PG vs EL vs CLX Stock Comparison

Procter & Gamble, Estee Lauder Companies and Clorox Prices as of Oct 27, 2026 Peers: Industry group
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PG PROCTER & GAMBLE Co
$159.24 +8.9% 1M +4.9% 1Y
Market cap
$368.53B
P/E
23.0x
Revenue (TTM)
$87.92B
Div. yield
–
Household Products Consumer Staples
6 wins
EL Estee Lauder Companies Inc
$108.31 +14.6% 1M +7.8% 1Y
Market cap
$39.84B
P/E
218.9x
Revenue (TTM)
$15.05B
Div. yield
0.01%
Cosmetics Consumer Staples
2 wins
CLX Clorox Co /De/
$87.37 +4.3% 1M -24.4% 1Y
Market cap
$10.56B
P/E
18.0x
Revenue (TTM)
$6.72B
Div. yield
0.06%
Household Products Consumer Staples
4 wins

Head to Head

12 decided of 12

Procter & Gamble leads on 6 of the 12 questions below (Procter & Gamble 6, Clorox 4, Estee Lauder Companies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPGELCLXLeader
Larger companyMarket capitalisation $368.53B $39.84B $10.56B PG
Cheaper on earningsLower P/E, profitable companies only 23.0x 218.9x 18.0x CLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.6x 34.1x 14.7x CLX
Faster revenue growthRevenue growth, trailing twelve months +3.5% +5.0% -5.4% EL
More profitableNet margin, trailing twelve months 18.2% 1.2% 8.7% PG
Better return on capitalReturn on invested capital 17.2% 2.4% 26.6% CLX
Less leveragedLower net debt / EBITDA 1.0x 2.4x 2.6x PG
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.06% CLX
Better 1-year returnPrice return, last 12 months +4.9% +7.8% -24.4% EL
Better 5-year returnAnnualised price return, 5 years +2.2%/yr -19.8%/yr -11.6%/yr PG
Less volatileAnnualised volatility, 1 year 20.9% 48.5% 32.7% PG
Higher overall scoreMean of the five percentile scores vs peers 57/100 44/100 52/100 PG

Percentile Scorecard

PGELCLX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPGELCLX
Valuation 39 #32 of 52 37 #33 of 52 67 #18 of 52
Growth 53 #24 of 50 61 #20 of 50 37 #32 of 50
Profitability 91 #5 of 45 59 #19 of 45 80 #10 of 45
Financial Health 60 #23 of 56 40 #34 of 56 18 #46 of 56
Shareholder Returns 43 #18 of 31 20 #25 of 31 57 #14 of 31
Overall 57 44 52
  • PG ranked among 60 companies in Household and Personal Products
  • EL ranked among 60 companies in Household and Personal Products
  • CLX ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPGELCLXSPY
1 month +8.9%+14.6%+4.3% -0.2%
3 months +7.0%+27.8%-12.9% +3.9%
6 months +6.8%+40.5%-9.6% +8.2%
Year to date +11.1%+3.4%-13.3% +12.9%
1 year +4.9%+7.8%-24.4% +12.3%
3 years +8.2%-13.0%-25.9% +87.4%
3 years, per year +2.7%-4.5%-9.5% +23.3%
5 years +11.6%-66.7%-46.0% +67.9%
5 years, per year +2.2%-19.8%-11.6% +10.9%
10 years +83.9%+26.1%-25.9% +261.1%
10 years, per year +6.3%+2.3%-3.0% +13.7%

Risk

MeasurePGELCLXSPY
Volatility, 1Y 20.9%48.5%32.7% 12.7%
Downside volatility, 1Y 20.3%51.4%35.9% 12.7%
Beta vs S&P 500, 1Y -0.081.310.29 1.00
Return / volatility, 1Y 0.240.16-0.74 0.97
Max drawdown, 5Y -24.6%-86.5%-56.9% -25.4%
From 52-week high -4.8%-9.4%-31.3% -1.2%
52-week high $167.20$119.61$127.16 $779.14
52-week low $138.04$67.23$80.38 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePGELCLX
P/E now vs peer median 23.1xmedian 18.5x 215.6xmedian 18.5x 18.1xmedian 18.5x
P/S now vs peer median 4.2xmedian 1.6x 2.6xmedian 1.6x 1.6xmedian 1.6x
EV/EBITDA now vs peer median 17.0xmedian 12.9x 27.3xmedian 12.9x 8.1xmedian 12.9x
P/FCF now vs peer median 24.1xmedian 18.6x 29.8xmedian 18.6x 26.1xmedian 18.6x
P/B now vs peer median 6.7xmedian 2.2x 10.3xmedian 2.2x 41.9xmedian 2.2x
PEG now vs peer median 8.71median 0.97 -4.94median 0.97 0.31median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPGELCLX
Revenue $87.92B $15.05B $6.72B
Gross profit $43.77B $11.36B $2.84B
Operating income $19.83B $780.00M $1.66B
Net income $16.12B $182.00M $601.00M
Free cash flow $15.34B $1.32B $405.00M
R&D – – $116.00M
EPS (diluted) $6.66 $0.50 $4.81
Cash & equivalents $15.37B $3.50B $143.00M
Total debt $38.93B $7.31B $5.07B
Shares (diluted) 2.41B 364.80M 122.13M
Enterprise value $320.09B $27.91B $8.84B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPGELCLX
P/E 23.1x 215.6x 18.1x
P/FCF 24.1x 29.8x 26.1x
P/Operating cash flow 18.5x 22.1x 17.3x
P/S 4.2x 2.6x 1.6x
P/B 6.7x 10.3x 41.9x
P/Tangible book 10.9x 172.9x -29.8x
EV/EBITDA 17.0x 27.3x 8.1x
EV/EBIT 19.8x 55.2x 9.3x
EV/Revenue 4.5x 2.9x 2.3x
EV/FCF 25.6x 32.7x 38.2x
EV/Operating cash flow 19.7x 24.3x 25.3x
PEG (3Y EPS CAGR) 8.71 -4.94 0.31

Growth

14 metrics
MetricPGELCLX
Revenue growth (1Y) 3.5% 5.0% -5.4%
Revenue CAGR (3Y) 1.8% -1.8% -3.1%
Gross profit growth (1Y) 1.1% 7.2% -11.5%
Gross profit CAGR (3Y) 2.3% 0.0% -0.7%
Operating income growth (1Y) -3.3% 199.4% -15.5%
Operating income CAGR (3Y) 1.5% -19.7% 1.6%
Net income growth (1Y) -4.4% 116.1% -27.1%
Net income CAGR (3Y) 1.7% -43.5% 53.6%
EPS growth (1Y) -3.2% 115.9% -26.3%
EPS CAGR (3Y) 2.7% -43.6% 58.8%
Operating cash flow growth (1Y) 5.2% 39.4% -37.6%
Operating cash flow CAGR (3Y) 4.0% 0.8% -19.1%
Free cash flow growth (1Y) 2.7% 96.4% -46.8%
Free cash flow CAGR (3Y) 1.7% 21.8% -24.2%

Profitability

14 metrics
MetricPGELCLX
Gross margin 49.8% 75.5% 42.3%
EBITDA margin 26.2% 10.5% 28.4%
Operating margin 22.6% 5.2% 24.7%
Pretax margin 23.2% 3.4% 11.8%
Net margin 18.2% 1.2% 8.7%
FCF margin 17.4% 8.7% 6.0%
Operating cash flow margin 22.7% 11.8% 9.1%
Return on equity 29.4% 4.7% 349.4%
Return on assets 12.4% 0.9% 8.4%
Return on invested capital 17.2% 2.4% 26.6%
Return on capital employed 23.4% 5.8% 38.3%
Asset turnover 0.7x 0.8x 0.9x
Cash conversion (OCF / net income) 1.2x 9.7x 1.0x
Stock comp / revenue 0.6% 2.1% 0.7%

Financial Health

11 metrics
MetricPGELCLX
Debt / assets 29.2% 37.0% 65.0%
Debt / equity 0.7x 1.9x 20.1x
Net debt / EBITDA 1.0x 2.4x 2.6x
Debt / FCF 2.5x 5.6x 12.5x
Liabilities / assets 58.4% 80.7% 96.8%
Equity / assets 41.6% 19.3% 3.2%
Interest coverage 22.0x 2.3x 12.8x
Current ratio 0.7x 1.2x 0.7x
Quick ratio 0.5x 0.8x 0.3x
Cash ratio 0.3x 0.6x 0.1x
Altman Z-score 5.34 3.25 2.33

Shareholder Returns

7 metrics
MetricPGELCLX
Dividend yield 2.7% 1.3% 4.3%
Net buyback yield 0.9% 0.0% 2.6%
Shareholder yield 3.6% 1.3% 6.9%
Payout ratio (earnings) – 279.1% 100.2%
Payout ratio (FCF) – 38.6% 148.6%
Dividend growth (1Y) – -17.8% 0.0%
Dividend CAGR (3Y) – -18.1% 1.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPGELCLX
Forward P/E 23.6xFY2027 34.1xFY2027 14.7xFY2027
EPS, next fiscal year $6.75FY2027 $3.18FY2027 $5.94FY2027
EPS growth, next FY -2.0%FY2027 +28.7%FY2027 +7.4%FY2027
EPS growth, the year after +16.7% +17.9% -1.3%
Revenue, next fiscal year $86.09BFY2027 $16.39BFY2027 $8.09BFY2027
Revenue growth, next FY -1.1%FY2027 +8.9%FY2027 +20.4%FY2027
Revenue growth, the year after +0.1% -1.8% -8.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPGELCLX
Held by institutions 69.8% 92.8% 85.6%
Institutions holding 4,028 832 1,053
Change in shares held, QoQ +2.1% 0.0% +4.2%
Institutions buying 1,874 439 542
Institutions selling 1,698 282 353
Buyers to sellers 1.10 1.56 1.54

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PGELCLX
PG 1.00 0.28 0.54
EL 0.28 1.00 0.33
CLX 0.54 0.33 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PG, EL and CLX?

Procter & Gamble (PG) is the largest by market capitalisation: Procter & Gamble (PG) $368.53B, Estee Lauder Companies (EL) $39.84B, Clorox (CLX) $10.56B.

Which stock is cheaper, PG, EL and CLX?

Clorox (CLX) trades on the lowest price-to-earnings ratio (Procter & Gamble (PG) 23.0x, Estee Lauder Companies (EL) 218.9x, Clorox (CLX) 18.0x). On next year's consensus earnings, Clorox (CLX) is cheapest (Procter & Gamble (PG) 23.6x, Estee Lauder Companies (EL) 34.1x, Clorox (CLX) 14.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Estee Lauder Companies (EL) grew revenue fastest over the trailing twelve months: Procter & Gamble (PG) +3.5%, Estee Lauder Companies (EL) +5.0%, Clorox (CLX) -5.4%.

Which company is more profitable?

Procter & Gamble (PG) has the highest net margin (Procter & Gamble (PG) 18.2%, Estee Lauder Companies (EL) 1.2%, Clorox (CLX) 8.7%). On return on invested capital, Clorox (CLX) leads (Procter & Gamble (PG) 17.2%, Estee Lauder Companies (EL) 2.4%, Clorox (CLX) 26.6%).

Which stock has performed better?

Over the past year Estee Lauder Companies (EL) returned the most: Procter & Gamble (PG) +4.9%, Estee Lauder Companies (EL) +7.8%, Clorox (CLX) -24.4%. Over five years, Procter & Gamble (PG) compounded fastest (Procter & Gamble (PG) +2.2%/yr, Estee Lauder Companies (EL) -19.8%/yr, Clorox (CLX) -11.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Clorox (CLX) has the highest dividend yield: Procter & Gamble (PG) 0.00%, Estee Lauder Companies (EL) 0.01%, Clorox (CLX) 0.06%. Procter & Gamble (PG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Procter & Gamble (PG) has been the steadiest (Procter & Gamble (PG) 20.9%, Estee Lauder Companies (EL) 48.5%, Clorox (CLX) 32.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PG, EL and CLX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Procter & Gamble (PG) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.