RCKY vs URBN Stock Comparison

Rocky Brands and Urban Outfitters Prices as of Oct 27, 2026 Peers: Industry group
RCKY Rocky Brands, Inc.
$44.57 -1.2% 1M +51.8% 1Y
Market cap
$367.87M
P/E
10.7x
Revenue (TTM)
$521.30M
Div. yield
–
Footwear Consumer Discretionary
3 wins
URBN Urban Outfitters Inc
$90.73 +20.4% 1M +34.1% 1Y
Market cap
$7.73B
P/E
13.6x
Revenue (TTM)
$6.47B
Div. yield
–
Apparel Retail Consumer Discretionary
5 wins

Head to Head

8 decided of 12

Urban Outfitters leads on 5 of the 12 questions below (Urban Outfitters 5, Rocky Brands 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionRCKYURBNLeader
Larger companyMarket capitalisation $367.87M $7.73B URBN
Cheaper on earningsLower P/E, profitable companies only 10.7x 13.6x RCKY
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.5x 13.7x RCKY
Faster revenue growthRevenue growth, trailing twelve months +10.8% +11.0% URBN
More profitableNet margin, trailing twelve months — 8.8% –
Better return on capitalReturn on invested capital — — –
Less leveragedLower net debt / EBITDA — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +51.8% +34.1% RCKY
Better 5-year returnAnnualised price return, 5 years -3.6%/yr +23.4%/yr URBN
Less volatileAnnualised volatility, 1 year 50.3% 42.8% URBN
Higher overall scoreMean of the five percentile scores vs peers 69/100 78/100 URBN

Percentile Scorecard

RCKYURBN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisRCKYURBN
Valuation 82 #9 of 45 59 #43 of 104
Growth 83 #8 of 43 80 #21 of 99
Profitability – 81 #19 of 98
Financial Health 82 #10 of 52 85 #18 of 112
Shareholder Returns 27 #25 of 34 85 #12 of 72
Overall 69 78
  • RCKY ranked among 52 companies in Apparel and Luxury
  • URBN ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodRCKYURBNSPY
1 month -1.2%+20.4% -0.2%
3 months +4.3%+20.7% +3.9%
6 months +1.7%+30.0% +8.2%
Year to date +52.0%+20.6% +12.9%
1 year +51.8%+34.1% +12.3%
3 years +242.6%+168.3% +87.4%
3 years, per year +50.8%+39.0% +23.3%
5 years -16.7%+186.0% +67.9%
5 years, per year -3.6%+23.4% +10.9%
10 years +318.5%+170.8% +261.1%
10 years, per year +15.4%+10.5% +13.7%

Risk

MeasureRCKYURBNSPY
Volatility, 1Y 50.3%42.8% 12.7%
Downside volatility, 1Y 40.9%39.0% 12.7%
Beta vs S&P 500, 1Y 0.610.95 1.00
Return / volatility, 1Y 1.030.79 0.97
Max drawdown, 5Y -78.1%-52.2% -25.4%
From 52-week high -12.2%0.0% -1.2%
52-week high $50.78$90.73 $779.14
52-week low $28.19$59.57 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleRCKYURBN
P/E now vs peer median 9.7xmedian 16.4x 13.7xmedian 16.7x
P/S now vs peer median 0.6xmedian 0.7x 1.2xmedian 0.5x
EV/EBITDA now vs peer median —median 9.9x 8.1xmedian 9.0x
P/FCF now vs peer median 20.7xmedian 12.0x 26.3xmedian 16.5x
P/B now vs peer median 1.2xmedian 2.2x 2.7xmedian 1.7x
PEG now vs peer median 0.20median 0.64 0.34median 0.72

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsRCKYURBN
Revenue $521.30M $6.47B
Gross profit $226.46M $2.43B
Operating income $51.08M $731.44M
Net income – $569.06M
Free cash flow – $295.21M
EPS (diluted) $4.54 $6.57
Cash & equivalents $2.29M $598.76M
Shares (diluted) 7.60M 86.67M
Enterprise value $367.87M $5.29B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricRCKYURBN
P/E 9.7x 13.7x
P/FCF 20.7x 26.3x
P/Operating cash flow – 10.9x
P/S 0.6x 1.2x
P/B 1.2x 2.7x
P/Tangible book 1.9x 2.7x
EV/EBITDA – 8.1x
EV/EBIT – 9.6x
EV/Revenue 0.6x 1.1x
EV/FCF – 23.9x
EV/Operating cash flow – 9.9x
PEG (3Y EPS CAGR) 0.20 0.34

Growth

14 metrics
MetricRCKYURBN
Revenue growth (1Y) 10.8% 11.0%
Revenue CAGR (3Y) 3.2% 9.4%
Gross profit growth (1Y) 17.5% 16.7%
Gross profit CAGR (3Y) 7.1% 16.0%
Operating income growth (1Y) 41.5% 31.4%
Operating income CAGR (3Y) 14.2% 34.9%
Net income growth (1Y) – 19.7%
Net income CAGR (3Y) – 36.1%
EPS growth (1Y) 66.6% 25.9%
EPS CAGR (3Y) 48.5% 40.0%
Operating cash flow growth (1Y) – 21.3%
Operating cash flow CAGR (3Y) – 22.9%
Free cash flow growth (1Y) – -26.0%
Free cash flow CAGR (3Y) – 11.4%

Profitability

14 metrics
MetricRCKYURBN
Gross margin – 37.5%
EBITDA margin – 13.5%
Operating margin – 11.3%
Pretax margin – 11.1%
Net margin – 8.8%
FCF margin – 4.6%
Operating cash flow margin – 11.1%
Return on equity – 20.8%
Return on assets – 11.5%
Return on invested capital – –
Return on capital employed – 19.3%
Asset turnover 1.0x 1.3x
Cash conversion (OCF / net income) – 1.3x
Stock comp / revenue – 0.5%

Financial Health

11 metrics
MetricRCKYURBN
Debt / assets – –
Debt / equity – –
Net debt / EBITDA – –
Debt / FCF – –
Liabilities / assets 46.3% 44.3%
Equity / assets 53.7% 55.7%
Interest coverage – –
Current ratio 2.7x 1.6x
Quick ratio – 0.7x
Cash ratio – 0.6x
Altman Z-score – 4.73

Shareholder Returns

7 metrics
MetricRCKYURBN
Dividend yield 1.4% –
Net buyback yield – 3.9%
Shareholder yield 1.4% 3.9%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusRCKYURBN
Forward P/E 8.5xFY2026 13.7xFY2026
EPS, next fiscal year $5.27FY2026 $6.62FY2026
EPS growth, next FY +61.7%FY2026 +21.7%FY2026
EPS growth, the year after -25.0% -3.3%
Revenue, next fiscal year $552.44MFY2026 $7.18BFY2026
Revenue growth, next FY +14.6%FY2026 +16.4%FY2026
Revenue growth, the year after -5.4% +5.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersRCKYURBN
Held by institutions 80.8% 71.7%
Institutions holding 118 416
Change in shares held, QoQ +5.3% -0.4%
Institutions buying 56 205
Institutions selling 37 150
Buyers to sellers 1.51 1.37

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

RCKYURBN
RCKY 1.00 0.28
URBN 0.28 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, RCKY and URBN?

Urban Outfitters (URBN) is the largest by market capitalisation: Rocky Brands (RCKY) $367.87M, Urban Outfitters (URBN) $7.73B.

Which stock is cheaper, RCKY and URBN?

Rocky Brands (RCKY) trades on the lowest price-to-earnings ratio (Rocky Brands (RCKY) 10.7x, Urban Outfitters (URBN) 13.6x). On next year's consensus earnings, Rocky Brands (RCKY) is cheapest (Rocky Brands (RCKY) 8.5x, Urban Outfitters (URBN) 13.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Urban Outfitters (URBN) grew revenue fastest over the trailing twelve months: Rocky Brands (RCKY) +10.8%, Urban Outfitters (URBN) +11.0%.

Which stock has performed better?

Over the past year Rocky Brands (RCKY) returned the most: Rocky Brands (RCKY) +51.8%, Urban Outfitters (URBN) +34.1%. Over five years, Urban Outfitters (URBN) compounded fastest (Rocky Brands (RCKY) -3.6%/yr, Urban Outfitters (URBN) +23.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Urban Outfitters (URBN) has been the steadiest (Rocky Brands (RCKY) 50.3%, Urban Outfitters (URBN) 42.8%). Volatility measures how widely the price swings, not the risk of the business.

Do RCKY and URBN move together?

Their daily returns over the past year have a correlation of 0.28, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, RCKY and URBN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Urban Outfitters (URBN) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.