ODD vs HELE vs ELF Stock Comparison

Oddity Tech, Helen Of Troy and e.l.f. Beauty Prices as of Oct 27, 2026 Peers: Industry group
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ODD Oddity Tech Ltd
$21.59 +15.8% 1M -54.1% 1Y
Market cap
$1.21B
P/E
93.3x
Revenue (TTM)
$679.09M
Div. yield
–
Cosmetics Consumer Staples
1 win
HELE Helen Of Troy Ltd
$29.20 +2.0% 1M +45.7% 1Y
Market cap
$676.02M
P/E
–
Revenue (TTM)
$1.83B
Div. yield
–
Home Appliances Consumer Discretionary
3 wins
ELF e.l.f. Beauty, Inc.
$113.12 +13.6% 1M -10.4% 1Y
Market cap
$6.93B
P/E
116.3x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
7 wins

Head to Head

11 decided of 12

e.l.f. Beauty leads on 7 of the 12 questions below (e.l.f. Beauty 7, Helen Of Troy 3, Oddity Tech 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionODDHELEELFLeader
Larger companyMarket capitalisation $1.21B $676.02M $6.93B ELF
Cheaper on earningsLower P/E, profitable companies only 93.3x -6.8x 116.3x ODD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 49.1x 7.8x 33.1x HELE
Faster revenue growthRevenue growth, trailing twelve months -9.7% +0.3% +31.2% ELF
More profitableNet margin, trailing twelve months 1.9% -5.4% 3.4% ELF
Better return on capitalReturn on invested capital -0.5% 1.6% 4.6% ELF
Less leveragedLower net debt / EBITDA 50.2x 8.3x 2.2x ELF
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -54.1% +45.7% -10.4% HELE
Better 5-year returnAnnualised price return, 5 years — -33.4%/yr +28.3%/yr ELF
Less volatileAnnualised volatility, 1 year 106.5% 54.0% 70.5% HELE
Higher overall scoreMean of the five percentile scores vs peers 26/100 44/100 60/100 ELF

Percentile Scorecard

ODDHELEELF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisODDHELEELF
Valuation 28 #38 of 52 78 #10 of 42 41 #31 of 52
Growth 14 #43 of 50 39 #26 of 42 86 #8 of 50
Profitability 32 #31 of 45 49 #21 of 40 64 #17 of 45
Financial Health 49 #29 of 56 30 #31 of 44 69 #18 of 56
Shareholder Returns 7 #29 of 31 22 #22 of 28 40 #19 of 31
Overall 26 44 60
  • ODD ranked among 60 companies in Household and Personal Products
  • HELE ranked among 45 companies in Household Durables
  • ELF ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodODDHELEELFSPY
1 month +15.8%+2.0%+13.6% -0.2%
3 months +27.1%+1.2%+34.6% +3.9%
6 months +40.1%+24.5%+79.6% +8.2%
Year to date -46.3%+37.4%+48.8% +12.9%
1 year -54.1%+45.7%-10.4% +12.3%
3 years -15.4%-69.8%+10.6% +87.4%
3 years, per year -5.4%-32.9%+3.4% +23.3%
5 years —-86.9%+248.0% +67.9%
5 years, per year —-33.4%+28.3% +10.9%
10 years —-62.6%+321.1% +261.1%
10 years, per year —-9.4%+15.5% +13.7%

Risk

MeasureODDHELEELFSPY
Volatility, 1Y 106.5%54.0%70.5% 12.7%
Downside volatility, 1Y 130.0%48.3%82.7% 12.7%
Beta vs S&P 500, 1Y 0.860.971.69 1.00
Return / volatility, 1Y -0.510.85-0.15 0.97
Max drawdown, 5Y -87.3%-94.5%-77.3% -25.4%
From 52-week high -54.1%-3.4%-14.1% -1.2%
52-week high $47.05$30.22$131.70 $779.14
52-week low $9.81$13.88$49.57 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleODDHELEELF
P/E now vs peer median 94.5xmedian 18.5x -6.9xmedian 16.0x 112.2xmedian 18.5x
P/S now vs peer median 1.8xmedian 1.6x 0.4xmedian 0.6x 3.8xmedian 1.6x
EV/EBITDA now vs peer median 229.7xmedian 12.9x 17.0xmedian 9.8x 32.3xmedian 12.9x
P/FCF now vs peer median -51.0xmedian 18.6x 4.6xmedian 11.9x 23.8xmedian 18.6x
P/B now vs peer median 5.1xmedian 2.2x 0.8xmedian 1.2x 5.7xmedian 2.2x
PEG now vs peer median -2.42median 0.97 0.17median 0.64 -6.58median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsODDHELEELF
Revenue $679.09M $1.83B $1.76B
Gross profit $475.42M $864.98M $1.31B
Operating income -$7.74M $23.94M $127.36M
Net income $15.16M -$99.23M $59.61M
Free cash flow -$24.08M $147.21M $280.16M
EPS (diluted) $0.21 $-4.11 $1.00
Cash & equivalents $167.27M $22.58M $344.24M
Total debt $2.29B $3.17B $832.00M
Shares (diluted) 61.64M 24.15M 59.73M
Enterprise value -$301.53M $585.73M $5.91B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricODDHELEELF
P/E 94.5x -6.9x 112.2x
P/FCF -51.0x 4.6x 23.8x
P/Operating cash flow -62.2x 3.8x 22.5x
P/S 1.8x 0.4x 3.8x
P/B 5.1x 0.8x 5.7x
P/Tangible book 6.3x 1.4x 10.6x
EV/EBITDA 229.7x 17.0x 32.3x
EV/EBIT -203.3x 55.6x 56.2x
EV/Revenue 2.3x 0.7x 4.1x
EV/FCF -65.3x 9.0x 25.5x
EV/Operating cash flow -79.7x 7.4x 24.1x
PEG (3Y EPS CAGR) -2.42 0.17 -6.58

Growth

14 metrics
MetricODDHELEELF
Revenue growth (1Y) -9.7% 0.3% 31.2%
Revenue CAGR (3Y) 14.4% -3.1% 37.9%
Gross profit growth (1Y) -13.3% 0.5% 38.2%
Gross profit CAGR (3Y) 14.7% -1.7% 41.8%
Operating income growth (1Y) -106.3% 103.7% -18.4%
Operating income CAGR (3Y) -28.4% -52.1% 5.9%
Net income growth (1Y) -86.2% 84.9% -39.1%
Net income CAGR (3Y) -33.6% -39.6% -15.9%
EPS growth (1Y) -88.2% 85.7% -41.2%
EPS CAGR (3Y) -39.1% -39.5% -17.1%
Operating cash flow growth (1Y) -109.5% 97.1% 85.8%
Operating cash flow CAGR (3Y) -30.1% -25.9% 46.4%
Free cash flow growth (1Y) -111.4% 192.7% 107.6%
Free cash flow CAGR (3Y) -31.1% -25.7% 44.7%

Profitability

14 metrics
MetricODDHELEELF
Gross margin 70.0% 47.4% 74.4%
EBITDA margin 1.0% 4.3% 12.6%
Operating margin -1.1% 1.3% 7.2%
Pretax margin 3.8% -1.5% 4.7%
Net margin 1.9% -5.4% 3.4%
FCF margin -3.5% 8.1% 15.9%
Operating cash flow margin -2.9% 9.8% 16.9%
Return on equity 0.8% -11.7% 5.2%
Return on assets 0.2% -4.8% 2.5%
Return on invested capital -0.5% 1.6% 4.6%
Return on capital employed -0.9% 1.5% 6.1%
Asset turnover 0.7x 0.9x 0.7x
Cash conversion (OCF / net income) -1.3x -1.8x 5.0x
Stock comp / revenue 5.1% 1.0% 5.5%

Financial Health

11 metrics
MetricODDHELEELF
Debt / assets 57.5% 32.1% 33.8%
Debt / equity 2.2x 0.8x 0.7x
Net debt / EBITDA 50.2x 8.3x 2.2x
Debt / FCF -22.3x 4.6x 3.0x
Liabilities / assets 74.0% 59.3% 52.5%
Equity / assets 26.0% 40.7% 47.5%
Interest coverage – 0.5x –
Current ratio 3.5x 1.7x 2.5x
Quick ratio 1.8x 0.7x 1.5x
Cash ratio 1.7x 0.0x 1.0x
Altman Z-score 2.58 1.74 4.19

Shareholder Returns

7 metrics
MetricODDHELEELF
Dividend yield – – –
Net buyback yield -6.6% -0.1% 1.4%
Shareholder yield -6.6% -0.1% 1.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusODDHELEELF
Forward P/E 49.1xFY2026 7.8xFY2026 33.1xFY2026
EPS, next fiscal year $0.44FY2026 $3.74FY2026 $3.42FY2026
EPS growth, next FY -80.1%FY2026 +5.4%FY2026 +9.3%FY2026
EPS growth, the year after +154.5% +13.9% +7.9%
Revenue, next fiscal year $699.01MFY2026 $1.76BFY2026 $2.10BFY2026
Revenue growth, next FY -13.7%FY2026 -1.8%FY2026 +27.8%FY2026
Revenue growth, the year after +10.6% -2.6% -2.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersODDHELEELF
Held by institutions 67.0% 96.3% 87.3%
Institutions holding 136 198 430
Change in shares held, QoQ +3.0% +5.7% -9.9%
Institutions buying 80 120 214
Institutions selling 35 46 158
Buyers to sellers 2.29 2.61 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ODDHELEELF
ODD 1.00 0.16 0.15
HELE 0.16 1.00 0.31
ELF 0.15 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ODD, HELE and ELF?

e.l.f. Beauty (ELF) is the largest by market capitalisation: Oddity Tech (ODD) $1.21B, Helen Of Troy (HELE) $676.02M, e.l.f. Beauty (ELF) $6.93B.

Which stock is cheaper, ODD, HELE and ELF?

Oddity Tech (ODD) trades on the lowest price-to-earnings ratio (Oddity Tech (ODD) 93.3x, Helen Of Troy (HELE) -6.8x, e.l.f. Beauty (ELF) 116.3x). On next year's consensus earnings, Helen Of Troy (HELE) is cheapest (Oddity Tech (ODD) 49.1x, Helen Of Troy (HELE) 7.8x, e.l.f. Beauty (ELF) 33.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: Oddity Tech (ODD) -9.7%, Helen Of Troy (HELE) +0.3%, e.l.f. Beauty (ELF) +31.2%.

Which company is more profitable?

e.l.f. Beauty (ELF) has the highest net margin (Oddity Tech (ODD) 1.9%, Helen Of Troy (HELE) -5.4%, e.l.f. Beauty (ELF) 3.4%). On return on invested capital, e.l.f. Beauty (ELF) leads (Oddity Tech (ODD) -0.5%, Helen Of Troy (HELE) 1.6%, e.l.f. Beauty (ELF) 4.6%).

Which stock has performed better?

Over the past year Helen Of Troy (HELE) returned the most: Oddity Tech (ODD) -54.1%, Helen Of Troy (HELE) +45.7%, e.l.f. Beauty (ELF) -10.4%. Over five years, e.l.f. Beauty (ELF) compounded fastest (Helen Of Troy (HELE) -33.4%/yr, e.l.f. Beauty (ELF) +28.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Helen Of Troy (HELE) has been the steadiest (Oddity Tech (ODD) 106.5%, Helen Of Troy (HELE) 54.0%, e.l.f. Beauty (ELF) 70.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ODD, HELE and ELF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, e.l.f. Beauty (ELF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.