PG vs UL vs CL Stock Comparison

Procter & Gamble, Unilever and Colgate Palmolive Prices as of Oct 23, 2026 Peers: Industry group
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PG PROCTER & GAMBLE Co
$161.12 +9.3% 1M +5.9% 1Y
Market cap
$371.61B
P/E
23.2x
Revenue (TTM)
$87.92B
Div. yield
–
Household Products Consumer Staples
5 wins
UL Unilever Plc
$66.22 +6.5% 1M -5.5% 1Y
Market cap
$143.34B
P/E
–
Revenue (TTM)
$64.28B
Div. yield
–
Packaged Foods Consumer Staples
1 win
CL Colgate Palmolive Co
$94.02 +9.4% 1M +19.9% 1Y
Market cap
$74.31B
P/E
36.5x
Revenue (TTM)
$21.05B
Div. yield
0.02%
Personal Care Products Consumer Staples
5 wins

Head to Head

11 decided of 12

Procter & Gamble leads on 5 of the 12 questions below (Procter & Gamble 5, Colgate Palmolive 5, Unilever 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPGULCLLeader
Larger companyMarket capitalisation $371.61B $143.34B $74.31B PG
Cheaper on earningsLower P/E, profitable companies only 23.2x — 36.5x PG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.9x 19.3x 25.1x UL
Faster revenue growthRevenue growth, trailing twelve months +3.5% -2.6% +5.2% CL
More profitableNet margin, trailing twelve months 18.2% — 9.7% PG
Better return on capitalReturn on invested capital 17.2% — 27.2% CL
Less leveragedLower net debt / EBITDA 1.0x — 1.7x PG
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.02% –
Better 1-year returnPrice return, last 12 months +5.9% -5.5% +19.9% CL
Better 5-year returnAnnualised price return, 5 years +2.7%/yr +1.9%/yr +4.5%/yr CL
Less volatileAnnualised volatility, 1 year 20.9% 24.9% 23.2% PG
Higher overall scoreMean of the five percentile scores vs peers 57/100 19/100 59/100 CL

Percentile Scorecard

PGULCL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPGULCL
Valuation 37 #32 of 50 0 #45 of 45 45 #28 of 50
Growth 52 #24 of 49 – 54 #23 of 49
Profitability 91 #5 of 44 – 95 #3 of 44
Financial Health 61 #22 of 55 41 #28 of 47 50 #28 of 55
Shareholder Returns 43 #18 of 31 17 #26 of 31 50 #16 of 31
Overall 57 19 59
  • PG ranked among 59 companies in Household and Personal Products
  • UL ranked among 48 companies in Branded Foods
  • CL ranked among 59 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPGULCLSPY
1 month +9.3%+6.5%+9.4% -1.0%
3 months +9.3%+8.6%+3.6% +2.9%
6 months +8.7%+13.9%+11.1% +6.4%
Year to date +12.4%+1.3%+19.0% +11.4%
1 year +5.9%-5.5%+19.9% +13.1%
3 years +7.5%+21.3%+29.1% +79.4%
3 years, per year +2.4%+6.6%+8.9% +21.5%
5 years +14.4%+9.6%+24.5% +67.7%
5 years, per year +2.7%+1.9%+4.5% +10.9%
10 years +91.1%+38.4%+32.6% +255.2%
10 years, per year +6.7%+3.3%+2.9% +13.5%

Risk

MeasurePGULCLSPY
Volatility, 1Y 20.9%24.9%23.2% 12.7%
Downside volatility, 1Y 20.4%24.3%22.1% 12.7%
Beta vs S&P 500, 1Y -0.080.03-0.15 1.00
Return / volatility, 1Y 0.28-0.220.85 1.03
Max drawdown, 5Y -24.6%-26.2%-31.1% -25.4%
From 52-week high -3.6%-11.2%-5.2% -2.5%
52-week high $167.20$74.59$99.14 $779.14
52-week low $138.04$55.05$74.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePGULCL
P/E now vs peer median 23.4xmedian 18.7x —median 20.7x 36.9xmedian 18.7x
P/S now vs peer median 4.2xmedian 1.6x 2.2xmedian 0.7x 3.6xmedian 1.6x
EV/EBITDA now vs peer median 17.2xmedian 13.0x —median 12.4x 21.6xmedian 13.0x
P/FCF now vs peer median 24.3xmedian 19.0x —median 14.0x 19.4xmedian 19.0x
P/B now vs peer median 6.7xmedian 2.3x 7.8xmedian 1.5x 132.4xmedian 2.3x
PEG now vs peer median 8.81median 0.97 —median 0.42 3.04median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPGULCL
Revenue $87.92B $64.28B $21.05B
Gross profit $43.77B – $12.72B
Operating income $19.83B – $3.13B
Net income $16.12B – $2.16B
Free cash flow $15.34B – $3.86B
EPS (diluted) $6.66 – $2.54
Cash & equivalents $15.37B $5.40B $1.37B
Total debt $146.73B $112.81B $7.86B
Shares (diluted) 2.41B 2.20B 801.80M
Enterprise value $323.17B $94.79B $69.04B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPGULCL
P/E 23.4x – 36.9x
P/FCF 24.3x – 19.4x
P/Operating cash flow 18.8x – 16.8x
P/S 4.2x 2.2x 3.6x
P/B 6.7x 7.8x 132.4x
P/Tangible book 11.0x -92.6x -80.7x
EV/EBITDA 17.2x – 21.6x
EV/EBIT 20.0x – 26.0x
EV/Revenue 4.5x 2.5x 3.9x
EV/FCF 25.9x – 21.1x
EV/Operating cash flow 19.9x – 18.3x
PEG (3Y EPS CAGR) 8.81 – 3.04

Growth

14 metrics
MetricPGULCL
Revenue growth (1Y) 3.5% -2.6% 5.2%
Revenue CAGR (3Y) 1.8% 147.1% 4.1%
Gross profit growth (1Y) 1.1% – 5.0%
Gross profit CAGR (3Y) 2.3% – 6.2%
Operating income growth (1Y) -3.3% – -26.9%
Operating income CAGR (3Y) 1.5% – 1.1%
Net income growth (1Y) -4.4% – -29.2%
Net income CAGR (3Y) 1.7% – 8.9%
EPS growth (1Y) -3.2% – -29.0%
EPS CAGR (3Y) 2.7% – 12.2%
Operating cash flow growth (1Y) 5.2% – 13.7%
Operating cash flow CAGR (3Y) 4.0% – 12.9%
Free cash flow growth (1Y) 2.7% – 14.5%
Free cash flow CAGR (3Y) 1.7% – 17.9%

Profitability

14 metrics
MetricPGULCL
Gross margin 49.8% – 60.4%
EBITDA margin 26.2% – 17.9%
Operating margin 22.6% – 14.9%
Pretax margin 23.2% – 14.0%
Net margin 18.2% – 9.7%
FCF margin 17.4% – 18.3%
Operating cash flow margin 22.7% – 21.2%
Return on equity 29.4% – 410.8%
Return on assets 12.4% – 12.9%
Return on invested capital 17.2% – 27.2%
Return on capital employed 23.4% – 29.7%
Asset turnover 0.7x 0.8x 1.3x
Cash conversion (OCF / net income) 1.2x – 2.1x
Stock comp / revenue 0.6% – 0.8%

Financial Health

11 metrics
MetricPGULCL
Debt / assets 29.2% 31.2% 46.8%
Debt / equity 0.7x 1.5x 13.9x
Net debt / EBITDA 1.0x – 1.7x
Debt / FCF 2.5x – 2.0x
Liabilities / assets 58.4% 79.0% 96.6%
Equity / assets 41.6% 21.0% 3.4%
Interest coverage 22.0x – 12.3x
Current ratio 0.7x 0.7x 1.0x
Quick ratio 0.5x 0.7x 0.5x
Cash ratio 0.3x 0.4x 0.2x
Altman Z-score 5.37 – 6.91

Shareholder Returns

7 metrics
MetricPGULCL
Dividend yield 3.3% 3.2% 2.2%
Net buyback yield 0.9% – 1.5%
Shareholder yield 4.2% 3.2% 3.7%
Payout ratio (earnings) – – 84.3%
Payout ratio (FCF) – – 47.2%
Dividend growth (1Y) – – 1.1%
Dividend CAGR (3Y) – – 1.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPGULCL
Forward P/E 23.9xFY2027 19.3xFY2026 25.1xFY2026
EPS, next fiscal year $6.75FY2027 $3.44FY2026 $3.75FY2026
EPS growth, next FY -2.0%FY2027 -6.0%FY2026 +1.6%FY2026
EPS growth, the year after +16.4% +8.1% +11.7%
Revenue, next fiscal year $85.17BFY2027 $55.09BFY2026 $22.42BFY2026
Revenue growth, next FY -2.1%FY2027 -8.2%FY2026 +10.0%FY2026
Revenue growth, the year after -0.1% +7.7% +2.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPGULCL
Held by institutions 69.8% 11.8% 83.8%
Institutions holding 4,026 1,190 2,015
Change in shares held, QoQ +2.0% +7.2% 0.0%
Institutions buying 1,873 576 919
Institutions selling 1,697 440 720
Buyers to sellers 1.10 1.31 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PGULCL
PG 1.00 0.66 0.76
UL 0.66 1.00 0.62
CL 0.76 0.62 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, PG, UL and CL?

Procter & Gamble (PG) is the largest by market capitalisation: Procter & Gamble (PG) $371.61B, Unilever (UL) $143.34B, Colgate Palmolive (CL) $74.31B.

Which stock is cheaper, PG, UL and CL?

Procter & Gamble (PG) trades on the lowest price-to-earnings ratio (Procter & Gamble (PG) 23.2x, Colgate Palmolive (CL) 36.5x). On next year's consensus earnings, Unilever (UL) is cheapest (Procter & Gamble (PG) 23.9x, Unilever (UL) 19.3x, Colgate Palmolive (CL) 25.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Procter & Gamble (PG) +3.5%, Unilever (UL) -2.6%, Colgate Palmolive (CL) +5.2%.

Which company is more profitable?

Procter & Gamble (PG) has the highest net margin (Procter & Gamble (PG) 18.2%, Colgate Palmolive (CL) 9.7%). On return on invested capital, Colgate Palmolive (CL) leads (Procter & Gamble (PG) 17.2%, Colgate Palmolive (CL) 27.2%).

Which stock has performed better?

Over the past year Colgate Palmolive (CL) returned the most: Procter & Gamble (PG) +5.9%, Unilever (UL) -5.5%, Colgate Palmolive (CL) +19.9%. Over five years, Colgate Palmolive (CL) compounded fastest (Procter & Gamble (PG) +2.7%/yr, Unilever (UL) +1.9%/yr, Colgate Palmolive (CL) +4.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Procter & Gamble (PG) 0.00%, Unilever (UL) 0.00%, Colgate Palmolive (CL) 0.02%. Procter & Gamble (PG) and Unilever (UL) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Procter & Gamble (PG) has been the steadiest (Procter & Gamble (PG) 20.9%, Unilever (UL) 24.9%, Colgate Palmolive (CL) 23.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PG, UL and CL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Procter & Gamble (PG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.