SMFG vs SYF vs MS Stock Comparison

Sumitomo Mitsui Financial, Synchrony Financial and Morgan Stanley Prices as of Oct 26, 2026 Peers: Industry group
SYF Synchrony Financial
$74.86 +2.7% 1M +0.0% 1Y
Market cap
$24.08B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
5 wins
MS Morgan Stanley
$183.50 -6.5% 1M +12.0% 1Y
Market cap
$291.17B
P/E
14.7x
Revenue (TTM)
$80.16B
Div. yield
–
Money Center Banks Financial Services
2 wins

Head to Head

10 decided of 12

Synchrony Financial leads on 5 of the 12 questions below (Synchrony Financial 5, Sumitomo Mitsui Financial 3, Morgan Stanley 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSMFGSYFMSLeader
Larger companyMarket capitalisation $93.04B $24.08B $291.17B MS
Cheaper on earningsLower P/E, profitable companies only -2.1x 7.4x 14.7x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 7.6x 13.4x SYF
Faster revenue growthRevenue growth, trailing twelve months +34.8% +2.6% +16.2% SMFG
More profitableNet margin, trailing twelve months -42.5% 16.8% — SYF
Better return on capitalReturn on invested capital -0.9% 25.7% — SYF
Less leveragedLower net debt / EBITDA — -0.9x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.02% 0.00% –
Better 1-year returnPrice return, last 12 months +48.5% +0.0% +12.0% SMFG
Better 5-year returnAnnualised price return, 5 years +29.4%/yr +9.9%/yr +12.5%/yr SMFG
Less volatileAnnualised volatility, 1 year 29.2% 31.7% 28.4% MS
Higher overall scoreMean of the five percentile scores vs peers 23/100 80/100 54/100 SYF

Percentile Scorecard

SMFGSYFMS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSMFGSYFMS
Valuation 47 #192 of 362 94 #12 of 170 36 #231 of 362
Growth 34 #147 of 221 51 #79 of 160 93 #17 of 221
Profitability 18 #165 of 200 91 #15 of 149 –
Financial Health 4 #196 of 203 78 #35 of 158 –
Shareholder Returns 11 #303 of 342 84 #22 of 135 33 #228 of 342
Overall 23 80 54
  • SMFG ranked among 370 companies in Banking
  • SYF ranked among 175 companies in Lending and Credit
  • MS ranked among 370 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSMFGSYFMSSPY
1 month -10.5%+2.7%-6.5% -0.8%
3 months -9.7%-0.6%-14.5% +3.5%
6 months +17.0%-2.5%-3.5% +7.0%
Year to date +23.1%-10.3%+3.4% +12.2%
1 year +48.5%+0.0%+12.0% +13.0%
3 years +147.7%+166.5%+160.7% +86.3%
3 years, per year +35.3%+38.7%+37.7% +23.1%
5 years +262.3%+60.4%+80.1% +68.6%
5 years, per year +29.4%+9.9%+12.5% +11.0%
10 years +252.1%+160.8%+446.3% +258.0%
10 years, per year +13.4%+10.1%+18.5% +13.6%

Risk

MeasureSMFGSYFMSSPY
Volatility, 1Y 29.2%31.7%28.4% 12.7%
Downside volatility, 1Y 28.2%36.1%29.8% 12.7%
Beta vs S&P 500, 1Y 1.101.181.42 1.00
Return / volatility, 1Y 1.660.000.42 1.02
Max drawdown, 5Y -30.0%-46.7%-35.3% -25.4%
From 52-week high -13.6%-15.4%-19.7% -1.8%
52-week high $27.55$88.47$228.55 $779.14
52-week low $16.05$63.78$154.37 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSMFGSYFMS
P/E now vs peer median -2.1xmedian 12.1x 7.4xmedian 11.0x 14.4xmedian 12.1x
P/S now vs peer median 0.9xmedian 3.4x 1.2xmedian 2.6x 3.6xmedian 3.4x
EV/EBITDA now vs peer median —median 5.0x 1.8xmedian 13.1x —median 5.0x
P/FCF now vs peer median —median 11.0x 2.4xmedian 6.9x -16.3xmedian 11.0x
P/B now vs peer median 1.2xmedian 1.2x 1.4xmedian 0.7x —median 1.2x
PEG now vs peer median 0.08median 1.36 0.34median 0.32 0.46median 1.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSMFGSYFMS
Revenue $103.68B $19.31B $80.16B
Gross profit $67.73B – –
Operating income -$30.78B – –
Net income $11.49B $3.33B –
Free cash flow – $9.56B –
EPS (diluted) $-11.47 $10.06 $12.65
Cash & equivalents – $15.90B –
Total debt $397.48B $8.11B –
Shares (diluted) 3.84B 322.40M 1.57B
Enterprise value -$1.26T -$43.54B $291.17B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSMFGSYFMS
P/E -2.1x 7.4x 14.4x
P/FCF – 2.4x -16.3x
P/Operating cash flow – 2.4x –
P/S 0.9x 1.2x 3.6x
P/B 1.2x 1.4x –
P/Tangible book 1.2x 1.4x –
EV/EBITDA – 1.8x –
EV/EBIT -35.6x 1.9x –
EV/Revenue 0.8x 0.8x 3.6x
EV/FCF – 1.6x –
EV/Operating cash flow – 1.6x –
PEG (3Y EPS CAGR) 0.08 0.34 0.46

Growth

14 metrics
MetricSMFGSYFMS
Revenue growth (1Y) 34.8% 2.6% 16.2%
Revenue CAGR (3Y) 14.6% 4.6% 14.1%
Gross profit growth (1Y) 12.6% – –
Gross profit CAGR (3Y) 5.3% – –
Operating income growth (1Y) -32.3% – –
Operating income CAGR (3Y) -75.2% – –
Net income growth (1Y) 823.3% -6.8% –
Net income CAGR (3Y) 4.6% 12.0% –
EPS growth (1Y) 15.9% 6.5% 29.2%
EPS CAGR (3Y) -25.7% 21.7% 30.9%
Operating cash flow growth (1Y) – -2.0% –
Operating cash flow CAGR (3Y) – 5.6% –
Free cash flow growth (1Y) – -2.0% –
Free cash flow CAGR (3Y) – 5.6% –

Profitability

14 metrics
MetricSMFGSYFMS
Gross margin 65.3% – –
EBITDA margin – 45.8% –
Operating margin -29.7% – –
Pretax margin 14.5% 22.6% –
Net margin -42.5% 16.8% –
FCF margin – 49.5% –
Operating cash flow margin – 49.5% –
Return on equity 13.3% 19.9% –
Return on assets 0.6% 2.7% 1.2%
Return on invested capital -0.9% 25.7% –
Return on capital employed – – –
Asset turnover 0.1x 0.2x 0.0x
Cash conversion (OCF / net income) – 2.9x –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricSMFGSYFMS
Debt / assets 5.0% 6.6% –
Debt / equity 1.4x 0.5x –
Net debt / EBITDA – -0.9x –
Debt / FCF – 0.8x –
Liabilities / assets 96.4% 86.5% –
Equity / assets 3.6% 13.5% –
Interest coverage -0.1x 2.1x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricSMFGSYFMS
Dividend yield 1.2% 1.7% 2.3%
Net buyback yield – 16.5% –
Shareholder yield 1.2% 18.2% 2.3%
Payout ratio (earnings) – 12.6% –
Payout ratio (FCF) – 4.4% –
Dividend growth (1Y) – 0.5% –
Dividend CAGR (3Y) – 1.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSMFGSYFMS
Forward P/E 14.3xFY2026 7.6xFY2026 13.4xFY2026
EPS, next fiscal year $1.67FY2026 $9.82FY2026 $13.66FY2026
EPS growth, next FY +28.5%FY2026 +5.8%FY2026 +33.8%FY2026
EPS growth, the year after +2.4% +10.3% -4.2%
Revenue, next fiscal year $34.01BFY2026 $15.69BFY2026 $80.05BFY2026
Revenue growth, next FY -50.1%FY2026 +4.7%FY2026 +13.3%FY2026
Revenue growth, the year after +14.2% +7.5% +13.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSMFGSYFMS
Held by institutions 3.5% 100.0% 85.7%
Institutions holding 459 1,002 2,740
Change in shares held, QoQ +7.9% -0.8% +1.5%
Institutions buying 291 526 1,466
Institutions selling 91 345 939
Buyers to sellers 3.20 1.52 1.56

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SMFGSYFMS
SMFG 1.00 0.24 0.44
SYF 0.24 1.00 0.54
MS 0.44 0.54 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SMFG, SYF and MS?

Morgan Stanley (MS) is the largest by market capitalisation: Sumitomo Mitsui Financial (SMFG) $93.04B, Synchrony Financial (SYF) $24.08B, Morgan Stanley (MS) $291.17B.

Which stock is cheaper, SMFG, SYF and MS?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Sumitomo Mitsui Financial (SMFG) -2.1x, Synchrony Financial (SYF) 7.4x, Morgan Stanley (MS) 14.7x). On next year's consensus earnings, Synchrony Financial (SYF) is cheapest (Sumitomo Mitsui Financial (SMFG) 14.3x, Synchrony Financial (SYF) 7.6x, Morgan Stanley (MS) 13.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sumitomo Mitsui Financial (SMFG) grew revenue fastest over the trailing twelve months: Sumitomo Mitsui Financial (SMFG) +34.8%, Synchrony Financial (SYF) +2.6%, Morgan Stanley (MS) +16.2%.

Which company is more profitable?

Synchrony Financial (SYF) has the highest net margin (Sumitomo Mitsui Financial (SMFG) -42.5%, Synchrony Financial (SYF) 16.8%). On return on invested capital, Synchrony Financial (SYF) leads (Sumitomo Mitsui Financial (SMFG) -0.9%, Synchrony Financial (SYF) 25.7%).

Which stock has performed better?

Over the past year Sumitomo Mitsui Financial (SMFG) returned the most: Sumitomo Mitsui Financial (SMFG) +48.5%, Synchrony Financial (SYF) +0.0%, Morgan Stanley (MS) +12.0%. Over five years, Sumitomo Mitsui Financial (SMFG) compounded fastest (Sumitomo Mitsui Financial (SMFG) +29.4%/yr, Synchrony Financial (SYF) +9.9%/yr, Morgan Stanley (MS) +12.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Sumitomo Mitsui Financial (SMFG) 0.00%, Synchrony Financial (SYF) 0.02%, Morgan Stanley (MS) 0.00%. Sumitomo Mitsui Financial (SMFG) and Morgan Stanley (MS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Morgan Stanley (MS) has been the steadiest (Sumitomo Mitsui Financial (SMFG) 29.2%, Synchrony Financial (SYF) 31.7%, Morgan Stanley (MS) 28.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SMFG, SYF and MS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.