SLF vs PRU vs EQH Stock Comparison

Sun Life Financial, Prudential Financial and Equitable Holdings Prices as of Nov 5, 2026 Peers: Industry group
1 more company in this comparison (MET) Create a free account to keep reading and compare up to 10 companies.
SLF Sun Life Financial Inc
$73.37 -5.6% 1M +19.0% 1Y
Market cap
$40.63B
P/E
19.2x
Revenue (TTM)
—
Div. yield
5.12%
Life Insurance Financial Services
3 wins
PRU Prudential Financial Inc
$122.32 +7.7% 1M +17.1% 1Y
Market cap
$41.96B
P/E
10.9x
Revenue (TTM)
$61.33B
Div. yield
4.54%
Life Insurance Financial Services
1 win
EQH Equitable Holdings, Inc.
$52.87 -3.0% 1M +16.9% 1Y
Market cap
$14.20B
P/E
9.9x
Revenue (TTM)
$13.05B
Div. yield
2.16%
Life Insurance Financial Services
7 wins

Head to Head

11 decided of 12

Equitable Holdings leads on 7 of the 12 questions below (Equitable Holdings 7, Sun Life Financial 3, Prudential Financial 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSLFPRUEQHLeader
Larger companyMarket capitalisation $40.63B $41.96B $14.20B PRU
Cheaper on earningsLower P/E, profitable companies only 19.2x 10.9x 9.9x EQH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 12.1x 9.2x 7.6x EQH
Faster revenue growthRevenue growth, trailing twelve months — +6.5% +8.7% EQH
More profitableNet margin, trailing twelve months — 6.3% 11.1% EQH
Better return on capitalReturn on invested capital 10.6% 17.1% 61.4% EQH
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 5.12% 4.54% 2.16% SLF
Better 1-year returnPrice return, last 12 months +19.0% +17.1% +16.9% SLF
Better 5-year returnAnnualised price return, 5 years +5.3%/yr +2.0%/yr +8.5%/yr EQH
Less volatileAnnualised volatility, 1 year 21.8% 23.8% 33.2% SLF
Higher overall scoreMean of the five percentile scores vs peers 32/100 52/100 64/100 EQH

Percentile Scorecard

SLFPRUEQH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSLFPRUEQH
Valuation 24 #91 of 119 88 #15 of 119 77 #28 of 119
Growth 33 #79 of 117 80 #24 of 117 85 #18 of 117
Profitability 22 #91 of 117 33 #79 of 117 57 #51 of 117
Financial Health 28 #85 of 118 15 #101 of 118 30 #83 of 118
Shareholder Returns 51 #54 of 108 44 #61 of 108 71 #32 of 108
Overall 32 52 64
  • SLF ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance
  • EQH ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSLFPRUEQHSPY
1 month -5.6%+7.7%-3.0% -5.9%
3 months -10.9%+0.7%+1.4% -4.6%
6 months +5.6%+23.0%+23.4% +0.2%
Year to date +17.6%+8.4%+11.0% +7.5%
1 year +19.0%+17.1%+16.9% +8.2%
3 years +53.7%+33.2%+99.0% +68.3%
3 years, per year +15.4%+10.0%+25.8% +19.0%
5 years +29.2%+10.3%+50.2% +56.5%
5 years, per year +5.3%+2.0%+8.5% +9.4%
10 years +121.9%+42.6%— +251.5%
10 years, per year +8.3%+3.6%— +13.4%

Risk

MeasureSLFPRUEQHSPY
Volatility, 1Y 21.8%23.8%33.2% 13.6%
Downside volatility, 1Y 26.5%25.7%36.4% 14.2%
Beta vs S&P 500, 1Y 0.630.661.22 1.00
Return / volatility, 1Y 0.870.720.51 0.60
Max drawdown, 5Y -33.0%-36.4%-37.1% -25.4%
From 52-week high -12.7%-3.4%-5.8% -5.9%
52-week high $84.07$126.67$56.11 $779.14
52-week low $57.60$92.00$35.34 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSLFPRUEQH
P/E now vs peer median 19.2xmedian 10.9x 10.9xmedian 10.9x 9.9xmedian 10.9x
P/S now vs peer median —median 1.4x 0.7xmedian 1.4x 1.1xmedian 1.4x
EV/EBITDA now vs peer median —median 7.1x —median 7.1x —median 7.1x
P/FCF now vs peer median 14.3xmedian 8.3x 4.0xmedian 8.3x 5.5xmedian 8.3x
P/B now vs peer median 2.1xmedian 1.5x 1.4xmedian 1.5x -7.9xmedian 1.5x
PEG now vs peer median -4.03median 0.62 0.20median 0.62 -5.25median 0.62

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSLFPRUEQH
Revenue – $61.33B $13.05B
Gross profit – $27.30B $11.47B
Operating income – $10.82B $2.35B
Net income $2.42B $3.99B $1.68B
Free cash flow $2.85B $10.61B $2.60B
EPS (diluted) $3.81 $11.19 $5.30
Cash & equivalents – $18.69B $17.53B
Total debt $6.43B $20.73B $3.84B
Shares (diluted) 566.00M 346.40M 273.40M
Enterprise value $7.23B -$89.45B -$48.14B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSLFPRUEQH
P/E 19.2x 10.9x 9.9x
P/FCF 14.3x 4.0x 5.5x
P/Operating cash flow 13.7x 4.0x 5.4x
P/S – 0.7x 1.1x
P/B 2.1x 1.4x -7.9x
P/Tangible book 2.7x 1.4x -7.9x
EV/EBITDA – – –
EV/EBIT 11.4x 2.5x -0.6x
EV/Revenue – 0.4x -0.1x
EV/FCF 14.3x 2.5x -0.5x
EV/Operating cash flow 13.7x 2.5x -0.5x
PEG (3Y EPS CAGR) -4.03 0.20 -5.25

Growth

14 metrics
MetricSLFPRUEQH
Revenue growth (1Y) – 6.5% 8.7%
Revenue CAGR (3Y) – 5.4% 8.7%
Gross profit growth (1Y) – 16.1% 23.1%
Gross profit CAGR (3Y) – 8.7% 15.8%
Operating income growth (1Y) – 32.4% 2,039%
Operating income CAGR (3Y) – 27.9% -5.5%
Net income growth (1Y) 4.9% 39.8% 435.8%
Net income CAGR (3Y) -1.1% 52.7% -10.5%
EPS growth (1Y) 1.7% 51.1% 302.2%
EPS CAGR (3Y) -4.8% 53.6% -1.9%
Operating cash flow growth (1Y) 84.7% 101.1% 106.6%
Operating cash flow CAGR (3Y) 8.6% 30.4% 120.0%
Free cash flow growth (1Y) 89.6% 101.1% 118.2%
Free cash flow CAGR (3Y) 4.9% 30.4% 197.3%

Profitability

14 metrics
MetricSLFPRUEQH
Gross margin – 44.5% 87.9%
EBITDA margin – – –
Operating margin – 17.6% 18.0%
Pretax margin – 7.8% 16.3%
Net margin – 6.3% 11.1%
FCF margin – 17.3% 19.9%
Operating cash flow margin – 17.3% 20.1%
Return on equity 12.5% 12.9% –
Return on assets 0.8% 0.5% 0.6%
Return on invested capital 10.6% 17.1% 61.4%
Return on capital employed – – –
Asset turnover – 0.1x 0.0x
Cash conversion (OCF / net income) 1.2x 2.7x 1.6x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricSLFPRUEQH
Debt / assets 2.2% 2.7% 1.1%
Debt / equity 0.3x 0.7x -2.1x
Net debt / EBITDA – – –
Debt / FCF 2.3x 2.0x 1.5x
Liabilities / assets 93.6% 96.1% 100.5%
Equity / assets 6.4% 3.9% -0.5%
Interest coverage 8.7x 1.8x 10.7x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricSLFPRUEQH
Dividend yield 5.1% 4.5% 2.2%
Net buyback yield -0.1% 2.1% 7.3%
Shareholder yield 5.0% 6.6% 9.5%
Payout ratio (earnings) – 49.0% 18.9%
Payout ratio (FCF) – 18.4% 12.2%
Dividend growth (1Y) – 1.9% 1.9%
Dividend CAGR (3Y) – 2.1% 1.8%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSLFPRUEQH
Forward P/E 12.1xFY2026 9.2xFY2026 7.6xFY2026
EPS, next fiscal year $6.06FY2026 $13.33FY2026 $6.92FY2026
EPS growth, next FY +11.6%FY2026 -7.6%FY2026 +22.7%FY2026
EPS growth, the year after -3.1% -0.9% +22.1%
Revenue, next fiscal year $6.17BFY2026 $56.08BFY2026 $15.88BFY2026
Revenue growth, next FY -4.1%FY2026 -2.8%FY2026 +5.5%FY2026
Revenue growth, the year after +29.2% +6.2% +9.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSLFPRUEQH
Held by institutions 44.7% 62.9% 95.4%
Institutions holding 491 1,420 482
Change in shares held, QoQ +1.3% +1.0% +14.2%
Institutions buying 256 700 213
Institutions selling 130 471 205
Buyers to sellers 1.97 1.49 1.04

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SLFPRUEQH
SLF 1.00 0.37 0.46
PRU 0.37 1.00 0.57
EQH 0.46 0.57 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SLF, PRU and EQH?

Prudential Financial (PRU) is the largest by market capitalisation: Sun Life Financial (SLF) $40.63B, Prudential Financial (PRU) $41.96B, Equitable Holdings (EQH) $14.20B.

Which stock is cheaper, SLF, PRU and EQH?

Equitable Holdings (EQH) trades on the lowest price-to-earnings ratio (Sun Life Financial (SLF) 19.2x, Prudential Financial (PRU) 10.9x, Equitable Holdings (EQH) 9.9x). On next year's consensus earnings, Equitable Holdings (EQH) is cheapest (Sun Life Financial (SLF) 12.1x, Prudential Financial (PRU) 9.2x, Equitable Holdings (EQH) 7.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Equitable Holdings (EQH) grew revenue fastest over the trailing twelve months: Prudential Financial (PRU) +6.5%, Equitable Holdings (EQH) +8.7%.

Which company is more profitable?

Equitable Holdings (EQH) has the highest net margin (Prudential Financial (PRU) 6.3%, Equitable Holdings (EQH) 11.1%). On return on invested capital, Equitable Holdings (EQH) leads (Sun Life Financial (SLF) 10.6%, Prudential Financial (PRU) 17.1%, Equitable Holdings (EQH) 61.4%).

Which stock has performed better?

Over the past year Sun Life Financial (SLF) returned the most: Sun Life Financial (SLF) +19.0%, Prudential Financial (PRU) +17.1%, Equitable Holdings (EQH) +16.9%. Over five years, Equitable Holdings (EQH) compounded fastest (Sun Life Financial (SLF) +5.3%/yr, Prudential Financial (PRU) +2.0%/yr, Equitable Holdings (EQH) +8.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Sun Life Financial (SLF) has the highest dividend yield: Sun Life Financial (SLF) 5.12%, Prudential Financial (PRU) 4.54%, Equitable Holdings (EQH) 2.16%.

Which stock is riskier?

By one-year price volatility, Sun Life Financial (SLF) has been the steadiest (Sun Life Financial (SLF) 21.8%, Prudential Financial (PRU) 23.8%, Equitable Holdings (EQH) 33.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SLF, PRU and EQH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Equitable Holdings (EQH) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.