SMWB vs NIQ Stock Comparison

Similarweb and NIQ Global Intelligence Prices as of Oct 27, 2026 Peers: Industry group
SMWB Similarweb Ltd.
$9.01 +18.1% 1M -0.7% 1Y
Market cap
$783.53M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
1 win

Head to Head

7 decided of 12

NIQ Global Intelligence leads on 6 of the 12 questions below (NIQ Global Intelligence 6, Similarweb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSMWBNIQLeader
Larger companyMarket capitalisation $783.53M $5.84B NIQ
Cheaper on earningsLower P/E, profitable companies only -35.1x -22.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 41.0x 17.8x NIQ
Faster revenue growthRevenue growth, trailing twelve months +10.2% +7.5% SMWB
More profitableNet margin, trailing twelve months -7.4% -6.1% NIQ
Better return on capitalReturn on invested capital — 2.8% –
Less leveragedLower net debt / EBITDA — 4.0x –
Higher dividend yieldTrailing dividend yield — 0.00% –
Better 1-year returnPrice return, last 12 months -0.7% +43.2% NIQ
Better 5-year returnAnnualised price return, 5 years -14.2%/yr — –
Less volatileAnnualised volatility, 1 year 81.1% 67.3% NIQ
Higher overall scoreMean of the five percentile scores vs peers 36/100 54/100 NIQ

Percentile Scorecard

SMWBNIQ

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSMWBNIQ
Valuation 30 #71 of 101 73 #28 of 101
Growth 63 #37 of 97 72 #28 of 97
Profitability 42 #55 of 94 46 #51 of 94
Financial Health 22 #84 of 108 23 #83 of 108
Shareholder Returns 22 #50 of 64 –
Overall 36 54
  • SMWB ranked among 114 companies in Business Applications
  • NIQ ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSMWBNIQSPY
1 month +18.1%+11.0% -0.2%
3 months +25.5%+69.3% +3.9%
6 months +233.7%+79.4% +8.2%
Year to date +20.3%+20.1% +12.9%
1 year -0.7%+43.2% +12.3%
3 years +77.0%— +87.4%
3 years, per year +21.0%— +23.3%
5 years -53.6%— +67.9%
5 years, per year -14.2%— +10.9%

Risk

MeasureSMWBNIQSPY
Volatility, 1Y 81.1%67.3% 12.7%
Downside volatility, 1Y 89.3%62.8% 12.7%
Beta vs S&P 500, 1Y 1.790.44 1.00
Return / volatility, 1Y -0.010.64 0.97
Max drawdown, 5Y -88.4%-59.6% -25.4%
From 52-week high -2.8%-1.1% -1.2%
52-week high $9.27$20.04 $779.14
52-week low $2.33$7.97 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSMWBNIQ
P/E now vs peer median -35.1xmedian 28.3x -22.1xmedian 28.3x
P/S now vs peer median 2.7xmedian 2.8x 1.3xmedian 2.8x
EV/EBITDA now vs peer median -308.7xmedian 17.3x 11.3xmedian 17.3x
P/FCF now vs peer median 50.7xmedian 15.8x —median 15.8x
P/B now vs peer median 34.4xmedian 3.2x 5.1xmedian 3.2x
PEG now vs peer median -1.16median 0.85 —median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSMWBNIQ
Revenue $295.61M $4.36B
Gross profit $235.99M $2.43B
Operating income -$11.06M $135.00M
Net income -$21.78M -$264.00M
Free cash flow $15.44M –
R&D $73.83M –
EPS (diluted) $-0.26 $-0.89
Cash & equivalents $73.90M $416.60M
Total debt – $3.55B
Shares (diluted) 84.82M 295.06M
Enterprise value $506.48M $4.44B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSMWBNIQ
P/E -35.1x -22.1x
P/FCF 50.7x –
P/Operating cash flow 55.3x –
P/S 2.7x 1.3x
P/B 34.4x 5.1x
P/Tangible book 34.4x -6.8x
EV/EBITDA -308.7x 11.3x
EV/EBIT -64.1x 66.5x
EV/Revenue 2.4x 2.1x
EV/FCF 46.0x –
EV/Operating cash flow 50.1x –
PEG (3Y EPS CAGR) -1.16 –

Growth

14 metrics
MetricSMWBNIQ
Revenue growth (1Y) 10.2% 7.5%
Revenue CAGR (3Y) 12.5% –
Gross profit growth (1Y) 12.1% 6.6%
Gross profit CAGR (3Y) 14.6% –
Operating income growth (1Y) 50.2% 577.0%
Operating income CAGR (3Y) 42.5% –
Net income growth (1Y) 25.1% 55.3%
Net income CAGR (3Y) 27.5% –
EPS growth (1Y) 28.7% 62.2%
EPS CAGR (3Y) 30.2% –
Operating cash flow growth (1Y) -30.9% –
Operating cash flow CAGR (3Y) 33.8% –
Free cash flow growth (1Y) -29.0% –
Free cash flow CAGR (3Y) 33.7% –

Profitability

14 metrics
MetricSMWBNIQ
Gross margin 79.8% 55.7%
EBITDA margin -0.8% 18.2%
Operating margin -3.7% 3.1%
Pretax margin -5.9% -2.4%
Net margin -7.4% -6.1%
FCF margin 5.2% –
Operating cash flow margin 4.8% –
Return on equity -108.3% -21.5%
Return on assets -8.8% -3.8%
Return on invested capital – 2.8%
Return on capital employed -19.5% 2.6%
Asset turnover 1.1x 0.6x
Cash conversion (OCF / net income) -0.7x –
Stock comp / revenue 6.2% –

Financial Health

11 metrics
MetricSMWBNIQ
Debt / assets – 52.5%
Debt / equity – 3.1x
Net debt / EBITDA – 4.0x
Debt / FCF – –
Liabilities / assets 91.9% 83.0%
Equity / assets 8.1% 17.0%
Interest coverage – –
Current ratio 0.8x 1.1x
Quick ratio 0.6x 1.0x
Cash ratio 0.3x 0.3x
Altman Z-score 0.49 0.88

Shareholder Returns

7 metrics
MetricSMWBNIQ
Dividend yield – –
Net buyback yield -0.3% –
Shareholder yield -0.3% 0.0%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSMWBNIQ
Forward P/E 41.0xFY2026 17.8xFY2026
EPS, next fiscal year $0.22FY2026 $1.11FY2026
EPS growth, next FY +266.7%FY2026 +382.6%FY2026
EPS growth, the year after +36.4% +19.8%
Revenue, next fiscal year $332.14MFY2026 $4.21BFY2026
Revenue growth, next FY +17.5%FY2026 +0.2%FY2026
Revenue growth, the year after +0.8% +18.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSMWBNIQ
Held by institutions 45.9% 84.4%
Institutions holding 68 162
Change in shares held, QoQ -7.8% +4.0%
Institutions buying 36 101
Institutions selling 18 51
Buyers to sellers 2.00 1.98

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SMWBNIQ
SMWB 1.00 0.12
NIQ 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SMWB and NIQ?

NIQ Global Intelligence (NIQ) is the largest by market capitalisation: Similarweb (SMWB) $783.53M, NIQ Global Intelligence (NIQ) $5.84B.

Which company is growing faster?

Similarweb (SMWB) grew revenue fastest over the trailing twelve months: Similarweb (SMWB) +10.2%, NIQ Global Intelligence (NIQ) +7.5%.

Which company is more profitable?

NIQ Global Intelligence (NIQ) has the highest net margin (Similarweb (SMWB) -7.4%, NIQ Global Intelligence (NIQ) -6.1%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Similarweb (SMWB) -0.7%, NIQ Global Intelligence (NIQ) +43.2%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, NIQ Global Intelligence (NIQ) has been the steadiest (Similarweb (SMWB) 81.1%, NIQ Global Intelligence (NIQ) 67.3%). Volatility measures how widely the price swings, not the risk of the business.

Do SMWB and NIQ move together?

Their daily returns over the past year have a correlation of 0.12, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, SMWB and NIQ?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, NIQ Global Intelligence (NIQ) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.