RCKY vs DECK vs CROX Stock Comparison

Rocky Brands, Deckers Outdoor and Crocs Prices as of Nov 3, 2026 Peers: Industry group
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RCKY Rocky Brands, Inc.
$52.11 +11.5% 1M +82.8% 1Y
Market cap
$408.16M
P/E
11.8x
Revenue (TTM)
$521.30M
Div. yield
–
Footwear Consumer Discretionary
3 wins
DECK Deckers Outdoor Corp
$84.13 +6.3% 1M +3.7% 1Y
Market cap
$12.03B
P/E
11.3x
Revenue (TTM)
$5.58B
Div. yield
–
Footwear Consumer Discretionary
5 wins
CROX Crocs, Inc.
$153.61 +30.1% 1M +89.3% 1Y
Market cap
$7.54B
P/E
11.4x
Revenue (TTM)
$4.10B
Div. yield
–
Footwear Consumer Discretionary
3 wins

Head to Head

11 decided of 12

Deckers Outdoor leads on 5 of the 12 questions below (Deckers Outdoor 5, Rocky Brands 3, Crocs 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionRCKYDECKCROXLeader
Larger companyMarket capitalisation $408.16M $12.03B $7.54B DECK
Cheaper on earningsLower P/E, profitable companies only 11.8x 11.3x 11.4x DECK
Cheaper on forward earningsLower price / next fiscal year consensus EPS 9.9x 11.2x 10.4x RCKY
Faster revenue growthRevenue growth, trailing twelve months +10.8% +6.3% +0.7% RCKY
More profitableNet margin, trailing twelve months 6.6% 19.0% 16.2% DECK
Better return on capitalReturn on invested capital 10.6% — 27.2% CROX
Less leveragedLower net debt / EBITDA 1.8x — 1.1x CROX
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +82.8% +3.7% +89.3% CROX
Better 5-year returnAnnualised price return, 5 years +4.3%/yr +3.9%/yr -2.8%/yr RCKY
Less volatileAnnualised volatility, 1 year 51.4% 40.5% 49.2% DECK
Higher overall scoreMean of the five percentile scores vs peers 58/100 80/100 65/100 DECK

Percentile Scorecard

RCKYDECKCROX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisRCKYDECKCROX
Valuation 78 #11 of 47 70 #15 of 47 57 #21 of 47
Growth 68 #15 of 45 50 #23 of 45 41 #27 of 45
Profitability 58 #19 of 44 98 #2 of 44 93 #4 of 44
Financial Health 53 #25 of 52 86 #8 of 52 41 #31 of 52
Shareholder Returns 34 #24 of 36 97 #2 of 36 91 #4 of 36
Overall 58 80 65
  • RCKY ranked among 52 companies in Apparel and Luxury
  • DECK ranked among 52 companies in Apparel and Luxury
  • CROX ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodRCKYDECKCROXSPY
1 month +11.5%+6.3%+30.1% -2.0%
3 months +3.2%-15.8%+8.8% -2.2%
6 months +43.2%-14.6%+49.2% +4.2%
Year to date +77.7%-18.8%+79.6% +10.6%
1 year +82.8%+3.7%+89.3% +10.4%
3 years +152.1%-15.5%+83.0% +73.6%
3 years, per year +36.1%-5.4%+22.3% +20.2%
5 years +23.6%+21.3%-13.4% +61.6%
5 years, per year +4.3%+3.9%-2.8% +10.1%
10 years +396.3%+885.1%+1,956.4% +261.3%
10 years, per year +17.4%+25.7%+35.3% +13.7%

Risk

MeasureRCKYDECKCROXSPY
Volatility, 1Y 51.4%40.5%49.2% 12.8%
Downside volatility, 1Y 40.6%34.0%37.1% 12.8%
Beta vs S&P 500, 1Y 0.591.020.74 1.00
Return / volatility, 1Y 1.610.091.81 0.81
Max drawdown, 5Y -74.2%-65.2%-73.9% -25.4%
From 52-week high 0.0%-30.4%0.0% -3.2%
52-week high $52.11$120.94$153.61 $779.14
52-week low $28.51$77.68$73.39 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleRCKYDECKCROX
P/E now vs peer median 11.3xmedian 16.3x 10.7xmedian 16.3x 11.0xmedian 16.3x
P/S now vs peer median 0.8xmedian 0.8x 2.0xmedian 0.8x 1.7xmedian 0.8x
EV/EBITDA now vs peer median 8.2xmedian 11.2x 7.2xmedian 11.2x 8.2xmedian 11.2x
P/FCF now vs peer median 14.1xmedian 11.3x 10.7xmedian 11.3x 9.4xmedian 11.3x
P/B now vs peer median 1.4xmedian 2.3x 4.8xmedian 2.3x 5.3xmedian 2.3x
PEG now vs peer median 0.23median 0.55 0.41median 0.55 1.36median 0.55

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsRCKYDECKCROX
Revenue $521.30M $5.58B $4.10B
Gross profit $226.46M $3.29B $2.44B
Operating income $51.08M $1.32B $924.85M
Net income $34.50M $1.06B $664.36M
Free cash flow $27.87M $1.05B $753.99M
EPS (diluted) $4.53 $7.83 $13.85
Cash & equivalents $2.29M $1.21B $163.46M
Total debt $116.03M – $1.29B
Shares (diluted) 7.62M 135.30M 47.95M
Enterprise value $398.68M $5.22B $6.95B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricRCKYDECKCROX
P/E 11.3x 10.7x 11.0x
P/FCF 14.1x 10.7x 9.4x
P/Operating cash flow 11.0x 10.0x 8.7x
P/S 0.8x 2.0x 1.7x
P/B 1.4x 4.8x 5.3x
P/Tangible book 2.2x 4.9x 215.3x
EV/EBITDA 8.2x 7.2x 8.2x
EV/EBIT 9.9x 7.6x 8.9x
EV/Revenue 1.0x 1.8x 2.0x
EV/FCF 18.2x 9.5x 10.9x
EV/Operating cash flow 14.1x 8.9x 10.1x
PEG (3Y EPS CAGR) 0.23 0.41 1.36

Growth

14 metrics
MetricRCKYDECKCROX
Revenue growth (1Y) 10.8% 6.3% 0.7%
Revenue CAGR (3Y) 3.2% 12.6% 1.3%
Gross profit growth (1Y) 17.5% 8.7% 1.3%
Gross profit CAGR (3Y) 7.1% 17.3% 3.9%
Operating income growth (1Y) 41.5% 6.7% 355.5%
Operating income CAGR (3Y) 14.2% 19.9% -4.1%
Net income growth (1Y) 67.8% 4.4% 263.9%
Net income CAGR (3Y) 50.0% 20.1% -0.6%
EPS growth (1Y) 66.1% 13.9% 309.7%
EPS CAGR (3Y) 48.3% 26.2% 8.0%
Operating cash flow growth (1Y) 55.0% 5.8% 4.3%
Operating cash flow CAGR (3Y) -15.6% 8.0% -4.6%
Free cash flow growth (1Y) 75.2% 7.4% 5.3%
Free cash flow CAGR (3Y) -20.6% 10.4% -3.4%

Profitability

14 metrics
MetricRCKYDECKCROX
Gross margin 43.4% 58.9% 59.4%
EBITDA margin 11.8% 24.9% 24.5%
Operating margin 9.8% 23.6% 22.6%
Pretax margin 8.2% 24.6% 20.7%
Net margin 6.6% 19.0% 16.2%
FCF margin 5.3% 18.9% 18.4%
Operating cash flow margin 6.9% 20.2% 19.8%
Return on equity 12.8% 45.8% 48.7%
Return on assets 6.9% 27.1% 15.4%
Return on invested capital 10.6% – 27.2%
Return on capital employed 13.1% 46.3% 25.7%
Asset turnover 1.0x 1.4x 0.9x
Cash conversion (OCF / net income) 1.0x 1.1x 1.2x
Stock comp / revenue 0.3% 0.8% 1.1%

Financial Health

11 metrics
MetricRCKYDECKCROX
Debt / assets 22.5% – 30.1%
Debt / equity 0.4x – 1.0x
Net debt / EBITDA 1.8x – 1.1x
Debt / FCF 4.2x – 1.7x
Liabilities / assets 46.3% 41.2% 68.6%
Equity / assets 53.7% 58.8% 31.4%
Interest coverage – 279.7x 11.5x
Current ratio 2.7x 2.7x 1.4x
Quick ratio 1.0x 1.8x 0.7x
Cash ratio 0.0x 1.1x 0.2x
Altman Z-score 3.32 7.94 4.53

Shareholder Returns

7 metrics
MetricRCKYDECKCROX
Dividend yield 1.2% – –
Net buyback yield 0.1% 11.1% 9.7%
Shareholder yield 1.4% 11.1% 9.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusRCKYDECKCROX
Forward P/E 9.9xFY2026 11.2xFY2026 10.4xFY2026
EPS, next fiscal year $5.27FY2026 $7.48FY2026 $14.80FY2026
EPS growth, next FY +61.7%FY2026 +6.6%FY2026 +18.3%FY2026
EPS growth, the year after -25.0% +4.3% +4.6%
Revenue, next fiscal year $552.44MFY2026 $5.37BFY2026 $3.83BFY2026
Revenue growth, next FY +14.6%FY2026 -1.9%FY2026 -5.3%FY2026
Revenue growth, the year after -5.4% +8.4% +4.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersRCKYDECKCROX
Held by institutions 80.8% 96.4% 98.3%
Institutions holding 118 863 500
Change in shares held, QoQ +5.3% +0.4% +0.6%
Institutions buying 56 429 239
Institutions selling 37 333 186
Buyers to sellers 1.51 1.29 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

RCKYDECKCROX
RCKY 1.00 0.25 0.15
DECK 0.25 1.00 0.43
CROX 0.15 0.43 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, RCKY, DECK and CROX?

Deckers Outdoor (DECK) is the largest by market capitalisation: Rocky Brands (RCKY) $408.16M, Deckers Outdoor (DECK) $12.03B, Crocs (CROX) $7.54B.

Which stock is cheaper, RCKY, DECK and CROX?

Deckers Outdoor (DECK) trades on the lowest price-to-earnings ratio (Rocky Brands (RCKY) 11.8x, Deckers Outdoor (DECK) 11.3x, Crocs (CROX) 11.4x). On next year's consensus earnings, Rocky Brands (RCKY) is cheapest (Rocky Brands (RCKY) 9.9x, Deckers Outdoor (DECK) 11.2x, Crocs (CROX) 10.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rocky Brands (RCKY) grew revenue fastest over the trailing twelve months: Rocky Brands (RCKY) +10.8%, Deckers Outdoor (DECK) +6.3%, Crocs (CROX) +0.7%.

Which company is more profitable?

Deckers Outdoor (DECK) has the highest net margin (Rocky Brands (RCKY) 6.6%, Deckers Outdoor (DECK) 19.0%, Crocs (CROX) 16.2%). On return on invested capital, Crocs (CROX) leads (Rocky Brands (RCKY) 10.6%, Crocs (CROX) 27.2%).

Which stock has performed better?

Over the past year Crocs (CROX) returned the most: Rocky Brands (RCKY) +82.8%, Deckers Outdoor (DECK) +3.7%, Crocs (CROX) +89.3%. Over five years, Rocky Brands (RCKY) compounded fastest (Rocky Brands (RCKY) +4.3%/yr, Deckers Outdoor (DECK) +3.9%/yr, Crocs (CROX) -2.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Deckers Outdoor (DECK) has been the steadiest (Rocky Brands (RCKY) 51.4%, Deckers Outdoor (DECK) 40.5%, Crocs (CROX) 49.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, RCKY, DECK and CROX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Deckers Outdoor (DECK) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.