NOW vs TRI vs HUCK Stock Comparison

ServiceNow, Thomson Reuters and Huckleberry.ai Prices as of Oct 29, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$109.65 -15.6% 1M -39.9% 1Y
Market cap
$107.78B
P/E
74.6x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
3 wins
TRI Thomson Reuters Corp /Can/
$116.35 +20.9% 1M -23.9% 1Y
Market cap
$53.38B
P/E
32.9x
Revenue (TTM)
$7.83B
Div. yield
-0.01%
Compliance Software Technology
7 wins
HUCK Huckleberry.ai, Inc.
$3.14 -5.4% 1M -77.4% 1Y
Market cap
$142.60M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology

Head to Head

10 decided of 12

Thomson Reuters leads on 7 of the 12 questions below (Thomson Reuters 7, ServiceNow 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWTRIHUCKLeader
Larger companyMarket capitalisation $107.78B $53.38B $142.60M NOW
Cheaper on earningsLower P/E, profitable companies only 74.6x 32.9x -3.4x TRI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 28.5x 26.0x 44.9x TRI
Faster revenue growthRevenue growth, trailing twelve months +21.8% +7.0% -1.0% NOW
More profitableNet margin, trailing twelve months 9.4% 20.7% -13.4% TRI
Better return on capitalReturn on invested capital 5.2% — — –
Less leveragedLower net debt / EBITDA 0.8x 1.2x 67.5x NOW
Higher dividend yieldTrailing dividend yield 0.00% -0.01% 0.00% –
Better 1-year returnPrice return, last 12 months -39.9% -23.9% -77.4% TRI
Better 5-year returnAnnualised price return, 5 years -4.7%/yr -1.4%/yr -48.7%/yr TRI
Less volatileAnnualised volatility, 1 year 66.6% 51.5% 100.9% TRI
Higher overall scoreMean of the five percentile scores vs peers 52/100 55/100 25/100 TRI

Percentile Scorecard

NOWTRIHUCK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWTRIHUCK
Valuation 36 #65 of 101 50 #51 of 101 33 #68 of 101
Growth 49 #50 of 97 25 #73 of 97 34 #64 of 97
Profitability 79 #20 of 93 99 #2 of 93 36 #60 of 93
Financial Health 53 #51 of 108 65 #39 of 108 5 #103 of 108
Shareholder Returns 42 #37 of 63 39 #39 of 63 16 #53 of 63
Overall 52 55 25
  • NOW ranked among 114 companies in Business Applications
  • TRI ranked among 114 companies in Business Applications
  • HUCK ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWTRIHUCKSPY
1 month -15.6%+20.9%-5.4% +0.7%
3 months -0.4%+17.7%-15.1% +3.7%
6 months +24.2%+21.6%-11.8% +7.1%
Year to date -28.4%-11.8%-62.8% +12.8%
1 year -39.9%-23.9%-77.4% +11.9%
3 years -3.6%-3.4%-60.2% +85.2%
3 years, per year -1.2%-1.2%-26.5% +22.8%
5 years -21.4%-6.9%-96.4% +67.6%
5 years, per year -4.7%-1.4%-48.7% +10.9%
10 years +536.8%+183.7%— +262.0%
10 years, per year +20.3%+11.0%— +13.7%

Risk

MeasureNOWTRIHUCKSPY
Volatility, 1Y 66.6%51.5%100.9% 12.7%
Downside volatility, 1Y 75.9%52.0%108.0% 12.6%
Beta vs S&P 500, 1Y 0.690.162.18 1.00
Return / volatility, 1Y -0.60-0.46-0.77 0.94
Max drawdown, 5Y -64.5%-64.3%-97.8% -25.4%
From 52-week high -41.3%-25.3%-77.5% -1.2%
52-week high $186.94$155.72$13.93 $779.14
52-week low $83.00$76.55$2.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWTRIHUCK
P/E now vs peer median 78.5xmedian 28.0x 32.2xmedian 28.0x -3.4xmedian 28.0x
P/S now vs peer median 7.4xmedian 2.8x 6.6xmedian 2.8x 0.4xmedian 2.8x
EV/EBITDA now vs peer median 33.9xmedian 16.9x 25.8xmedian 16.9x 150.2xmedian 16.9x
P/FCF now vs peer median 24.0xmedian 15.9x 16.2xmedian 15.9x -15.6xmedian 15.9x
P/B now vs peer median 8.7xmedian 3.2x 4.7xmedian 3.2x -0.7xmedian 3.2x
PEG now vs peer median -22.98median 0.89 3.11median 0.89 -0.13median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWTRIHUCK
Revenue $15.43B $7.83B $315.21M
Gross profit $11.28B – $237.80M
Operating income $1.49B $2.33B -$30.85M
Net income $1.45B $1.68B -$42.15M
Free cash flow $4.75B $3.19B -$8.79M
R&D $3.47B – $74.68M
EPS (diluted) $1.39 $3.61 $-0.92
Cash & equivalents $2.39B $577.00M $25.10M
Total debt $7.52B $3.26B –
Shares (diluted) 1.04B 449.53M 46.00M
Enterprise value $87.04B $50.16B -$12.43M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWTRIHUCK
P/E 78.5x 32.2x -3.4x
P/FCF 24.0x 16.2x -15.6x
P/Operating cash flow 21.3x 17.9x -230.2x
P/S 7.4x 6.6x 0.4x
P/B 8.7x 4.7x -0.7x
P/Tangible book 12.0x 6.4x -0.7x
EV/EBITDA 33.9x 25.8x 150.2x
EV/EBIT 78.2x 23.3x -8.1x
EV/Revenue 7.6x 6.9x 0.8x
EV/FCF 24.6x 17.0x -28.4x
EV/Operating cash flow 21.9x 18.8x -418.1x
PEG (3Y EPS CAGR) -22.98 3.11 -0.13

Growth

14 metrics
MetricNOWTRIHUCK
Revenue growth (1Y) 21.8% 7.0% -1.0%
Revenue CAGR (3Y) 22.1% 5.2% -0.3%
Gross profit growth (1Y) 14.1% – 0.1%
Gross profit CAGR (3Y) 19.2% – -0.7%
Operating income growth (1Y) -14.9% 9.1% 31.3%
Operating income CAGR (3Y) 32.1% -0.5% 22.0%
Net income growth (1Y) -16.5% 4.7% 45.6%
Net income CAGR (3Y) -3.1% -6.8% 20.5%
EPS growth (1Y) -16.2% 8.4% 51.9%
EPS CAGR (3Y) -3.4% 10.4% 26.9%
Operating cash flow growth (1Y) 10.2% 14.5% -123.5%
Operating cash flow CAGR (3Y) 21.8% 10.1% 57.6%
Free cash flow growth (1Y) 20.0% 13.0% -17.9%
Free cash flow CAGR (3Y) 25.9% 9.0% 22.6%

Profitability

14 metrics
MetricNOWTRIHUCK
Gross margin 73.1% – 75.4%
EBITDA margin 22.3% 26.9% 0.5%
Operating margin 9.7% 29.7% -9.8%
Pretax margin 13.1% 46.5% -12.8%
Net margin 9.4% 20.7% -13.4%
FCF margin 30.8% 40.7% -2.8%
Operating cash flow margin 34.6% 36.9% -0.2%
Return on equity 11.3% – –
Return on assets 4.6% – -22.7%
Return on invested capital 5.2% – –
Return on capital employed 7.5% – –
Asset turnover 0.5x – 1.7x
Cash conversion (OCF / net income) 3.7x 1.7x 0.0x
Stock comp / revenue 10.4% – 16.2%

Financial Health

11 metrics
MetricNOWTRIHUCK
Debt / assets 23.6% 18.0% 78.4%
Debt / equity 0.6x 0.3x -0.7x
Net debt / EBITDA 0.8x 1.2x 67.5x
Debt / FCF 1.6x 1.0x -15.6x
Liabilities / assets 58.9% 38.5% 207.1%
Equity / assets 41.1% 61.5% -107.1%
Interest coverage 14.6x 116.5x –
Current ratio 0.7x 0.5x 0.3x
Quick ratio 0.6x -2.5x 0.2x
Cash ratio 0.4x 0.2x 0.1x
Altman Z-score 4.44 5.88 -12.86

Shareholder Returns

7 metrics
MetricNOWTRIHUCK
Dividend yield – 3.5% –
Net buyback yield 2.3% -2.2% -0.7%
Shareholder yield 2.3% 1.2% -0.7%
Payout ratio (earnings) – 30.9% –
Payout ratio (FCF) – 16.3% –
Dividend growth (1Y) – -10.6% –
Dividend CAGR (3Y) – -8.5% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWTRIHUCK
Forward P/E 28.5xFY2026 26.0xFY2026 44.9xFY2026
EPS, next fiscal year $3.85FY2026 $4.47FY2026 $0.07FY2026
EPS growth, next FY +9.7%FY2026 +12.6%FY2026 –
EPS growth, the year after +27.0% +8.1% -28.6%
Revenue, next fiscal year $15.25BFY2026 $7.73BFY2026 $301.44MFY2026
Revenue growth, next FY +14.8%FY2026 +3.8%FY2026 -5.5%FY2026
Revenue growth, the year after +17.7% +15.5% -1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWTRIHUCK
Held by institutions 81.6% 90.1% –
Institutions holding 2,225 421 –
Change in shares held, QoQ -2.1% +0.6% –
Institutions buying 1,286 408 –
Institutions selling 779 9 –
Buyers to sellers 1.65 45.33 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWTRIHUCK
NOW 1.00 0.52 0.28
TRI 0.52 1.00 0.24
HUCK 0.28 0.24 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, NOW, TRI and HUCK?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $107.78B, Thomson Reuters (TRI) $53.38B, Huckleberry.ai (HUCK) $142.60M.

Which stock is cheaper, NOW, TRI and HUCK?

Thomson Reuters (TRI) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 74.6x, Thomson Reuters (TRI) 32.9x, Huckleberry.ai (HUCK) -3.4x). On next year's consensus earnings, Thomson Reuters (TRI) is cheapest (ServiceNow (NOW) 28.5x, Thomson Reuters (TRI) 26.0x, Huckleberry.ai (HUCK) 44.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +21.8%, Thomson Reuters (TRI) +7.0%, Huckleberry.ai (HUCK) -1.0%.

Which company is more profitable?

Thomson Reuters (TRI) has the highest net margin (ServiceNow (NOW) 9.4%, Thomson Reuters (TRI) 20.7%, Huckleberry.ai (HUCK) -13.4%).

Which stock has performed better?

Over the past year Thomson Reuters (TRI) returned the most: ServiceNow (NOW) -39.9%, Thomson Reuters (TRI) -23.9%, Huckleberry.ai (HUCK) -77.4%. Over five years, Thomson Reuters (TRI) compounded fastest (ServiceNow (NOW) -4.7%/yr, Thomson Reuters (TRI) -1.4%/yr, Huckleberry.ai (HUCK) -48.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Thomson Reuters (TRI) has been the steadiest (ServiceNow (NOW) 66.6%, Thomson Reuters (TRI) 51.5%, Huckleberry.ai (HUCK) 100.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, TRI and HUCK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Thomson Reuters (TRI) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.