SBGI vs VSNT vs NMAX Stock Comparison

Sinclair, Versant Media and Newsmax Prices as of Oct 27, 2026 Peers: Industry group
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SBGI Sinclair, Inc.
$12.08 -5.5% 1M -9.4% 1Y
Market cap
$871.66M
P/E
16.8x
Revenue (TTM)
$3.26B
Div. yield
8.28%
Television Broadcasting Communication Services
4 wins
VSNT Versant Media Group, Inc.
$30.85 -5.9% 1M
Market cap
$4.29B
P/E
20.6x
Revenue (TTM)
—
Div. yield
3.70%
Television Broadcasting Communication Services
4 wins
NMAX Newsmax Inc.
$7.96 -26.7% 1M -22.3% 1Y
Market cap
$1.02B
P/E
–
Revenue (TTM)
$198.07M
Div. yield
–
Television Broadcasting Communication Services
1 win

Head to Head

9 decided of 12

Versant Media leads on 4 of the 12 questions below (Versant Media 4, Sinclair 4, Newsmax 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSBGIVSNTNMAXLeader
Larger companyMarket capitalisation $871.66M $4.29B $1.02B VSNT
Cheaper on earningsLower P/E, profitable companies only 16.8x 20.6x -12.9x SBGI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 9.7x 7.2x — VSNT
Faster revenue growthRevenue growth, trailing twelve months -6.5% — +8.3% NMAX
More profitableNet margin, trailing twelve months 1.6% — -40.1% SBGI
Better return on capitalReturn on invested capital 4.7% — — –
Less leveragedLower net debt / EBITDA 7.5x — — –
Higher dividend yieldTrailing dividend yield 8.28% 3.70% — SBGI
Better 1-year returnPrice return, last 12 months -9.4% — -22.3% SBGI
Better 5-year returnAnnualised price return, 5 years -14.6%/yr — — –
Less volatileAnnualised volatility, 1 year 45.5% 41.4% 77.7% VSNT
Higher overall scoreMean of the five percentile scores vs peers 45/100 65/100 32/100 VSNT

Percentile Scorecard

SBGIVSNTNMAX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSBGIVSNTNMAX
Valuation 69 #17 of 53 81 #11 of 53 2 #52 of 53
Growth 16 #37 of 44 – 51 #22 of 44
Profitability 61 #17 of 42 – 12 #37 of 42
Financial Health 33 #41 of 61 83 #11 of 61 63 #23 of 61
Shareholder Returns 44 #15 of 26 32 #18 of 26 –
Overall 45 65 32
  • SBGI ranked among 61 companies in Advertising and Media
  • VSNT ranked among 61 companies in Advertising and Media
  • NMAX ranked among 61 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSBGIVSNTNMAXSPY
1 month -5.5%-5.9%-26.7% -0.2%
3 months -14.4%-17.2%-0.1% +3.9%
6 months -23.1%-21.2%+32.7% +8.2%
Year to date -21.0%-31.4%+3.0% +12.9%
1 year -9.4%—-22.3% +12.3%
3 years +20.2%—— +87.4%
3 years, per year +6.3%—— +23.3%
5 years -54.6%—— +67.9%
5 years, per year -14.6%—— +10.9%
10 years -51.3%—— +261.1%
10 years, per year -6.9%—— +13.7%

Risk

MeasureSBGIVSNTNMAXSPY
Volatility, 1Y 45.5%41.4%77.7% 12.7%
Downside volatility, 1Y 42.0%46.7%79.5% 12.7%
Beta vs S&P 500, 1Y 0.290.431.64 1.00
Return / volatility, 1Y -0.21—-0.29 0.97
Max drawdown, 5Y -67.8%-42.2%-97.8% -25.4%
From 52-week high -28.9%-35.0%-30.4% -1.2%
52-week high $17.00$47.45$11.43 $779.14
52-week low $11.97$27.42$5.16 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSBGIVSNTNMAX
P/E now vs peer median 16.8xmedian 18.4x 20.6xmedian 18.4x -12.9xmedian 18.4x
P/S now vs peer median 0.3xmedian 0.6x 2.6xmedian 0.6x 5.2xmedian 0.6x
EV/EBITDA now vs peer median 9.4xmedian 10.5x —median 10.5x -12.2xmedian 10.5x
P/FCF now vs peer median 9.2xmedian 9.0x —median 9.0x —median 9.0x
P/B now vs peer median 2.3xmedian 1.5x 0.5xmedian 1.5x 9.0xmedian 1.5x
PEG now vs peer median -0.47median 0.44 —median 0.44 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSBGIVSNTNMAX
Revenue $3.26B – $198.07M
Gross profit – – $78.29M
Operating income $215.00M – -$86.98M
Net income $54.00M – -$79.40M
Free cash flow $95.00M – –
EPS (diluted) $0.72 – $-0.61
Cash & equivalents $604.00M $1.48B $25.88M
Total debt $4.06B $2.95B –
Shares (diluted) 72.16M 141.30M 129.29M
Enterprise value -$2.04B $2.93B $928.58M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSBGIVSNTNMAX
P/E 16.8x 20.6x -12.9x
P/FCF 9.2x – –
P/Operating cash flow 5.1x – –
P/S 0.3x 2.6x 5.2x
P/B 2.3x 0.5x 9.0x
P/Tangible book 2.4x 0.6x 9.0x
EV/EBITDA 9.4x – -12.2x
EV/EBIT 20.1x – -11.5x
EV/Revenue 1.3x – 5.0x
EV/FCF 45.5x – –
EV/Operating cash flow 25.3x – –
PEG (3Y EPS CAGR) -0.47 – –

Growth

14 metrics
MetricSBGIVSNTNMAX
Revenue growth (1Y) -6.5% – 8.3%
Revenue CAGR (3Y) -0.9% – –
Gross profit growth (1Y) – – -4.1%
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) -55.2% – 14.9%
Operating income CAGR (3Y) -20.3% – –
Net income growth (1Y) -1.8% – 27.2%
Net income CAGR (3Y) -34.8% – –
EPS growth (1Y) 0.3% – 27.7%
EPS CAGR (3Y) -35.5% – –
Operating cash flow growth (1Y) -68.0% – –
Operating cash flow CAGR (3Y) -38.5% – –
Free cash flow growth (1Y) -79.4% – –
Free cash flow CAGR (3Y) -46.9% – –

Profitability

14 metrics
MetricSBGIVSNTNMAX
Gross margin – – 39.5%
EBITDA margin 14.2% – -41.2%
Operating margin 6.6% – -43.9%
Pretax margin 0.6% – -40.1%
Net margin 1.6% – -40.1%
FCF margin 2.9% – –
Operating cash flow margin 5.3% – –
Return on equity 15.8% – -72.4%
Return on assets 1.1% – -33.8%
Return on invested capital 4.7% – –
Return on capital employed 4.4% – -57.8%
Asset turnover 0.6x – 0.8x
Cash conversion (OCF / net income) 3.2x – –
Stock comp / revenue 1.6% – –

Financial Health

11 metrics
MetricSBGIVSNTNMAX
Debt / assets 74.1% 23.2% –
Debt / equity 10.7x 0.4x –
Net debt / EBITDA 7.5x – –
Debt / FCF 42.7x – –
Liabilities / assets 93.1% 35.4% 50.9%
Equity / assets 6.9% 64.6% 49.1%
Interest coverage 0.6x – -4,632x
Current ratio 1.9x 2.4x 2.4x
Quick ratio 1.8x 2.3x 0.8x
Cash ratio 0.8x 1.2x 0.3x
Altman Z-score 0.91 – 3.48

Shareholder Returns

7 metrics
MetricSBGIVSNTNMAX
Dividend yield 8.3% 3.7% –
Net buyback yield – – –
Shareholder yield 8.3% 3.7% –
Payout ratio (earnings) 131.5% – –
Payout ratio (FCF) 74.7% – –
Dividend growth (1Y) 6.0% – –
Dividend CAGR (3Y) 1.4% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSBGIVSNTNMAX
Forward P/E 9.7xFY2026 7.2xFY2026 –
EPS, next fiscal year $1.24FY2026 $4.28FY2026 $-0.01FY2026
EPS growth, next FY – -24.8%FY2026 –
EPS growth, the year after -196.0% +64.7% –
Revenue, next fiscal year $3.73BFY2026 $6.65BFY2026 $203.04MFY2026
Revenue growth, next FY +17.8%FY2026 -0.6%FY2026 +7.3%FY2026
Revenue growth, the year after -17.3% -3.9% +24.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSBGIVSNTNMAX
Held by institutions 44.4% 86.7% 28.5%
Institutions holding 178 792 233
Change in shares held, QoQ +6.0% +4.0% +13.5%
Institutions buying 113 302 110
Institutions selling 36 311 37
Buyers to sellers 3.14 0.97 2.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SBGIVSNTNMAX
SBGI 1.00 0.36 0.35
VSNT 0.36 1.00 0.20
NMAX 0.35 0.20 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SBGI, VSNT and NMAX?

Versant Media (VSNT) is the largest by market capitalisation: Sinclair (SBGI) $871.66M, Versant Media (VSNT) $4.29B, Newsmax (NMAX) $1.02B.

Which stock is cheaper, SBGI, VSNT and NMAX?

Sinclair (SBGI) trades on the lowest price-to-earnings ratio (Sinclair (SBGI) 16.8x, Versant Media (VSNT) 20.6x, Newsmax (NMAX) -12.9x). On next year's consensus earnings, Versant Media (VSNT) is cheapest (Sinclair (SBGI) 9.7x, Versant Media (VSNT) 7.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Newsmax (NMAX) grew revenue fastest over the trailing twelve months: Sinclair (SBGI) -6.5%, Newsmax (NMAX) +8.3%.

Which company is more profitable?

Sinclair (SBGI) has the highest net margin (Sinclair (SBGI) 1.6%, Newsmax (NMAX) -40.1%).

Which stock has performed better?

Over the past year Sinclair (SBGI) returned the most: Sinclair (SBGI) -9.4%, Newsmax (NMAX) -22.3%. Returns are price only, before dividends.

Which pays a higher dividend?

Sinclair (SBGI) has the highest dividend yield: Sinclair (SBGI) 8.28%, Versant Media (VSNT) 3.70%. Newsmax (NMAX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Versant Media (VSNT) has been the steadiest (Sinclair (SBGI) 45.5%, Versant Media (VSNT) 41.4%, Newsmax (NMAX) 77.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SBGI, VSNT and NMAX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Versant Media (VSNT) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.