REBN vs SBUX vs CMG Stock Comparison

Reborn Coffee, Starbucks and Chipotle Mexican Grill Prices as of Oct 29, 2026 Peers: Industry group
REBN Reborn Coffee, Inc.
$1.57 +5.4% 1M -23.8% 1Y
Market cap
$12.98M
P/E
–
Revenue (TTM)
$12.72M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
2 wins
SBUX Starbucks Corp
$105.51 +10.6% 1M +25.4% 1Y
Market cap
$118.26B
P/E
46.8x
Revenue (TTM)
$37.91B
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
4 wins
CMG Chipotle Mexican Grill Inc
$31.27 -1.9% 1M -21.4% 1Y
Market cap
$40.66B
P/E
29.5x
Revenue (TTM)
$12.71B
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
2 wins

Head to Head

8 decided of 12

Starbucks leads on 4 of the 12 questions below (Starbucks 4, Chipotle Mexican Grill 2, Reborn Coffee 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionREBNSBUXCMGLeader
Larger companyMarket capitalisation $12.98M $118.26B $40.66B SBUX
Cheaper on earningsLower P/E, profitable companies only -1.4x 46.8x 29.5x CMG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 0.8x 42.9x 29.2x REBN
Faster revenue growthRevenue growth, trailing twelve months +93.8% +2.0% +7.9% REBN
More profitableNet margin, trailing twelve months -75.1% — — –
Better return on capitalReturn on invested capital -82.9% — — –
Less leveragedLower net debt / EBITDA -0.8x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -23.8% +25.4% -21.4% SBUX
Better 5-year returnAnnualised price return, 5 years — -0.1%/yr -2.6%/yr SBUX
Less volatileAnnualised volatility, 1 year 108.4% 27.5% 45.7% SBUX
Higher overall scoreMean of the five percentile scores vs peers 22/100 28/100 44/100 CMG

Percentile Scorecard

REBNSBUXCMG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisREBNSBUXCMG
Valuation 2 #49 of 50 6 #47 of 50 16 #42 of 50
Growth 78 #11 of 47 22 #37 of 47 39 #29 of 47
Profitability 0 #46 of 46 64 #17 of 46 67 #16 of 46
Financial Health 6 #48 of 51 8 #47 of 51 54 #24 of 51
Shareholder Returns – 42 #19 of 32 –
Overall 22 28 44
  • REBN ranked among 53 companies in Restaurants
  • SBUX ranked among 53 companies in Restaurants
  • CMG ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodREBNSBUXCMGSPY
1 month +5.4%+10.6%-1.9% +0.7%
3 months +13.8%-0.3%-18.8% +3.7%
6 months -36.4%+0.2%-8.0% +7.1%
Year to date +5.4%+25.3%-15.5% +12.8%
1 year -23.8%+25.4%-21.4% +11.9%
3 years -50.8%+13.3%-18.1% +85.2%
3 years, per year -21.1%+4.2%-6.5% +22.8%
5 years —-0.5%-12.1% +67.6%
5 years, per year —-0.1%-2.6% +10.9%
10 years —+97.1%+322.6% +262.0%
10 years, per year —+7.0%+15.5% +13.7%

Risk

MeasureREBNSBUXCMGSPY
Volatility, 1Y 108.4%27.5%45.7% 12.7%
Downside volatility, 1Y 104.0%24.9%50.6% 12.6%
Beta vs S&P 500, 1Y 1.900.530.59 1.00
Return / volatility, 1Y -0.220.92-0.47 0.94
Max drawdown, 5Y -98.2%-40.2%-59.9% -25.4%
From 52-week high -45.1%-2.8%-23.5% -1.2%
52-week high $2.86$108.55$40.87 $779.14
52-week low $0.70$79.60$27.51 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleREBNSBUXCMG
P/E now vs peer median -1.3xmedian 21.0x 47.6xmedian 21.0x 29.0xmedian 21.0x
P/S now vs peer median 1.1xmedian 1.1x 3.2xmedian 1.1x 3.1xmedian 1.1x
EV/EBITDA now vs peer median -3.3xmedian 12.8x —median 12.8x —median 12.8x
P/FCF now vs peer median —median 17.6x 29.7xmedian 17.6x 25.7xmedian 17.6x
P/B now vs peer median 18.4xmedian 3.4x -15.7xmedian 3.4x 16.1xmedian 3.4x
PEG now vs peer median -0.06median 0.93 -3.20median 0.93 3.46median 0.93

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsREBNSBUXCMG
Revenue $12.72M $37.91B $12.71B
Gross profit $5.97M – –
Operating income -$5.67M $3.69B $1.79B
Net income -$9.66M – $1.38B
EPS (diluted) $-1.16 $2.21 $1.08
Cash & equivalents $309.88K $3.68B $634.21M
Total debt $11.15M – –
Shares (diluted) 8.21M 1.14B 1.28B
Enterprise value $9.95M $118.26B $40.66B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricREBNSBUXCMG
P/E -1.3x 47.6x 29.0x
P/FCF – 29.7x 25.7x
P/Operating cash flow – 24.1x 16.9x
P/S 1.1x 3.2x 3.1x
P/B 18.4x -15.7x 16.1x
P/Tangible book 18.4x -15.3x 16.1x
EV/EBITDA -3.3x – –
EV/EBIT -3.1x – –
EV/Revenue 1.4x 3.2x 3.1x
EV/FCF – – –
EV/Operating cash flow – 24.1x 16.9x
PEG (3Y EPS CAGR) -0.06 -3.20 3.46

Growth

14 metrics
MetricREBNSBUXCMG
Revenue growth (1Y) 93.8% 2.0% 7.9%
Revenue CAGR (3Y) 43.1% 1.8% 10.1%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) 11.4% – –
Operating income growth (1Y) 33.4% 25.7% -7.1%
Operating income CAGR (3Y) -10.6% -14.3% 6.4%
Net income growth (1Y) 3.7% – -10.4%
Net income CAGR (3Y) -30.9% – 5.6%
EPS growth (1Y) 46.2% 35.6% -6.1%
EPS CAGR (3Y) 23.5% -14.9% 8.4%
Operating cash flow growth (1Y) – 5.1% 6.0%
Operating cash flow CAGR (3Y) – -6.0% 6.9%
Free cash flow growth (1Y) – – –
Free cash flow CAGR (3Y) – – –

Profitability

14 metrics
MetricREBNSBUXCMG
Gross margin 46.9% – –
EBITDA margin -42.2% – –
Operating margin -44.6% – –
Pretax margin -72.8% – –
Net margin -75.1% – –
FCF margin – – –
Operating cash flow margin – 13.2% 18.5%
Return on equity -354.1% – –
Return on assets -76.3% 8.9% –
Return on invested capital -82.9% – –
Return on capital employed -176.6% – –
Asset turnover 1.0x 1.3x 1.4x
Cash conversion (OCF / net income) – – 1.7x
Stock comp / revenue – 1.0% 0.9%

Financial Health

11 metrics
MetricREBNSBUXCMG
Debt / assets 38.8% – –
Debt / equity 6.2x – –
Net debt / EBITDA -0.8x – –
Debt / FCF – – –
Liabilities / assets 93.8% 127.0% 74.0%
Equity / assets 6.2% -27.0% 26.0%
Interest coverage -314.7x – –
Current ratio 0.7x 0.8x 0.8x
Quick ratio 0.5x – –
Cash ratio 0.0x – –
Altman Z-score -4.27 – –

Shareholder Returns

7 metrics
MetricREBNSBUXCMG
Dividend yield – 2.4% –
Net buyback yield – – –
Shareholder yield – 2.4% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusREBNSBUXCMG
Forward P/E 0.8xFY2026 42.9xFY2026 29.2xFY2026
EPS, next fiscal year $2.07FY2026 $2.46FY2026 $1.07FY2026
EPS growth, next FY – +15.5%FY2026 -8.5%FY2026
EPS growth, the year after -72.0% +21.5% +19.6%
Revenue, next fiscal year $35.97MFY2026 $35.66BFY2026 $13.54BFY2026
Revenue growth, next FY +344.4%FY2026 -4.1%FY2026 +13.5%FY2026
Revenue growth, the year after +9.0% +5.4% +9.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersREBNSBUXCMG
Held by institutions – 85.6% 89.5%
Institutions holding – 2,402 1,198
Change in shares held, QoQ – +4.9% +0.3%
Institutions buying – 1,098 511
Institutions selling – 992 527
Buyers to sellers – 1.11 0.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

REBNSBUXCMG
REBN 1.00 0.09 0.17
SBUX 0.09 1.00 0.36
CMG 0.17 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, REBN, SBUX and CMG?

Starbucks (SBUX) is the largest by market capitalisation: Reborn Coffee (REBN) $12.98M, Starbucks (SBUX) $118.26B, Chipotle Mexican Grill (CMG) $40.66B.

Which stock is cheaper, REBN, SBUX and CMG?

Chipotle Mexican Grill (CMG) trades on the lowest price-to-earnings ratio (Reborn Coffee (REBN) -1.4x, Starbucks (SBUX) 46.8x, Chipotle Mexican Grill (CMG) 29.5x). On next year's consensus earnings, Reborn Coffee (REBN) is cheapest (Reborn Coffee (REBN) 0.8x, Starbucks (SBUX) 42.9x, Chipotle Mexican Grill (CMG) 29.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reborn Coffee (REBN) grew revenue fastest over the trailing twelve months: Reborn Coffee (REBN) +93.8%, Starbucks (SBUX) +2.0%, Chipotle Mexican Grill (CMG) +7.9%.

Which stock has performed better?

Over the past year Starbucks (SBUX) returned the most: Reborn Coffee (REBN) -23.8%, Starbucks (SBUX) +25.4%, Chipotle Mexican Grill (CMG) -21.4%. Over five years, Starbucks (SBUX) compounded fastest (Starbucks (SBUX) -0.1%/yr, Chipotle Mexican Grill (CMG) -2.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Starbucks (SBUX) has been the steadiest (Reborn Coffee (REBN) 108.4%, Starbucks (SBUX) 27.5%, Chipotle Mexican Grill (CMG) 45.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, REBN, SBUX and CMG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Starbucks (SBUX) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.