NIQ vs MSTR vs PLTR Stock Comparison

NIQ Global Intelligence, Strategy and Palantir Technologies Prices as of Oct 26, 2026 Peers: Industry group
MSTR Strategy Inc
$139.82 -11.8% 1M -51.6% 1Y
Market cap
$49.56B
P/E
–
Revenue (TTM)
$498.35M
Div. yield
–
Analytics and BI Technology
1 win

Head to Head

10 decided of 12

Palantir Technologies leads on 6 of the 12 questions below (Palantir Technologies 6, NIQ Global Intelligence 3, Strategy 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNIQMSTRPLTRLeader
Larger companyMarket capitalisation $5.85B $49.56B $480.16B PLTR
Cheaper on earningsLower P/E, profitable companies only -22.2x -1.6x 159.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.9x — 119.8x NIQ
Faster revenue growthRevenue growth, trailing twelve months +7.5% +7.8% +78.9% PLTR
More profitableNet margin, trailing twelve months -6.1% -6,294.3% 49.0% PLTR
Better return on capitalReturn on invested capital 2.8% -73.9% — NIQ
Less leveragedLower net debt / EBITDA 4.0x -0.1x — MSTR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +46.9% -51.6% +7.7% NIQ
Better 5-year returnAnnualised price return, 5 years — +14.4%/yr +51.4%/yr PLTR
Less volatileAnnualised volatility, 1 year 67.4% 81.3% 59.6% PLTR
Higher overall scoreMean of the five percentile scores vs peers 54/100 21/100 69/100 PLTR

Percentile Scorecard

NIQMSTRPLTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNIQMSTRPLTR
Valuation 73 #28 of 102 9 #93 of 102 22 #80 of 102
Growth 72 #28 of 98 7 #91 of 98 100 #1 of 98
Profitability 48 #50 of 95 9 #87 of 95 96 #5 of 95
Financial Health 24 #83 of 109 80 #23 of 109 98 #3 of 109
Shareholder Returns – 3 #62 of 64 27 #47 of 64
Overall 54 21 69
  • NIQ ranked among 115 companies in Business Applications
  • MSTR ranked among 115 companies in Business Applications
  • PLTR ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNIQMSTRPLTRSPY
1 month +11.7%-11.8%+4.8% -0.8%
3 months +80.1%+41.7%+51.2% +3.5%
6 months +76.3%-17.4%+39.0% +7.0%
Year to date +20.8%-8.0%+11.9% +12.2%
1 year +46.9%-51.6%+7.7% +13.0%
3 years —+243.7%+1,219.4% +86.3%
3 years, per year —+51.0%+136.4% +23.1%
5 years —+95.6%+693.5% +68.6%
5 years, per year —+14.4%+51.4% +11.0%
10 years —+713.9%— +258.0%
10 years, per year —+23.3%— +13.6%

Risk

MeasureNIQMSTRPLTRSPY
Volatility, 1Y 67.4%81.3%59.6% 12.7%
Downside volatility, 1Y 63.1%74.6%56.1% 12.7%
Beta vs S&P 500, 1Y 0.453.141.97 1.00
Return / volatility, 1Y 0.70-0.640.13 1.02
Max drawdown, 5Y -59.6%-84.1%-77.6% -25.4%
From 52-week high -0.6%-52.7%-4.9% -1.8%
52-week high $20.04$295.63$209.05 $779.14
52-week low $7.97$82.31$107.27 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNIQMSTRPLTR
P/E now vs peer median -22.3xmedian 28.8x -1.6xmedian 28.8x 158.2xmedian 28.8x
P/S now vs peer median 1.3xmedian 2.8x 98.7xmedian 2.8x 77.6xmedian 2.8x
EV/EBITDA now vs peer median 11.4xmedian 17.7x -1.5xmedian 17.7x 175.9xmedian 17.7x
P/FCF now vs peer median —median 15.8x -1,879xmedian 15.8x 142.3xmedian 15.8x
P/B now vs peer median 5.1xmedian 3.2x 1.6xmedian 3.2x 48.3xmedian 3.2x
PEG now vs peer median —median 0.85 0.00median 0.85 0.55median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNIQMSTRPLTR
Revenue $4.36B $498.35M $6.16B
Gross profit $2.43B $336.89M $5.22B
Operating income $135.00M -$36.36B $2.63B
Net income -$264.00M -$30.41B $3.03B
Free cash flow – -$26.19M $3.36B
R&D – $93.13M $641.24M
EPS (diluted) $-0.89 $-88.98 $1.17
Cash & equivalents $416.60M $1.71B $2.03B
Total debt $3.55B $6.71B –
Shares (diluted) 295.06M 352.53M 2.57B
Enterprise value $4.21B $42.55B $449.11B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNIQMSTRPLTR
P/E -22.3x -1.6x 158.2x
P/FCF – -1,879x 142.3x
P/Operating cash flow – -2,450x 140.5x
P/S 1.3x 98.7x 77.6x
P/B 5.1x 1.6x 48.3x
P/Tangible book -6.8x -2.6x 48.3x
EV/EBITDA 11.4x -1.5x 175.9x
EV/EBIT 66.7x -1.5x 177.8x
EV/Revenue 2.1x 107.3x 76.1x
EV/FCF – -2,042x 139.5x
EV/Operating cash flow – -2,662x 137.7x
PEG (3Y EPS CAGR) – 0.00 0.55

Growth

14 metrics
MetricNIQMSTRPLTR
Revenue growth (1Y) 7.5% 7.8% 78.9%
Revenue CAGR (3Y) – -0.1% 44.4%
Gross profit growth (1Y) 6.6% 4.0% 89.6%
Gross profit CAGR (3Y) – -5.0% 47.7%
Operating income growth (1Y) 577.0% -645.8% 362.6%
Operating income CAGR (3Y) – -437.1% 247.7%
Net income growth (1Y) 55.3% -734.6% 292.3%
Net income CAGR (3Y) – -430.3% 308.7%
EPS growth (1Y) 62.2% -676.7% 294.3%
EPS CAGR (3Y) – -314.6% 286.3%
Operating cash flow growth (1Y) – 79.0% 96.6%
Operating cash flow CAGR (3Y) – -202.3% 103.5%
Free cash flow growth (1Y) – 74.1% 96.5%
Free cash flow CAGR (3Y) – -109.9% 107.6%

Profitability

14 metrics
MetricNIQMSTRPLTR
Gross margin 55.7% 67.6% 84.8%
EBITDA margin 18.2% -7,284% 43.3%
Operating margin 3.1% -7,295% 42.8%
Pretax margin -2.4% -7,280% 49.9%
Net margin -6.1% -6,294% 49.0%
FCF margin – -5.3% 54.6%
Operating cash flow margin – -4.0% 55.2%
Return on equity -21.5% -90.1% 32.9%
Return on assets -3.8% -56.9% 27.7%
Return on invested capital 2.8% -73.9% –
Return on capital employed 2.6% -68.7% 28.0%
Asset turnover 0.6x 0.0x 0.6x
Cash conversion (OCF / net income) – 0.0x 1.1x
Stock comp / revenue – 10.7% 13.6%

Financial Health

11 metrics
MetricNIQMSTRPLTR
Debt / assets 52.5% 12.8% –
Debt / equity 3.1x 0.2x –
Net debt / EBITDA 4.0x -0.1x –
Debt / FCF – -256.2x –
Liabilities / assets 83.0% 41.2% 15.4%
Equity / assets 17.0% 58.8% 84.6%
Interest coverage – – –
Current ratio 1.1x 5.4x 7.2x
Quick ratio 1.0x 5.2x 7.1x
Cash ratio 0.3x 4.9x 6.1x
Altman Z-score 0.88 -1.27 161.88

Shareholder Returns

7 metrics
MetricNIQMSTRPLTR
Dividend yield – – –
Net buyback yield – -53.9% 0.0%
Shareholder yield 0.0% -53.9% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNIQMSTRPLTR
Forward P/E 17.9xFY2026 – 119.8xFY2026
EPS, next fiscal year $1.11FY2026 $-18.79FY2026 $1.66FY2026
EPS growth, next FY +382.6%FY2026 – +121.3%FY2026
EPS growth, the year after +19.8% – +47.0%
Revenue, next fiscal year $4.21BFY2026 $465.93MFY2026 $8.41BFY2026
Revenue growth, next FY +0.2%FY2026 -2.4%FY2026 +87.8%FY2026
Revenue growth, the year after +18.6% +14.2% +37.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNIQMSTRPLTR
Held by institutions 84.4% 57.9% 60.3%
Institutions holding 162 867 2,836
Change in shares held, QoQ +4.0% +12.5% +10.9%
Institutions buying 101 501 1,480
Institutions selling 51 256 1,093
Buyers to sellers 1.98 1.96 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NIQMSTRPLTR
NIQ 1.00 0.04 0.10
MSTR 0.04 1.00 0.43
PLTR 0.10 0.43 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NIQ, MSTR and PLTR?

Palantir Technologies (PLTR) is the largest by market capitalisation: NIQ Global Intelligence (NIQ) $5.85B, Strategy (MSTR) $49.56B, Palantir Technologies (PLTR) $480.16B.

Which company is growing faster?

Palantir Technologies (PLTR) grew revenue fastest over the trailing twelve months: NIQ Global Intelligence (NIQ) +7.5%, Strategy (MSTR) +7.8%, Palantir Technologies (PLTR) +78.9%.

Which company is more profitable?

Palantir Technologies (PLTR) has the highest net margin (NIQ Global Intelligence (NIQ) -6.1%, Strategy (MSTR) -6,294.3%, Palantir Technologies (PLTR) 49.0%). On return on invested capital, NIQ Global Intelligence (NIQ) leads (NIQ Global Intelligence (NIQ) 2.8%, Strategy (MSTR) -73.9%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: NIQ Global Intelligence (NIQ) +46.9%, Strategy (MSTR) -51.6%, Palantir Technologies (PLTR) +7.7%. Over five years, Palantir Technologies (PLTR) compounded fastest (Strategy (MSTR) +14.4%/yr, Palantir Technologies (PLTR) +51.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Palantir Technologies (PLTR) has been the steadiest (NIQ Global Intelligence (NIQ) 67.4%, Strategy (MSTR) 81.3%, Palantir Technologies (PLTR) 59.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NIQ, MSTR and PLTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Palantir Technologies (PLTR) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.