NUS vs ELF vs YSG Stock Comparison

Nu Skin Enterprises, e.l.f. Beauty and Yatsen Holding Prices as of Oct 28, 2026 Peers: Industry group
ELF e.l.f. Beauty, Inc.
$115.38 +13.4% 1M -12.4% 1Y
Market cap
$6.73B
P/E
112.8x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
6 wins
YSG Yatsen Holding Ltd
$2.35 -7.5% 1M -68.1% 1Y
Market cap
$221.64M
P/E
–
Revenue (TTM)
$653.85M
Div. yield
–
Cosmetics Consumer Staples
1 win

Head to Head

10 decided of 12

e.l.f. Beauty leads on 6 of the 12 questions below (e.l.f. Beauty 6, Nu Skin Enterprises 3, Yatsen Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNUSELFYSGLeader
Larger companyMarket capitalisation $229.37M $6.73B $221.64M ELF
Cheaper on earningsLower P/E, profitable companies only -1.1x 112.8x -9.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 6.1x 33.7x — NUS
Faster revenue growthRevenue growth, trailing twelve months -15.4% +31.2% +25.6% ELF
More profitableNet margin, trailing twelve months -15.7% 3.4% -3.5% ELF
Better return on capitalReturn on invested capital -1.2% 4.6% — ELF
Less leveragedLower net debt / EBITDA 0.6x 2.2x — NUS
Higher dividend yieldTrailing dividend yield 0.05% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -55.7% -12.4% -68.1% ELF
Better 5-year returnAnnualised price return, 5 years -34.7%/yr +29.0%/yr -30.0%/yr ELF
Less volatileAnnualised volatility, 1 year 47.9% 70.3% 82.4% NUS
Higher overall scoreMean of the five percentile scores vs peers 55/100 60/100 69/100 YSG

Percentile Scorecard

NUSELFYSG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNUSELFYSG
Valuation 88 #7 of 52 39 #32 of 52 63 #20 of 52
Growth 12 #44 of 50 86 #8 of 50 82 #10 of 50
Profitability 41 #27 of 45 64 #17 of 45 50 #23 of 45
Financial Health 64 #21 of 56 67 #19 of 56 84 #10 of 56
Shareholder Returns 70 #10 of 31 43 #18 of 31 –
Overall 55 60 69
  • NUS ranked among 60 companies in Household and Personal Products
  • ELF ranked among 60 companies in Household and Personal Products
  • YSG ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNUSELFYSGSPY
1 month +2.6%+13.4%-7.5% +0.9%
3 months -9.8%+42.6%-30.3% +5.9%
6 months -33.3%+88.9%-14.9% +8.5%
Year to date -50.5%+51.7%-39.6% +13.3%
1 year -55.7%-12.4%-68.1% +12.4%
3 years -74.2%+12.9%-49.0% +88.1%
3 years, per year -36.4%+4.1%-20.1% +23.5%
5 years -88.1%+257.1%-83.2% +68.2%
5 years, per year -34.7%+29.0%-30.0% +11.0%
10 years -92.4%+336.7%— +263.4%
10 years, per year -22.7%+15.9%— +13.8%

Risk

MeasureNUSELFYSGSPY
Volatility, 1Y 47.9%70.3%82.4% 12.7%
Downside volatility, 1Y 57.4%82.7%93.8% 12.7%
Beta vs S&P 500, 1Y 0.601.691.13 1.00
Return / volatility, 1Y -1.16-0.18-0.83 0.98
Max drawdown, 5Y -91.9%-77.3%-88.1% -25.4%
From 52-week high -58.8%-12.4%-68.1% -0.9%
52-week high $11.54$131.70$7.37 $779.14
52-week low $4.53$49.57$2.19 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNUSELFYSG
P/E now vs peer median -1.1xmedian 18.4x 114.5xmedian 18.4x -9.6xmedian 18.4x
P/S now vs peer median 0.2xmedian 1.6x 3.9xmedian 1.6x 0.7xmedian 1.6x
EV/EBITDA now vs peer median 6.4xmedian 12.8x 32.9xmedian 12.8x —median 12.8x
P/FCF now vs peer median 21.5xmedian 18.7x 24.3xmedian 18.7x —median 18.7x
P/B now vs peer median 0.4xmedian 2.1x 5.8xmedian 2.1x 1.1xmedian 2.1x
PEG now vs peer median 0.01median 0.97 -6.71median 0.97 0.97median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNUSELFYSG
Revenue $1.38B $1.76B $653.85M
Gross profit $951.49M $1.31B $505.96M
Operating income -$10.41M $127.36M -$47.33M
Net income -$216.39M $59.61M -$31.82M
Free cash flow $10.78M $280.16M –
R&D – – $22.34M
EPS (diluted) $-4.45 $1.00 $-0.25
Cash & equivalents $189.64M $344.24M $104.68M
Total debt $213.66M $832.00M –
Shares (diluted) 48.60M 59.73M 93.13M
Enterprise value -$655.26M $5.70B -$350.66M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNUSELFYSG
P/E -1.1x 114.5x -9.6x
P/FCF 21.5x 24.3x –
P/Operating cash flow 4.6x 22.9x –
P/S 0.2x 3.9x 0.7x
P/B 0.4x 5.8x 1.1x
P/Tangible book 0.5x 10.8x 1.4x
EV/EBITDA 6.4x 32.9x –
EV/EBIT -24.4x 57.2x -6.0x
EV/Revenue 0.2x 4.1x 0.4x
EV/FCF 23.6x 26.0x –
EV/Operating cash flow 5.0x 24.5x –
PEG (3Y EPS CAGR) 0.01 -6.71 0.97

Growth

14 metrics
MetricNUSELFYSG
Revenue growth (1Y) -15.4% 31.2% 25.6%
Revenue CAGR (3Y) -12.3% 37.9% 9.6%
Gross profit growth (1Y) -13.0% 38.2% 24.9%
Gross profit CAGR (3Y) -13.1% 41.8% 12.2%
Operating income growth (1Y) 25.5% -18.4% 45.0%
Operating income CAGR (3Y) -29.2% 5.9% 11.5%
Net income growth (1Y) -314.6% -39.1% 56.2%
Net income CAGR (3Y) -72.0% -15.9% 11.0%
EPS growth (1Y) -318.6% -41.2% -537.4%
EPS CAGR (3Y) -73.1% -17.1% -9.9%
Operating cash flow growth (1Y) -45.6% 85.8% –
Operating cash flow CAGR (3Y) -9.0% 46.4% –
Free cash flow growth (1Y) -81.6% 107.6% –
Free cash flow CAGR (3Y) 76.1% 44.7% –

Profitability

14 metrics
MetricNUSELFYSG
Gross margin 69.2% 74.4% 77.4%
EBITDA margin 2.9% 12.6% –
Operating margin -0.8% 7.2% -7.2%
Pretax margin -1.9% 4.7% -4.6%
Net margin -15.7% 3.4% -3.5%
FCF margin 0.8% 15.9% –
Operating cash flow margin 3.7% 16.9% –
Return on equity -32.4% 5.2% -7.8%
Return on assets -17.3% 2.5% -5.7%
Return on invested capital -1.2% 4.6% –
Return on capital employed -1.0% 6.1% -10.1%
Asset turnover 1.1x 0.7x 1.2x
Cash conversion (OCF / net income) -0.2x 5.0x –
Stock comp / revenue 0.1% 5.5% –

Financial Health

11 metrics
MetricNUSELFYSG
Debt / assets 19.1% 33.8% –
Debt / equity 0.4x 0.7x –
Net debt / EBITDA 0.6x 2.2x –
Debt / FCF 19.8x 3.0x –
Liabilities / assets 51.6% 52.5% 32.0%
Equity / assets 48.4% 47.5% 68.0%
Interest coverage -0.7x – –
Current ratio 2.0x 2.5x 3.7x
Quick ratio 0.9x 1.5x 2.1x
Cash ratio 0.7x 1.0x 1.7x
Altman Z-score 3.71 4.25 -0.17

Shareholder Returns

7 metrics
MetricNUSELFYSG
Dividend yield 5.0% – –
Net buyback yield 10.8% 1.4% –
Shareholder yield 15.8% 1.4% –
Payout ratio (earnings) -5.4% – –
Payout ratio (FCF) 108.1% – –
Dividend growth (1Y) -2.3% – –
Dividend CAGR (3Y) -46.8% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNUSELFYSG
Forward P/E 6.1xFY2026 33.7xFY2026 –
EPS, next fiscal year $0.78FY2026 $3.42FY2026 $-0.16FY2026
EPS growth, next FY -38.6%FY2026 +9.3%FY2026 –
EPS growth, the year after +43.6% +7.9% –
Revenue, next fiscal year $1.24BFY2026 $2.10BFY2026 $638.64MFY2026
Revenue growth, next FY -17.1%FY2026 +27.8%FY2026 +3.9%FY2026
Revenue growth, the year after +24.7% -2.8% +13.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNUSELFYSG
Held by institutions 74.1% 87.3% 6.8%
Institutions holding 161 430 43
Change in shares held, QoQ -0.9% -9.9% -11.7%
Institutions buying 77 214 15
Institutions selling 61 158 18
Buyers to sellers 1.26 1.35 0.83

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NUSELFYSG
NUS 1.00 0.26 0.07
ELF 0.26 1.00 0.18
YSG 0.07 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NUS, ELF and YSG?

e.l.f. Beauty (ELF) is the largest by market capitalisation: Nu Skin Enterprises (NUS) $229.37M, e.l.f. Beauty (ELF) $6.73B, Yatsen Holding (YSG) $221.64M.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: Nu Skin Enterprises (NUS) -15.4%, e.l.f. Beauty (ELF) +31.2%, Yatsen Holding (YSG) +25.6%.

Which company is more profitable?

e.l.f. Beauty (ELF) has the highest net margin (Nu Skin Enterprises (NUS) -15.7%, e.l.f. Beauty (ELF) 3.4%, Yatsen Holding (YSG) -3.5%). On return on invested capital, e.l.f. Beauty (ELF) leads (Nu Skin Enterprises (NUS) -1.2%, e.l.f. Beauty (ELF) 4.6%).

Which stock has performed better?

Over the past year e.l.f. Beauty (ELF) returned the most: Nu Skin Enterprises (NUS) -55.7%, e.l.f. Beauty (ELF) -12.4%, Yatsen Holding (YSG) -68.1%. Over five years, e.l.f. Beauty (ELF) compounded fastest (Nu Skin Enterprises (NUS) -34.7%/yr, e.l.f. Beauty (ELF) +29.0%/yr, Yatsen Holding (YSG) -30.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Nu Skin Enterprises (NUS) 0.05%, e.l.f. Beauty (ELF) 0.00%, Yatsen Holding (YSG) 0.00%. e.l.f. Beauty (ELF) and Yatsen Holding (YSG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nu Skin Enterprises (NUS) has been the steadiest (Nu Skin Enterprises (NUS) 47.9%, e.l.f. Beauty (ELF) 70.3%, Yatsen Holding (YSG) 82.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NUS, ELF and YSG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, e.l.f. Beauty (ELF) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.