SPT vs ZETA vs TTGT Stock Comparison

Sprout Social, Zeta Global Holdings and TechTarget Prices as of Oct 23, 2026 Peers: Industry group
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SPT Sprout Social, Inc.
$12.86 +29.2% 1M +12.8% 1Y
Market cap
$685.28M
P/E
–
Revenue (TTM)
$481.82M
Div. yield
–
Marketing Software Technology
3 wins
TTGT TechTarget, Inc.
$3.70 -1.9% 1M -36.4% 1Y
Market cap
$274.05M
P/E
–
Revenue (TTM)
$485.16M
Div. yield
–
Marketing Software Technology

Head to Head

10 decided of 12

Zeta Global Holdings leads on 7 of the 12 questions below (Zeta Global Holdings 7, Sprout Social 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSPTZETATTGTLeader
Larger companyMarket capitalisation $685.28M $8.28B $274.05M ZETA
Cheaper on earningsLower P/E, profitable companies only -23.2x -3,817x -1.5x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.7x 33.3x — SPT
Faster revenue growthRevenue growth, trailing twelve months +11.8% +35.9% +25.3% ZETA
More profitableNet margin, trailing twelve months -6.1% -0.1% -36.8% ZETA
Better return on capitalReturn on invested capital -11.2% 0.5% — ZETA
Less leveragedLower net debt / EBITDA -7.3x -1.0x — SPT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.8% +81.9% -36.4% ZETA
Better 5-year returnAnnualised price return, 5 years -36.3%/yr +33.0%/yr -46.9%/yr ZETA
Less volatileAnnualised volatility, 1 year 66.4% 65.1% 69.9% ZETA
Higher overall scoreMean of the five percentile scores vs peers 64/100 61/100 53/100 SPT

Percentile Scorecard

SPTZETATTGT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSPTZETATTGT
Valuation 69 #32 of 101 38 #63 of 101 44 #57 of 101
Growth 79 #21 of 97 99 #2 of 97 98 #3 of 97
Profitability 42 #55 of 94 51 #47 of 94 27 #69 of 94
Financial Health 65 #39 of 109 86 #16 of 109 44 #62 of 109
Shareholder Returns – 30 #45 of 64 –
Overall 64 61 53
  • SPT ranked among 114 companies in Business Applications
  • ZETA ranked among 114 companies in Business Applications
  • TTGT ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSPTZETATTGTSPY
1 month +29.2%+14.0%-1.9% -1.0%
3 months +69.9%+77.6%+8.8% +2.9%
6 months +114.7%+93.9%-34.5% +6.4%
Year to date +14.1%+67.0%-31.5% +11.4%
1 year +12.8%+81.9%-36.4% +13.1%
3 years -71.8%+317.6%-85.8% +79.4%
3 years, per year -34.4%+61.1%-47.9% +21.5%
5 years -89.5%+315.5%-95.8% +67.7%
5 years, per year -36.3%+33.0%-46.9% +10.9%
10 years ——-54.9% +255.2%
10 years, per year ——-7.7% +13.5%

Risk

MeasureSPTZETATTGTSPY
Volatility, 1Y 66.4%65.1%69.9% 12.7%
Downside volatility, 1Y 64.5%60.0%73.4% 12.7%
Beta vs S&P 500, 1Y 0.762.240.40 1.00
Return / volatility, 1Y 0.191.26-0.52 1.03
Max drawdown, 5Y -96.5%-70.0%-96.9% -25.4%
From 52-week high -1.9%-0.4%-42.8% -2.5%
52-week high $13.11$34.12$6.47 $779.14
52-week low $4.99$14.55$3.40 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSPTZETATTGT
P/E now vs peer median -23.4xmedian 29.9x -3,845xmedian 29.9x -1.5xmedian 29.9x
P/S now vs peer median 1.6xmedian 2.8x 4.9xmedian 2.8x 0.6xmedian 2.8x
EV/EBITDA now vs peer median 57.6xmedian 17.4x 70.4xmedian 17.4x -1.8xmedian 17.4x
P/FCF now vs peer median 15.5xmedian 16.9x 34.3xmedian 16.9x 75.3xmedian 16.9x
P/B now vs peer median 3.4xmedian 3.1x 8.3xmedian 3.1x 0.5xmedian 3.1x
PEG now vs peer median -1.31median 0.86 -46.79median 0.86 —median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSPTZETATTGT
Revenue $481.82M $1.57B $485.16M
Gross profit $373.15M $934.32M $287.26M
Operating income -$28.45M $24.68M -$225.70M
Net income -$29.55M -$2.17M -$178.77M
Free cash flow $50.36M $224.41M $3.56M
R&D $107.05M $146.97M $12.47M
EPS (diluted) $-0.49 $-0.01 $-2.47
Cash & equivalents $119.93M $309.95M $45.82M
Total debt $124.00M $788.73M –
Shares (diluted) 60.24M 256.58M 72.31M
Enterprise value $267.82M $6.98B $93.59M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSPTZETATTGT
P/E -23.4x -3,845x -1.5x
P/FCF 15.5x 34.3x 75.3x
P/Operating cash flow 14.5x 32.0x 45.1x
P/S 1.6x 4.9x 0.6x
P/B 3.4x 8.3x 0.5x
P/Tangible book 4.0x 10.4x -1.5x
EV/EBITDA 57.6x 70.4x -1.8x
EV/EBIT -24.3x 307.7x -1.0x
EV/Revenue 1.4x 4.8x 0.5x
EV/FCF 13.7x 33.8x 62.4x
EV/Operating cash flow 12.8x 31.5x 37.4x
PEG (3Y EPS CAGR) -1.31 -46.79 –

Growth

14 metrics
MetricSPTZETATTGT
Revenue growth (1Y) 11.8% 35.9% 25.3%
Revenue CAGR (3Y) 18.5% 33.7% –
Gross profit growth (1Y) 11.6% 32.8% 22.1%
Gross profit CAGR (3Y) 18.6% 30.9% –
Operating income growth (1Y) 47.4% 192.5% 76.6%
Operating income CAGR (3Y) 19.4% 28.4% –
Net income growth (1Y) 46.0% 94.1% 81.7%
Net income CAGR (3Y) 15.6% 78.9% –
EPS growth (1Y) 47.7% 95.0% 82.0%
EPS CAGR (3Y) 17.9% 82.2% –
Operating cash flow growth (1Y) 48.6% 55.5% 129.5%
Operating cash flow CAGR (3Y) 42.6% 42.4% –
Free cash flow growth (1Y) 54.2% 64.2% 117.5%
Free cash flow CAGR (3Y) 43.6% 52.2% –

Profitability

14 metrics
MetricSPTZETATTGT
Gross margin 77.4% 59.5% 59.2%
EBITDA margin 2.5% 6.9% -25.0%
Operating margin -5.9% 1.6% -46.5%
Pretax margin -6.0% -0.6% -47.9%
Net margin -6.1% -0.1% -36.8%
FCF margin 10.5% 14.3% 0.7%
Operating cash flow margin 11.2% 15.3% 1.2%
Return on equity -13.3% -0.2% -34.7%
Return on assets -5.7% -0.1% -20.6%
Return on invested capital -11.2% 0.5% –
Return on capital employed -10.2% 2.1% -30.5%
Asset turnover 0.9x 1.1x 0.6x
Cash conversion (OCF / net income) -1.8x -111.1x 0.0x
Stock comp / revenue 15.1% 12.4% 3.0%

Financial Health

11 metrics
MetricSPTZETATTGT
Debt / assets 6.2% 13.5% –
Debt / equity 0.1x 0.2x –
Net debt / EBITDA -7.3x -1.0x –
Debt / FCF 0.6x 0.9x –
Liabilities / assets 56.2% 36.9% 40.6%
Equity / assets 43.8% 63.1% 59.4%
Interest coverage -9.9x 16.1x -25.2x
Current ratio 1.0x 2.4x 1.1x
Quick ratio 0.8x 2.3x 0.9x
Cash ratio 0.5x 1.1x 0.4x
Altman Z-score 1.26 8.97 -1.74

Shareholder Returns

7 metrics
MetricSPTZETATTGT
Dividend yield – – –
Net buyback yield – 1.4% –
Shareholder yield – 1.4% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSPTZETATTGT
Forward P/E 10.7xFY2026 33.3xFY2026 –
EPS, next fiscal year $1.20FY2026 $1.02FY2026 $-1.34FY2026
EPS growth, next FY +46.3%FY2026 +39.7%FY2026 –
EPS growth, the year after +22.5% +23.5% –
Revenue, next fiscal year $472.24MFY2026 $1.93BFY2026 $468.47MFY2026
Revenue growth, next FY +3.2%FY2026 +48.2%FY2026 -3.8%FY2026
Revenue growth, the year after +16.4% +3.5% +0.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSPTZETATTGT
Held by institutions 93.3% 74.8% 44.2%
Institutions holding 192 413 114
Change in shares held, QoQ +4.1% +3.9% +10.4%
Institutions buying 114 246 76
Institutions selling 57 117 24
Buyers to sellers 2.00 2.10 3.17

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SPTZETATTGT
SPT 1.00 0.53 0.27
ZETA 0.53 1.00 0.21
TTGT 0.27 0.21 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SPT, ZETA and TTGT?

Zeta Global Holdings (ZETA) is the largest by market capitalisation: Sprout Social (SPT) $685.28M, Zeta Global Holdings (ZETA) $8.28B, TechTarget (TTGT) $274.05M.

Which company is growing faster?

Zeta Global Holdings (ZETA) grew revenue fastest over the trailing twelve months: Sprout Social (SPT) +11.8%, Zeta Global Holdings (ZETA) +35.9%, TechTarget (TTGT) +25.3%.

Which company is more profitable?

Zeta Global Holdings (ZETA) has the highest net margin (Sprout Social (SPT) -6.1%, Zeta Global Holdings (ZETA) -0.1%, TechTarget (TTGT) -36.8%). On return on invested capital, Zeta Global Holdings (ZETA) leads (Sprout Social (SPT) -11.2%, Zeta Global Holdings (ZETA) 0.5%).

Which stock has performed better?

Over the past year Zeta Global Holdings (ZETA) returned the most: Sprout Social (SPT) +12.8%, Zeta Global Holdings (ZETA) +81.9%, TechTarget (TTGT) -36.4%. Over five years, Zeta Global Holdings (ZETA) compounded fastest (Sprout Social (SPT) -36.3%/yr, Zeta Global Holdings (ZETA) +33.0%/yr, TechTarget (TTGT) -46.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Zeta Global Holdings (ZETA) has been the steadiest (Sprout Social (SPT) 66.4%, Zeta Global Holdings (ZETA) 65.1%, TechTarget (TTGT) 69.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SPT, ZETA and TTGT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Zeta Global Holdings (ZETA) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.