SWBI vs UMAC vs RGR Stock Comparison

Smith & Wesson Brands, Unusual Machines and Sturm Ruger Prices as of Nov 5, 2026 Peers: Industry group
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SWBI Smith & Wesson Brands, Inc.
$14.34 -1.2% 1M +50.8% 1Y
Market cap
$643.00M
P/E
26.2x
Revenue (TTM)
$551.35M
Div. yield
3.63%
Sporting Goods Consumer Discretionary
6 wins
UMAC Unusual Machines, Inc.
$10.74 -52.0% 1M -9.8% 1Y
Market cap
$536.81M
P/E
–
Revenue (TTM)
$43.62M
Div. yield
–
Sporting Goods Consumer Discretionary
1 win
RGR Sturm Ruger & Co Inc
$49.56 +13.5% 1M +13.0% 1Y
Market cap
$791.88M
P/E
48.2x
Revenue (TTM)
$598.10M
Div. yield
0.89%
Sporting Goods Consumer Discretionary
3 wins

Head to Head

10 decided of 12

Smith & Wesson Brands leads on 6 of the 12 questions below (Smith & Wesson Brands 6, Sturm Ruger 3, Unusual Machines 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSWBIUMACRGRLeader
Larger companyMarket capitalisation $643.00M $536.81M $791.88M RGR
Cheaper on earningsLower P/E, profitable companies only 26.2x -16.2x 48.2x SWBI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 24.7x — 32.4x SWBI
Faster revenue growthRevenue growth, trailing twelve months +17.0% +425.2% +10.6% UMAC
More profitableNet margin, trailing twelve months 4.4% -75.9% 2.7% SWBI
Better return on capitalReturn on invested capital 6.6% — — –
Less leveragedLower net debt / EBITDA 0.3x — — –
Higher dividend yieldTrailing dividend yield 3.63% — 0.89% SWBI
Better 1-year returnPrice return, last 12 months +50.8% -9.8% +13.0% SWBI
Better 5-year returnAnnualised price return, 5 years -8.2%/yr — -7.5%/yr RGR
Less volatileAnnualised volatility, 1 year 43.5% 127.8% 39.2% RGR
Higher overall scoreMean of the five percentile scores vs peers 71/100 30/100 49/100 SWBI

Percentile Scorecard

SWBIUMACRGR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSWBIUMACRGR
Valuation 70 #11 of 34 12 #30 of 34 39 #21 of 34
Growth 81 #7 of 32 32 #22 of 32 52 #16 of 32
Profitability 74 #9 of 32 13 #28 of 32 55 #15 of 32
Financial Health 53 #16 of 33 91 #4 of 33 81 #7 of 33
Shareholder Returns 78 #5 of 19 0 #19 of 19 17 #16 of 19
Overall 71 30 49
  • SWBI ranked among 34 companies in Leisure Products
  • UMAC ranked among 34 companies in Leisure Products
  • RGR ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSWBIUMACRGRSPY
1 month -1.2%-52.0%+13.5% -5.9%
3 months -1.4%-55.5%+30.9% -4.6%
6 months -2.6%-20.4%+26.6% +0.2%
Year to date +45.3%-15.7%+51.8% +7.5%
1 year +50.8%-9.8%+13.0% +8.2%
3 years +0.3%—+8.5% +68.3%
3 years, per year +0.1%—+2.8% +19.0%
5 years -34.8%—-32.4% +56.5%
5 years, per year -8.2%—-7.5% +9.4%
10 years -31.5%—-22.4% +251.5%
10 years, per year -3.7%—-2.5% +13.4%

Risk

MeasureSWBIUMACRGRSPY
Volatility, 1Y 43.5%127.8%39.2% 13.6%
Downside volatility, 1Y 31.0%120.7%45.2% 14.2%
Beta vs S&P 500, 1Y 0.623.960.81 1.00
Return / volatility, 1Y 1.17-0.080.33 0.60
Max drawdown, 5Y -67.8%-75.6%-61.9% -25.4%
From 52-week high -14.0%-68.3%-1.4% -5.9%
52-week high $16.67$33.87$50.25 $779.14
52-week low $8.16$7.76$28.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSWBIUMACRGR
P/E now vs peer median 26.2xmedian 18.6x -16.2xmedian 18.6x 48.2xmedian 18.6x
P/S now vs peer median 1.2xmedian 1.0x 12.3xmedian 1.0x 1.3xmedian 1.0x
EV/EBITDA now vs peer median 9.9xmedian 9.9x -9.8xmedian 9.9x 17.7xmedian 9.9x
P/FCF now vs peer median 7.8xmedian 10.6x -5.9xmedian 10.6x 28.7xmedian 10.6x
P/B now vs peer median 1.7xmedian 1.5x 1.5xmedian 1.5x 2.7xmedian 1.5x
PEG now vs peer median -2.20median 0.94 —median 0.94 -1.51median 0.94

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSWBIUMACRGR
Revenue $551.35M $43.62M $598.10M
Gross profit $151.30M $15.15M $119.30M
Operating income $36.39M -$33.19M $15.09M
Net income $24.48M -$33.11M $16.40M
Free cash flow $82.07M -$90.33M $27.63M
R&D $9.85M $965.03K –
EPS (diluted) $0.54 $-0.66 $1.01
Cash & equivalents $18.70M $161.97M $24.22M
Total debt $39.19M – –
Shares (diluted) 45.48M 49.97M 16.30M
Enterprise value $555.26M -$369.22M $375.33M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSWBIUMACRGR
P/E 26.2x -16.2x 48.2x
P/FCF 7.8x -5.9x 28.7x
P/Operating cash flow 5.7x -6.4x 19.9x
P/S 1.2x 12.3x 1.3x
P/B 1.7x 1.5x 2.7x
P/Tangible book 1.7x 1.5x 2.7x
EV/EBITDA 9.9x -9.8x 17.7x
EV/EBIT 18.2x -9.7x 45.8x
EV/Revenue 1.2x 7.4x 1.2x
EV/FCF 8.1x -3.6x 25.0x
EV/Operating cash flow 5.8x -3.9x 17.4x
PEG (3Y EPS CAGR) -2.20 – -1.51

Growth

14 metrics
MetricSWBIUMACRGR
Revenue growth (1Y) 17.0% 425.2% 10.6%
Revenue CAGR (3Y) 2.7% – 2.1%
Gross profit growth (1Y) 21.0% 463.9% 36.5%
Gross profit CAGR (3Y) -0.5% – -5.4%
Operating income growth (1Y) 62.1% -17.3% 449.3%
Operating income CAGR (3Y) -9.3% – -37.4%
Net income growth (1Y) 106.3% 7.4% 530.5%
Net income CAGR (3Y) -12.6% – -34.0%
EPS growth (1Y) 100.7% 43.3% 533.2%
EPS CAGR (3Y) -11.9% – -31.9%
Operating cash flow growth (1Y) 632.8% -557.6% -32.3%
Operating cash flow CAGR (3Y) 31.2% – -3.5%
Free cash flow growth (1Y) 1,537% -535.1% -35.0%
Free cash flow CAGR (3Y) 49.9% – 7.7%

Profitability

14 metrics
MetricSWBIUMACRGR
Gross margin 27.4% 34.7% 19.9%
EBITDA margin 12.1% -75.0% 6.5%
Operating margin 6.6% -76.1% 2.5%
Pretax margin 6.0% -25.8% 3.5%
Net margin 4.4% -75.9% 2.7%
FCF margin 14.9% -207.1% 4.6%
Operating cash flow margin 20.6% -191.1% 6.7%
Return on equity 6.5% -3.0% 5.6%
Return on assets 4.7% -2.9% 4.4%
Return on invested capital 6.6% – –
Return on capital employed 8.1% -8.7% 5.2%
Asset turnover 1.1x 0.1x 1.6x
Cash conversion (OCF / net income) 4.6x 2.5x 2.4x
Stock comp / revenue 1.5% 48.5% 1.1%

Financial Health

11 metrics
MetricSWBIUMACRGR
Debt / assets 7.5% – –
Debt / equity 0.1x – –
Net debt / EBITDA 0.3x – –
Debt / FCF 0.5x – –
Liabilities / assets 28.6% 3.4% 23.2%
Equity / assets 71.4% 96.6% 76.8%
Interest coverage 3.7x -28,415x 75.1x
Current ratio 3.6x 34.6x 3.0x
Quick ratio 0.7x 23.1x 2.4x
Cash ratio 0.3x 21.2x 1.2x
Altman Z-score 5.26 25.33 9.18

Shareholder Returns

7 metrics
MetricSWBIUMACRGR
Dividend yield 3.6% – 0.9%
Net buyback yield – -54.0% –
Shareholder yield 3.6% -54.0% 0.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSWBIUMACRGR
Forward P/E 24.7xFY2026 – 32.4xFY2026
EPS, next fiscal year $0.58FY2026 $-0.29FY2026 $1.53FY2026
EPS growth, next FY +41.5%FY2026 – +82.1%FY2026
EPS growth, the year after 0.0% – +28.1%
Revenue, next fiscal year $587.52MFY2026 $53.31MFY2026 $550.45MFY2026
Revenue growth, next FY +12.2%FY2026 +376.0%FY2026 +0.8%FY2026
Revenue growth, the year after +1.9% +116.9% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSWBIUMACRGR
Held by institutions 64.9% 59.7% 59.6%
Institutions holding 199 183 172
Change in shares held, QoQ +14.6% +23.8% -1.4%
Institutions buying 113 134 76
Institutions selling 51 40 45
Buyers to sellers 2.22 3.35 1.69

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SWBIUMACRGR
SWBI 1.00 0.08 0.63
UMAC 0.08 1.00 0.14
RGR 0.63 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SWBI, UMAC and RGR?

Sturm Ruger (RGR) is the largest by market capitalisation: Smith & Wesson Brands (SWBI) $643.00M, Unusual Machines (UMAC) $536.81M, Sturm Ruger (RGR) $791.88M.

Which stock is cheaper, SWBI, UMAC and RGR?

Smith & Wesson Brands (SWBI) trades on the lowest price-to-earnings ratio (Smith & Wesson Brands (SWBI) 26.2x, Unusual Machines (UMAC) -16.2x, Sturm Ruger (RGR) 48.2x). On next year's consensus earnings, Smith & Wesson Brands (SWBI) is cheapest (Smith & Wesson Brands (SWBI) 24.7x, Sturm Ruger (RGR) 32.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Unusual Machines (UMAC) grew revenue fastest over the trailing twelve months: Smith & Wesson Brands (SWBI) +17.0%, Unusual Machines (UMAC) +425.2%, Sturm Ruger (RGR) +10.6%.

Which company is more profitable?

Smith & Wesson Brands (SWBI) has the highest net margin (Smith & Wesson Brands (SWBI) 4.4%, Unusual Machines (UMAC) -75.9%, Sturm Ruger (RGR) 2.7%).

Which stock has performed better?

Over the past year Smith & Wesson Brands (SWBI) returned the most: Smith & Wesson Brands (SWBI) +50.8%, Unusual Machines (UMAC) -9.8%, Sturm Ruger (RGR) +13.0%. Over five years, Sturm Ruger (RGR) compounded fastest (Smith & Wesson Brands (SWBI) -8.2%/yr, Sturm Ruger (RGR) -7.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Smith & Wesson Brands (SWBI) has the highest dividend yield: Smith & Wesson Brands (SWBI) 3.63%, Sturm Ruger (RGR) 0.89%. Unusual Machines (UMAC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sturm Ruger (RGR) has been the steadiest (Smith & Wesson Brands (SWBI) 43.5%, Unusual Machines (UMAC) 127.8%, Sturm Ruger (RGR) 39.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SWBI, UMAC and RGR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Smith & Wesson Brands (SWBI) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.