NIQ vs MSTR vs HUCK Stock Comparison

NIQ Global Intelligence, Strategy and Huckleberry.ai Prices as of Oct 29, 2026 Peers: Industry group
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MSTR Strategy Inc
$141.62 -8.4% 1M -48.6% 1Y
Market cap
$45.95B
P/E
–
Revenue (TTM)
$495.08M
Div. yield
–
Analytics and BI Technology
2 wins
HUCK Huckleberry.ai, Inc.
$3.14 -5.4% 1M -77.4% 1Y
Market cap
$143.75M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology

Head to Head

9 decided of 12

NIQ Global Intelligence leads on 7 of the 12 questions below (NIQ Global Intelligence 7, Strategy 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNIQMSTRHUCKLeader
Larger companyMarket capitalisation $5.88B $45.95B $143.75M MSTR
Cheaper on earningsLower P/E, profitable companies only -22.3x -3.1x -3.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.4x — 44.9x NIQ
Faster revenue growthRevenue growth, trailing twelve months +7.5% +4.2% -1.0% NIQ
More profitableNet margin, trailing twelve months -6.1% — -13.4% NIQ
Better return on capitalReturn on invested capital 2.8% — — –
Less leveragedLower net debt / EBITDA 4.0x — 67.5x NIQ
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +59.5% -48.6% -77.4% NIQ
Better 5-year returnAnnualised price return, 5 years — +14.7%/yr -48.7%/yr MSTR
Less volatileAnnualised volatility, 1 year 67.0% 81.1% 100.9% NIQ
Higher overall scoreMean of the five percentile scores vs peers 53/100 38/100 25/100 NIQ

Percentile Scorecard

NIQMSTRHUCK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNIQMSTRHUCK
Valuation 72 #29 of 101 17 #84 of 101 33 #68 of 101
Growth 72 #28 of 97 3 #94 of 97 34 #64 of 97
Profitability 44 #53 of 93 – 36 #60 of 93
Financial Health 25 #81 of 108 94 #7 of 108 5 #103 of 108
Shareholder Returns – – 16 #53 of 63
Overall 53 38 25
  • NIQ ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications
  • HUCK ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNIQMSTRHUCKSPY
1 month +17.2%-8.4%-5.4% +0.7%
3 months +79.1%+44.9%-15.1% +3.7%
6 months +86.6%-14.4%-11.8% +7.1%
Year to date +23.7%-6.8%-62.8% +12.8%
1 year +59.5%-48.6%-77.4% +11.9%
3 years —+237.0%-60.2% +85.2%
3 years, per year —+50.0%-26.5% +22.8%
5 years —+98.0%-96.4% +67.6%
5 years, per year —+14.7%-48.7% +10.9%
10 years —+639.5%— +262.0%
10 years, per year —+22.2%— +13.7%

Risk

MeasureNIQMSTRHUCKSPY
Volatility, 1Y 67.0%81.1%100.9% 12.7%
Downside volatility, 1Y 62.8%74.6%108.0% 12.6%
Beta vs S&P 500, 1Y 0.453.152.18 1.00
Return / volatility, 1Y 0.89-0.60-0.77 0.94
Max drawdown, 5Y -59.6%-84.1%-97.8% -25.4%
From 52-week high 0.0%-48.6%-77.5% -1.2%
52-week high $20.40$275.36$13.93 $779.14
52-week low $7.97$82.31$2.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNIQMSTRHUCK
P/E now vs peer median -22.8xmedian 28.0x -3.4xmedian 28.0x -3.4xmedian 28.0x
P/S now vs peer median 1.4xmedian 2.8x 100.7xmedian 2.8x 0.4xmedian 2.8x
EV/EBITDA now vs peer median 11.5xmedian 16.9x —median 16.9x 150.2xmedian 16.9x
P/FCF now vs peer median —median 15.9x -2,079xmedian 15.9x -15.6xmedian 15.9x
P/B now vs peer median 5.2xmedian 3.2x 0.9xmedian 3.2x -0.7xmedian 3.2x
PEG now vs peer median —median 0.89 0.01median 0.89 -0.13median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNIQMSTRHUCK
Revenue $4.36B $495.08M $315.21M
Gross profit $2.43B $335.84M $237.80M
Operating income $135.00M -$19.34B -$30.85M
Net income -$264.00M – -$42.15M
Free cash flow – – -$8.79M
R&D – $94.59M $74.68M
EPS (diluted) $-0.89 $-42.25 $-0.92
Cash & equivalents $416.60M $2.50B $25.10M
Total debt $3.55B – –
Shares (diluted) 295.06M 352.53M 46.00M
Enterprise value $4.24B $45.95B -$11.28M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNIQMSTRHUCK
P/E -22.8x -3.4x -3.4x
P/FCF – -2,079x -15.6x
P/Operating cash flow – – -230.2x
P/S 1.4x 100.7x 0.4x
P/B 5.2x 0.9x -0.7x
P/Tangible book -7.0x -3.2x -0.7x
EV/EBITDA 11.5x – 150.2x
EV/EBIT 67.8x – -8.1x
EV/Revenue 2.1x 100.7x 0.8x
EV/FCF – – -28.4x
EV/Operating cash flow – – -418.1x
PEG (3Y EPS CAGR) – 0.01 -0.13

Growth

14 metrics
MetricNIQMSTRHUCK
Revenue growth (1Y) 7.5% 4.2% -1.0%
Revenue CAGR (3Y) – -0.6% -0.3%
Gross profit growth (1Y) 6.6% 0.8% 0.1%
Gross profit CAGR (3Y) – -5.3% -0.7%
Operating income growth (1Y) 577.0% -276.0% 31.3%
Operating income CAGR (3Y) – -317.4% 22.0%
Net income growth (1Y) 55.3% – 45.6%
Net income CAGR (3Y) – – 20.5%
EPS growth (1Y) 62.2% -272.6% 51.9%
EPS CAGR (3Y) – -309.2% 26.9%
Operating cash flow growth (1Y) – – -123.5%
Operating cash flow CAGR (3Y) – – 57.6%
Free cash flow growth (1Y) – – -17.9%
Free cash flow CAGR (3Y) – – 22.6%

Profitability

14 metrics
MetricNIQMSTRHUCK
Gross margin 55.7% – 75.4%
EBITDA margin 18.2% – 0.5%
Operating margin 3.1% – -9.8%
Pretax margin -2.4% – -12.8%
Net margin -6.1% – -13.4%
FCF margin – – -2.8%
Operating cash flow margin – – -0.2%
Return on equity -21.5% – –
Return on assets -3.8% – -22.7%
Return on invested capital 2.8% – –
Return on capital employed 2.6% – –
Asset turnover 0.6x 0.0x 1.7x
Cash conversion (OCF / net income) – – 0.0x
Stock comp / revenue – – 16.2%

Financial Health

11 metrics
MetricNIQMSTRHUCK
Debt / assets 52.5% – 78.4%
Debt / equity 3.1x – -0.7x
Net debt / EBITDA 4.0x – 67.5x
Debt / FCF – – -15.6x
Liabilities / assets 83.0% 11.2% 207.1%
Equity / assets 17.0% 71.9% -107.1%
Interest coverage – – –
Current ratio 1.1x 4.0x 0.3x
Quick ratio 1.0x – 0.2x
Cash ratio 0.3x – 0.1x
Altman Z-score 0.90 – -12.86

Shareholder Returns

7 metrics
MetricNIQMSTRHUCK
Dividend yield – – –
Net buyback yield – – -0.7%
Shareholder yield 0.0% – -0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNIQMSTRHUCK
Forward P/E 18.4xFY2026 – 44.9xFY2026
EPS, next fiscal year $1.11FY2026 $-18.79FY2026 $0.07FY2026
EPS growth, next FY +382.6%FY2026 – –
EPS growth, the year after +19.8% – -28.6%
Revenue, next fiscal year $4.21BFY2026 $465.93MFY2026 $301.44MFY2026
Revenue growth, next FY +0.2%FY2026 -2.4%FY2026 -5.5%FY2026
Revenue growth, the year after +18.6% +14.2% -1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNIQMSTRHUCK
Held by institutions 84.4% 59.5% –
Institutions holding 162 851 –
Change in shares held, QoQ +4.0% +9.6% –
Institutions buying 101 474 –
Institutions selling 51 264 –
Buyers to sellers 1.98 1.80 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NIQMSTRHUCK
NIQ 1.00 0.04 0.20
MSTR 0.04 1.00 0.22
HUCK 0.20 0.22 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NIQ, MSTR and HUCK?

Strategy (MSTR) is the largest by market capitalisation: NIQ Global Intelligence (NIQ) $5.88B, Strategy (MSTR) $45.95B, Huckleberry.ai (HUCK) $143.75M.

Which company is growing faster?

NIQ Global Intelligence (NIQ) grew revenue fastest over the trailing twelve months: NIQ Global Intelligence (NIQ) +7.5%, Strategy (MSTR) +4.2%, Huckleberry.ai (HUCK) -1.0%.

Which company is more profitable?

NIQ Global Intelligence (NIQ) has the highest net margin (NIQ Global Intelligence (NIQ) -6.1%, Huckleberry.ai (HUCK) -13.4%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: NIQ Global Intelligence (NIQ) +59.5%, Strategy (MSTR) -48.6%, Huckleberry.ai (HUCK) -77.4%. Over five years, Strategy (MSTR) compounded fastest (Strategy (MSTR) +14.7%/yr, Huckleberry.ai (HUCK) -48.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, NIQ Global Intelligence (NIQ) has been the steadiest (NIQ Global Intelligence (NIQ) 67.0%, Strategy (MSTR) 81.1%, Huckleberry.ai (HUCK) 100.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NIQ, MSTR and HUCK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, NIQ Global Intelligence (NIQ) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.