NOW vs Peers Stock Comparison

ServiceNow Prices as of Oct 26, 2026 Peers: Industry group
NOW ServiceNow, Inc.
$158.19 +16.6% 1M -15.0% 1Y
Market cap
$160.33B
P/E
96.0x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology

Percentile Scorecard

NOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOW
Valuation 28 #74 of 102
Growth 58 #42 of 98
Profitability 82 #18 of 95
Financial Health 50 #55 of 109
Shareholder Returns 41 #38 of 64
Overall 52
  • NOW ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWSPY
1 month +16.6% -0.8%
3 months +49.9% +3.5%
6 months +74.9% +7.0%
Year to date +3.3% +12.2%
1 year -15.0% +13.0%
3 years +42.8% +86.3%
3 years, per year +12.6% +23.1%
5 years +19.0% +68.6%
5 years, per year +3.5% +11.0%
10 years +902.5% +258.0%
10 years, per year +25.9% +13.6%

Risk

MeasureNOWSPY
Volatility, 1Y 58.8% 12.7%
Downside volatility, 1Y 61.5% 12.7%
Beta vs S&P 500, 1Y 0.62 1.00
Return / volatility, 1Y -0.25 1.02
Max drawdown, 5Y -64.5% -25.4%
From 52-week high -16.4% -1.8%
52-week high $189.26 $779.14
52-week low $83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOW
P/E now vs peer median 97.7xmedian 28.8x
P/S now vs peer median 11.1xmedian 2.8x
EV/EBITDA now vs peer median 48.7xmedian 17.7x
P/FCF now vs peer median 35.7xmedian 15.8x
P/B now vs peer median 13.1xmedian 3.2x
PEG now vs peer median 18.80median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOW
Revenue $14.73B
Gross profit $11.02B
Operating income $1.68B
Net income $1.67B
Free cash flow $4.58B
R&D $3.26B
EPS (diluted) $1.61
Cash & equivalents $2.50B
Total debt $7.52B
Shares (diluted) 1.03B
Enterprise value $138.79B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOW
P/E 97.7x
P/FCF 35.7x
P/Operating cash flow 30.8x
P/S 11.1x
P/B 13.1x
P/Tangible book 18.7x
EV/EBITDA 48.7x
EV/EBIT 99.1x
EV/Revenue 11.3x
EV/FCF 36.3x
EV/Operating cash flow 31.4x
PEG (3Y EPS CAGR) 18.80

Growth

14 metrics
MetricNOW
Revenue growth (1Y) 22.2%
Revenue CAGR (3Y) 22.5%
Gross profit growth (1Y) 16.4%
Gross profit CAGR (3Y) 20.5%
Operating income growth (1Y) 4.9%
Operating income CAGR (3Y) 49.1%
Net income growth (1Y) 0.5%
Net income CAGR (3Y) 5.5%
EPS growth (1Y) 1.7%
EPS CAGR (3Y) 5.2%
Operating cash flow growth (1Y) 13.0%
Operating cash flow CAGR (3Y) 22.2%
Free cash flow growth (1Y) 19.0%
Free cash flow CAGR (3Y) 25.7%

Profitability

14 metrics
MetricNOW
Gross margin 74.8%
EBITDA margin 23.2%
Operating margin 11.4%
Pretax margin 15.9%
Net margin 11.3%
FCF margin 31.1%
Operating cash flow margin 36.0%
Return on equity 13.8%
Return on assets 6.0%
Return on invested capital –
Return on capital employed 10.6%
Asset turnover 0.5x
Cash conversion (OCF / net income) 3.2x
Stock comp / revenue 12.3%

Financial Health

11 metrics
MetricNOW
Debt / assets 23.7%
Debt / equity 0.6x
Net debt / EBITDA 0.8x
Debt / FCF 1.6x
Liabilities / assets 60.5%
Equity / assets 39.5%
Interest coverage –
Current ratio 0.7x
Quick ratio 0.6x
Cash ratio 0.4x
Altman Z-score 5.89

Shareholder Returns

7 metrics
MetricNOW
Dividend yield –
Net buyback yield 1.9%
Shareholder yield 1.9%
Payout ratio (earnings) –
Payout ratio (FCF) –
Dividend growth (1Y) –
Dividend CAGR (3Y) –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOW
Forward P/E 41.1xFY2026
EPS, next fiscal year $3.85FY2026
EPS growth, next FY +9.7%FY2026
EPS growth, the year after +27.0%
Revenue, next fiscal year $15.25BFY2026
Revenue growth, next FY +14.8%FY2026
Revenue growth, the year after +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOW
Held by institutions 81.6%
Institutions holding 2,224
Change in shares held, QoQ -2.1%
Institutions buying 1,285
Institutions selling 779
Buyers to sellers 1.65

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Related Comparisons

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.