QUAD vs WPP vs HAFG Stock Comparison

Quad, Wpp and Holistic Asset Finance Prices as of Oct 27, 2026 Peers: Industry group
QUAD Quad/Graphics, Inc.
$9.53 +1.0% 1M +60.4% 1Y
Market cap
$536.54M
P/E
14.7x
Revenue (TTM)
$2.38B
Div. yield
3.93%
Advertising Agencies Communication Services
7 wins
WPP WPP plc
$26.01 0.0% 1M +7.4% 1Y
Market cap
$5.61B
P/E
–
Revenue (TTM)
—
Div. yield
3.84%
Advertising Agencies Communication Services
1 win

Head to Head

9 decided of 12

Quad leads on 7 of the 12 questions below (Quad 7, Wpp 1, Holistic Asset Finance 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionQUADWPPHAFGLeader
Larger companyMarket capitalisation $536.54M $5.61B $29.69M WPP
Cheaper on earningsLower P/E, profitable companies only 14.7x — -248.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.5x 7.7x — QUAD
Faster revenue growthRevenue growth, trailing twelve months -8.0% — +604.3% HAFG
More profitableNet margin, trailing twelve months 1.3% — -3.5% QUAD
Better return on capitalReturn on invested capital 14.0% — — –
Less leveragedLower net debt / EBITDA 2.3x — — –
Higher dividend yieldTrailing dividend yield 3.93% 3.84% — QUAD
Better 1-year returnPrice return, last 12 months +60.4% +7.4% -41.2% QUAD
Better 5-year returnAnnualised price return, 5 years +19.3%/yr -18.5%/yr -15.2%/yr QUAD
Less volatileAnnualised volatility, 1 year 42.9% 55.7% 65.6% QUAD
Higher overall scoreMean of the five percentile scores vs peers 60/100 — 39/100 QUAD

Percentile Scorecard

QUADWPPHAFG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisQUADWPPHAFG
Valuation 90 #6 of 53 – 17 #44 of 53
Growth 65 #16 of 44 – 100 #1 of 44
Profitability 71 #13 of 42 – 37 #27 of 42
Financial Health 35 #40 of 61 25 #46 of 61 2 #60 of 61
Shareholder Returns 40 #16 of 26 56 #12 of 26 –
Overall 60 – 39
  • QUAD ranked among 61 companies in Advertising and Media
  • WPP ranked among 61 companies in Advertising and Media
  • HAFG ranked among 61 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodQUADWPPHAFGSPY
1 month +1.0%0.0%0.0% -0.2%
3 months +13.7%+22.1%+14.3% +3.9%
6 months +22.2%+47.6%-4.8% +8.2%
Year to date +52.0%+15.8%-27.3% +12.9%
1 year +60.4%+7.4%-41.2% +12.3%
3 years +101.5%-38.2%-59.2% +87.4%
3 years, per year +26.3%-14.8%-25.8% +23.3%
5 years +141.9%-64.1%-56.0% +67.9%
5 years, per year +19.3%-18.5%-15.2% +10.9%
10 years -59.0%-74.9%+135.3% +261.1%
10 years, per year -8.5%-12.9%+8.9% +13.7%

Risk

MeasureQUADWPPHAFGSPY
Volatility, 1Y 42.9%55.7%65.6% 12.7%
Downside volatility, 1Y 46.4%54.4%331.4% 12.7%
Beta vs S&P 500, 1Y 0.431.120.14 1.00
Return / volatility, 1Y 1.410.13-0.63 0.97
Max drawdown, 5Y -69.4%-81.8%-94.7% -25.4%
From 52-week high -12.2%-5.6%-41.2% -1.2%
52-week high $10.85$27.56$0.68 $779.14
52-week low $5.18$15.11$0.24 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleQUADWPPHAFG
P/E now vs peer median 14.7xmedian 18.4x —median 18.4x -248.8xmedian 18.4x
P/S now vs peer median 0.2xmedian 0.6x —median 0.6x 8.8xmedian 0.6x
EV/EBITDA now vs peer median 5.4xmedian 10.5x —median 10.5x —median 10.5x
P/FCF now vs peer median 10.6xmedian 9.0x —median 9.0x 1,237xmedian 9.0x
P/B now vs peer median 4.3xmedian 1.5x 1.5xmedian 1.5x -80.8xmedian 1.5x
PEG now vs peer median 0.31median 0.44 —median 0.44 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsQUADWPPHAFG
Revenue $2.38B – $3.39M
Gross profit $514.40M – $251.27K
Operating income $96.30M – -$44.46K
Net income $31.20M – -$119.33K
Free cash flow $50.40M – $24.00K
EPS (diluted) $0.62 – $0.00
Cash & equivalents $7.40M $3.13B $47.85K
Total debt $400.00M $26.45B –
Shares (diluted) 50.00M 215.20M 74.23M
Enterprise value $452.64M -$6.18B $29.60M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricQUADWPPHAFG
P/E 14.7x – -248.8x
P/FCF 10.6x – 1,237x
P/Operating cash flow 5.6x – 1,237x
P/S 0.2x – 8.8x
P/B 4.3x 1.5x -80.8x
P/Tangible book 4.7x 2.1x -80.8x
EV/EBITDA 5.4x – –
EV/EBIT 9.6x – -666.7x
EV/Revenue 0.4x – 8.7x
EV/FCF 18.4x – 1,235x
EV/Operating cash flow 9.6x – 1,235x
PEG (3Y EPS CAGR) 0.31 – –

Growth

14 metrics
MetricQUADWPPHAFG
Revenue growth (1Y) -8.0% – 604.3%
Revenue CAGR (3Y) -9.3% – –
Gross profit growth (1Y) -8.0% – 138.4%
Gross profit CAGR (3Y) -5.8% – –
Operating income growth (1Y) 100.2% – 77.7%
Operating income CAGR (3Y) 31.4% – –
Net income growth (1Y) 318.2% – 42.7%
Net income CAGR (3Y) 47.6% – –
EPS growth (1Y) 307.7% – 45.2%
EPS CAGR (3Y) 47.3% – –
Operating cash flow growth (1Y) -19.2% – 258.4%
Operating cash flow CAGR (3Y) -18.5% – –
Free cash flow growth (1Y) -29.6% – 258.4%
Free cash flow CAGR (3Y) -22.0% – –

Profitability

14 metrics
MetricQUADWPPHAFG
Gross margin 21.6% – 7.4%
EBITDA margin 7.2% – –
Operating margin 4.1% – -1.3%
Pretax margin 1.7% – -2.4%
Net margin 1.3% – -3.5%
FCF margin 2.1% – 0.7%
Operating cash flow margin 4.1% – 0.7%
Return on equity 24.8% – –
Return on assets 2.6% – -3.5%
Return on invested capital 14.0% – –
Return on capital employed 15.0% – –
Asset turnover 2.0x – 2.7x
Cash conversion (OCF / net income) 3.1x – -0.2x
Stock comp / revenue 0.3% – –

Financial Health

11 metrics
MetricQUADWPPHAFG
Debt / assets 33.4% 22.7% –
Debt / equity 3.2x 1.9x –
Net debt / EBITDA 2.3x – –
Debt / FCF 7.9x – –
Liabilities / assets 89.6% 88.2% 123.1%
Equity / assets 10.4% 11.8% -23.1%
Interest coverage 2.2x – –
Current ratio 0.9x 0.9x 0.8x
Quick ratio 0.5x 0.7x 0.2x
Cash ratio 0.0x 0.2x 0.0x
Altman Z-score 1.75 – -51.81

Shareholder Returns

7 metrics
MetricQUADWPPHAFG
Dividend yield 3.9% 3.8% –
Net buyback yield 0.7% – –
Shareholder yield 4.6% 3.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusQUADWPPHAFG
Forward P/E 7.5xFY2026 7.7xFY2026 –
EPS, next fiscal year $1.27FY2026 $3.38FY2026 –
EPS growth, next FY +25.7%FY2026 -20.8%FY2026 –
EPS growth, the year after +13.4% +5.3% –
Revenue, next fiscal year $2.24BFY2026 $12.28BFY2026 –
Revenue growth, next FY -7.3%FY2026 -10.7%FY2026 –
Revenue growth, the year after -3.6% +9.7% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersQUADWPPHAFG
Held by institutions 41.0% 11.5% –
Institutions holding 146 141 –
Change in shares held, QoQ +2.1% -0.4% –
Institutions buying 83 81 –
Institutions selling 40 35 –
Buyers to sellers 2.08 2.31 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

QUADWPPHAFG
QUAD 1.00 0.06 -0.10
WPP 0.06 1.00 0.07
HAFG -0.10 0.07 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, QUAD, WPP and HAFG?

Wpp (WPP) is the largest by market capitalisation: Quad (QUAD) $536.54M, Wpp (WPP) $5.61B, Holistic Asset Finance (HAFG) $29.69M.

Which company is growing faster?

Holistic Asset Finance (HAFG) grew revenue fastest over the trailing twelve months: Quad (QUAD) -8.0%, Holistic Asset Finance (HAFG) +604.3%.

Which company is more profitable?

Quad (QUAD) has the highest net margin (Quad (QUAD) 1.3%, Holistic Asset Finance (HAFG) -3.5%).

Which stock has performed better?

Over the past year Quad (QUAD) returned the most: Quad (QUAD) +60.4%, Wpp (WPP) +7.4%, Holistic Asset Finance (HAFG) -41.2%. Over five years, Quad (QUAD) compounded fastest (Quad (QUAD) +19.3%/yr, Wpp (WPP) -18.5%/yr, Holistic Asset Finance (HAFG) -15.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Quad (QUAD) has the highest dividend yield: Quad (QUAD) 3.93%, Wpp (WPP) 3.84%. Holistic Asset Finance (HAFG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Quad (QUAD) has been the steadiest (Quad (QUAD) 42.9%, Wpp (WPP) 55.7%, Holistic Asset Finance (HAFG) 65.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, QUAD, WPP and HAFG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Quad (QUAD) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.