SIRI vs NWSA vs SGA Stock Comparison

Sirius Xm Holdings, News and Saga Communications Prices as of Oct 23, 2026 Peers: Industry group
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SIRI Sirius Xm Holdings Inc.
$27.63 +5.1% 1M +29.6% 1Y
Market cap
$9.23B
P/E
10.5x
Revenue (TTM)
$8.60B
Div. yield
0.04%
Radio Broadcasting Communication Services
5 wins
NWSA News Corp
$30.74 +9.3% 1M +16.4% 1Y
Market cap
$17.01B
P/E
29.7x
Revenue (TTM)
$9.03B
Div. yield
–
Publishing Communication Services
6 wins
SGA Saga Communications Inc
$8.20 -5.6% 1M -34.7% 1Y
Market cap
$50.28M
P/E
–
Revenue (TTM)
$103.94M
Div. yield
0.13%
Radio Broadcasting Communication Services
1 win

Head to Head

12 decided of 12

News leads on 6 of the 12 questions below (News 6, Sirius Xm Holdings 5, Saga Communications 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSIRINWSASGALeader
Larger companyMarket capitalisation $9.23B $17.01B $50.28M NWSA
Cheaper on earningsLower P/E, profitable companies only 10.5x 29.7x -5.7x SIRI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.8x 24.6x — SIRI
Faster revenue growthRevenue growth, trailing twelve months +0.4% +6.8% -5.8% NWSA
More profitableNet margin, trailing twelve months 10.2% 6.3% -8.5% SIRI
Better return on capitalReturn on invested capital 5.8% 6.6% -6.3% NWSA
Less leveragedLower net debt / EBITDA 4.1x -0.1x 2.9x NWSA
Higher dividend yieldTrailing dividend yield 0.04% 0.00% 0.13% SGA
Better 1-year returnPrice return, last 12 months +29.6% +16.4% -34.7% SIRI
Better 5-year returnAnnualised price return, 5 years -14.6%/yr +5.0%/yr -18.9%/yr NWSA
Less volatileAnnualised volatility, 1 year 33.3% 26.2% 32.0% NWSA
Higher overall scoreMean of the five percentile scores vs peers 75/100 69/100 40/100 SIRI

Percentile Scorecard

SIRINWSASGA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSIRINWSASGA
Valuation 93 #5 of 54 57 #24 of 54 47 #29 of 54
Growth 73 #13 of 45 93 #4 of 45 0 #45 of 45
Profitability 86 #7 of 43 79 #10 of 43 21 #34 of 43
Financial Health 51 #31 of 62 87 #9 of 62 80 #13 of 62
Shareholder Returns 72 #8 of 26 32 #18 of 26 52 #13 of 26
Overall 75 69 40
  • SIRI ranked among 63 companies in Advertising and Media
  • NWSA ranked among 63 companies in Advertising and Media
  • SGA ranked among 63 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSIRINWSASGASPY
1 month +5.1%+9.3%-5.6% -1.0%
3 months -7.3%+14.9%-4.4% +2.9%
6 months +3.8%+17.3%-30.3% +6.4%
Year to date +38.2%+17.7%-28.4% +11.4%
1 year +29.6%+16.4%-34.7% +13.1%
3 years -37.8%+43.2%-57.4% +79.4%
3 years, per year -14.6%+12.7%-24.8% +21.5%
5 years -54.5%+27.7%-65.0% +67.7%
5 years, per year -14.6%+5.0%-18.9% +10.9%
10 years -33.4%+129.2%-82.3% +255.2%
10 years, per year -4.0%+8.7%-15.9% +13.5%

Risk

MeasureSIRINWSASGASPY
Volatility, 1Y 33.3%26.2%32.0% 12.7%
Downside volatility, 1Y 29.2%27.6%32.2% 12.7%
Beta vs S&P 500, 1Y 0.260.190.25 1.00
Return / volatility, 1Y 0.890.63-1.08 1.03
Max drawdown, 5Y -75.2%-38.7%-72.1% -25.4%
From 52-week high -15.2%-1.4%-35.6% -2.5%
52-week high $32.59$31.19$12.74 $779.14
52-week low $19.92$22.40$8.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSIRINWSASGA
P/E now vs peer median 10.6xmedian 18.8x 29.9xmedian 18.8x -5.6xmedian 18.8x
P/S now vs peer median 1.1xmedian 0.7x 1.9xmedian 0.7x 0.5xmedian 0.7x
EV/EBITDA now vs peer median 8.2xmedian 11.1x 11.1xmedian 11.1x -3.8xmedian 11.1x
P/FCF now vs peer median 6.0xmedian 9.4x 21.1xmedian 9.4x -51.9xmedian 9.4x
P/B now vs peer median 0.8xmedian 1.6x 1.9xmedian 1.6x 0.4xmedian 1.6x
PEG now vs peer median -2.20median 0.44 0.51median 0.44 0.13median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSIRINWSASGA
Revenue $8.60B $9.03B $103.94M
Gross profit $5.74B – –
Operating income $1.65B – -$12.79M
Net income $880.00M $743.00M -$8.89M
Free cash flow $1.55B $811.00M -$1.00M
R&D $259.00M – –
EPS (diluted) $2.57 $1.03 $-1.46
Cash & equivalents $174.00M $2.10B $18.38M
Total debt $9.46B $1.99B $20.00M
Shares (diluted) 342.00M 558.40M 6.10M
Enterprise value $8.81B $8.49B -$66.07M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSIRINWSASGA
P/E 10.6x 29.9x -5.6x
P/FCF 6.0x 21.1x -51.9x
P/Operating cash flow 4.4x 13.8x 25.2x
P/S 1.1x 1.9x 0.5x
P/B 0.8x 1.9x 0.4x
P/Tangible book 2.8x 2.3x 0.9x
EV/EBITDA 8.2x 11.1x -3.8x
EV/EBIT 11.3x 16.3x -2.3x
EV/Revenue 2.2x 1.9x 0.3x
EV/FCF 12.0x 21.0x -29.2x
EV/Operating cash flow 8.8x 13.7x 14.2x
PEG (3Y EPS CAGR) -2.20 0.51 0.13

Growth

14 metrics
MetricSIRINWSASGA
Revenue growth (1Y) 0.4% 6.8% -5.8%
Revenue CAGR (3Y) -1.3% 4.1% -3.2%
Gross profit growth (1Y) 0.2% – –
Gross profit CAGR (3Y) -2.0% – –
Operating income growth (1Y) 200.1% – -835.3%
Operating income CAGR (3Y) -3.0% – -46.5%
Net income growth (1Y) 138.9% -44.6% -525.4%
Net income CAGR (3Y) -6.0% 58.4% -45.1%
EPS growth (1Y) 152.2% -50.4% -531.0%
EPS CAGR (3Y) -4.8% 58.6% -44.9%
Operating cash flow growth (1Y) 18.4% 26.5% -80.9%
Operating cash flow CAGR (3Y) 3.6% 16.8% -49.3%
Free cash flow growth (1Y) 46.0% 42.0% -113.1%
Free cash flow CAGR (3Y) 5.2% 23.6% -27.9%

Profitability

14 metrics
MetricSIRINWSASGA
Gross margin 66.8% – –
EBITDA margin 26.3% 17.0% -7.5%
Operating margin 19.1% – -12.3%
Pretax margin 13.5% 11.6% -11.3%
Net margin 10.2% 6.3% -8.5%
FCF margin 18.0% 9.0% -1.0%
Operating cash flow margin 24.4% 13.7% 2.0%
Return on equity 7.4% 8.0% -6.0%
Return on assets 3.2% 4.8% -4.5%
Return on invested capital 5.8% 6.6% -6.3%
Return on capital employed 6.7% 8.2% -7.2%
Asset turnover 0.3x 0.6x 0.5x
Cash conversion (OCF / net income) 2.4x 1.7x -0.2x
Stock comp / revenue 2.1% – 2.0%

Financial Health

11 metrics
MetricSIRINWSASGA
Debt / assets 34.8% 12.8% 2.5%
Debt / equity 0.8x 0.2x 0.0x
Net debt / EBITDA 4.1x -0.1x 2.9x
Debt / FCF 6.1x 2.5x -5.0x
Liabilities / assets 56.2% 40.6% 24.7%
Equity / assets 43.8% 59.4% 75.3%
Interest coverage 3.7x – -31.7x
Current ratio 0.5x 1.6x 2.2x
Quick ratio 0.4x 1.4x 2.0x
Cash ratio 0.1x 0.8x 1.3x
Altman Z-score 1.43 2.53 1.89

Shareholder Returns

7 metrics
MetricSIRINWSASGA
Dividend yield 3.9% 0.7% 12.2%
Net buyback yield 1.0% 3.7% 0.8%
Shareholder yield 4.9% 4.4% 13.0%
Payout ratio (earnings) 41.4% – -72.0%
Payout ratio (FCF) 23.5% – -636.9%
Dividend growth (1Y) 24.7% – 0.8%
Dividend CAGR (3Y) 35.8% – -40.6%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSIRINWSASGA
Forward P/E 8.8xFY2026 24.6xFY2027 –
EPS, next fiscal year $3.15FY2026 $1.25FY2027 $-0.50FY2026
EPS growth, next FY +41.3%FY2026 +5.9%FY2027 –
EPS growth, the year after +0.3% +30.4% –
Revenue, next fiscal year $8.83BFY2026 $9.16BFY2027 $109.59MFY2026
Revenue growth, next FY +3.2%FY2026 +1.4%FY2027 +2.3%FY2026
Revenue growth, the year after +4.2% +4.1% +1.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSIRINWSASGA
Held by institutions 83.6% 100.0% 56.0%
Institutions holding 594 636 28
Change in shares held, QoQ +8.9% -3.3% +0.5%
Institutions buying 312 344 14
Institutions selling 149 189 5
Buyers to sellers 2.09 1.82 2.80

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SIRINWSASGA
SIRI 1.00 0.29 -0.01
NWSA 0.29 1.00 0.05
SGA -0.01 0.05 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, SIRI, NWSA and SGA?

News (NWSA) is the largest by market capitalisation: Sirius Xm Holdings (SIRI) $9.23B, News (NWSA) $17.01B, Saga Communications (SGA) $50.28M.

Which stock is cheaper, SIRI, NWSA and SGA?

Sirius Xm Holdings (SIRI) trades on the lowest price-to-earnings ratio (Sirius Xm Holdings (SIRI) 10.5x, News (NWSA) 29.7x, Saga Communications (SGA) -5.7x). On next year's consensus earnings, Sirius Xm Holdings (SIRI) is cheapest (Sirius Xm Holdings (SIRI) 8.8x, News (NWSA) 24.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

News (NWSA) grew revenue fastest over the trailing twelve months: Sirius Xm Holdings (SIRI) +0.4%, News (NWSA) +6.8%, Saga Communications (SGA) -5.8%.

Which company is more profitable?

Sirius Xm Holdings (SIRI) has the highest net margin (Sirius Xm Holdings (SIRI) 10.2%, News (NWSA) 6.3%, Saga Communications (SGA) -8.5%). On return on invested capital, News (NWSA) leads (Sirius Xm Holdings (SIRI) 5.8%, News (NWSA) 6.6%, Saga Communications (SGA) -6.3%).

Which stock has performed better?

Over the past year Sirius Xm Holdings (SIRI) returned the most: Sirius Xm Holdings (SIRI) +29.6%, News (NWSA) +16.4%, Saga Communications (SGA) -34.7%. Over five years, News (NWSA) compounded fastest (Sirius Xm Holdings (SIRI) -14.6%/yr, News (NWSA) +5.0%/yr, Saga Communications (SGA) -18.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Saga Communications (SGA) has the highest dividend yield: Sirius Xm Holdings (SIRI) 0.04%, News (NWSA) 0.00%, Saga Communications (SGA) 0.13%. News (NWSA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, News (NWSA) has been the steadiest (Sirius Xm Holdings (SIRI) 33.3%, News (NWSA) 26.2%, Saga Communications (SGA) 32.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SIRI, NWSA and SGA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, News (NWSA) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.