STNE vs SYF vs TAAG Stock Comparison

StoneCo, Synchrony Financial and Awareness Prices as of Oct 28, 2026 Peers: Industry group
STNE StoneCo Ltd.
$8.09 -12.7% 1M -58.0% 1Y
Market cap
$2.13B
P/E
3.0x
Revenue (TTM)
$2.73B
Div. yield
–
Consumer Lending Financial Services
4 wins
SYF Synchrony Financial
$75.39 +5.4% 1M +0.9% 1Y
Market cap
$24.49B
P/E
7.6x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
4 wins
TAAG Awareness Group, Inc.
$0.01 0.0% 1M 0.0% 1Y
Market cap
$407.34K
P/E
0.7x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win

Head to Head

9 decided of 12

Synchrony Financial leads on 4 of the 12 questions below (Synchrony Financial 4, StoneCo 4, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSTNESYFTAAGLeader
Larger companyMarket capitalisation $2.13B $24.49B $407.34K SYF
Cheaper on earningsLower P/E, profitable companies only 3.0x 7.6x 0.7x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 4.4x 7.7x — STNE
Faster revenue growthRevenue growth, trailing twelve months +18.3% +2.6% -65.3% STNE
More profitableNet margin, trailing twelve months 26.2% 16.8% 10.7% STNE
Better return on capitalReturn on invested capital — 25.7% — –
Less leveragedLower net debt / EBITDA — -0.9x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.02% 0.00% –
Better 1-year returnPrice return, last 12 months -58.0% +0.9% 0.0% SYF
Better 5-year returnAnnualised price return, 5 years -24.9%/yr +10.2%/yr -43.3%/yr SYF
Less volatileAnnualised volatility, 1 year 65.3% 31.6% 345.6% SYF
Higher overall scoreMean of the five percentile scores vs peers 80/100 79/100 53/100 STNE

Percentile Scorecard

STNESYFTAAG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSTNESYFTAAG
Valuation 97 #6 of 169 95 #9 of 169 79 #36 of 169
Growth 88 #21 of 162 49 #83 of 162 47 #87 of 162
Profitability 85 #24 of 149 90 #16 of 149 72 #43 of 149
Financial Health 33 #107 of 158 77 #37 of 158 14 #136 of 158
Shareholder Returns 99 #3 of 136 85 #21 of 136 –
Overall 80 79 53
  • STNE ranked among 174 companies in Lending and Credit
  • SYF ranked among 174 companies in Lending and Credit
  • TAAG ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSTNESYFTAAGSPY
1 month -12.7%+5.4%0.0% +0.9%
3 months -26.2%+0.6%0.0% +5.9%
6 months -25.4%+0.4%0.0% +8.5%
Year to date -45.3%-9.6%-50.0% +13.3%
1 year -58.0%+0.9%0.0% +12.4%
3 years -15.7%+168.4%-95.0% +88.1%
3 years, per year -5.5%+39.0%-63.2% +23.5%
5 years -76.1%+62.3%-94.1% +68.2%
5 years, per year -24.9%+10.2%-43.3% +11.0%
10 years —+159.1%-98.0% +263.4%
10 years, per year —+10.0%-32.4% +13.8%

Risk

MeasureSTNESYFTAAGSPY
Volatility, 1Y 65.3%31.6%345.6% 12.7%
Downside volatility, 1Y 74.4%36.3%899.8% 12.7%
Beta vs S&P 500, 1Y 1.441.182.76 1.00
Return / volatility, 1Y -0.890.030.00 0.98
Max drawdown, 5Y -78.6%-46.7%-99.2% -25.4%
From 52-week high -58.0%-14.8%-80.0% -0.9%
52-week high $19.25$88.47$0.05 $779.14
52-week low $8.09$63.78$0.01 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSTNESYFTAAG
P/E now vs peer median 3.0xmedian 11.4x 7.4xmedian 11.4x 1.0xmedian 11.4x
P/S now vs peer median 0.9xmedian 2.7x 1.2xmedian 2.7x 0.1xmedian 2.7x
EV/EBITDA now vs peer median 0.8xmedian 11.3x 1.8xmedian 11.3x —median 11.3x
P/FCF now vs peer median 2.9xmedian 6.9x 2.5xmedian 6.9x 0.0xmedian 6.9x
P/B now vs peer median 1.5xmedian 0.7x 1.4xmedian 0.7x -0.7xmedian 0.7x
PEG now vs peer median 0.04median 0.34 0.34median 0.34 —median 0.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSTNESYFTAAG
Revenue $2.73B $19.31B $5.41M
Gross profit $1.19B – $2.73M
Operating income $1.03B – $1.51M
Net income $545.33M $3.33B $1.32M
Free cash flow $874.35M $9.56B $17.35M
EPS (diluted) $2.62 $10.06 $0.01
Cash & equivalents $1.42B $15.90B $217.29K
Total debt – $8.11B –
Shares (diluted) 273.49M 322.40M 59.61M
Enterprise value -$3.58B -$43.13B -$486.06K

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSTNESYFTAAG
P/E 3.0x 7.4x 1.0x
P/FCF 2.9x 2.5x 0.0x
P/Operating cash flow 3.3x 2.5x -2.7x
P/S 0.9x 1.2x 0.1x
P/B 1.5x 1.4x -0.7x
P/Tangible book 1.5x 1.4x -0.7x
EV/EBITDA 0.8x 1.8x –
EV/EBIT 0.9x 1.9x 0.2x
EV/Revenue 0.4x 0.8x 0.1x
EV/FCF 1.1x 1.6x 0.0x
EV/Operating cash flow 1.2x 1.6x -1.7x
PEG (3Y EPS CAGR) 0.04 0.34 –

Growth

14 metrics
MetricSTNESYFTAAG
Revenue growth (1Y) 18.3% 2.6% -65.3%
Revenue CAGR (3Y) 2.0% 4.6% –
Gross profit growth (1Y) 13.7% – -66.7%
Gross profit CAGR (3Y) -16.8% – –
Operating income growth (1Y) 1,432% – -77.9%
Operating income CAGR (3Y) -3.0% – 80.7%
Net income growth (1Y) 86.4% -6.8% -81.0%
Net income CAGR (3Y) 51.1% 12.0% 89.3%
EPS growth (1Y) 89.5% 6.5% -91.5%
EPS CAGR (3Y) 84.2% 21.7% –
Operating cash flow growth (1Y) 415.0% -2.0% 69.3%
Operating cash flow CAGR (3Y) 22.3% 5.6% -64.9%
Free cash flow growth (1Y) 249.7% -2.0% 2,159%
Free cash flow CAGR (3Y) 16.5% 5.6% 613.9%

Profitability

14 metrics
MetricSTNESYFTAAG
Gross margin 43.7% – 50.5%
EBITDA margin 42.4% 45.8% –
Operating margin 37.5% – 27.9%
Pretax margin 19.8% 22.6% 24.2%
Net margin 26.2% 16.8% 10.7%
FCF margin 32.0% 49.5% 320.6%
Operating cash flow margin 28.5% 49.5% -4.0%
Return on equity 35.1% 19.9% –
Return on assets 6.4% 2.7% 4.2%
Return on invested capital – 25.7% –
Return on capital employed 28.7% – 8.0%
Asset turnover 0.2x 0.2x 0.2x
Cash conversion (OCF / net income) 1.4x 2.9x -0.2x
Stock comp / revenue 1.7% – –

Financial Health

11 metrics
MetricSTNESYFTAAG
Debt / assets – 6.6% –
Debt / equity – 0.5x –
Net debt / EBITDA – -0.9x –
Debt / FCF – 0.8x –
Liabilities / assets 84.4% 86.5% 102.6%
Equity / assets 15.6% 13.5% -2.6%
Interest coverage 1.2x 2.1x –
Current ratio 1.3x – 0.3x
Quick ratio 0.2x – 0.3x
Cash ratio 0.2x – 0.0x
Altman Z-score 1.03 – -0.03

Shareholder Returns

7 metrics
MetricSTNESYFTAAG
Dividend yield 31.3% 1.6% –
Net buyback yield – 16.4% –
Shareholder yield 31.3% 18.0% 0.0%
Payout ratio (earnings) – 12.6% –
Payout ratio (FCF) – 4.4% –
Dividend growth (1Y) – 0.5% –
Dividend CAGR (3Y) – 1.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSTNESYFTAAG
Forward P/E 4.4xFY2026 7.7xFY2026 –
EPS, next fiscal year $1.84FY2026 $9.82FY2026 –
EPS growth, next FY +4.0%FY2026 +5.8%FY2026 –
EPS growth, the year after +15.8% +10.3% –
Revenue, next fiscal year $2.94BFY2026 $15.69BFY2026 –
Revenue growth, next FY +14.0%FY2026 +4.7%FY2026 –
Revenue growth, the year after +4.0% +7.5% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSTNESYFTAAG
Held by institutions 59.4% 100.0% –
Institutions holding 273 1,002 –
Change in shares held, QoQ -7.6% -0.8% –
Institutions buying 148 526 –
Institutions selling 81 345 –
Buyers to sellers 1.83 1.52 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

STNESYFTAAG
STNE 1.00 0.16 -0.05
SYF 0.16 1.00 -0.13
TAAG -0.05 -0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, STNE, SYF and TAAG?

Synchrony Financial (SYF) is the largest by market capitalisation: StoneCo (STNE) $2.13B, Synchrony Financial (SYF) $24.49B, Awareness (TAAG) $407.34K.

Which stock is cheaper, STNE, SYF and TAAG?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (StoneCo (STNE) 3.0x, Synchrony Financial (SYF) 7.6x, Awareness (TAAG) 0.7x). On next year's consensus earnings, StoneCo (STNE) is cheapest (StoneCo (STNE) 4.4x, Synchrony Financial (SYF) 7.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

StoneCo (STNE) grew revenue fastest over the trailing twelve months: StoneCo (STNE) +18.3%, Synchrony Financial (SYF) +2.6%, Awareness (TAAG) -65.3%.

Which company is more profitable?

StoneCo (STNE) has the highest net margin (StoneCo (STNE) 26.2%, Synchrony Financial (SYF) 16.8%, Awareness (TAAG) 10.7%).

Which stock has performed better?

Over the past year Synchrony Financial (SYF) returned the most: StoneCo (STNE) -58.0%, Synchrony Financial (SYF) +0.9%, Awareness (TAAG) 0.0%. Over five years, Synchrony Financial (SYF) compounded fastest (StoneCo (STNE) -24.9%/yr, Synchrony Financial (SYF) +10.2%/yr, Awareness (TAAG) -43.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: StoneCo (STNE) 0.00%, Synchrony Financial (SYF) 0.02%, Awareness (TAAG) 0.00%. StoneCo (STNE) and Awareness (TAAG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (StoneCo (STNE) 65.3%, Synchrony Financial (SYF) 31.6%, Awareness (TAAG) 345.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, STNE, SYF and TAAG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.