NMAX vs SBGI vs SONY Stock Comparison

Newsmax, Sinclair and Sony Prices as of Oct 27, 2026 Peers: Industry group
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NMAX Newsmax Inc.
$7.96 -26.7% 1M -22.3% 1Y
Market cap
$1.04B
P/E
–
Revenue (TTM)
$198.07M
Div. yield
–
Television Broadcasting Communication Services
1 win
SBGI Sinclair, Inc.
$12.08 -5.5% 1M -9.4% 1Y
Market cap
$881.76M
P/E
17.0x
Revenue (TTM)
$3.26B
Div. yield
0.08%
Television Broadcasting Communication Services
3 wins
SONY Sony Group Corp
$25.64 +8.9% 1M -10.7% 1Y
Market cap
$150.62B
P/E
–
Revenue (TTM)
$82.39B
Div. yield
–
Gaming Hardware Technology
6 wins

Head to Head

10 decided of 12

Sony leads on 6 of the 12 questions below (Sony 6, Sinclair 3, Newsmax 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNMAXSBGISONYLeader
Larger companyMarket capitalisation $1.04B $881.76M $150.62B SONY
Cheaper on earningsLower P/E, profitable companies only -13.1x 17.0x -29.5x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 9.7x 19.4x SBGI
Faster revenue growthRevenue growth, trailing twelve months +8.3% -6.5% +2.1% NMAX
More profitableNet margin, trailing twelve months -40.1% 1.6% -6.2% SBGI
Better return on capitalReturn on invested capital — 4.7% 12.2% SONY
Less leveragedLower net debt / EBITDA — 7.5x -0.3x SONY
Higher dividend yieldTrailing dividend yield 0.00% 0.08% 0.00% –
Better 1-year returnPrice return, last 12 months -22.3% -9.4% -10.7% SBGI
Better 5-year returnAnnualised price return, 5 years — -14.6%/yr +1.6%/yr SONY
Less volatileAnnualised volatility, 1 year 77.7% 45.5% 29.3% SONY
Higher overall scoreMean of the five percentile scores vs peers 32/100 45/100 54/100 SONY

Percentile Scorecard

NMAXSBGISONY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNMAXSBGISONY
Valuation 2 #52 of 53 69 #17 of 53 80 #23 of 112
Growth 51 #22 of 44 16 #37 of 44 20 #87 of 109
Profitability 12 #37 of 42 61 #17 of 42 63 #39 of 104
Financial Health 63 #23 of 61 33 #41 of 61 47 #62 of 116
Shareholder Returns – 44 #15 of 26 61 #32 of 81
Overall 32 45 54
  • NMAX ranked among 61 companies in Advertising and Media
  • SBGI ranked among 61 companies in Advertising and Media
  • SONY ranked among 122 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNMAXSBGISONYSPY
1 month -26.7%-5.5%+8.9% -0.2%
3 months -0.1%-14.4%+13.0% +3.9%
6 months +32.7%-23.1%+28.4% +8.2%
Year to date +3.0%-21.0%+0.2% +12.9%
1 year -22.3%-9.4%-10.7% +12.3%
3 years —+20.2%+60.1% +87.4%
3 years, per year —+6.3%+17.0% +23.3%
5 years —-54.6%+8.4% +67.9%
5 years, per year —-14.6%+1.6% +10.9%
10 years —-51.3%+306.3% +261.1%
10 years, per year —-6.9%+15.1% +13.7%

Risk

MeasureNMAXSBGISONYSPY
Volatility, 1Y 77.7%45.5%29.3% 12.7%
Downside volatility, 1Y 79.5%42.0%27.5% 12.7%
Beta vs S&P 500, 1Y 1.640.290.60 1.00
Return / volatility, 1Y -0.29-0.21-0.36 0.97
Max drawdown, 5Y -97.8%-67.8%-50.9% -25.4%
From 52-week high -30.4%-28.9%-15.3% -1.2%
52-week high $11.43$17.00$30.26 $779.14
52-week low $5.16$11.97$19.32 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNMAXSBGISONY
P/E now vs peer median -12.9xmedian 18.4x 16.8xmedian 18.4x -30.0xmedian 33.2x
P/S now vs peer median 5.2xmedian 0.6x 0.3xmedian 0.6x 1.9xmedian 2.8x
EV/EBITDA now vs peer median -12.2xmedian 10.5x 9.4xmedian 10.5x 8.5xmedian 20.0x
P/FCF now vs peer median —median 9.0x 9.2xmedian 9.0x 14.6xmedian 29.8x
P/B now vs peer median 9.0xmedian 1.5x 2.3xmedian 1.5x 2.9xmedian 3.0x
PEG now vs peer median —median 0.44 -0.47median 0.44 0.75median 1.17

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNMAXSBGISONY
Revenue $198.07M $3.26B $82.39B
Gross profit $78.29M – $26.19B
Operating income -$86.98M $215.00M $10.29B
Net income -$79.40M $54.00M -$5.01B
Free cash flow – $95.00M $10.78B
EPS (diluted) $-0.61 $0.72 $-0.85
Cash & equivalents $25.88M $604.00M $13.40B
Total debt – $4.06B $36.06B
Shares (diluted) 129.29M 72.16M 6.01B
Enterprise value $942.08M -$1.96B $87.89B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNMAXSBGISONY
P/E -12.9x 16.8x -30.0x
P/FCF – 9.2x 14.6x
P/Operating cash flow – 5.1x 11.6x
P/S 5.2x 0.3x 1.9x
P/B 9.0x 2.3x 2.9x
P/Tangible book 9.0x 2.4x 3.1x
EV/EBITDA -12.2x 9.4x 8.5x
EV/EBIT -11.5x 20.1x 14.7x
EV/Revenue 5.0x 1.3x 1.8x
EV/FCF – 45.5x 14.1x
EV/Operating cash flow – 25.3x 11.2x
PEG (3Y EPS CAGR) – -0.47 0.75

Growth

14 metrics
MetricNMAXSBGISONY
Revenue growth (1Y) 8.3% -6.5% 2.1%
Revenue CAGR (3Y) – -0.9% -1.2%
Gross profit growth (1Y) -4.1% – 9.0%
Gross profit CAGR (3Y) – – -5.8%
Operating income growth (1Y) 14.9% -55.2% 12.4%
Operating income CAGR (3Y) – -20.3% 6.1%
Net income growth (1Y) 27.2% -1.8% -168.9%
Net income CAGR (3Y) – -34.8% -40.0%
EPS growth (1Y) 27.7% 0.3% -167.4%
EPS CAGR (3Y) – -35.5% -40.2%
Operating cash flow growth (1Y) – -68.0% -18.9%
Operating cash flow CAGR (3Y) – -38.5% 28.4%
Free cash flow growth (1Y) – -79.4% -11.4%
Free cash flow CAGR (3Y) – -46.9% 82.7%

Profitability

14 metrics
MetricNMAXSBGISONY
Gross margin 39.5% – 31.8%
EBITDA margin -41.2% 14.2% 21.6%
Operating margin -43.9% 6.6% 12.5%
Pretax margin -40.1% 0.6% 12.2%
Net margin -40.1% 1.6% -6.2%
FCF margin – 2.9% 13.1%
Operating cash flow margin – 5.3% 16.4%
Return on equity -72.4% 15.8% -9.5%
Return on assets -33.8% 1.1% -5.1%
Return on invested capital – 4.7% 12.2%
Return on capital employed -57.8% 4.4% 15.1%
Asset turnover 0.8x 0.6x 0.8x
Cash conversion (OCF / net income) – 3.2x -2.7x
Stock comp / revenue – 1.6% –

Financial Health

11 metrics
MetricNMAXSBGISONY
Debt / assets – 74.1% 7.5%
Debt / equity – 10.7x 0.1x
Net debt / EBITDA – 7.5x -0.3x
Debt / FCF – 42.7x 0.7x
Liabilities / assets 50.9% 93.1% 45.3%
Equity / assets 49.1% 6.9% 54.7%
Interest coverage -4,632x 0.6x 12.2x
Current ratio 2.4x 1.9x 1.2x
Quick ratio 0.8x 1.8x 0.4x
Cash ratio 0.3x 0.8x 0.4x
Altman Z-score 3.48 0.91 3.86

Shareholder Returns

7 metrics
MetricNMAXSBGISONY
Dividend yield – 8.3% 0.3%
Net buyback yield – – 1.9%
Shareholder yield – 8.3% 2.3%
Payout ratio (earnings) – 131.5% –
Payout ratio (FCF) – 74.7% –
Dividend growth (1Y) – 6.0% –
Dividend CAGR (3Y) – 1.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNMAXSBGISONY
Forward P/E – 9.7xFY2026 19.4xFY2026
EPS, next fiscal year $-0.01FY2026 $1.24FY2026 $1.32FY2026
EPS growth, next FY – – +20.0%FY2026
EPS growth, the year after – -196.0% +6.8%
Revenue, next fiscal year $203.04MFY2026 $3.73BFY2026 $84.17BFY2026
Revenue growth, next FY +7.3%FY2026 +17.8%FY2026 +5.6%FY2026
Revenue growth, the year after +24.6% -17.3% +0.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNMAXSBGISONY
Held by institutions 28.5% 44.4% 7.9%
Institutions holding 233 178 739
Change in shares held, QoQ +13.5% +6.0% +2.1%
Institutions buying 110 113 333
Institutions selling 37 36 268
Buyers to sellers 2.97 3.14 1.24

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NMAXSBGISONY
NMAX 1.00 0.35 0.15
SBGI 0.35 1.00 0.31
SONY 0.15 0.31 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, NMAX, SBGI and SONY?

Sony (SONY) is the largest by market capitalisation: Newsmax (NMAX) $1.04B, Sinclair (SBGI) $881.76M, Sony (SONY) $150.62B.

Which company is growing faster?

Newsmax (NMAX) grew revenue fastest over the trailing twelve months: Newsmax (NMAX) +8.3%, Sinclair (SBGI) -6.5%, Sony (SONY) +2.1%.

Which company is more profitable?

Sinclair (SBGI) has the highest net margin (Newsmax (NMAX) -40.1%, Sinclair (SBGI) 1.6%, Sony (SONY) -6.2%). On return on invested capital, Sony (SONY) leads (Sinclair (SBGI) 4.7%, Sony (SONY) 12.2%).

Which stock has performed better?

Over the past year Sinclair (SBGI) returned the most: Newsmax (NMAX) -22.3%, Sinclair (SBGI) -9.4%, Sony (SONY) -10.7%. Over five years, Sony (SONY) compounded fastest (Sinclair (SBGI) -14.6%/yr, Sony (SONY) +1.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Newsmax (NMAX) 0.00%, Sinclair (SBGI) 0.08%, Sony (SONY) 0.00%. Newsmax (NMAX) and Sony (SONY) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sony (SONY) has been the steadiest (Newsmax (NMAX) 77.7%, Sinclair (SBGI) 45.5%, Sony (SONY) 29.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NMAX, SBGI and SONY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sony (SONY) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.