NOW vs BRSL vs KRNT Stock Comparison

ServiceNow, Brightstar Lottery and Kornit Digital Prices as of Oct 26, 2026 Peers: Industry group
NOW ServiceNow, Inc.
$158.19 +16.6% 1M -15.0% 1Y
Market cap
$160.73B
P/E
96.2x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
6 wins
KRNT Kornit Digital Ltd.
$17.87 +14.8% 1M +25.8% 1Y
Market cap
$817.57M
P/E
–
Revenue (TTM)
$215.85M
Div. yield
–
Industrial Machinery Industrials
1 win

Head to Head

10 decided of 12

ServiceNow leads on 6 of the 12 questions below (ServiceNow 6, Brightstar Lottery 3, Kornit Digital 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWBRSLKRNTLeader
Larger companyMarket capitalisation $160.73B $1.84B $817.57M NOW
Cheaper on earningsLower P/E, profitable companies only 96.2x 7.4x -40.2x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 41.1x 17.0x 89.4x BRSL
Faster revenue growthRevenue growth, trailing twelve months +22.2% +0.7% +4.0% NOW
More profitableNet margin, trailing twelve months 11.3% 10.0% -9.4% NOW
Better return on capitalReturn on invested capital — 14.1% — –
Less leveragedLower net debt / EBITDA 0.8x 2.4x — NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -15.0% -42.7% +25.8% KRNT
Better 5-year returnAnnualised price return, 5 years +3.5%/yr -20.4%/yr -35.5%/yr NOW
Less volatileAnnualised volatility, 1 year 58.8% 32.7% 43.8% BRSL
Higher overall scoreMean of the five percentile scores vs peers 52/100 41/100 44/100 NOW

Percentile Scorecard

NOWBRSLKRNT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWBRSLKRNT
Valuation 28 #74 of 102 60 #41 of 102 48 #107 of 203
Growth 58 #42 of 98 24 #75 of 98 41 #111 of 187
Profitability 82 #18 of 95 60 #39 of 95 23 #143 of 185
Financial Health 50 #55 of 109 29 #78 of 109 99 #3 of 219
Shareholder Returns 41 #38 of 64 35 #42 of 64 11 #137 of 153
Overall 52 41 44
  • NOW ranked among 115 companies in Business Applications
  • BRSL ranked among 115 companies in Business Applications
  • KRNT ranked among 222 companies in Machinery

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWBRSLKRNTSPY
1 month +16.6%-4.4%+14.8% -0.8%
3 months +49.9%-9.2%+16.1% +3.5%
6 months +74.9%-26.0%+13.8% +7.0%
Year to date +3.3%-38.6%+24.3% +12.2%
1 year -15.0%-42.7%+25.8% +13.0%
3 years +42.8%-64.7%+30.4% +86.3%
3 years, per year +12.6%-29.4%+9.3% +23.1%
5 years +19.0%-68.1%-88.8% +68.6%
5 years, per year +3.5%-20.4%-35.5% +11.0%
10 years +902.5%-66.5%+72.7% +258.0%
10 years, per year +25.9%-10.4%+5.6% +13.6%

Risk

MeasureNOWBRSLKRNTSPY
Volatility, 1Y 58.8%32.7%43.8% 12.7%
Downside volatility, 1Y 61.5%34.3%40.5% 12.7%
Beta vs S&P 500, 1Y 0.620.841.52 1.00
Return / volatility, 1Y -0.25-1.310.59 1.02
Max drawdown, 5Y -64.5%-72.7%-93.0% -25.4%
From 52-week high -16.4%-44.1%-2.4% -1.8%
52-week high $189.26$17.00$18.31 $779.14
52-week low $83.00$9.22$12.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWBRSLKRNT
P/E now vs peer median 97.7xmedian 28.8x 7.6xmedian 28.8x -39.8xmedian 26.0x
P/S now vs peer median 11.1xmedian 2.8x 0.7xmedian 2.8x 3.8xmedian 1.9x
EV/EBITDA now vs peer median 48.7xmedian 17.7x 3.5xmedian 17.7x -16.6xmedian 14.0x
P/FCF now vs peer median 35.7xmedian 15.8x -1.2xmedian 15.8x 31.0xmedian 21.4x
P/B now vs peer median 13.1xmedian 3.2x 0.9xmedian 3.2x 1.2xmedian 2.2x
PEG now vs peer median 18.80median 0.85 -0.81median 0.85 -1.09median 1.26

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWBRSLKRNT
Revenue $14.73B $2.47B $215.85M
Gross profit $11.02B $1.32B $97.83M
Operating income $1.68B $1.07B -$40.02M
Net income $1.67B $366.00M -$20.32M
Free cash flow $4.58B -$1.47B $26.70M
R&D $3.26B $52.00M $20.41M
EPS (diluted) $1.61 $1.26 $-0.45
Cash & equivalents $2.50B $558.00M $33.81M
Total debt $7.52B $19.09B –
Shares (diluted) 1.03B 197.00M 45.24M
Enterprise value $139.18B -$3.01B -$725.27M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWBRSLKRNT
P/E 97.7x 7.6x -39.8x
P/FCF 35.7x -1.2x 31.0x
P/Operating cash flow 30.8x -1.0x 27.8x
P/S 11.1x 0.7x 3.8x
P/B 13.1x 0.9x 1.2x
P/Tangible book 18.7x 0.9x 1.3x
EV/EBITDA 48.7x 3.5x -16.6x
EV/EBIT 99.1x 5.2x -11.3x
EV/Revenue 11.3x 2.3x 2.1x
EV/FCF 36.3x -3.8x 17.0x
EV/Operating cash flow 31.4x -3.0x 15.2x
PEG (3Y EPS CAGR) 18.80 -0.81 -1.09

Growth

14 metrics
MetricNOWBRSLKRNT
Revenue growth (1Y) 22.2% 0.7% 4.0%
Revenue CAGR (3Y) 22.5% 9.1% -2.7%
Gross profit growth (1Y) 16.4% -4.0% -1.6%
Gross profit CAGR (3Y) 20.5% 151.4% 9.5%
Operating income growth (1Y) 4.9% 88.2% -28.0%
Operating income CAGR (3Y) 49.1% -2.1% 21.6%
Net income growth (1Y) 0.5% 8.9% -80.4%
Net income CAGR (3Y) 5.5% -4.5% 38.6%
EPS growth (1Y) 1.7% 33.1% -89.3%
EPS CAGR (3Y) 5.2% -9.4% 36.6%
Operating cash flow growth (1Y) 13.0% -265.1% -40.1%
Operating cash flow CAGR (3Y) 22.2% -60.6% 33.9%
Free cash flow growth (1Y) 19.0% -207.8% -41.6%
Free cash flow CAGR (3Y) 25.7% -58.7% 34.6%

Profitability

14 metrics
MetricNOWBRSLKRNT
Gross margin 74.8% 53.5% 45.3%
EBITDA margin 23.2% 65.3% -12.7%
Operating margin 11.4% 43.2% -18.5%
Pretax margin 15.9% 24.4% -9.0%
Net margin 11.3% 10.0% -9.4%
FCF margin 31.1% -59.6% 12.4%
Operating cash flow margin 36.0% -74.7% 13.8%
Return on equity 13.8% 17.7% -3.0%
Return on assets 6.0% 4.2% -2.7%
Return on invested capital – 14.1% –
Return on capital employed 10.6% 14.2% -5.9%
Asset turnover 0.5x 0.3x 0.3x
Cash conversion (OCF / net income) 3.2x -5.0x -1.5x
Stock comp / revenue 12.3% 0.7% 9.6%

Financial Health

11 metrics
MetricNOWBRSLKRNT
Debt / assets 23.7% 54.2% –
Debt / equity 0.6x 2.2x –
Net debt / EBITDA 0.8x 2.4x –
Debt / FCF 1.6x -3.0x –
Liabilities / assets 60.5% 74.9% 11.4%
Equity / assets 39.5% 25.1% 88.6%
Interest coverage – – –
Current ratio 0.7x 1.1x 8.8x
Quick ratio 0.6x 0.5x 6.6x
Cash ratio 0.4x 0.5x 5.7x
Altman Z-score 5.89 0.86 –

Shareholder Returns

7 metrics
MetricNOWBRSLKRNT
Dividend yield – 9.6% –
Net buyback yield 1.9% -17.7% -4.7%
Shareholder yield 1.9% -8.2% -4.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWBRSLKRNT
Forward P/E 41.1xFY2026 17.0xFY2026 89.4xFY2026
EPS, next fiscal year $3.85FY2026 $0.56FY2026 $0.20FY2026
EPS growth, next FY +9.7%FY2026 -38.5%FY2026 -35.5%FY2026
EPS growth, the year after +27.3% +28.6% +50.0%
Revenue, next fiscal year $15.24BFY2026 $2.56BFY2026 $229.31MFY2026
Revenue growth, next FY +14.8%FY2026 +2.1%FY2026 +10.1%FY2026
Revenue growth, the year after +17.7% -2.1% +0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWBRSLKRNT
Held by institutions 81.6% 44.1% 90.9%
Institutions holding 2,224 200 118
Change in shares held, QoQ -2.1% +3.8% -3.9%
Institutions buying 1,285 97 65
Institutions selling 779 58 35
Buyers to sellers 1.65 1.67 1.86

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWBRSLKRNT
NOW 1.00 0.21 -0.02
BRSL 0.21 1.00 0.22
KRNT -0.02 0.22 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NOW, BRSL and KRNT?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $160.73B, Brightstar Lottery (BRSL) $1.84B, Kornit Digital (KRNT) $817.57M.

Which stock is cheaper, NOW, BRSL and KRNT?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 96.2x, Brightstar Lottery (BRSL) 7.4x, Kornit Digital (KRNT) -40.2x). On next year's consensus earnings, Brightstar Lottery (BRSL) is cheapest (ServiceNow (NOW) 41.1x, Brightstar Lottery (BRSL) 17.0x, Kornit Digital (KRNT) 89.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +22.2%, Brightstar Lottery (BRSL) +0.7%, Kornit Digital (KRNT) +4.0%.

Which company is more profitable?

ServiceNow (NOW) has the highest net margin (ServiceNow (NOW) 11.3%, Brightstar Lottery (BRSL) 10.0%, Kornit Digital (KRNT) -9.4%).

Which stock has performed better?

Over the past year Kornit Digital (KRNT) returned the most: ServiceNow (NOW) -15.0%, Brightstar Lottery (BRSL) -42.7%, Kornit Digital (KRNT) +25.8%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) +3.5%/yr, Brightstar Lottery (BRSL) -20.4%/yr, Kornit Digital (KRNT) -35.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (ServiceNow (NOW) 58.8%, Brightstar Lottery (BRSL) 32.7%, Kornit Digital (KRNT) 43.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, BRSL and KRNT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.