM) -3.4%, Woori Financial (WF) +20.4%. Over five years, Woori Financial (WF) compounded fastest (Synchrony Financial (SYF) +10.2%/yr, Affirm Holdings (AFRM) -14.7%/yr, Woori Financial (WF) +14.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Woori Financial (WF) has the highest dividend yield: Synchrony Financial (SYF) 1.64%, Woori Financial (WF) 4.33%. Affirm Holdings (AFRM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (Synchrony Financial (SYF) 31.6%, Affirm Holdings (AFRM) 59.8%, Woori Financial (WF) 36.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SYF, AFRM and WF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Woori Financial (WF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.